Executive Vice President of Digital Turbine Media, Matt Tubergen predicts that in 2021 app discovery will increase significantly, on-demand apps will remain in demand, consumers will start showing "appnostic" behavior, and app marketers will start in...
Adjust app marketers, Paul H. Müller (CTO), Katie Madding (CPO), and Andy Chandler have weighed in on their predictions for 2021 on what mobile marketers need to know from OTT media opportunities to iOS 14....
Mar Brandt, Senior Vice President and Head of Sales at AppsFlyer, predicts in 2021 Mobile app growth and revenue will remain strong and in-app purchases may rise as the economy recovers from the pandemic....
Infragistics has announced Ignite UI for Angular v 10.1.0, which includes new features and enhancements to its Angular data grid, new theming capabilities and a set of new Material-inspired industry icons to improve productivity for developers creati...
Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments....
Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing programs – including personalized direct mail, gifts and donations – in the same way that they currently manage digital marketin...
AppLovin has become the latest partner to work with Adjust to provide Ad Revenue reporting to MAX. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising....
App user engagement is often a hard beast to slay and the landscape in 2020 looks very different than the app landscape of just a couple years ago. As we enter into a new decade of mobile apps, here is some insight on how to get user engagement in 20...
The fastest growing app markets have been revealed by Adjust in their Mobile Growth Map that aims to inform app marketers as 2019 closes in on 2020....
Fyber has released the 2019 In-App Advertising survey revealing 77% of developers are considering real-time advertising....
Facebook has maintained top spot in the overall Index power rankings for driving both quality and higher adoption among advertisers in the Performance Index released by AppsFlyer....
Mobile game benchmarks report by GameAnalytics offers key insights into industry user retention, in-app purchases and more....
AppLovin announced the launch of MAX, an unbiased in-app bidding solution that offers advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory. Since its beta launch earlier this year, it’s proven to yield gr...
An early look at the first half of mobile marketing 2019 data from Adjust’s Global Benchmarks 2.0, designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KP...
Smaato's report on in-app advertising shows major growth - across the US, globally and some key topics of interest like data targeted impressions and private marketplaces. ...
Adjust has tapped mobile marketing expert Moshi Blum to accelerate our growth in Israel. He’s joining us from Viber, one of the world’s largest communication platforms, where he was head of UA and growth....
Bango adds Spotify as a business partner to delight millions of new customers, Bango CEO Ray Anderson weighs in....
App-ads.txt may be the solution to the messy ad supply chain problem, but who is going to adopt the technology to get the ball rolling? This article discusses how app developers can proceed as the industry begins to adopt app.ads.txt initiative....
Liftoff and Smaato published new in-app advertising research this morning finding in-app interstitials and video actually convert best. The new mobile app ad pricing and performance report also find while display might seem like a bargain, the big ti...
How programmatic ads help you calculate the LTV of your app users and increase mobile app profitability....
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