Tapjoy Launches nGen Platform for App Marketing, In App Monetization and App User Engagement
|Richard Harris in Monetize Monday, March 17, 2014|
Tapjoy has launched its new nGen Platform to help developers better monetize their user audience by fostering deeper engagement within an app and delivering a better overall app experience for app users.
Right Engagement: The nGen Platform utilizes Tapjoy’s rewarded ad units, from Direct-Play videos and rich media ads to their newly designed Full Screen Interstitials and the Tapjoy Marketplace, making these native engagements more available throughout the app. Through the launch of nGen, Tapjoy is adding a new engagement opportunity with an integrated messaging tool, where publishers can deliver their own tailored promotional messages to their users based on where the user is in the app experience.
Right User: nGen also leverages Tapjoy’s targeting and optimization tools to deliver the right ad engagement to specific users based on an intelligent data layer gathered from the more than 450 million monthly active users across the Tapjoy platform. The company uses the data to help determine which segments of an audience should receive an ad or a message based on a variety of options, including whether they have completed an IAP, the amount of time they spend in the app, how many sessions they have participated in, or a variety of user profiles and personas.
Right Moment: One of the key components of the nGen Platform is a new events-based framework, which allows publishing partners to determine when they want to trigger an ad engagement or promotional message. These moments could come after a level fail, after an achievement, after the user has backed out of an IAP opportunity, or a variety of other key “events” in the app experience. These rewarded ads present a contextual and beneficial experience to the user by unlocking premium content just at the moment a user needs it, helping increase consumer engagement and overall user retention as well as revenue.
New Dashboard: The new dashboard provides developers better control of which ads get served and when. Developers can create, insert and edit user messages on the fly through the nGen dashboard.
Read more: http://blog.tapjoy.com/
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