App Monetization News

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App developers making money with apps from display ads, in-app purchases, and other creative ways to monetize users.

Ahead of GDC 2019, Google drops new app advertising solutions

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Ahead of GDC 2019, Google drops new app advertising solutions


  • Monday, March 18, 2019
  • By Richard Harris

The Game Developers Conference 2019 is here and Goole just announced new app advertising tools focused on game developers to help boost revenue....


Old school banner ads outperforming video

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Old school banner ads outperforming video


  • Monday, February 4, 2019
  • By Richard Harris

Analyzing 273 billion impressions, a new Liftoff report reveals video ads to be far more expensive than banner ads, yet less effective when it comes to driving install-to-action....


Subscribing to publications with carrier billing made possible

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Subscribing to publications with carrier billing made possible


  • Tuesday, January 22, 2019
  • By Richard Harris

With ad revenue declining in the media industry, publishers are looking to grow their revenue from readers. However, if we look at the sign-up and payments process for most online newspapers today, it's terrible - users need to sign up for a separate...


Get more app advertising revenue with header bidding advertisements

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Get more app advertising revenue with header bidding advertisements


  • Monday, December 3, 2018
  • By Saurabh Bhatia

76 percent of all mobile app revenue comes from advertisements, but why are developers still using antiquated technology to monetize mobile applications? Switching to mobile ad platforms with header bidding has major advantages because it's based on ...


Appodeal rewards Indie developers this holiday season

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Appodeal rewards Indie developers this holiday season


  • Wednesday, November 28, 2018
  • By Richard Harris

Appodeal has launched a new initiative named #TimeToEarn in order to help Indie mobile app developers win cash bonuses this holiday season....


Unity Ads SDK 3.0 come to game developers

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Unity Ads SDK 3.0 come to game developers


  • Wednesday, October 24, 2018
  • By Richard Harris

Unity Ads SDK 3.0 introduces personalized placements, AR and banner ads for game developers to earn more revenue from within their games, by customizing the users experience. ...


Five tips for taking mobile payments from inside your app

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Five tips for taking mobile payments from inside your app


  • Friday, August 24, 2018
  • By Carol Oles

The variety of mobile payments functionalities ISVs need to offer the user an efficient and seamless payment experience, including near field communication (NFC), mobile/web ordering, kiosk ordering and digital wallets....


Mobile game developers get another playable ads platform choice

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Mobile game developers get another playable ads platform choice


  • Thursday, August 16, 2018
  • By Richard Harris

Playable ads can now be created by mobile game developers using Synative's new solution to create rich advertising content....


Better programmatic ads and fraud protection come from YouAppi upgrade

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Better programmatic ads and fraud protection come from YouAppi upgrade


  • Wednesday, August 1, 2018
  • By Richard Harris

YouAppi's 360 Platform upgrades include direct access to programmatic advertising inventory and industry’s highest fraud protection measures, providing mobile marketers unfettered access to premium automation, analytics and data protection....


Mobile monetization benchmark report drops by SOOMLA

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Mobile monetization benchmark report drops by SOOMLA


  • Tuesday, July 24, 2018
  • By Richard Harris

A mobile monetization benchmark for Q2 of 2018 has released to give ad customers a ranked list of the current advertising providers....


mWallet 2GO is a new mobile wallet system for IoT and more

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mWallet 2GO is a new mobile wallet system for IoT and more


  • Friday, June 8, 2018
  • By Richard Harris

The new mobile payment wallet for IoT, mobile, and wearables called mWallet 2GO is launched by NXP to help you collect payments from your OEM hardware....


2018 Mobile Payments Conference in Chicago announces speaker list

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2018 Mobile Payments Conference in Chicago announces speaker list


  • Thursday, May 10, 2018
  • By Richard Harris

Leadership summit to tackle new mobile commerce platforms, services, solutions, and standards that impact every facet of this exploding market....


Facebook announces in-app purchases for Instant Games

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Facebook announces in-app purchases for Instant Games


  • Tuesday, May 8, 2018
  • By Christian Hargrave

Facebook has announced a new monetization strategy for Instant Games platform at their annual conference, F8....


EasyPark and Fortumo launch carrier billing for mobile parking

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EasyPark and Fortumo launch carrier billing for mobile parking


  • Thursday, April 12, 2018
  • By Richard Harris

EasyPark Group and mobile tech company Fortumo have teamed up to provide the Scandinavian countries a new innovative way to pay for parking. The new solution now allows users to bill their parking bill directly to their mobile service provider....


Adikteev mobile marketing platform raises $12M

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Adikteev mobile marketing platform raises $12M


  • Tuesday, February 20, 2018
  • By Christian Hargrave

Mobile playable advertising provider, Adikteev, announces a successful Series B funding round....


How Google is sharing a bigger piece of the subscription pie

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How Google is sharing a bigger piece of the subscription pie


  • Tuesday, November 28, 2017
  • By Alexian Chiavegato

Google to use marketing info to help subscription-based apps acquire more users....


YouAppi launches lightweight SDK

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YouAppi launches lightweight SDK


  • Thursday, November 2, 2017
  • By Christian Hargrave

Lightweight mobile ad SDK has been release by YouAppi for developers to monetize their applications....


Freemium app model remains best option for developers

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Freemium app model remains best option for developers


  • Thursday, October 19, 2017
  • By Christian Hargrave

Freemium app monetization model is the best monetization model says mobile app developers....


Are app store subscription models right for your app

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Are app store subscription models right for your app


  • Friday, October 6, 2017
  • By Mark Rosner

Benefits of choosing a subscription based monetization strategy for your next mobile application development project....


DeviceID reset fraud is now top ad fraud method

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DeviceID reset fraud is now top ad fraud method


  • Wednesday, September 27, 2017
  • By Richard Harris

Ad marketing fraud report says DeviceID reset fraud is now the most popular form of mobile app install fraud....


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Featured Stories


Detecting PII and sensitive data in motion becomes a reality
Detecting PII and sensitive data in motion becomes a reality Tuesday, March 19, 2019


Scarygirl Mission Maybee comes to Zero Latency's Free-Roam VR
Scarygirl Mission Maybee comes to Zero Latency's Free-Roam VR Monday, March 18, 2019


Ahead of GDC 2019, Google drops new app advertising solutions
Ahead of GDC 2019, Google drops new app advertising solutions Monday, March 18, 2019


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CommunityBridge gives better visibility into open source code
CommunityBridge gives better visibility into open source code Monday, March 18, 2019


Enterprise grade low code platform arrives from Kony
Enterprise grade low code platform arrives from Kony Thursday, March 14, 2019


AI driven codeless testing solution drops from Perfecto
AI driven codeless testing solution drops from Perfecto Thursday, March 14, 2019


F5 Acquires NGINX
F5 Acquires NGINX Thursday, March 14, 2019


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App Developer Magazine March-2019 for Apple and Android mobile app developers
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