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Developer news items we found relating to tapjoy

31 results
Facebook-starts-testing-for-playable-ads

Facebook starts testing for playable ads


Monday, April 23, 2018 by

Facebook has recently announce that they have begun testing playable ads to let users get a better feel for the app they are about to download. Video ads are constantly growing and will continue to grow with 79% of consumers preferring to watch a video to learn about a product than read text on a page. On mobile, the momentum with video is predicted to by some to increa...


More-rewarded-mobile-ads-=-higher-user-engagement

More rewarded mobile ads = higher user engagement


Thursday, April 19, 2018 by

Tapjoy published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as spend or retention, this report is the first the company has done to analyze the imp...


Mobile-ad-creative-help-from-Tapjoy-arrives

Mobile ad creative help from Tapjoy arrives


Wednesday, March 21, 2018 by

Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...


Chartboost-Creative-Studio-launches

Chartboost Creative Studio launches


Friday, February 23, 2018 by

Chartboost announced the official launch of its Creative Studio, a new dedicated in-house creative team. Creative Studio collaborates directly with clients to develop mobile branded video and interactive content, driven by detailed engagement data observed in every iteration. Using unique and specific target audience research and segmentation, the studio builds the righ...


72M-data-points-collected-on-children-in-spite-of-COPPA

72M data points collected on children in spite of COPPA


Wednesday, December 27, 2017 by

New research released shows that adult ad technology is collecting vast amounts of personal data on kids while they’re spending time online. Behind the scenes of many kids apps and games, advertising technology built for adults captures more than 72 million data points on a child before they reach the age of 13. The findings were provided by SuperAwesome.SuperAwesome’s ...


AR-mobile-ads-for-games-launched-by-ironSource

AR mobile ads for games launched by ironSource


Monday, November 20, 2017 by

ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...


About-Universal-App-campaigns-and-getting-installs

About Universal App campaigns and getting installs


Tuesday, November 7, 2017 by

Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...


Tapjoy-delivers-impressive-results-to-20th-Century-Fox

Tapjoy delivers impressive results to 20th Century Fox


Monday, October 23, 2017 by

Tapjoy has developed a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, an in-game rewarded advertising strategy. Interactive End Cards turn traditional video ads into interactive media ad experiences that allow marketers to further engage consumers with their brand story and turn audience interest into measurable action...


App-monetization-and-choosing-the-right-partner

App monetization and choosing the right partner


Friday, September 22, 2017 by

The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...


Fillr-reaches-100-million-monthly-active-users

Fillr reaches 100 million monthly active users


Thursday, August 10, 2017 by

Fillr has announced that its mobile Autofill as a Service platform now reaches 100 million monthly active users worldwide. Providing one-click, accurate, and secure autofill for checkout forms, the Fillr Autofill as a Service (FAaaS) platform helps mobile digital commerce businesses take advantage of the exploding growth in mobile commerce, which claims 90 percent of mo...


Vungle-SDK-to-be-released-on-the-Amazon-Fire-tablet

Vungle SDK to be released on the Amazon Fire tablet


Tuesday, August 8, 2017 by

Vungle, a marketing platform for in-app video ads, has announced the upcoming release of a software developer kit (SDK) for Amazon's popular Fire tablets. Vungle, working together with Amazon Appstore, will bring its user acquisition and monetization platform to Fire tablets.According to analyst firm IDC, adoption of Amazon devices increased 1,200 percent year over year...


Mobile-rewarded-ads-help-increase-IAP-spends-shows-study

Mobile rewarded ads help increase IAP spends shows study


Tuesday, August 1, 2017 by

Rewarded videos inside games and apps can be a double edge sword. Give "something" to a user for watching a video is a gamble because it's hard to decipher how users will react. It's an obvious thought to wonder if rewarded ads take revenue away from In-App Purchases (IAPs). But new data out today from Tapjoy shows that rewarded ads actually help increase IAP ...


Tapjoy-hits-a-milestone-of-600-million-mobile-consumers

Tapjoy hits a milestone of 600 million mobile consumers


Monday, July 24, 2017 by

Tapjoy, a Maximum Impact Platform for mobile advertisers and app developers, has announced that its ad platform grew to reach about 600 million mobile consumers at the close of Q2. This reach is primarily driven by massive growth in the company’s rewarded video product, which posted an 80% year-over-year increase in the total number of daily unique viewers, a 107% incre...


Avocarrot-Unified-SSP-for-mobile-is-launched-from-Glispa

Avocarrot Unified SSP for mobile is launched from Glispa


Monday, July 17, 2017 by

Following the announcement of its fourth strategic acquisition, Glispa Global Group, a mobile ad tech company, unveils its newest product offering, Avocarrot, the full-service monetization platform which serves all types of mobile in-app advertising, both programmatic and performance-based. The new platform offers full transparency, control, and ease of use to boost and...


Tapjoy-partners-with-Atari-to-monetize-RollerCoaster-Tycoon-Touch

Tapjoy partners with Atari to monetize RollerCoaster Tycoon Touch


Tuesday, June 20, 2017 by

Tapjoy has announced a partnership with Atari, one of the world's most recognized publishers and producers of interactive entertainment, to make Tapjoy one of the first providers of rewarded advertisements in Atari’s mobile games. Players of Atari’s RollerCoaster Tycoon Touch can now earn free in-app coins by watching videos and engaging with other types of ads from Tap...


Reward-videos-for-mobile-ads-payoff-the-best-says-Tapjoy

Reward videos for mobile ads payoff the best says Tapjoy


Thursday, June 15, 2017 by

Consumers want their apps free and their ads rewarded. A new study by Tapjoy,  a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...


Mobile-gamers-mindsets,-motivations,-and-behaviors-revealed

Mobile gamers mindsets, motivations, and behaviors revealed


Thursday, January 19, 2017 by

Playing mobile games makes people happier than using social networking apps says TapJoy in a new report.Tapjoy released the findings of in-depth research it conducted to understand the mindset, motivations and behaviors of today’s mobile gamers. Designed to shed light on this massive and desirable consumer audience for brand advertisers, the report is the first of its k...


7-Facts-About-Push-Alerts-That-Will-Help-You-Not-Be-Annoying

7 Facts About Push Alerts That Will Help You Not Be Annoying


Thursday, September 29, 2016 by

Push notifications are like stepping into the same space as your user, wherever they may be: at any moment you can reach out and tap them on the shoulder. But just as in real life, a notification risks interrupting or annoying users if not done right. Every misstep reduces open rates, and in turn, retention and engagement. Notifications, in short, are both a powerf...


TapJoy-Releases-Customized-Currency-for-App-Publisher-Monetization

TapJoy Releases Customized Currency for App Publisher Monetization


Monday, December 28, 2015 by

TapJoy has released another app monetization platform for mobile developers with its recently released Personalized Currency Sales that allows app publishers to build and launch currency sales customized for their specific customers segements.The program allows provides the opportunity to create personalized variables for currency sales, which are limited time promotion...


Tapjoy-Offers-New-App-Marketing-Automation-and-Monetization-Platform

Tapjoy Offers New App Marketing Automation and Monetization Platform


Friday, March 13, 2015 by

Tapjoy has revamped its company and product solution with the launch of its new Marketing Automation and Monetization Platform, which is designed to help freemium mobile app publishers maximize the lifetime value of each user.  The new platform combines predictive analytics, marketing automation, IAP driven monetization and Tapjoy’s rewarded advertising solutions. ...


Tapjoy-Adds-New-Life-Time-Value(LTV)-Platform-with-Purchase-of-5Rocks

Tapjoy Adds New Life Time Value(LTV) Platform with Purchase of 5Rocks


Wednesday, August 6, 2014 by

Tapjoy, a mobile ad-tech and monetization platform, has announced it has purchased 5Rocks, a company that provides a platform for lifetime value (LTV) maximization, analytics and marketing automation.Tapjoy says the acquisition will allow it to offer a more complete mobile analytics, marketing automation and ad-based monetization solution for mobile freemium a...


Tapjoy-and-Experian-Partner-For-Targeted-Mobile-App-Marketing-

Tapjoy and Experian Partner For Targeted Mobile App Marketing


Monday, July 21, 2014 by

Tapjoy and Experian have announced that Tapjoy’ mobile ad platform will be utilizing Experian Marketing Services’ cross-channel audience data set.Tapjoy will be using Experian’s ConsumerView database, developed and managed by Experian, which covers 98% of the U.S. population (299 million people and 116 million households). The database will give Tapjoy adverti...


App-Annie-Announces-Two-New-App-Analytic-Services

App Annie Announces Two New App Analytic Services


Thursday, May 8, 2014 by

App Annie has released its new advertising analytics platform and dashboard out of beta. The platform provides connections to more than 20 mobile advertising platforms including iAd, AdMob, Tapjoy, MdotM, TapIt, Chartboost, AdColony, InMobi, RevMob, AppLovin, Everyplay GameAds, LifeStreet Media, AppLift, Appia, Taptica, Millennial Media, LeadBolt and NativeX.&...


Tapjoy-Launches-nGen-Platform-for-App-Marketing,-In-App-Monetization-and-App-User-Engagement

Tapjoy Launches nGen Platform for App Marketing, In App Monetization and App User Engagement


Monday, March 17, 2014 by

Tapjoy has launched its new nGen Platform to help developers better monetize their user audience by fostering deeper engagement within an app and delivering a better overall app experience for app users. Platform HighlightsRight Engagement: The nGen Platform utilizes Tapjoy’s rewarded ad units, from Direct-Play videos and rich media ads to their newl...


The-Importance-of-IAP-and-How-Minigames-Fit-in-to-Help-Developers-Maximize-App-Monetization

The Importance of IAP and How Minigames Fit in to Help Developers Maximize App Monetization


Friday, February 14, 2014 by

It is an exciting time in the world of mobile with record device sales and high-profile developer successes, including Supercell’s 51% exit and King’s upcoming IPO. But, despite the glitter of the industry’s overall metrics, it is important to be aware of the underlying shifts that are occurring. As a developer, these tectonic changes will impact what you need to do to ...


Weekly-Roundup:-New-iPhone-Arrives,-Lagoa-and-3DTin,-Vision-Mobile-Report,-Nokia-Create-Contest,-and-Jolla-Sailfish

Weekly Roundup: New iPhone Arrives, Lagoa and 3DTin, Vision Mobile Report, Nokia Create Contest, and Jolla Sailfish


Saturday, September 21, 2013 by

Top Stories for the week of 9/21/2013Assets for App Creation: Leveraging Visual and Audio Resources for App DevelopersWhen it comes to software development, there are two sides of the creative coin, artistic creativity and technical creativity. Visual design and in some cases audio expertise dominate one side of the coin with skilled graphic designers and artists who de...


iOS-7-Adoption-Trends-Ahead-of-iOS6

iOS 7 Adoption Trends Ahead of iOS6


Friday, September 20, 2013 by

Raghu Nayani with Tapjoy is reporting that company’s statistics are showing that iOS 7 is being updated at a much higher pace that iOS 6 upon its release. The statistics were released on the company’s blog and were taken from Tapjoy’s network-wide data that tracks more than 200 million iOS users per month. Nayani reports that it took 20 hours for iOS 6 to reach 10% ado...


Tapjoy-Introduces-Rich-Media-and-Video-Plus-and-Partnership-with-Celtra

Tapjoy Introduces Rich Media and Video Plus and Partnership with Celtra


Friday, September 20, 2013 by

Tapjoy has made several announcements this week including the introduction of a new product, Rich Media, which allows advertisers to create campaigns that offer a single ad unit to cohesively drive consumers from awareness, to consideration, to conversion and referral. Tapjoy’s new Video Plus service offers the opportunity for advertisers to boost video advertising ...


Australian-App-Developers-get-a-boost-from-TapJoy

Australian App Developers get a boost from TapJoy


Monday, March 25, 2013 by

Are you an Australian App Developer needing funding? Mobile advertising provider Tapjoy is now supporting Australian app developers with the Tapjoy Australia Fund.From the Tapjoy website:Looking to take your free-to-play game app to the next level? The Tapjoy Australia Fund provides significant upfront marketing spend to help Australian developers bring their free-to-pl...


What-is-an-App-Developer

What is an App Developer


Monday, January 7, 2013 by

While the mobile industry continues to grow, it's becoming increasingly obvious that some definitions of who is, and what is, have been lost. Being a mobile app developer myself I thought I would stand back and look at the shadow I cast so as to define exactly what it is I am. There is no way I could completely cover every aspect of my job or mobile app programming in g...


Ad-networks-want-mobile-game-developers-traffic

Ad networks want mobile game developers traffic


Tuesday, November 27, 2012 by

Executives from Tapjoy, ChartBoost and others discuss their different and sometimes controversial approaches to app monetizationIf this hasn't happened to you yet, it will soon: you're playing a mobile game and you see an in-app ad for another game inside it. Normally you might ignore such things, but this one is offering a reward--free virtual currency, perhaps--for th...