App Marketing News
Mobile marketing news for growing your app user audience, app installs, and user engagement
Mavin says that social media is an untapped user engagement toolFriday, May 26, 2017 by Richard HarrisIn the race to engage and retain consumers, the app industry continues to lag behind social media, where trending topics and memes continue to win mind share for brands. Today, that changes with the launch of Mavin Motion, the only end-to-end platform enabling apps to capitalize on events and trends as they happen to better engage their audiences over the long-term. Alo...
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AOL says you need to diversify your ad strategyMonday, May 22, 2017 by Patrick McCormackFor mobile developers with scale, performance-based advertising has been a massive revenue opportunity. Performance pricing now accounts for 65 percent of all ad revenue achieved in digital, including desktop and mobile. Advertisers and marketers understand the obvious benefits of cost per install (CPI) campaigns, for example, which comprises more than 25 percent of tod...
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'I was going to show an ad here
OfferCraft expands AI and Gamification efforts into AsiaThursday, May 18, 2017 by Michael HaynesOfferCraft, a software company that uses artificial intelligence and gamification to better target advertising, is expanding into Asia. Their executives will be doing presentations at the Global Gaming Expo Asia (G2E) from May 16 to 18 at the Venetian Macao Resort Hotel at Stand 961.“We’re thrilled about our Asia debut,” said OfferCraft CEO Aron Ezra. “Our software make...
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How app developers are failing in user engagementThursday, May 18, 2017 by Paul BrodyEditors note: Paul Brody is the Chief Product Officer at CleverTapIn the app world, do or die comes down to how well you engage your users, and if abysmal click-throughs and open rates are any indication, most apps aren't doing that very well. But it's not the fault of the product developers, nor is it an issue with the marketing department. It's how the two work, or to...
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Social media intelligence platform releases premium offeringsThursday, May 11, 2017 by Christian HargraveSynthesio, a social media intelligence and social listening tool, has announced Synthesio Plus. This new update, a premium offering, will allow their customers to gain stronger qualitative and quantitative insights out of their social data through utilizing interaction analytics in all aspects of the platform."Everything that we build for our platform is designed to giv...
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Customer experience is becoming critical and needs revampedTuesday, May 09, 2017 by Christian HargraveOrganizations need to rethink traditional approaches to customer experience management according to a new study sponsored by Axway in partnership with industry analyst firm IDC. The study, The Role of Customer Experience Networks in Delivering Value-Based Digital Transformation, found that despite customer experience being the top digital initiative for organizations, 6...
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mTraction TVSync looks to expand into TV marketingThursday, May 04, 2017 by Christian HargravemTraction TVSync was launched by Affle in partnership with the newly launched full-service mobile marketing and technology agency IPG Mediabrands Ansible in Indonesia. In the next phase of expansion, IPG Mediabrands & Affle would be taking this proposition and partnership across the APAC region. mTraction is used to track real-time TV commercials and sync digital ad...
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The best words to use in push alerts that boost engagementThursday, May 04, 2017 by Richard HarrisWith the space constraints and urgency required in a mobile push notification, every word counts. Leanplum has released a new report, "Push Notification Power Words". Based on a text analysis of more than 2.6 billion push notifications, the report identifies highly effective “power words” to help mobile marketers break through the noise and drive better app engagement.I...
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Growing your business with an appTuesday, May 02, 2017 by Richard HarrisThere are many different tools available for businesses to use to market and promote their products and services. Social media is one of those major platforms, but the passive nature of these websites and platforms doesn’t always make them the best way to reach customers. Creating a mobile app for your business allows you to directly engage with your consumer base, but ...
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How you can automate your release processMonday, April 24, 2017 by Richard HarrisRollout helps mobile app developers build and deploy apps quickly and safely by automating the time-consuming manual tasks associated with gradual feature releases. The company recently released ROX by Rollout, which allows developers to gradually release new features, measure the impact and respond in real-time - all without waiting for the next release. We chatted wit...
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Small business and mobile apps insightThursday, April 20, 2017 by Richard HarrisSmall and medium-sized businesses (SMBs) are moving rapidly toward adopting mobile apps in 2017, according to new research from Clutch. They report that 42% of SMBs have built their own mobile app, and the survey indicates that SMBs increasingly view them as a worthwhile tool to improve business operations and return on investment.Two-thirds (67%) of SMBs surveyed said ...
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Social media influencer marketing through the eyes of #HASHOFFWednesday, April 12, 2017 by Richard HarrisThe advertising industry is constantly looking for more innovative methods to challenge the way that traditional advertising is done. As the market becomes more and more saturated, target audiences are becoming turned off to previously effective methods - such as tv commercials, web banners, and interstitial videos. One important avenue of marketing that has evolved fro...
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Playwire and Overwolf look to tap into the eSports industryWednesday, April 05, 2017 by Christian HargravePlaywire Media has formed a partnership with Overwolf, a software platform for competitive PC gamers, designed to seamlessly integrate apps to any game. As part of the new agreement, Playwire Media will exclusively handle their new partners entire advertising inventory within their software application, which includes takeovers, display ads and pre-roll video ads. Overw...
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Pinterest promoted app pins now suported by BidalgoThursday, March 30, 2017 by Christian HargraveBidalgo, a provider of ad automation software and services for app marketers, has announced the public availability of ad automation for Pinterest Promoted App Pins. Recognized as a Pinterest Marketing Partner last November, Bidalgo enables app marketers to scale their growth by using Artificial Intelligence algorithms to optimize ad campaigns using Promoted App Pins an...
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Repealing and replacing excel for marketers with AppsFlyer's new PivotMonday, March 27, 2017 by Richard HarrisMatch Group (the world’s leading provider of dating products, with over 45 brands including Match, OkCupid, Tinder and more) found that they were wasting lots of marketing team time trying to align front-end and back-end data to make spend optimization decisions for their app marketing campaigns. They approached AppsFlyer to develop a tool to he...
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OMYO and Blingby team up to make live stream marketing a realityTuesday, March 21, 2017 by Richard HarrisResearch shows that 74% of consumers said there was a connection between watching a video on social media and their purchasing decision-making process. What if there were a better way for marketers to capitalize on such a trend? Imagine watching a Maroon5 video online and you are really liking Adam Levine’s jacket - and while watching the video, you point your cur...
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Cheetah Mobile celebrates launch of their ad platform into European marketsTuesday, March 21, 2017 by Michael HaynesCheetah Mobile Inc., a mobile utility and content app developer, celebrates the launch of its Cheetah Ads division in the European market. Cheetah Ads will present this week at Advertising Week Europe, showcasing its strategy to serve vertical video ads for every kind of mobile moment.Cheetah Ads works hand-in-hand with Cheetah Mobile’s app portfolio, as well as e...
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KiwiTech announces a partnership with BlingbyFriday, March 10, 2017 by Richard HarrisImagine watching a YouTube video and moving your cursor above a person’s jacket. From that simple action, a drop-down appears with information on the jacket, through which a user can click through to purchase. Or what if PM Justin Trudeau is giving a presentation in front of the 4 Seasons in Montreal, move your cursor to the hotel and information on room rentals, ...
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Cut the Rope creator ZeptoLab transforms into a mobile app publisherTuesday, March 07, 2017 by Richard HarrisZeptoLab, the app gaming company behind Cut the Rope franchise and the mobile multiplayer hit King of Thieves, announced that they have officially entered the publishing business by opening a website where mobile game developers from all over the world can now leave their submissions.ZeptoLab has been “soft-launching” their publishing activities for about a year by part...
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Lucktastic helps Hooked On Phonics with user engagementTuesday, March 07, 2017 by Michael HaynesHooked on Phonics believes that reading is the gateway to all learning and they focus on nurturing that thirst for knowledge with products that are fun, effective, and easy to use. That’s why they’ve brought together a dedicated team of parents, leading educators, interactive designers, writers, and artists. Through collaboration, research, and testing, they continually...
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