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Mobile app marketing news for growing your app user audience, app installs, and user engagement.

Apple Search Ads support from Appbi

Marketing & Promotion

Apple Search Ads support from Appbi


  • Friday, November 9, 2018
  • By Richard Harris

Apple Search Ads can be tricky to understand, and implement. Even with Apple's new basic version - just throwing money at marketing your app and hoping for the best doesn't work. Here are some practical examples of how to use Apple's search ads in th...


Holiday marketing strategies 2018 from Helpshift

Marketing & Promotion

Holiday marketing strategies 2018 from Helpshift


  • Tuesday, November 6, 2018
  • By Richard Harris

Holiday marketing strategies can be challenging, but a new study from Helpshift provides insight into retail and e-commerce support inquiry patterns during the holiday sales surge and shows just how critical automations and self-service options are f...


DesignCon 2019 is coming

Marketing & Promotion

DesignCon 2019 is coming


  • Monday, October 29, 2018
  • By Christian Hargrave

DesignCon 2019, the nation’s biggest event for systems design engineers just announced its conference lineup which will feature presentations from industry leading organizations such as Amazon, Google, Oracle and more....


Marketing your app on Snapchat just got a little easier with Tenjin

Marketing & Promotion

Marketing your app on Snapchat just got a little easier with Tenjin


  • Tuesday, October 23, 2018
  • By Richard Harris

App marketers can now apply Tenjin's user-level attribution and analytics services to Snap Ads, Lenses and Story Ads campaigns on Snapchat. ...


Mobile app advertising poised for growth says Fyber

Marketing & Promotion

Mobile app advertising poised for growth says Fyber


  • Tuesday, October 16, 2018
  • By Richard Harris

Mobile in-app advertising research by Fyber says that mobile ad campaigns are poised for growth due to high user engagement and ROI....


Preventing bad app reviews according to Poq

Marketing & Promotion

Preventing bad app reviews according to Poq


  • Tuesday, October 16, 2018
  • By Richard Harris

Bad app reviews can be rough on your app's ranking, and your motivation to working harder on software you thought was perfect when you released it. But Poq offers some tips to developers about learning from the bad app review experience....


Measuring mobile ad revenue on the user level

Marketing & Promotion

Measuring mobile ad revenue on the user level


  • Thursday, October 4, 2018
  • By Christian Hargrave

Measuring ad revenue with ironSource's new User Ad Revenue solution is helping marketers close the gap between marketing and monetization....


Mobile app success rate in question

Marketing & Promotion

Mobile app success rate in question


  • Wednesday, October 3, 2018
  • By Christian Hargrave

Mobile developers have responded overwhelmingly that they think that their apps are financially successful according to a survey from The Manifest, but is the data true, and how is success measured anyway?...


Mobile game spending is dominated by women says Liftoff

Marketing & Promotion

Mobile game spending is dominated by women says Liftoff


  • Wednesday, August 22, 2018
  • By Christian Hargrave

A mobile game spending report done by Liftoff says that women are spending considerably more money on mobile games....


Retarget mobile users by remembering the day 0 dilemma

Marketing & Promotion

Retarget mobile users by remembering the day 0 dilemma


  • Wednesday, August 22, 2018
  • By Alexei Chemenda

Ways to retarget mobile users who are active, including the often overlooked “Day 0” users, which is a proven way to increase revenue for your app....


Mobile publisher Gismart teams up with Appodeal

Marketing & Promotion

Mobile publisher Gismart teams up with Appodeal


  • Friday, August 17, 2018
  • By Christian Hargrave

Mobile publisher Gismart and Appodeal team up to provide indie developers a global monetization reach when they look to publish their app....


Swace wants to save social media engagement

Marketing & Promotion

Swace wants to save social media engagement


  • Tuesday, August 7, 2018
  • By Christian Hargrave

Social Media engagement has been on the decline for brands, but Swace hopes to turn the trend around with a mixture of blockchain and AR technologies....


A guide to ad retargeting responsibly

Marketing & Promotion

A guide to ad retargeting responsibly


  • Tuesday, August 7, 2018
  • By Richard Harris

A discussion about how brands can more responsibly retarget ads to users, and how personalization and retargeting can be powerful tools, but when used irresponsibly can damage a brands integrity. ...


Amazon prime day 2018 data is out from Liftoff

Marketing & Promotion

Amazon prime day 2018 data is out from Liftoff


  • Monday, August 6, 2018
  • By Richard Harris

Amazon Prime Day 2018 is over and a new mobile shopping analytics report shows how consumer shopping behaviors are changing and what it means for non-Amazon retail apps....


Mobile game advertising partnership between Google and Unity announced

Marketing & Promotion

Mobile game advertising partnership between Google and Unity announced


  • Friday, August 3, 2018
  • By Richard Harris

Mobile game giants Google AdMob and Unity have announced a partnership to shape the face of the mobile advertising industry....


The App Lifecycle: Tips for engaging and retaining users

Marketing & Promotion

The App Lifecycle: Tips for engaging and retaining users


  • Monday, July 30, 2018
  • By David Lundell

Mobile marketing tips and tricks for developers to lower cost-per-action rates, increase engagement and improve their mobile retargeting efforts....


How to calculate app lifetime value

Marketing & Promotion

How to calculate app lifetime value


  • Tuesday, July 24, 2018
  • By Jonathan Raveh

Learn how to study your mobile user metrics to determine a key element in mobile marketing known as Lifetime Value to help you build an audience that keeps your app installed....


Emojis inside app push alerts significantly influence engagement says Leanplum

Marketing & Promotion

Emojis inside app push alerts significantly influence engagement says Leanplum


  • Tuesday, July 17, 2018
  • By Richard Harris

Emojis that are placed inside mobile app push alerts are proving to increase user retention and engagement according to a new study out from Leanplum....


Parallel ad bidding solution launches by PubNative

Marketing & Promotion

Parallel ad bidding solution launches by PubNative


  • Friday, July 13, 2018
  • By Richard Harris

Mobile ad bidding platform now lets parallel auctions to occur helping their users obtain a higher ROI for their mobile advertising inventory....


Parsing the customer journey just got easier

Marketing & Promotion

Parsing the customer journey just got easier


  • Friday, July 13, 2018
  • By Christian Hargrave

Neura Moments' situation-aware customer journey will help businesses discover new customer engagement opportunities and improve their customer experience....


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Featured Stories


More companies want fairness to open source license enforcement
More companies want fairness to open source license enforcement Monday, November 12, 2018


The speed of Artificial Intelligence learning just got faster
The speed of Artificial Intelligence learning just got faster Monday, November 12, 2018


Cross channel analytics and marketing automation solution get updated
Cross channel analytics and marketing automation solution get updated Monday, November 12, 2018


Digital Automation Intelligence Suite from Eggplant gets updated
Digital Automation Intelligence Suite from Eggplant gets updated Wednesday, November 7, 2018


Outsystems Gartner MADP Report

New game studio wants to bring back fantasy based retro gaming
New game studio wants to bring back fantasy based retro gaming Tuesday, November 6, 2018


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App Developer Magazine November-2018 for Apple and Android mobile app developers