App Monetization News


App developers making money with apps from display ads, in-app purchases, and other creative ways to monetize users.

Why you are losing app customers

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Why you are losing app customers


  • Wednesday, November 6, 2019
  • By Freeman Lightner

A new report from AppsFlyer, reveals marketers are missing opportunities to convert users to paying customers. The study of 12,000 apps by AppsFlyer shows app marketers are losing app customers because of measurement blindspots....


Ad LTV benchmarks report for Q2 2019

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Ad LTV benchmarks report for Q2 2019


  • Tuesday, September 17, 2019
  • By Richard Harris

SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019, Facebook, Aarki, and Vungle generate the highest Ad LTV....


Advertisers are ditching the open market report from PubMatic says

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Advertisers are ditching the open market report from PubMatic says


  • Thursday, August 22, 2019
  • By Brittany Harris

New PubMatic report shows a push towards higher mobile inventory quality and buyer transparency with mobile in-app environment leading the charge....


Playable gaming ads lands from Luna Labs

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Playable gaming ads lands from Luna Labs


  • Friday, August 2, 2019
  • By Richard Harris

Attracting attention from backers like Ben Holmes, and Chris Lee -Lua, Luna's new playable gaming ad format aims to give developers back speed, quality, and control over their games....


The future of AI in advertising for mobile could be audiocentric

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The future of AI in advertising for mobile could be audiocentric


  • Friday, July 19, 2019
  • By Richard Harris

The future of AI in advertising is going to be interesting and for Instreamatic, voice enabling advertising inside audio-centric mobile apps is a win-win for everyone....


Mobile ads SDK Vungle updates to deliver a better experience

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Mobile ads SDK Vungle updates to deliver a better experience


  • Thursday, July 18, 2019
  • By Christian Hargrave

Vungle updated its mobile ads SDK with features that will change how its customers better engage with mobile users. The platform ads will load quicker, look better and deliver an ad experience unlike before....


Don't sleep on AppAds txt implementation

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Don't sleep on AppAds txt implementation


  • Thursday, July 11, 2019
  • By Matt Barash

Why waiting to implement app-ads.txt into your code can hurt your revenue stream and further a message to the buy-side of programmatic ads that you don't care about a murky advertising system....


Ahead of GDC 2019, Google drops new app advertising solutions

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Ahead of GDC 2019, Google drops new app advertising solutions


  • Monday, March 18, 2019
  • By Richard Harris

The Game Developers Conference 2019 is here and Goole just announced new app advertising tools focused on game developers to help boost revenue....


Old school banner ads outperforming video

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Old school banner ads outperforming video


  • Monday, February 4, 2019
  • By Richard Harris

Analyzing 273 billion impressions, a new Liftoff report reveals video ads to be far more expensive than banner ads, yet less effective when it comes to driving install-to-action....


Subscribing to publications with carrier billing made possible

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Subscribing to publications with carrier billing made possible


  • Tuesday, January 22, 2019
  • By Richard Harris

With ad revenue declining in the media industry, publishers are looking to grow their revenue from readers. However, if we look at the sign-up and payments process for most online newspapers today, it's terrible - users need to sign up for a separate...


Get more app advertising revenue with header bidding advertisements

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Get more app advertising revenue with header bidding advertisements


  • Monday, December 3, 2018
  • By Saurabh Bhatia

76 percent of all mobile app revenue comes from advertisements, but why are developers still using antiquated technology to monetize mobile applications? Switching to mobile ad platforms with header bidding has major advantages because it's based on ...


Appodeal rewards Indie developers this holiday season

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Appodeal rewards Indie developers this holiday season


  • Wednesday, November 28, 2018
  • By Richard Harris

Appodeal has launched a new initiative named #TimeToEarn in order to help Indie mobile app developers win cash bonuses this holiday season....


Unity Ads SDK 3.0 come to game developers

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Unity Ads SDK 3.0 come to game developers


  • Wednesday, October 24, 2018
  • By Richard Harris

Unity Ads SDK 3.0 introduces personalized placements, AR and banner ads for game developers to earn more revenue from within their games, by customizing the users experience. ...


Five tips for taking mobile payments from inside your app

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Five tips for taking mobile payments from inside your app


  • Friday, August 24, 2018
  • By Carol Oles

The variety of mobile payments functionalities ISVs need to offer the user an efficient and seamless payment experience, including near field communication (NFC), mobile/web ordering, kiosk ordering and digital wallets....


Mobile game developers get another playable ads platform choice

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Mobile game developers get another playable ads platform choice


  • Thursday, August 16, 2018
  • By Richard Harris

Playable ads can now be created by mobile game developers using Synative's new solution to create rich advertising content....


Better programmatic ads and fraud protection come from YouAppi upgrade

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Better programmatic ads and fraud protection come from YouAppi upgrade


  • Wednesday, August 1, 2018
  • By Richard Harris

YouAppi's 360 Platform upgrades include direct access to programmatic advertising inventory and industry’s highest fraud protection measures, providing mobile marketers unfettered access to premium automation, analytics and data protection....


Mobile monetization benchmark report drops by SOOMLA

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Mobile monetization benchmark report drops by SOOMLA


  • Tuesday, July 24, 2018
  • By Richard Harris

A mobile monetization benchmark for Q2 of 2018 has released to give ad customers a ranked list of the current advertising providers....


mWallet 2GO is a new mobile wallet system for IoT and more

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mWallet 2GO is a new mobile wallet system for IoT and more


  • Friday, June 8, 2018
  • By Richard Harris

The new mobile payment wallet for IoT, mobile, and wearables called mWallet 2GO is launched by NXP to help you collect payments from your OEM hardware....


2018 Mobile Payments Conference in Chicago announces speaker list

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2018 Mobile Payments Conference in Chicago announces speaker list


  • Thursday, May 10, 2018
  • By Richard Harris

Leadership summit to tackle new mobile commerce platforms, services, solutions, and standards that impact every facet of this exploding market....


Facebook announces inapp purchases for Instant Games

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Facebook announces inapp purchases for Instant Games


  • Tuesday, May 8, 2018
  • By Christian Hargrave

Facebook has announced a new monetization strategy for Instant Games platform at their annual conference, F8....


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