App Monetization News

App developers making money with apps from display ads, in-app purchases, and other creative ways to monetize users.

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How to choose the right mobile ad network

Tuesday, July 19, 2022
By Richard Harris

We recently caught up with Valerie Alfimova, CRO at Appodeal Stack, and chatted about how to choose the right mobile ad network for your organization. Alfimova also went into detail about evaluating eCPM metrics, mediation platforms, good benchmarks ...

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Apple gaming studio predictions for 2022

Monday, December 20, 2021
By Justin Welter

Justin Welter, VP of Publishing & Business Development at AdColony discusses what Apple may be up to, and shares his theory about how an Apple gaming studio would shore up revenue for Apple....

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Tappx acquires PlayOn Content to monetize video content

Wednesday, September 29, 2021
By Brittany Hainzinger

Tappx acquires PlayOn Content and plans to use PlayOn Content proprietary video players to enhance Tappx solutions. The PlayOn Content features will also improve Tappx’s audiovisual monetization and enable them to expand into other countries....

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How to attract more brand spending in your apps

Friday, April 30, 2021
By Joe Lige

App developers are missing out because they don't know how to attract more brand spending. They aren't switched over to header bidding correctly and they're not implementing important quality controls like app-ads.txt, plus more. ...

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Mobile app direct selling advertisements is finally opening up

Monday, February 1, 2021
By Todd Wooten

Opening your digital media strategy through mobile app direct selling advertisements is finally opening up. You as a developer can one now have a more open and level playing field between direct advertisers and your mobile apps by learning how the ho...

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Mobile game monetization models might be evolving

Thursday, October 1, 2020
By Brittany Hainzinger

GameRefinery released its latest genre snapshot report that takes a closer look at mobile game monetization, and Strategy Genre, which sits within GameRefinery’s Midcore category, and is composed of sub-genres including 4XStrategy, Build and Battle, ...

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Mobile marketing during the COVID-19 pandemic

Thursday, August 27, 2020
By Brittany Hainzinger

For parents across America, the 2020-2021 school year is unlike any other. From classes being held virtually, to parents needing to act as teachers, to shopping from home, marketers must adapt to the changes if they want to succeed. AdColony release...

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AudioMob launches beta program to better monetize games

Thursday, July 16, 2020
By Brittany Hainzinger

AudioMob's open beta follows a closed program that saw studios in mobile gaming harness the monetizing power of Rewarded Audio. A number of advertising brands will be using AudioMob’s platform as it offers a unique way to get their messages across ...

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Business solution built for Unity 3D

Tuesday, April 21, 2020
By Richard Harris

Beamable is a new business built upon Disruptor Beam technology that will ease the enabling of sophisticated commerce and social features for millions of game-makers around the world....

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Why you are losing app customers

Wednesday, November 6, 2019
By Freeman Lightner

A new report from AppsFlyer, reveals marketers are missing opportunities to convert users to paying customers. The study of 12,000 apps by AppsFlyer shows app marketers are losing app customers because of measurement blindspots....

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Ad LTV benchmarks report for Q2 2019

Tuesday, September 17, 2019
By Richard Harris

SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019, Facebook, Aarki, and Vungle generate the highest Ad LTV....

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Advertisers are ditching the open market report from PubMatic says

Thursday, August 22, 2019
By Brittany Hainzinger

New PubMatic report shows a push towards higher mobile inventory quality and buyer transparency with mobile in-app environment leading the charge....

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Playable gaming ads lands from Luna Labs

Friday, August 2, 2019
By Richard Harris

Attracting attention from backers like Ben Holmes, and Chris Lee -Lua, Luna's new playable gaming ad format aims to give developers back speed, quality, and control over their games....

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The future of AI in advertising for mobile could be audiocentric

Friday, July 19, 2019
By Richard Harris

The future of AI in advertising is going to be interesting and for Instreamatic, voice enabling advertising inside audio-centric mobile apps is a win-win for everyone....

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Mobile ads SDK Vungle updates to deliver a better experience

Thursday, July 18, 2019
By Christian Hargrave

Vungle updated its mobile ads SDK with features that will change how its customers better engage with mobile users. The platform ads will load quicker, look better and deliver an ad experience unlike before....

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Don't sleep on AppAds txt implementation

Thursday, July 11, 2019
By Matt Barash

Why waiting to implement app-ads.txt into your code can hurt your revenue stream and further a message to the buy-side of programmatic ads that you don't care about a murky advertising system....

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Ahead of GDC 2019, Google drops new app advertising solutions

Monday, March 18, 2019
By Richard Harris

The Game Developers Conference 2019 is here and Goole just announced new app advertising tools focused on game developers to help boost revenue....

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Old school banner ads outperforming video

Monday, February 4, 2019
By Richard Harris

Analyzing 273 billion impressions, a new Liftoff report reveals video ads to be far more expensive than banner ads, yet less effective when it comes to driving install-to-action....

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Subscribing to publications with carrier billing made possible

Tuesday, January 22, 2019
By Richard Harris

With ad revenue declining in the media industry, publishers are looking to grow their revenue from readers. However, if we look at the sign-up and payments process for most online newspapers today, it's terrible - users need to sign up for a separate...

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Get more app advertising revenue with header bidding advertisements

Monday, December 3, 2018
By Saurabh Bhatia

76 percent of all mobile app revenue comes from advertisements, but why are developers still using antiquated technology to monetize mobile applications? Switching to mobile ad platforms with header bidding has major advantages because it's based on ...

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