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Developer news items we found relating to native mobile advertising
MobPartner Releases New Native Mobile Advertising Search Unit
Friday, June 20, 2014 by Richard Harris
MobPartner has released MobSearch, a new native mobile advertising unit helping developers monetize their apps when users are performing in-app searches.MobSearch delivers contextually relevant app suggestions displayed below an app’s search field in real time as the user inputs their query. It uses a predictive text algorithm to serve an ad based on a combination ...
Tapjoy Launches nGen Platform for App Marketing, In App Monetization and App User Engagement
Monday, March 17, 2014 by Richard Harris
Tapjoy has launched its new nGen Platform to help developers better monetize their user audience by fostering deeper engagement within an app and delivering a better overall app experience for app users. Platform HighlightsRight Engagement: The nGen Platform utilizes Tapjoy’s rewarded ad units, from Direct-Play videos and rich media ads to their newl...
Mainstream App Developers Get Native Ad Technology Boost from Airpush
Monday, October 21, 2013 by Stuart Parkerson
Smart people know to make money you have to follow the money. App developers are no exception and smart developers realize that a seismic shift in mobile advertising is coming, and there are serious changes in the air with how major ad players will place their mobile advertising dollars. This game altering shift is towards user-centric mobile ads that offer a more ...