Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
App modernization in 2022
Monday, January 10, 2022 by Brittany Hainzinger
Ajay Patel is the General Manager for VMware’s Modern Applications & Management Business with the mission to be the leader in application modernization, cloud-native application development, and multi-cloud management through VMware Tanzu and vRealize portfolio.
Ajay has over 30 years of enterprise software expertise. Ajay previously served as the Treasurer...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
Mobile game developers are capturing female audiences
Tuesday, December 7, 2021 by Brittany Hainzinger
Browsing social networks can be addictive and can cause feelings of inadequacy and isolation, even depression, say mental health professionals. However, when it comes to mobile gaming, the situation is not so dire. On the contrary, used in moderation, it could help people boost positive well-being, according to various sources.
Traditionally considered a domain for m...
Walkie talkie app creator Picslo Corp lands $3.25M in funding
Tuesday, November 23, 2021 by Freeman Lightner
Picslo Corp. has announced a funding round of $3.25 million led by Heroic Ventures and followed by additional investments from TI Platform Ventures, LDV Partners, Partech, Diaspora Ventures, Breega, and Kima Ventures. Leader of one of the world’s fastest-growing audio communities, Picslo is the developer of Walkie-talkie, a popular audio-based social media app aim...
Ontology partners with bloXmove
Tuesday, November 23, 2021 by Richard Harris
Ontology, the project bringing trust, privacy, and security to Web3 through decentralized identity and data solutions, has announced a partnership with bloXmove, a business-to-business mobility blockchain platform designed to simplify travel across multiple forms of transportation by connecting mobility apps and reducing the need for users to switch between them.
The...
Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
Ad LTV benchmarks report for Q2 2019
Tuesday, September 17, 2019 by Richard Harris
SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.
This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...
Unbiased realtime inapp bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
Ahead of GDC 2019, Google drops new app advertising solutions
Monday, March 18, 2019 by Richard Harris
Google has announced new mobile app advertising solutions ahead of the Game Developers Conference 2019.
The new tools aim to help developers carve out better revenue and build a better app business, especially those developers making games. There are new tools in most sections of the software lifecycle, including pre-launch, launch, and even post-launch.
...
New mobile ads SDK lands from Verizon Media to replace Flurry Ads
Tuesday, February 26, 2019 by Brittany Hainzinger
Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
Get more app advertising revenue with header bidding advertisements
Monday, December 3, 2018 by Saurabh Bhatia
An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...
Mobile publisher Gismart teams up with Appodeal
Friday, August 17, 2018 by Austin Harris
Gismart partners up with Appodeal to support mobile apps and games chosen for publishing with global monetization reach. Strategic cooperation between companies will allow indie developers to benefit from Appodeal’s ad monetization platform and Gismart’s publishing expertise by improving the application, bringing their mobile product to millions of players, ...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
Facial detection for verified ad views launches from Jinglz
Saturday, April 21, 2018 by Richard Harris
Jinglz Inc. has announced the live production release of the PlayJinglz mobile app, and it is now available for public download through the Google Play Store. As a first demonstration of their “Verified View” technology, the PlayJinglz app highlights the company’s unique approach to mobile ad engagement.PlayJinglz allows users to watch short sponsored video content and ...
Overcoming IoT security threats to achieve better ROI
Monday, January 8, 2018 by Richard Harris
With B2B IoT segments expected to generate more than $300B annually by 2020, it’s no surprise that companies are rushing to build out their IoT businesses and cash in on the modern day gold-rush. However, many manufacturers are struggling to achieve long term profitability for their IoT projects beyond initial hardware sales.The key to ensuring an organization’s IoT inv...
This is how much dating apps make every minute
Wednesday, December 6, 2017 by Austin Harris
There’s no denying the huge impact dating apps have had on our romantic lives, with 49 million Americans having participated in online dating at least once. With so many people now looking for love online, just how much money are our favorite dating apps making?Tech buy-back site Decluttr has crunched the numbers, looking at just how much money apps like Tinder, Bumble ...
Making inapp purchase whales is more expensive than you think
Friday, December 1, 2017 by Xavier Cramer
Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...
Why your app is getting uninstalled and how to prevent it
Wednesday, November 22, 2017 by Simon Spaull
App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni...
Freemium app model remains best option for developers
Thursday, October 19, 2017 by Austin Harris
More than 60% of app developers recommend a “freemium” model for monetizing a mobile app, according to a new survey. With the “freemium” model, an app is downloaded for free with the option of in-app purchases and upgrades, appealing to users’ desire to test an app before buying it. The new survey findings come from Clutch, a research and reviews platform for business s...
The three keys to mobile advertising success
Thursday, October 19, 2017 by Johnny Li
The current popular image surrounding advertising is one perhaps embodied best by the popular television show Mad Men: an industry with a certain romanticism, populated by men dressed in sharply-tailored suits who brood over snifters of amber-colored liquid until, all at once, a eureka moment hits and an advertising campaign is born. Apart from the obvious sexism that t...
Are app store subscription models right for your app
Friday, October 6, 2017 by Mark Rosner
While advertising and in-app purchases are the methods of monetization app marketers are probably most familiar with, subscription-based models may be the most overlooked. But subscriptions offer publishers benefits like a predictable, long-term revenue stream, and higher average revenue per user (ARPU) versus ads or IAPs. Subscriptions can also be deeply engaging for u...
App monetization and choosing the right partner
Friday, September 22, 2017 by Ignasi Prat
The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...
Analysis reveals app push notifications increase spending by 16 percent
Tuesday, August 29, 2017 by Richard Harris
Leanplum, has announced a new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 5...
How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
ONE by AOL: Mobile: Selfserve capabilities for mobile SSP
Wednesday, January 25, 2017 by Richard Harris
AOL has announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile (ONE), which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy p...
Apple was the most gifted smartphone this Christmas
Wednesday, December 28, 2016 by Richard Harris
Editors note: Data from Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at FlurryAs the holiday season finally comes to an end, smartphones were once again predominate on everyone’s wishlists. As Flurry does every year, they took a look at the most gifted smartphones and tablets this holiday season, examining phone and app activati...
3 secrets of success for news apps
Tuesday, November 15, 2016 by Todd Miller
The rise of news app Jinri Toutiao (Today’s Headlines) has been big news in the Chinese internet sector. Following on that success, Phoenix News, Tencent, and other traditional portal websites have all made great efforts to develop personalized news aggregator apps. The same thing is happening globally, with distinct trends emerging in different global markets...
Ad Mediation: The questions you should be asking
Tuesday, November 1, 2016 by Dominic Bracher
App advertising revenue is predicted to hit nearly $16 billion by 2017 in the US alone. This number is so significant that many top publishers focus their entire monetization strategy around mobile advertising, and are able to exist off the back of this revenue alone.This rapid increase in ad spend has naturally led to a sharp rise in the number of demand sources throug...
5 app monetization strategies to remember in 2016
Monday, October 31, 2016 by Dickey Singh
Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...
Pixalate and Beachfront bring transparency to mobile world
Wednesday, October 12, 2016 by Richard Harris
Beachfront Media has announced an extensive partnership with Pixalate Inc. to utilize existing technologies for a safer experience in the mobile world. The deal will bring better transparency to the Beachfront supply-side platform (SSP) that processes more than 50 billion mobile video ad requests each month. The partnership leverages Pixalate’s fraud detection capabilit...
4 steps to mobile app engagement for developers
Friday, October 7, 2016 by Rachel Newton
The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue ...
How to attract more premium brands to inapp programmatic advertising
Thursday, October 6, 2016 by Maggie Mesa
Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over brand safety) is holding brands back from investing fully in one of the most engaging environments available in advertisin...
Programmatic and Mobile: Whats to come in 2017
Thursday, October 6, 2016 by Richard Harris
Programmatic and mobile is an ever growing hot topic, Tim Koschella (CEO and Co - Founder of AppLift), has been at the helm of this industry since it began and has seen the state of the mobile industry rapidly transform into rich opportunities for today’s marketers. Tim believes that with more than 2 billion smartphones and nearly $400 billion in-mobile-triggered transa...
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