1. MobPartner Releases New Native Mobile Advertising Search Unit
6/20/2014 10:00:48 AM
MobPartner Releases New Native Mobile Advertising Search Unit
app monetization, app marketing
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App Developer Magazine

MobPartner Releases New Native Mobile Advertising Search Unit



Richard Harris Richard Harris in Monetize Friday, June 20, 2014
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MobPartner has released MobSearch, a new native mobile advertising unit helping developers monetize their apps when users are performing in-app searches.

MobSearch delivers contextually relevant app suggestions displayed below an app’s search field in real time as the user inputs their query. It uses a predictive text algorithm to serve an ad based on a combination of the text entered into the search field and the user’s characteristics.

Apps using MobSearch will display a native ad based on the user’s preferences and key information as soon as the user engages the search function. Then as the user starts performing the search, a new ad will be served based on the text the user is entering.




Read more: http://www.mobpartner.com/en/monetize