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App Marketing News

Mobile marketing news for growing your app user audience, app installs, and user engagement
OMYO and Blingby team up to make live stream marketing a reality

OMYO and Blingby team up to make live stream marketing a reality

Tuesday, March 21, 2017 by

Research shows that 74% of consumers said there was a connection between watching a video on social media and their purchasing decision-making process. What if there were a better way for marketers to capitalize on such a trend? Imagine watching a Maroon5 video online and you are really liking Adam Levine’s jacket - and while watching the video, you point your cur... Read More

Cheetah Mobile celebrates launch of their ad platform into European markets

Cheetah Mobile celebrates launch of their ad platform into European markets

Tuesday, March 21, 2017 by

Cheetah Mobile Inc., a mobile utility and content app developer, celebrates the launch of its Cheetah Ads division in the European market. Cheetah Ads will present this week at Advertising Week Europe, showcasing its strategy to serve vertical video ads for every kind of mobile moment.Cheetah Ads works hand-in-hand with Cheetah Mobile’s app portfolio, as well as e... Read More

KiwiTech announces a partnership with Blingby

KiwiTech announces a partnership with Blingby

Friday, March 10, 2017 by

Imagine watching a YouTube video and moving your cursor above a person’s jacket. From that simple action, a drop-down appears with information on the jacket, through which a user can click through to purchase. Or what if PM Justin Trudeau is giving a presentation in front of the 4 Seasons in Montreal, move your cursor to the hotel and information on room rentals, ... Read More

Cut the Rope creator ZeptoLab transforms into a mobile app publisher

Cut the Rope creator ZeptoLab transforms into a mobile app publisher

Tuesday, March 07, 2017 by

ZeptoLab, the app gaming company behind Cut the Rope franchise and the mobile multiplayer hit King of Thieves, announced that they have officially entered the publishing business by opening a website where mobile game developers from all over the world can now leave their submissions.ZeptoLab has been “soft-launching” their publishing activities for about a year by part... Read More

Lucktastic helps Hooked On Phonics with user engagement

Lucktastic helps Hooked On Phonics with user engagement

Tuesday, March 07, 2017 by

Hooked on Phonics believes that reading is the gateway to all learning and they focus on nurturing that thirst for knowledge with products that are fun, effective, and easy to use. That’s why they’ve brought together a dedicated team of parents, leading educators, interactive designers, writers, and artists. Through collaboration, research, and testing, they continually... Read More

It's getting cheaper to buy installs but users don't stick around says Fiksu

It's getting cheaper to buy installs but users don't stick around says Fiksu

Wednesday, March 01, 2017 by

January indexes from Fiksu DSP have revealed decreasing costs to drive installs across both iOS and Android devices, and increasing costs to acquire a user that makes a purchase. The data from Fiksu DSP tracks more than 38 trillion marketing events including impressions, clicks, downloads, registrations, purchases and other loyal user actions across 4.1 billion devices.... Read More

Tips for success in today's app market: A chat with Sean Galligan of Yahoo

Tips for success in today's app market: A chat with Sean Galligan of Yahoo

Wednesday, March 01, 2017 by

As consumers continue to spend more time using mobile apps, app developers and marketers want to better understand this behavior and how to stand out in the crowd. That's why we had a chat with Sean Galligan, Vice President and Industry Lead for the technology, media and telecom categories at Yahoo to share his insights on how marketers can drive adoption of their ... Read More

Gamifying an app can help it stand out along with these ideas

Gamifying an app can help it stand out along with these ideas

Thursday, February 23, 2017 by

Editors note: Guest submission by Hunter Jensen, Founder and CEO of Barefoot SolutionsWith more than 4.2 million smartphone apps in the Apple App and Google Play stores, there’s a lot of software that will never pick up the steam needed to become the next Angry Birds, YouTube, or Snapchat. There is good news, though. If you’re considering building an app from scratch or... Read More

Strategies for mobile app re-engagement

Strategies for mobile app re-engagement

Wednesday, February 22, 2017 by

AppLift has released an all new infographic to help app developers understand how they can jump on the second wind of re-engagement of their former users. It also goes on to give information on techniques as to rope people back in and insights into keeping current customers in your app. Installs neither necessarily reflect the success of an app, nor do they guide user e... Read More

Mobile app advertising is killing adult usage

Mobile app advertising is killing adult usage

Saturday, February 18, 2017 by

63 percent of adults avoid mobile apps because of too many adverts, or when asked to pay for the app or extra features. This is the finding of an independent study of 600 mobile app users in the UK and US, commissioned by Tutela, the Wireless Analytics Monetisation (WAM) firm. Users are up to four times more likely to favor apps collecting mobile usage statist... Read More

F5 Networks kicks off their new Global Campaign

F5 Networks kicks off their new Global Campaign

Saturday, February 18, 2017 by

F5 Networks has launched a global brand campaign across an array of channels. The “We Make Apps Go: Faster. Smarter. Safer.” campaign takes a content-first approach to reach C-level technology decision makers globally. It represents a strategic shift for F5, which historically has marketed to technical audiences and specifically, network architects. The campaign’s conte... Read More

Loyalty programs could be mobile financial service's missed opportunity

Loyalty programs could be mobile financial service's missed opportunity

Friday, February 17, 2017 by

Amdocs, a customer experience solutions company, has announced the findings of a consumer and service provider survey, which showed that mobile financial service (MFS) providers are failing to fully realize the potential of loyalty programs to drive revenue growth. A significant gap exists between what customers want and what they are offered. This is especially true fo... Read More

Mobile reward videos showed consistently high eCPM in 2016

Mobile reward videos showed consistently high eCPM in 2016

Friday, February 17, 2017 by

ironSource has announced the launch of its Industry eCPM Index, an insights engine for tracking regional and global eCPM rates and optimizing mobile app ad campaign effectiveness over time. Ideal for mobile app developers, the ironSource Industry eCPM Index provides insight into app ecosystem advertising performance across region, time of year, geography, ad units, and ... Read More

Women are the most serious about mobile dating apps

Women are the most serious about mobile dating apps

Wednesday, February 08, 2017 by

Liftoff has released an infographic (below) illuminating trends in mobile dating behavior. The data shows that North Americans are the most “swipe-happy” when it comes to mobile dating apps, with women in general being the most profitable users. The infographic also showcases trends around engagement and examines geographical differences between North America, Euro... Read More

Features to include in your social media app

Features to include in your social media app

Monday, February 06, 2017 by

When considering a development strategy for your social media app, it’s important to think about the features you want to include. A common assumption that some “appreneurs” make is that loading up the app with lots of features right upon launch will help the app go viral. It won’t. Here’s why. You might be thinking: “If I have more features at the outset, the... Read More

Overcoming the app marketing sticking point

Overcoming the app marketing sticking point

Monday, February 06, 2017 by

Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install.... Read More

Mobile marketing trends report from MobileBridge: First edition

Mobile marketing trends report from MobileBridge: First edition

Wednesday, February 01, 2017 by

Following the biggest year ever for consumer activity via the mobile channel, an underwhelming number of exec level marketers understand the necessity of keeping pace with the rapidly evolving consumer preferences for mobile engagement, according to MobileBridge’s first edition of its Mobile Marketing Trends Report. “The fluidity and omnipresent change in the way c... Read More

Why self-discovery is the hottest customer service tool right now

Why self-discovery is the hottest customer service tool right now

Friday, January 27, 2017 by

Remember the days when the only way to get information about a product in a store was to ask an employee, or when you would have to call a customer service hotline to ask questions about a product you purchased? Those days may soon be distant memories to most shoppers and some younger generations may have never even had to do it.The consumers of today are tech-savvy, do... Read More

MobileBridge and Zapp RideShare team up to change the way people commute

MobileBridge and Zapp RideShare team up to change the way people commute

Friday, January 20, 2017 by

Innovative electric ride share company climbs aboard leading mobile engagement platform to power advanced customer engagement via mobile channel.Zapp’s company mission is to change the way people commute around cities, college campuses and tourist areas while reducing carbon emissions with economical, low speed, electric rental vehicles. Zapp RideShare currently rents e... Read More

AppsFlyer raises $56 million to advance mobile marketing measurement

AppsFlyer raises $56 million to advance mobile marketing measurement

Tuesday, January 17, 2017 by

AppsFlyer has raised an additional $56 million in Series C financing, bringing its total funding to $84 million. Having grown revenues by 500% and staff from 40 to 240 people across 12 global offices in two years, the company will invest in the enhancement of its products to help even more marketers measure every engagement with their target audiences. The round wa... Read More

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