App Marketing News

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Mobile app marketing news for growing your app user audience, app installs, and user engagement.

Mobile game spending is dominated by women says Liftoff

Marketing & Promotion

Mobile game spending is dominated by women says Liftoff


  • Wednesday, August 22, 2018
  • By Christian Hargrave

A mobile game spending report done by Liftoff says that women are spending considerably more money on mobile games....


Retarget mobile users by remembering the day 0 dilemma

Marketing & Promotion

Retarget mobile users by remembering the day 0 dilemma


  • Wednesday, August 22, 2018
  • By Alexei Chemenda

Ways to retarget mobile users who are active, including the often overlooked “Day 0” users, which is a proven way to increase revenue for your app....


Mobile publisher Gismart teams up with Appodeal

Marketing & Promotion

Mobile publisher Gismart teams up with Appodeal


  • Friday, August 17, 2018
  • By Christian Hargrave

Mobile publisher Gismart and Appodeal team up to provide indie developers a global monetization reach when they look to publish their app....


Swace wants to save social media engagement

Marketing & Promotion

Swace wants to save social media engagement


  • Tuesday, August 7, 2018
  • By Christian Hargrave

Social Media engagement has been on the decline for brands, but Swace hopes to turn the trend around with a mixture of blockchain and AR technologies....


A guide to ad retargeting responsibly

Marketing & Promotion

A guide to ad retargeting responsibly


  • Tuesday, August 7, 2018
  • By Richard Harris

A discussion about how brands can more responsibly retarget ads to users, and how personalization and retargeting can be powerful tools, but when used irresponsibly can damage a brands integrity. ...


Amazon prime day 2018 data is out from Liftoff

Marketing & Promotion

Amazon prime day 2018 data is out from Liftoff


  • Monday, August 6, 2018
  • By Richard Harris

Amazon Prime Day 2018 is over and a new mobile shopping analytics report shows how consumer shopping behaviors are changing and what it means for non-Amazon retail apps....


Mobile game advertising partnership between Google and Unity announced

Marketing & Promotion

Mobile game advertising partnership between Google and Unity announced


  • Friday, August 3, 2018
  • By Richard Harris

Mobile game giants Google AdMob and Unity have announced a partnership to shape the face of the mobile advertising industry....


The App Lifecycle: Tips for engaging and retaining users

Marketing & Promotion

The App Lifecycle: Tips for engaging and retaining users


  • Monday, July 30, 2018
  • By David Lundell

Mobile marketing tips and tricks for developers to lower cost-per-action rates, increase engagement and improve their mobile retargeting efforts....


How to calculate app lifetime value

Marketing & Promotion

How to calculate app lifetime value


  • Tuesday, July 24, 2018
  • By Jonathan Raveh

Learn how to study your mobile user metrics to determine a key element in mobile marketing known as Lifetime Value to help you build an audience that keeps your app installed....


Emojis inside app push alerts significantly influence engagement says Leanplum

Marketing & Promotion

Emojis inside app push alerts significantly influence engagement says Leanplum


  • Tuesday, July 17, 2018
  • By Richard Harris

Emojis that are placed inside mobile app push alerts are proving to increase user retention and engagement according to a new study out from Leanplum....


Parallel ad bidding solution launches by PubNative

Marketing & Promotion

Parallel ad bidding solution launches by PubNative


  • Friday, July 13, 2018
  • By Richard Harris

Mobile ad bidding platform now lets parallel auctions to occur helping their users obtain a higher ROI for their mobile advertising inventory....


Parsing the customer journey just got easier

Marketing & Promotion

Parsing the customer journey just got easier


  • Friday, July 13, 2018
  • By Christian Hargrave

Neura Moments' situation-aware customer journey will help businesses discover new customer engagement opportunities and improve their customer experience....


NASCAR Hall of Fame getting updates thanks to Crossfield Digital

Marketing & Promotion

NASCAR Hall of Fame getting updates thanks to Crossfield Digital


  • Tuesday, June 26, 2018
  • By Richard Harris

New fan experiences coming at NASCAR Hall of Fame and Formula 1 Grand Prix using a blend of proprietary software, mobile applications and portable devices. ...


Mobile retargeting best practices and worst mistakes

Marketing & Promotion

Mobile retargeting best practices and worst mistakes


  • Monday, June 11, 2018
  • By Richard Harris

Mobile retargeting research is explained by Alexei Chemenda, CRO of Adikteev, which talks about the best marketing practices for retargeting users in mobile marketing campaigns....


Glance announces mobile app sharing for omnichannel visual engagement

Marketing & Promotion

Glance announces mobile app sharing for omnichannel visual engagement


  • Tuesday, May 29, 2018
  • By Christian Hargrave

Omnichannel visual engagement platform developed by Glance has made itself available for mobile so that companies can now implement mobile customer support....


Mobile advertising leads worldwide growth

Marketing & Promotion

Mobile advertising leads worldwide growth


  • Friday, May 25, 2018
  • By Richard Harris

Mobile advertising is expanding says PubMatic in their Quarterly Mobile Index in Q1 of 2018 due to increased monetization opportunities from mobile ad bidding....


Engaging mobile app users with Flurry Push

Marketing & Promotion

Engaging mobile app users with Flurry Push


  • Monday, May 21, 2018
  • By Richard Harris

Flurry Push wants to help developers target, retain, and engage their user base using their push notification technology....


Facebook playable ads now supported by Bidalgo

Marketing & Promotion

Facebook playable ads now supported by Bidalgo


  • Tuesday, May 15, 2018
  • By Richard Harris

A new mobile-friendly playable ad suite has been announced by Bidalgo in the wake of the recent Facebook playable ad announcement at F8....


Adobe Analytics found that US online spending reached over $100B

Marketing & Promotion

Adobe Analytics found that US online spending reached over $100B


  • Tuesday, May 8, 2018
  • By Richard Harris

The Digital Dollar leverages Adobe Sensei to identify retail insights from trillions of data points that flow through Adobe Analytics. Adobe’s retail report is based on an analysis of one trillion visits to over 4,500 retail sites and 55 million SKUs...


ironSource expands their in-app programmatic marketplace

Marketing & Promotion

ironSource expands their in-app programmatic marketplace


  • Friday, April 27, 2018
  • By Richard Harris

ironSource to greatly expand their in-app programmatic marketplace to include AR and video ad units....


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App Developer Magazine September-2018 for Apple and Android mobile app developers
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