App Monetization News
App developers making money with apps from display ads, in-app purchases, and other creative ways to monetize users.
Apps with subscriptions should read this report about pricingThursday, August 17, 2017 by Richard HarrisLiftoff, a mobile app marketing and retargeting company, has released a report dedicated entirely to trends around subscription apps. The surprising data shows that setting subscription costs too low might actually lose otherwise-loyal app users. Additionally, the report looks into which price group converts users fastest, and highlights untapped potential in the male s...
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A guide to monetizing apps using mobile native advertisingThursday, August 17, 2017 by Ashwin ShekharThe pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...
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Why apps with subscription models are taking overMonday, July 24, 2017 by Mark LorangerAnybody with a passing acquaintance with the app store, whether on iOS or Android, is fully aware of the vast quantities of apps crammed into every (digital) nook and crevice, with more being released each passing day. For Apple and Google, this competition is great - the more apps there are, the more money they make. But for app developers, more competition means that ...
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STREAM from Lucktastic lets app marketers define and target US consumersMonday, July 24, 2017 by Christian HargraveLucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...
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Lucktastic releases STREAM audience platformWednesday, July 19, 2017 by Christian HargraveLucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...
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Avocarrot Unified SSP for mobile is launched from GlispaMonday, July 17, 2017 by Richard HarrisFollowing the announcement of its fourth strategic acquisition, Glispa Global Group, a mobile ad tech company, unveils its newest product offering, Avocarrot, the full-service monetization platform which serves all types of mobile in-app advertising, both programmatic and performance-based. The new platform offers full transparency, control, and ease of use to boost and...
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Tapjoy partners with Atari to monetize RollerCoaster Tycoon TouchTuesday, June 20, 2017 by Christian HargraveTapjoy has announced a partnership with Atari, one of the world's most recognized publishers and producers of interactive entertainment, to make Tapjoy one of the first providers of rewarded advertisements in Atari’s mobile games. Players of Atari’s RollerCoaster Tycoon Touch can now earn free in-app coins by watching videos and engaging with other types of ads from Tap...
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Reward videos for mobile ads payoff the best says TapjoyThursday, June 15, 2017 by Richard HarrisConsumers want their apps free and their ads rewarded. A new study by Tapjoy, a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...
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New ad exchange auction platform from Appodeal launches Wednesday, June 14, 2017 by Richard HarrisAppodeal, an ad mediation platform for mobile developers, is entering programmatic market and launching its own ad exchange - AppodealX. The new product allows Appodeal to work with DSPs (demand side platforms) directly and provide app developers with premium advertisements offered by more than 100 ad demand sources. The ad exchange is a platform which buys and s...
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AOL launches Smart Yield betaMonday, June 05, 2017 by Richard HarrisAOL has announced the beta launch of Smart Yield, a mobile-first solution that solves the challenge of leveling the demand bidding playing field for mobile publishers. By creating a unified auction, Smart Yield provides advertisers with the inventory they want and mobile publishers and app developers with the opportunity to gain the highest possible yield for each impre...
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AppsFlyer releases Active Fraud Insights 2.0Monday, May 29, 2017 by Richard HarrisAppsFlyer has announced Active Fraud Insights 2.0 in conjunction with a release addressing the responsibility of ad networks to combat mobile fraud and beginning an initiative to regulate the AppsFlyer ecosystem with a review of its 2,500+ integrated ad networks to ensure they are minimizing fraudulent traffic being sent to marketers.Active Fraud Insights 2.0 is part of...
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How to earn more revenue from your Android appsWednesday, May 03, 2017 by Claudia Dreier-PoepperlWhen you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
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Monetizing apps without alienating users: A chat with Receptiv Wednesday, May 03, 2017 by Richard HarrisWe recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...
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Keeping your free to play games and apps profitableFriday, April 21, 2017 by Richard HarrisFree-to-Play isn't a new concept, it's still a very popular business model for many software companies, game and enterprise alike. But although a F2P platform looks very attractive to prospective customers, the downside is the wager that is made on whether or not enough customers will make the leap to actually pay for the premium items on your platform. It's this consta...
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Selling your app and what you should knowMonday, April 10, 2017 by Richard HarrisThe app market has changed significantly over the last few years. Google Play, for example, had 600,000 apps in 2012. Now it has more than 3 million. Despite this, a report from Nielsen suggests that users only use 27 apps per month. As a result, it is increasingly difficult for developers and app owners to maintain engagement and to successfully monetize their apps.Acc...
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ironSource now includes AdMob in their mediation networkTuesday, March 07, 2017 by Christian HargraveironSource announced the expansion of their integration with AdMob as a network partner of their Supply Side Platform. Publishers using the ironSource Mediation SDK can now leverage AdMob as a premium demand source for rewarded video in addition to interstitials. This incrementally increases competition for their video inventory, and maximizes global fill rates and eCPM...
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OneRun platform now includes app re-engagementTuesday, February 21, 2017 by Richard HarrisYouAppi has announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi's initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps, which is greater than standard industry re-engagement rates. Most apps lose a majority of their users on the day they are installed. That's why YouAppi'...
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BHD in Vietnam signed with SpotX video inventory platformThursday, February 16, 2017 by Christian HargraveVietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetization of its diverse media properties around the globe.As one of the largest media companies in Vietnam, BHD’s activities range from production, cinema exhibition, pay TV channels and VOD service. With more than 20 years experience in productio...
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Vungle mobile video ads platform hits $300 million in annual revenueWednesday, February 15, 2017 by Richard HarrisFollowing a year of significant global expansion and customer momentum, Vungle, a marketing platform for in-app video ads, has announced record company growth, reaching a $300 million annual revenue run rate (ARR), a milestone very few companies have reached in the ad-tech industry. The company has also significantly increased adoption of its software development kit (S...
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Cloudflare makes online ads 5x faster, safer with FireboltWednesday, February 01, 2017 by Richard HarrisCloudflare, an internet performance and security company, has announced Firebolt, a solution that speeds up and secures ad delivery. Firebolt enables ad networks to improve the ad viewing experience for increased conversions and helps publishers monetize their online content.Web ads are often slow and unsafe, an undesirable experience that drives users to download ad bl...
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