Mark is charged with the growth of both the demand and supply side of the business. While Mark began his career on Wall Street, the appeal of all things mobile brought him to Zedge, where he served as both CRO and CEO, steering the company towards a dominant position and 50 million monthly uniques in the mobile customization category. Now with AppLovin from its birth as a demand source, Mark believes in the power of ad tech personalization which informs what he does at AppLovin every day.
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