How Apple policy changes may impact game applications
Monday, September 14, 2020 by Brittany Hainzinger
Data presented by SafeBettingSites indicates the games category holds the highest share of application on the Apple App Store at 21.86%. As of August 2020, the App Store had a total of 4,382,718 applications.
Apple policy changes might impact game applications
The total 958,269 game applications are almost double when compared to the second-placed business categor...
Photogrammetry set-up in a bid to deliver detailed replicas of people
Thursday, September 10, 2020 by Brittany Hainzinger
Overly has launched a portable photogrammetry set-up in a bid to deliver detailed new age replicas of people, animals, clothing, and 3D objects for heritage conservation, archaeology, museums, educators, artists, marketers and game devs.
Headquartered in Latvia, Overly's team is equipped to deliver photogrammetry services across Europe. Its portable 3D capture ri...
GDC 2021 event lineup
Tuesday, September 1, 2020 by Freeman Lightner
Informa Tech, the organizers of the Game Developers Conference (GDC), have revealed a new structure for virtual and physical GDC events for the rest of 2020 and 2021, which are continuing to evolve due to changes caused by the COVID-19 pandemic.
With the inability to meet in person for the near future, organizers are expanding multiple aspects of its program. GDC 202...
Escape the app launches live-gaming experience
Wednesday, July 22, 2020 by Brittany Hainzinger
A virtual reality-powered live video experience which allows gamers to participate in real escape rooms from anywhere in the world, will go live with its Kickstarter campaign to help the experience industry weather COVID-19 shutdowns.
Escape the App is an innovative mobile app which enhances the experience of playing real life escape rooms and virtual escape gam...
AudioMob launches beta program to better monetize games
Thursday, July 16, 2020 by Brittany Hainzinger
AudioMob has launched its open beta, following a deeply successful closed beta that attracted participation from both high-profile studios and global advertising brands.
Rewarded Audio, as an ad format, is a natural successor to rewarded video. It only differs from rewarded video by running the ads in the background of a game, while the player continues to play on, u...
WWDC announcements will change the Apple ecosystem for developers
Monday, July 13, 2020 by Angela Yu
While WWDC is always a lively time for updates for developers, there’s rarely much to be excited about. This year, that changed.
Showcasing bold moves to create a unified experience across devices, Apple focused on removing some of the biggest hurdles around app consumption and pain points around functionality and performance.
The biggest show of this unifie...
Mobile app development post COVID-19
Thursday, July 2, 2020 by Alin Turcu
In a very short period of time, the world went from being mobile to being stationary. The majority of individuals, with the exception of front-line workers, have been sheltering at home.
Given the economic hardship facing a slew of industries, and uncertainty the continued uncertainty brought on by COVID-19, it seems reasonable to assume that the mobile app developme...
Atari partners with Robot Cache
Wednesday, June 24, 2020 by Brittany Hainzinger
Atari® announced a partnership with revolutionary PC video game distribution platform Robot Cache to integrate the Atari Token into the Robot Cache digital storefront where customers can buy or resell digital games. Through this partnership, customers reselling and buying digital PC titles through Robot Cache will be able to utilize Atari's blockchain-based cryp...
AppsFlyer released its first retargeting report
Friday, June 12, 2020 by Brittany Hainzinger
AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...
Epic Games partners with Fortumo to launch carrier billing
Tuesday, June 9, 2020 by Brittany Hainzinger
The video game and software developer and publisher Epic Games and the mobile technology company Fortumo are announcing the launch of a carrier billing partnership. Epic Games has integrated Fortumo’s carrier billing platform to collect payments for Fortnite Battle Passes, game purchases in the Epic Games Store and other Epic Games content.
The first country wh...
The true potential of blockchain as seen from Ethan Beard
Wednesday, May 13, 2020 by Richard Harris
Ripple offers the most advanced blockchain technology for global payments that reaches a trusted, growing network of 300+ financial institutions across 40+ countries and
six continents. Ripple’s open-source developer platform for money, Xpring, allows both crypto and non-crypto developers to integrate payments into any mobile application—with a wallet, new ...
How gamifying security improves cooperation with developers
Monday, May 11, 2020 by Ante Gulam
Scaling security across development challenges the most seasoned professionals. Regardless of company size or industry, risks can no longer be comfortably managed across an organization as a centralized function. Security leaders need people in other departments to understand risks and help their teams remediate and reduce them for security to be successful. Last month,...
Developer survey report from HackerEarth
Monday, May 4, 2020 by Brittany Hainzinger
HackerEarth released its first-ever developer survey report titled “Behind the Code: HackerEarth Developer Survey 2020.” The report gives employers and recruiters a look into the minds and motivations of today’s most hard-to-recruit and highly coveted talent and provides developers with insights on upskilling and career development.
The survey resul...
How developers feel during COVID-19 crisis
Wednesday, April 22, 2020 by Brittany Hainzinger
As a developer-focused company, InfluxData is always interested in how the community is doing. During the first two weeks of April, InfluxData conducted an online survey to find out how developers are handling life and work during the COVID-19 pandemic. A total of 324 self-identified software developers/engineers from across the world responded (46% from North America, ...
Business solution built for Unity 3D
Tuesday, April 21, 2020 by Richard Harris
One of the greatest challenges faced by game-makers is balancing precious resources: it is the tension between creating what they and their players love, and the need to include complex business functionality. Launching today, Beamable is a new enterprise that enables game-makers to turn their products into scalable, sustainable businesses by incorporating best-of-class...
Google announced product updates
Tuesday, March 24, 2020 by Brittany Hainzinger
As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community.
Although we won’t be gathering in person this year, the Google team is hos...
Adjust hires Ville Mikkola as Head of CAAF
Monday, March 23, 2020 by Brittany Hainzinger
Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.
Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...
GDC 2020 virtual awards and talk schedule
Thursday, March 12, 2020 by Brittany Hainzinger
The organizers of the Game Developers Conference (GDC) announced plans to stream talks during the week GDC 2020 would have taken place, March 16-20.
Thanks to submissions from many of the original speakers who had talks accepted for GDC 2020, organizers will be streaming speaker-recorded versions of the talks they would have given in person, for free all week (from 9...
Brainly appoints new Chief Product Officer
Tuesday, January 28, 2020 by Brittany Hainzinger
Brainly recently appointed Rajesh Bysani as its new Chief Product Officer (CPO).
While Brainly has succeeded at establishing itself as one of the United States’ leading digital education resources, last school year the platform achieved a major landmark in its global growth: it now reaches 15 million monthly users in the U.S., which means that 20% or one-fifth ...
John Choi has joined as Vice President of User Acquisition (UA)
Friday, January 24, 2020 by Brittany Hainzinger
ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will b...
Global gaming industry in 2019
Thursday, January 9, 2020 by Christian Hargrave
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
In game advertising extends beyond casual games
Tuesday, December 31, 2019 by Freeman Lightner
The fifth annual In-Game Advertising Study by deep-data analytics and player management company, deltaDNA, finds that 94% of Free-to-Play (F2P) games now feature some form of in-game advertising (up from 87% in 2018). While the number of developers making between 40-100% of their revenue from ads has increased by 21% year on year.
The study, which is based...
Mobile game players earning big money
Thursday, December 19, 2019 by Freeman Lightner
The highest-earning US mobile game player, Brian Dragatto, earned a whopping $290,000 from tournaments - five times what the average American gets in a year.
In second place is Randy Pfohl, earning $125,000 from mobile game tournaments.
The game of choice for the top American mobile game players is Turbo Racing League, with 6 out of the top 10 US players earning ...
Ad monetization app launches from ironSource
Wednesday, December 4, 2019 by Freeman Lightner
Mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides rea...
Developer ecosystem insights for Q2 2019 report
Monday, November 18, 2019 by Freeman Lightner
The data from the Developer Economics survey give all the answers in the recently published State of the Developer Nation Q2 2019 report, which - as always- is now available for free download!
What’s new in the developer ecosystem?
The report highlights the latest insights from the developer ecosystem, based on responses from 19,000+ softwar...
Phase10 now available
Friday, October 25, 2019 by Christian Hargrave
Mattel163 announced Phase 10: World Tour is now available on iPhone, Android, and Facebook worldwide. Like UNO! Mobile before it, Phase 10: World Tour features exciting new twists on a classic family card game and introduces it to digital platforms for even more fans to enjoy.
Phase 10: World Tour features 30 unique levels set in the Amazon Jungle for players to puzz...
Tech program for teenage girls in the UK gets help from Sony
Tuesday, October 15, 2019 by Brittany Hainzinger
InnovateHer is teaming up with Sony’s PlayStation brand to expand its eight week tech program for teenage girls to more locations across the country. The Digital Bootcamp program aims to give girls aged between 12-16 key tech and interpersonal skills whilst encouraging them to consider STEM subjects and careers in tech.
Currently, girls make up only 2...
MEGAFANS new advertising strategy
Monday, October 14, 2019 by Freeman Lightner
MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...
The fastest growing app markets in 2019
Thursday, October 10, 2019 by Freeman Lightner
Adjust has released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018, charts growth, retention, and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming, and Utilities) to reveal how well the apps have performed.
Oculus Connect 6 announcements
Thursday, September 26, 2019 by Richard Harris
Oculus Connect 6 unveiled Facebook Horizon, an interconnected and ever-expanding social VR world where people can explore new places, play games, and build communities - launching in beta in 2020. They announced hand tracking on Oculus Quest, which will enable natural interaction in VR using your own hands, all without the need for a controller, external sensors, gloves...
Unity buys deltaDNA but it will operate as a separate entity
Wednesday, September 25, 2019 by Christian Hargrave
Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.
“Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...
How game developers can drive more revenue
Monday, September 23, 2019 by Offer Yehudai
Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Splunk acquires software company Omnition
Friday, September 6, 2019 by Freeman Lightner
Splunk, a stealth-mode SaaS company that works in distributed tracing and improving monitoring across microservices applications recently acquired SignalFx, and now they have acquired the software company Omnition.
"Today, we’re happy to announce that Splunk has entered a definitive agreement to acquire Omnition, a stealth-mo...
MobilityWare acquires Jump Ramp Games including Lucktastic brand
Tuesday, September 3, 2019 by Brittany Hainzinger
MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...