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Developers growing tired of app store splits
Monday, January 16, 2023 by Richard Harris
The mobile industry is evolving rapidly for a variety of reasons as we move into 2023. Digital Turbine's Kevin McGuire touches on the key trends that are driving the industry forward and how some of these will help reshape the way carriers, OEMs, and consumers think about mobile experiences.
#1 The mobile industry will see solutions that let users skip the app st...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
App discovery increases coming in 2021
Thursday, January 7, 2021 by Freeman Lightner
COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...