Premium app recommendations delivered to Xiaomi users

Digital Turbine recently announced the expansion of its partnership with the International Internet Business Department of Xiaomi. Users purchasing new Xiaomi devices in most markets in EMEA, LATAM, APAC, and MENA will enjoy premium app and mobile games recommendations delivered to the palm of their hands. Digital Turbine’s technology is already delivered to over 800M devices around the world and today marks an important expansion in their global reach as the company expands its partnership with the second-largest Android phone manufacturer globally.

Xiaomi’s internet business arm expands partnership with Digital Turbine to deliver premium global app recommendations to Xiaomi smartphone users

Digital Turbine offers users a better experience on Xiaomi devices by delivering them premium app recommendations, creating a unique opportunity for Xiaomi smartphone users to discover new apps across genres from the world’s leading app publishers. Going beyond the current presence across Xiaomi’s Internet service ecosystem around the world, Digital Turbine is well-positioned to offer top apps to mobile users on a global scale.

"We are thrilled to expand our partnership with Xiaomi to more countries and regions around the world, bringing fun and engaging apps to new Xiaomi devices. Our premium app inventory will now reach tens of millions of more Xiaomi users, giving them quick and easy access to the best app and mobile gaming titles," said Matt Gillis, President of Digital Turbine.

"We are very happy to deepen our cooperation with Digital Turbine. As one of the top smartphone manufacturers with 606 million MIUI monthly active users around the world, we believe Digital Turbine will help us to better connect valuable apps with our users, making the smartphone a true computing hub to serve everyone's smart life," affirmed Eugene Lu, Head of Programmatic Advertising, International Internet Business Department at Xiaomi.