App Monetization News


App developers making money with apps from display ads, in-app purchases, and other creative ways to monetize users.

Internet advertising continues to grow believe it or not

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Internet advertising continues to grow believe it or not


  • Thursday, February 23, 2023
  • By Richard Harris

Astute Analytica has released the Internet Advertising market report, they predicted that the global internet advertising market will become even more competitive in 2031, and the findings revealed that North America generated over 42% of the revenue...


How to choose the right mobile ad network

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How to choose the right mobile ad network


  • Tuesday, July 19, 2022
  • By Richard Harris

We recently caught up with Valerie Alfimova, CRO at Appodeal Stack, and chatted about how to choose the right mobile ad network for your organization. Alfimova also went into detail about evaluating eCPM metrics, mediation platforms, good benchmarks ...


Apple gaming studio predictions for 2022

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Apple gaming studio predictions for 2022


  • Monday, December 20, 2021
  • By Justin Welter

Justin Welter, VP of Publishing & Business Development at AdColony discusses what Apple may be up to, and shares his theory about how an Apple gaming studio would shore up revenue for Apple....


Tappx acquires PlayOn Content to monetize video content

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Tappx acquires PlayOn Content to monetize video content


  • Wednesday, September 29, 2021
  • By Brittany Hainzinger

Tappx acquires PlayOn Content and plans to use PlayOn Content proprietary video players to enhance Tappx solutions. The PlayOn Content features will also improve Tappx’s audiovisual monetization and enable them to expand into other countries....


How to attract more brand spending in your apps

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How to attract more brand spending in your apps


  • Friday, April 30, 2021
  • By Joe Lige

App developers are missing out because they don't know how to attract more brand spending. They aren't switched over to header bidding correctly and they're not implementing important quality controls like app-ads.txt, plus more. ...


Mobile app direct selling advertisements is finally opening up

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Mobile app direct selling advertisements is finally opening up


  • Monday, February 1, 2021
  • By Todd Wooten

Opening your digital media strategy through mobile app direct selling advertisements is finally opening up. You as a developer can one now have a more open and level playing field between direct advertisers and your mobile apps by learning how the ho...


Mobile game monetization models might be evolving

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Mobile game monetization models might be evolving


  • Thursday, October 1, 2020
  • By Brittany Hainzinger

GameRefinery released its latest genre snapshot report that takes a closer look at mobile game monetization, and Strategy Genre, which sits within GameRefinery’s Midcore category, and is composed of sub-genres including 4XStrategy, Build and Battle, ...


Mobile marketing during the COVID-19 pandemic

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Mobile marketing during the COVID-19 pandemic


  • Thursday, August 27, 2020
  • By Brittany Hainzinger

For parents across America, the 2020-2021 school year is unlike any other. From classes being held virtually, to parents needing to act as teachers, to shopping from home, marketers must adapt to the changes if they want to succeed. AdColony release...


AudioMob launches beta program to better monetize games

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AudioMob launches beta program to better monetize games


  • Thursday, July 16, 2020
  • By Brittany Hainzinger

AudioMob's open beta follows a closed program that saw studios in mobile gaming harness the monetizing power of Rewarded Audio. A number of advertising brands will be using AudioMob’s platform as it offers a unique way to get their messages across ...


Business solution built for Unity 3D

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Business solution built for Unity 3D


  • Tuesday, April 21, 2020
  • By Richard Harris

Beamable is a new business built upon Disruptor Beam technology that will ease the enabling of sophisticated commerce and social features for millions of game-makers around the world....


Why you are losing app customers

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Why you are losing app customers


  • Wednesday, November 6, 2019
  • By Freeman Lightner

A new report from AppsFlyer, reveals marketers are missing opportunities to convert users to paying customers. The study of 12,000 apps by AppsFlyer shows app marketers are losing app customers because of measurement blindspots....


Ad LTV benchmarks report for Q2 2019

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Ad LTV benchmarks report for Q2 2019


  • Tuesday, September 17, 2019
  • By Richard Harris

SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019, Facebook, Aarki, and Vungle generate the highest Ad LTV....


Advertisers are ditching the open market report from PubMatic says

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Advertisers are ditching the open market report from PubMatic says


  • Thursday, August 22, 2019
  • By Brittany Hainzinger

New PubMatic report shows a push towards higher mobile inventory quality and buyer transparency with mobile in-app environment leading the charge....


Playable gaming ads lands from Luna Labs

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Playable gaming ads lands from Luna Labs


  • Friday, August 2, 2019
  • By Richard Harris

Attracting attention from backers like Ben Holmes, and Chris Lee -Lua, Luna's new playable gaming ad format aims to give developers back speed, quality, and control over their games....


The future of AI in advertising for mobile could be audiocentric

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The future of AI in advertising for mobile could be audiocentric


  • Friday, July 19, 2019
  • By Richard Harris

The future of AI in advertising is going to be interesting and for Instreamatic, voice enabling advertising inside audio-centric mobile apps is a win-win for everyone....


Mobile ads SDK Vungle updates to deliver a better experience

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Mobile ads SDK Vungle updates to deliver a better experience


  • Thursday, July 18, 2019
  • By Christian Hargrave

Vungle updated its mobile ads SDK with features that will change how its customers better engage with mobile users. The platform ads will load quicker, look better and deliver an ad experience unlike before....


Don't sleep on AppAds txt implementation

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Don't sleep on AppAds txt implementation


  • Thursday, July 11, 2019
  • By Matt Barash

Why waiting to implement app-ads.txt into your code can hurt your revenue stream and further a message to the buy-side of programmatic ads that you don't care about a murky advertising system....


Ahead of GDC 2019, Google drops new app advertising solutions

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Ahead of GDC 2019, Google drops new app advertising solutions


  • Monday, March 18, 2019
  • By Richard Harris

The Game Developers Conference 2019 is here and Goole just announced new app advertising tools focused on game developers to help boost revenue....


Old school banner ads outperforming video

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Old school banner ads outperforming video


  • Monday, February 4, 2019
  • By Richard Harris

Analyzing 273 billion impressions, a new Liftoff report reveals video ads to be far more expensive than banner ads, yet less effective when it comes to driving install-to-action....


Subscribing to publications with carrier billing made possible

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Subscribing to publications with carrier billing made possible


  • Tuesday, January 22, 2019
  • By Richard Harris

With ad revenue declining in the media industry, publishers are looking to grow their revenue from readers. However, if we look at the sign-up and payments process for most online newspapers today, it's terrible - users need to sign up for a separate...


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