App Marketing News


Mobile app marketing news for growing your app user audience, app installs, and user engagement.

App marketing for older apps

Marketing & Promotion

App marketing for older apps


  • Wednesday, January 8, 2025
  • By Richard Harris

App marketing for older apps: Discover effective ASO strategies focusing on continuous improvement and leveraging various optimization methods to enhance visibility, user engagement, and conversion rates. Learn how to revive older apps and achieve lo...


Submit your 2025 app and software industry predictions

Marketing & Promotion

Submit your 2025 app and software industry predictions


  • Friday, November 15, 2024
  • By Richard Harris

Be Part of Our 9th Annual Predictions Issue! Share your insights and shape the future of technology, software, and digital advancements. Submit your 2025 predictions today and join a forward-thinking community of innovators and experts!...


Best Practices education hub launched by Instagram

Marketing & Promotion

Best Practices education hub launched by Instagram


  • Friday, October 18, 2024
  • By Richard Harris

Instagram has launched the Best Practices education hub, a new feature within the professional dashboard designed to help creators optimize their content and grow their audiences. Covering creation, engagement, reach, monetization, and guidelines, it...


App Marketing report released by AppsFlyer

Marketing & Promotion

App Marketing report released by AppsFlyer


  • Wednesday, July 24, 2024
  • By Richard Harris

The new State of eCommerce App Marketing report from AppsFlyer highlights significant global growth in consumer purchasing and marketing spending for eCommerce apps, and that marketers prioritize building and maintaining customer loyalty during the g...


ATT user opt in insights from AppsFlyer

Marketing & Promotion

ATT user opt in insights from AppsFlyer


  • Tuesday, April 30, 2024
  • By Richard Harris

Post-ATT, rising opt-in rates and increased ad spending signal significant shifts in the app tracking landscape, reflecting changes in both user consent and developer behavior across gaming and non-gaming platforms....


Social media misinformation could impact the 2024 election

Marketing & Promotion

Social media misinformation could impact the 2024 election


  • Tuesday, March 26, 2024
  • By Brittany Hainzinger

A recent survey from Media.com, revealed that 70 percent of social media users fear that misinformation will impact the 2024 election, with a slim majority (51%) favoring increased regulation and 62% calling for legal action for social platforms that...


Ultrasound devices market report key findings

Marketing & Promotion

Ultrasound devices market report key findings


  • Friday, February 16, 2024
  • By Freeman Lightner

According to a recent report from Transparency Market Research, Inc., the ultrasound devices market is expected to reach 12.5B USD by 2031 with a 6% CAGR, as medicine moves towards personalized care, ultrasound may be used to tailor treatment to pati...


AI marketing automation from Act On Data Lake

Marketing & Promotion

AI marketing automation from Act On Data Lake


  • Thursday, February 1, 2024
  • By Brittany Hainzinger

The Act-On Data Lake allows for seamless data sharing across platforms, helping marketers master targeted audience segmentation with the help of AI and marketing automation....


Submit your 2024 app and software industry predictions

Marketing & Promotion

Submit your 2024 app and software industry predictions


  • Saturday, December 2, 2023
  • By Richard Harris

Join our 8th Annual Predictions Issue! Submit your insights and be part of a forward-thinking community shaping the future. You can submit your 2024 App and Software Industry Predictions starting today. Ideal for tech experts, innovators, and visiona...


Cost per like for paid posts is less than expected says Thumzup

Marketing & Promotion

Cost per like for paid posts is less than expected says Thumzup


  • Tuesday, October 17, 2023
  • By Brittany Hainzinger

Thumzup announced that the estimated cost per like for paid posts was $0.76 in August 2023 on its platform and is less expensive than the average Cost Per Like on major social media ad platforms. The Thumzup mobile app enables advertisers to garner u...


Influencer platform Infuse unlocks opportunities for advertisers

Marketing & Promotion

Influencer platform Infuse unlocks opportunities for advertisers


  • Wednesday, August 30, 2023
  • By Brittany Hainzinger

Fluent, Inc. has launched its new platform called Infuse. It is led by a team of marketing experts, and it allows creators to discover and join campaigns while working in lockstep with brands to achieve their ROAS goals and unlocks new customer acqui...


Influencer marketing solution CreatorFuel lands from AdParlor

Marketing & Promotion

Influencer marketing solution CreatorFuel lands from AdParlor


  • Tuesday, August 15, 2023
  • By Brittany Hainzinger

AdParlor has announced the launch of CreatorFuel, a new fully managed offering for social influencers that allows them to unlock their full potential, grow and connect with their target audience more effectively, and deliver brands measurable and imp...


What Threads from Meta can teach developers about app marketing

Marketing & Promotion

What Threads from Meta can teach developers about app marketing


  • Thursday, July 6, 2023
  • By Freeman Lightner

Threads, the text-based conversation app by Instagram, came out of nowhere and is already #1 in Social Networking on the Apple App Store. We explain what the app does, its unique features, how to download and use the app, and answered all of the ques...


Digital ad spend to soar over the next few years

Marketing & Promotion

Digital ad spend to soar over the next few years


  • Monday, June 26, 2023
  • By Freeman Lightner

The insights and projections for the US and global marketing landscape from Linkdaddyseo's recent study are here. They noted that digital ad spend is set to skyrocket by a whopping 47.23% to $835B by 2026 and that search ads were the most invested-in...


In game audio ads platform Odeeo sees growth in active users

Marketing & Promotion

In game audio ads platform Odeeo sees growth in active users


  • Wednesday, March 15, 2023
  • By Freeman Lightner

Odeeo has revealed that they witnessed a 300% increase in YOY revenue and daily active users in 2022, the Odeeo SDK allows developers to integrate audio advertising, and monetize titles with non-intrusive ads without interfering with the gaming exper...


4Players appoints new Marketing Director Patty Toledo

Marketing & Promotion

4Players appoints new Marketing Director Patty Toledo


  • Wednesday, August 10, 2022
  • By Freeman Lightner

Marketing maven Patty Toledo has been appointed as the Marketing Director for 4Players. Toledo, the gaming aficionado, music savant, and former MMA fighter joins the global interactive experiences platform to lead the way in connection, communication...


Facebook Ads Benchmark Report findings for Q2

Marketing & Promotion

Facebook Ads Benchmark Report findings for Q2


  • Friday, July 29, 2022
  • By Richard Harris

Tinuiti has revealed a new report, the Triolpoly series: Facebook Ads Benchmark Report with insights on TikTok, Pinterest, and Snapchat as well. They covered everything you need to know about Facebook and Instagram growth, the iOs 14.5 fallout, the o...


Bridging marketing gaps with data cleanrooms

Marketing & Promotion

Bridging marketing gaps with data cleanrooms


  • Friday, June 10, 2022
  • By Charles Manning

Charles Manning from Kochava talks about bridging marketing gaps using data cleanrooms, how the adtech ecosystem and privacy are in a constant state of change, why omnichannel measurement platforms are on the rise, what factors you need to consider w...


The App Marketers New Year Resolution for 2022

Marketing & Promotion

The App Marketers New Year Resolution for 2022


  • Friday, February 25, 2022
  • By Andrey Kazakov

Andrey Kazakov, Chief Operating Officer from Adjust discusses the app marketers new year resolution for 2022, how to scale to 1 Million users in 2022, how to build a rock-solid ASO strategy, how to optimize your title and description, how to choose k...


How accurate are the self attributing network install numbers

Marketing & Promotion

How accurate are the self attributing network install numbers


  • Monday, February 14, 2022
  • By Malachi Dunn

Malachi Dunn, Client Insights Analyst from Kochava Foundry discusses how accurate the self-attributing network install numbers are, explains why it’s less than you think and where your ad dollars are going....


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