App Monetization News


App developers making money with apps from display ads, in-app purchases, and other creative ways to monetize users.

EasyPark and Fortumo launch carrier billing for mobile parking

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EasyPark and Fortumo launch carrier billing for mobile parking


  • Thursday, April 12, 2018
  • By Richard Harris

EasyPark Group and mobile tech company Fortumo have teamed up to provide the Scandinavian countries a new innovative way to pay for parking. The new solution now allows users to bill their parking bill directly to their mobile service provider....


Adikteev mobile marketing platform raises $12M

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Adikteev mobile marketing platform raises $12M


  • Tuesday, February 20, 2018
  • By Christian Hargrave

Mobile playable advertising provider, Adikteev, announces a successful Series B funding round....


How Google is sharing a bigger piece of the subscription pie

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How Google is sharing a bigger piece of the subscription pie


  • Tuesday, November 28, 2017
  • By Alexian Chiavegato

Google to use marketing info to help subscription-based apps acquire more users....


YouAppi launches lightweight SDK

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YouAppi launches lightweight SDK


  • Thursday, November 02, 2017
  • By Christian Hargrave

Lightweight mobile ad SDK has been release by YouAppi for developers to monetize their applications....


Freemium app model remains best option for developers

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Freemium app model remains best option for developers


  • Thursday, October 19, 2017
  • By Christian Hargrave

Freemium app monetization model is the best monetization model says mobile app developers....


Are app store subscription models right for your app?

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Are app store subscription models right for your app?


  • Friday, October 06, 2017
  • By Mark Rosner

Benefits of choosing a subscription based monetization strategy for your next mobile application development project....


DeviceID reset fraud is now top ad fraud method

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DeviceID reset fraud is now top ad fraud method


  • Wednesday, September 27, 2017
  • By Richard Harris

Ad marketing fraud report says DeviceID reset fraud is now the most popular form of mobile app install fraud....


App monetization and choosing the right partner

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App monetization and choosing the right partner


  • Friday, September 22, 2017
  • By Ignasi Prat

Mobile monetization tips and how developers can choose the right ad monetization partner for their platform....


About the explosive growth of mobile video advertising

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About the explosive growth of mobile video advertising


  • Tuesday, September 19, 2017
  • By Richard Harris

Rewarded videos ad impressions implies that ad marketing companies quickly moving towards the video ad format in Smaato's latest report....


Glispa acquires justAd to provide a better ad experience

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Glispa acquires justAd to provide a better ad experience


  • Thursday, September 14, 2017
  • By Christian Hargrave

Mobile ad technology company, Glispa, acquires justAd in the hopes of providing a more engaging mobile ad experience....


Apps with subscriptions should read this report about pricing

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Apps with subscriptions should read this report about pricing


  • Thursday, August 17, 2017
  • By Richard Harris

Mobile apps with subsscriptions might do better with higher prices than with low-balling the price just to get users finds new study....


A guide to monetizing apps using mobile native advertising

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A guide to monetizing apps using mobile native advertising


  • Thursday, August 17, 2017
  • By Ashwin Shekhar

How native programmatic ads are helping propel the mobile advertising industry to new heights....


Why apps with subscription models are taking over

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Why apps with subscription models are taking over


  • Monday, July 24, 2017
  • By Mark Loranger

The subscription-based business model is quickly growing due to a few key advantages....


STREAM from Lucktastic lets app marketers define and target US consumers

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STREAM from Lucktastic lets app marketers define and target US consumers


  • Monday, July 24, 2017
  • By Christian Hargrave

Mobile app marketing platform, STREAM, has been introduced by Lucktastic....


Lucktastic releases STREAM audience platform

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Lucktastic releases STREAM audience platform


  • Wednesday, July 19, 2017
  • By Christian Hargrave

Mobile app marketing platform, STREAM, has been introduced by Lucktastic....


Avocarrot Unified SSP for mobile is launched from Glispa

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Avocarrot Unified SSP for mobile is launched from Glispa


  • Monday, July 17, 2017
  • By Richard Harris

Avocarrot Unified SSP, Glispa releases a combination of a powerful user data profiling platform, reaching over a billion users, with a programmatic exchange and a mediation engine....


Tapjoy partners with Atari to monetize RollerCoaster Tycoon Touch

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Tapjoy partners with Atari to monetize RollerCoaster Tycoon Touch


  • Tuesday, June 20, 2017
  • By Christian Hargrave

Mobile ad platform, TapJoy, partners with game development company, Atari, to monetize their latest mobile app installment of RollerCoaster Tycoon....


Reward videos for mobile ads payoff the best says Tapjoy

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Reward videos for mobile ads payoff the best says Tapjoy


  • Thursday, June 15, 2017
  • By Richard Harris

Mobile advertising platform, Tapjoy, finds that users prefer freemium over paid apps in a 4-to-1 win....


New ad exchange auction platform from Appodeal launches

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New ad exchange auction platform from Appodeal launches


  • Wednesday, June 14, 2017
  • By Richard Harris

Ad mediation and live demand side ad exchange auctions to be provided after the launch of a new platform by Appodeal....


AOL launches Smart Yield beta

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AOL launches Smart Yield beta


  • Monday, June 05, 2017
  • By Richard Harris

Mobile header bidding solution, Smart Yield, has been beta launched by AOL....


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App Developer Magazine April-2018 for Apple and Android mobile app developers