Tappx acquires PlayOn Content to monetize video content

Tappx announced it has acquired PlayOn Content, a fast-growth video generation, and monetization platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetize video content.

PlayOn Content supports media publishers to maintain video inventory using its proprietary video players. It currently operates in media brand portfolios such as HuffPost, Prisa Radio, and Grupo Kiss FM in Spain, and Televisa, Grupo Expansion, and Multimedios GLP across Latin America.

Tappx acquires PlayOn Content to enhance Tappx solutions

Tappx’s acquisition of PlayOn Content will enhance the platform’s audiovisual monetization offering by using Tappx’s contextual AV technology, Contextualize-It, as well as supporting its expansion into the UK, Portugal, LATAM, and Spain markets. While the two companies will pool resources for sustainable growth and share insights on current and future products, PlayOn Content will continue to operate under its existing brand. Tappx and PlayOn Content first collaborated earlier in 2021 for Tappx’s launch of Contextualize-It; a contextual AdTech solution designed to analyze complex moving audiovisual content and deliver contextualized ads.

"PlayOn Content has developed a video player with innovative solutions that brings more video content to web publishers, which is completely complementary to Tappx’s solutions. By integrating the PlayOn Content player with Tappx’s monetization and contextualization solutions, we can bring much more value to publishers, allowing them to make important qualitative leaps in strategies for generating and monetizing video content," said Daniel Reina, CEO at Tappx.

"In order to grow, you have to know how to learn and how to be part of something greater. Tappx is a group which has enormous experience and reach, and I look forward to exploring the notable synergies in our business model and product roadmaps further," said Jordi Sabat, Founder, and CEO of PlayOn Content.

As well as displaying and monetizing custom video content, PlayOn Content uses advanced technologies to transform written and photographic content into monetizable videos and automatically generates video content using live data on sports fixtures, financial markets, cryptocurrency markets, and the weather.