App Marketing News
Mobile app marketing news for growing your app user audience, app installs, and user engagement.
How event automation is helping equip marketers to convertFriday, August 11, 2017 by Richard HarrisA new survey from Certain, a provider of enterprise event automation, reveals that despite technology advances, many marketers still struggle to capitalize on leads generated following in-person events. Events continue to be rated the number one most effective B2B marketing tactic because of their high returns. However, data from Certain’s survey (pulled from over 150 m...
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Omni-channel insights launch for phone call analytics platform DialogTechWednesday, July 26, 2017 by Christian HargraveDialogTech, a provider of marketing analytics for phone calls, has announced the launch of Dashboard Insights. Businesses and agencies can now access and visualize DialogTech’s call analytics data however they choose to gain the right insights into how phone calls from digital advertising, website interactions and offline marketing drive appointments, customers and reve...
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Fighting mobile ad fraud with new Active Protect programWednesday, July 26, 2017 by Richard HarrisA mobile monetization and marketing company, ironSource, has announced the launch of the Active Protect program, a program for mobile advertisers which aims to prevent the most frequent types of fraud on non-SDK traffic - primarily attribution and device manipulation - by blocking fraudulent or manipulated traffic detected by the program in real-time and automatically r...
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Tapjoy hits a milestone of 600 million mobile consumersMonday, July 24, 2017 by Richard HarrisTapjoy, a Maximum Impact Platform for mobile advertisers and app developers, has announced that its ad platform grew to reach about 600 million mobile consumers at the close of Q2. This reach is primarily driven by massive growth in the company’s rewarded video product, which posted an 80% year-over-year increase in the total number of daily unique viewers, a 107% incre...
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Acquired.io wants to help small app publishersThursday, July 06, 2017 by Richard HarrisThe founders of mobile marketing company AppScotch, acquired by AppAnnie, have launched their newest venture, Acquired.io. The company has created a centralized platform to manage user acquisition across dozens of channels like Snapchat, AdColony, Chartboost, and others. Acquired.io has raised $2 million in funding from investors, many in the mobile gaming space. N...
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SpotX has released support for DigiTrust in its Direct AdOSTuesday, July 04, 2017 by Christian HargraveVideo ad serving platform, SpotX, has released support for DigiTrust in its Direct AdOS, used by broadcasters and digital media owners. By providing publishers with a means of selling their inventory with similar audience recognition capability as Facebook and Google, SpotX publishers will increase yield and decrease data leakage from their browser-based properties. The...
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Mobile video challenges most app marketers new report saysWednesday, June 28, 2017 by Richard HarrisIf Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...
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Study finds Android outperforms iOS in user reaction time for push alerts Monday, June 26, 2017 by Richard HarrisAccengage, a push notification technology company for Mobile Apps, Websites and Facebook Messenger, is has released the 2017 Edition of their annual Push Notification Benchmark. In addition to updating Push Notification opt-in and reaction rates for Mobile Apps on iOS & Android overall, by industry and country, the study reveals for the very first time: mobile app r...
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The best month to acquire users is in September finds new reportWednesday, June 21, 2017 by Christian HargraveLiftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...
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The mobile ad fraud pandemic and what developers should knowTuesday, June 13, 2017 by Galia ReichensteinMobile ad fraud is a big concern in the mobile space. Unfortunately, we have seen this before in ad tech - players looking to make a quick buck by following revenue via monetizing it in an illegal way. Mobile ad fraud has created a dark ripple in the space, resulting in a lot of mistrust. The challenge is that fraud is widespread, and fraudsters are getting more and mor...
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Why brands will pay top dollar for your in-app inventoryThursday, June 08, 2017 by Dan LaughlinAd fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content on Google’s Youtube.The industry has been working on solutions to curb ad fraud and increase brand safety, and yet the problem grows ...
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Weather apps have the highest mobile ad eCPM finds new reportThursday, June 08, 2017 by Richard HarrisA new Q1 2017 report from Smaato was just released. Titled the "Global Trends in Mobile Advertising Report", data was analyzed from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 percent year-over-year.Fueled by explosive growth in the Asia-Pacific ...
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Mobile video ads install the most apps new survey saysWednesday, May 31, 2017 by Christian HargraveAdColony has released their Spring 2017 App Install Marketing Survey. The survey is the 7th of its kind since 2013 and will provide insights, benchmarks, and trends from the top 250 grossing app developers. Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (21%). A small number (4.0%) represented mobile publishers who...
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Mavin says that social media is an untapped user engagement toolFriday, May 26, 2017 by Richard HarrisIn the race to engage and retain consumers, the app industry continues to lag behind social media, where trending topics and memes continue to win mind share for brands. Today, that changes with the launch of Mavin Motion, the only end-to-end platform enabling apps to capitalize on events and trends as they happen to better engage their audiences over the long-term. Alo...
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AOL says you need to diversify your ad strategyMonday, May 22, 2017 by Patrick McCormackFor mobile developers with scale, performance-based advertising has been a massive revenue opportunity. Performance pricing now accounts for 65 percent of all ad revenue achieved in digital, including desktop and mobile. Advertisers and marketers understand the obvious benefits of cost per install (CPI) campaigns, for example, which comprises more than 25 percent of tod...
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OfferCraft expands AI and Gamification efforts into AsiaThursday, May 18, 2017 by Michael HaynesOfferCraft, a software company that uses artificial intelligence and gamification to better target advertising, is expanding into Asia. Their executives will be doing presentations at the Global Gaming Expo Asia (G2E) from May 16 to 18 at the Venetian Macao Resort Hotel at Stand 961.“We’re thrilled about our Asia debut,” said OfferCraft CEO Aron Ezra. “Our software make...
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How app developers are failing in user engagementThursday, May 18, 2017 by Paul BrodyEditors note: Paul Brody is the Chief Product Officer at CleverTapIn the app world, do or die comes down to how well you engage your users, and if abysmal click-throughs and open rates are any indication, most apps aren't doing that very well. But it's not the fault of the product developers, nor is it an issue with the marketing department. It's how the two work, or to...
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Social media intelligence platform releases premium offeringsThursday, May 11, 2017 by Christian HargraveSynthesio, a social media intelligence and social listening tool, has announced Synthesio Plus. This new update, a premium offering, will allow their customers to gain stronger qualitative and quantitative insights out of their social data through utilizing interaction analytics in all aspects of the platform."Everything that we build for our platform is designed to giv...
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Customer experience is becoming critical and needs revampedTuesday, May 09, 2017 by Christian HargraveOrganizations need to rethink traditional approaches to customer experience management according to a new study sponsored by Axway in partnership with industry analyst firm IDC. The study, The Role of Customer Experience Networks in Delivering Value-Based Digital Transformation, found that despite customer experience being the top digital initiative for organizations, 6...
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mTraction TVSync looks to expand into TV marketingThursday, May 04, 2017 by Christian HargravemTraction TVSync was launched by Affle in partnership with the newly launched full-service mobile marketing and technology agency IPG Mediabrands Ansible in Indonesia. In the next phase of expansion, IPG Mediabrands & Affle would be taking this proposition and partnership across the APAC region. mTraction is used to track real-time TV commercials and sync digital ad...
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