GameRefinery released its latest genre snapshot report that takes a closer look at mobile game monetization, and Strategy Genre, which sits within GameRefinery’s Midcore category, and is composed of sub-genres including 4XStrategy, Build and Battle, ...
For parents across America, the 2020-2021 school year is unlike any other. From classes being held virtually, to parents needing to act as teachers, to shopping from home, marketers must adapt to the changes if they want to succeed. AdColony release...
AudioMob's open beta follows a closed program that saw studios in mobile gaming harness the monetizing power of Rewarded Audio. A number of advertising brands will be using AudioMob’s platform as it offers a unique way to get their messages across ...
Beamable is a new business built upon Disruptor Beam technology that will ease the enabling of sophisticated commerce and social features for millions of game-makers around the world....
A new report from AppsFlyer, reveals marketers are missing opportunities to convert users to paying customers. The study of 12,000 apps by AppsFlyer shows app marketers are losing app customers because of measurement blindspots....
SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019, Facebook, Aarki, and Vungle generate the highest Ad LTV....
New PubMatic report shows a push towards higher mobile inventory quality and buyer transparency with mobile in-app environment leading the charge....
Attracting attention from backers like Ben Holmes, and Chris Lee -Lua, Luna's new playable gaming ad format aims to give developers back speed, quality, and control over their games....
The future of AI in advertising is going to be interesting and for Instreamatic, voice enabling advertising inside audio-centric mobile apps is a win-win for everyone....
Vungle updated its mobile ads SDK with features that will change how its customers better engage with mobile users. The platform ads will load quicker, look better and deliver an ad experience unlike before....
Why waiting to implement app-ads.txt into your code can hurt your revenue stream and further a message to the buy-side of programmatic ads that you don't care about a murky advertising system....
The Game Developers Conference 2019 is here and Goole just announced new app advertising tools focused on game developers to help boost revenue....
Analyzing 273 billion impressions, a new Liftoff report reveals video ads to be far more expensive than banner ads, yet less effective when it comes to driving install-to-action....
With ad revenue declining in the media industry, publishers are looking to grow their revenue from readers. However, if we look at the sign-up and payments process for most online newspapers today, it's terrible - users need to sign up for a separate...
76 percent of all mobile app revenue comes from advertisements, but why are developers still using antiquated technology to monetize mobile applications? Switching to mobile ad platforms with header bidding has major advantages because it's based on ...
Appodeal has launched a new initiative named #TimeToEarn in order to help Indie mobile app developers win cash bonuses this holiday season....
Unity Ads SDK 3.0 introduces personalized placements, AR and banner ads for game developers to earn more revenue from within their games, by customizing the users experience. ...
The variety of mobile payments functionalities ISVs need to offer the user an efficient and seamless payment experience, including near field communication (NFC), mobile/web ordering, kiosk ordering and digital wallets....
Playable ads can now be created by mobile game developers using Synative's new solution to create rich advertising content....
YouAppi's 360 Platform upgrades include direct access to programmatic advertising inventory and industry’s highest fraud protection measures, providing mobile marketers unfettered access to premium automation, analytics and data protection....
SuccessFull SignUp