App Marketing News


Mobile app marketing news for growing your app user audience, app installs, and user engagement.

4Players appoints new Marketing Director Patty Toledo

Marketing & Promotion

4Players appoints new Marketing Director Patty Toledo


  • Wednesday, August 10, 2022
  • By Freeman Lightner

Marketing maven Patty Toledo has been appointed as the Marketing Director for 4Players. Toledo, the gaming aficionado, music savant, and former MMA fighter joins the global interactive experiences platform to lead the way in connection, communication...


Facebook Ads Benchmark Report findings for Q2

Marketing & Promotion

Facebook Ads Benchmark Report findings for Q2


  • Friday, July 29, 2022
  • By Richard Harris

Tinuiti has revealed a new report, the Triolpoly series: Facebook Ads Benchmark Report with insights on TikTok, Pinterest, and Snapchat as well. They covered everything you need to know about Facebook and Instagram growth, the iOs 14.5 fallout, the o...


Bridging marketing gaps with data cleanrooms

Marketing & Promotion

Bridging marketing gaps with data cleanrooms


  • Friday, June 10, 2022
  • By Charles Manning

Charles Manning from Kochava talks about bridging marketing gaps using data cleanrooms, how the adtech ecosystem and privacy are in a constant state of change, why omnichannel measurement platforms are on the rise, what factors you need to consider w...


The App Marketers New Year Resolution for 2022

Marketing & Promotion

The App Marketers New Year Resolution for 2022


  • Friday, February 25, 2022
  • By Andrey Kazakov

Andrey Kazakov, Chief Operating Officer from Adjust discusses the app marketers new year resolution for 2022, how to scale to 1 Million users in 2022, how to build a rock-solid ASO strategy, how to optimize your title and description, how to choose k...


How accurate are the self attributing network install numbers

Marketing & Promotion

How accurate are the self attributing network install numbers


  • Monday, February 14, 2022
  • By Malachi Dunn

Malachi Dunn, Client Insights Analyst from Kochava Foundry discusses how accurate the self-attributing network install numbers are, explains why it’s less than you think and where your ad dollars are going....


Social intelligence platform lands

Marketing & Promotion

Social intelligence platform lands


  • Thursday, February 3, 2022
  • By Brittany Hainzinger

Open Influence announced the launch of the social intelligence platform Enter Go Prism, which will revolutionize influencer marketing, help brands track industry trends, and improve their decision-making process....


Marketing and tech trends in 2022

Marketing & Promotion

Marketing and tech trends in 2022


  • Wednesday, January 5, 2022
  • By Freeman Lightner

Assaf Baciu, co-founder and chief operating officer, and Lisa Spira, Head of Content Intelligence from Persado share their marketing and tech trend predictions for 2022 including privacy law changes, accelerated digital transformations, how customer ...


Header bidding questions answered by AdColony

Marketing & Promotion

Header bidding questions answered by AdColony


  • Wednesday, August 18, 2021
  • By Richard Harris

Kelly McIvor, Principal Product Manager at AdColony answers questions about header bidding, explains the surge in in-app adoption in 2021 and how to choose a platform you trust, plus the challenges that come with a hybrid model....


App tracking transparency and your API calls

Marketing & Promotion

App tracking transparency and your API calls


  • Thursday, March 18, 2021
  • By Richard Harris

What all developers need to know about Apple's new app tracking transparency and how it will affect any API call you execute from within your apps. Brenton House, API & Mobile Strategist at Axway offers helpful tips to prepare your mobile apps now f...


App discovery increases coming in 2021

Marketing & Promotion

App discovery increases coming in 2021


  • Thursday, January 7, 2021
  • By Freeman Lightner

Executive Vice President of Digital Turbine Media, Matt Tubergen predicts that in 2021 app discovery will increase significantly, on-demand apps will remain in demand, consumers will start showing "appnostic" behavior, and app marketers will start in...


OTT media opportunities to grow in 2021

Marketing & Promotion

OTT media opportunities to grow in 2021


  • Thursday, January 7, 2021
  • By Richard Harris

Adjust app marketers, Paul H. Müller (CTO), Katie Madding (CPO), and Andy Chandler have weighed in on their predictions for 2021 on what mobile marketers need to know from OTT media opportunities to iOS 14....


Mobile app growth and revenue to remain strong in 2021

Marketing & Promotion

Mobile app growth and revenue to remain strong in 2021


  • Tuesday, January 5, 2021
  • By Richard Harris

Mar Brandt, Senior Vice President and Head of Sales at AppsFlyer, predicts in 2021 Mobile app growth and revenue will remain strong and in-app purchases may rise as the economy recovers from the pandemic....


Infragistics adds new features to its angular data grid

Marketing & Promotion

Infragistics adds new features to its angular data grid


  • Wednesday, September 9, 2020
  • By Brittany Hainzinger

Infragistics has announced Ignite UI for Angular v 10.1.0, which includes new features and enhancements to its Angular data grid, new theming capabilities and a set of new Material-inspired industry icons to improve productivity for developers creati...


Outbrain highlights shift in trust between social media and consumers

Marketing & Promotion

Outbrain highlights shift in trust between social media and consumers


  • Wednesday, September 2, 2020
  • By Brittany Hainzinger

Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments....


Postal.io redefines offline B2B marketing

Marketing & Promotion

Postal.io redefines offline B2B marketing


  • Tuesday, May 5, 2020
  • By Brittany Hainzinger

Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing programs – including personalized direct mail, gifts and donations – in the same way that they currently manage digital marketin...


Ad revenue reporting extension from Adjust

Marketing & Promotion

Ad revenue reporting extension from Adjust


  • Tuesday, January 21, 2020
  • By Brittany Hainzinger

AppLovin has become the latest partner to work with Adjust to provide Ad Revenue reporting to MAX. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising....


How to get user engagement in 2020

Marketing & Promotion

How to get user engagement in 2020


  • Thursday, January 2, 2020
  • By Scott Tomkins

App user engagement is often a hard beast to slay and the landscape in 2020 looks very different than the app landscape of just a couple years ago. As we enter into a new decade of mobile apps, here is some insight on how to get user engagement in 20...


The fastest growing app markets in 2019

Marketing & Promotion

The fastest growing app markets in 2019


  • Thursday, October 10, 2019
  • By Freeman Lightner

The fastest growing app markets have been revealed by Adjust in their Mobile Growth Map that aims to inform app marketers as 2019 closes in on 2020....


InApp advertising 2019 survey released

Marketing & Promotion

InApp advertising 2019 survey released


  • Thursday, October 3, 2019
  • By Richard Harris

Fyber has released the 2019 In-App Advertising survey revealing 77% of developers are considering real-time advertising....


Facebook remains the top media source for app installs

Marketing & Promotion

Facebook remains the top media source for app installs


  • Monday, September 30, 2019
  • By Richard Harris

Facebook has maintained top spot in the overall Index power rankings for driving both quality and higher adoption among advertisers in the Performance Index released by AppsFlyer....


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