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Mobile app marketing news for growing your app user audience, app installs, and user engagement.

App ads.txt and developer responsibility

Marketing & Promotion

App ads.txt and developer responsibility


  • Tuesday, June 4, 2019
  • By Amit Halperin

App-ads.txt may be the solution to the messy ad supply chain problem, but who is going to adopt the technology to get the ball rolling? This article discusses how app developers can proceed as the industry begins to adopt app.ads.txt initiative....


Mobile app ad pricing and performance report shows what converts best

Marketing & Promotion

Mobile app ad pricing and performance report shows what converts best


  • Monday, June 3, 2019
  • By Richard Harris

Liftoff and Smaato published new in-app advertising research this morning finding in-app interstitials and video actually convert best. The new mobile app ad pricing and performance report also find while display might seem like a bargain, the big ti...


Mobile app profitability and user LTV

Marketing & Promotion

Mobile app profitability and user LTV


  • Tuesday, May 28, 2019
  • By Alon Golan

How programmatic ads help you calculate the LTV of your app users and increase mobile app profitability....


Scaling apps against competition easier with new accelerator program

Marketing & Promotion

Scaling apps against competition easier with new accelerator program


  • Tuesday, May 28, 2019
  • By Christian Hargrave

Bidalgo has introduced a program to help developers overcome the challenge of scaling their apps....


Google recommends Webpals Mobile to advertisers

Marketing & Promotion

Google recommends Webpals Mobile to advertisers


  • Tuesday, May 28, 2019
  • By Christian Hargrave

Google selected Webpals Group to become a part of their App Preferred Creative Partners Program....


Delivering personalized experiences without being creepy like Amazon

Marketing & Promotion

Delivering personalized experiences without being creepy like Amazon


  • Thursday, May 23, 2019
  • By Richard Harris

We spoke with Dan McCormick, co-founder of Constructor.io and the original developer at Shutterstock, about the competition delivering personalized experiences without being creepy like Amazon, and mobile development for e-commerce platforms in the f...


How and why to use feature flags

Marketing & Promotion

How and why to use feature flags


  • Friday, April 12, 2019
  • By Richard Harris

Adil Aijaz, CEO and co-founder of Split, talks with us about how developers should implement feature flags for their apps....


Bidalgo expands into London

Marketing & Promotion

Bidalgo expands into London


  • Thursday, March 28, 2019
  • By Richard Harris

Bidalgo a provider of ad automation solutions to help app marketers has announced they are expanding into the UK....


iOS 12 notifications did not change user behavior report says

Marketing & Promotion

iOS 12 notifications did not change user behavior report says


  • Monday, March 25, 2019
  • By Christian Hargrave

When iOS 12 launched, one of the key changes was the way users could shut down, or group their notifications that come in from their apps - which some marketers thought would change engagement. It turns out user's don't really care. Urban Airship rep...


The best places to market your app listed in new report from AppsFlyer

Marketing & Promotion

The best places to market your app listed in new report from AppsFlyer


  • Monday, March 25, 2019
  • By Richard Harris

Mobile marketing doesn't have a silver bullet approach and there are many outlets to choose from that must be carefully matched to the app. AppsFlyer has released the latest index which highlights the best places to market your app....


Hi-Tek Media and iSIGN Media partner to change digital marketing

Marketing & Promotion

Hi-Tek Media and iSIGN Media partner to change digital marketing


  • Thursday, March 21, 2019
  • By Christian Hargrave

Taking the United States by storm, Hi-Tek Media Announces Partnership with iSIGN Media as they launch the most sophisticated and advanced Digital Network of this era, The Omni Veil....


Location based mobile advertising fraud is hard to police

Marketing & Promotion

Location based mobile advertising fraud is hard to police


  • Monday, March 18, 2019
  • By Richard Harris

A discussion about why location-based mobile advertising is a tricky business and how the amount of location data fraud is probably affecting your media spends....


Personalize your marketing for better results says Adobe

Marketing & Promotion

Personalize your marketing for better results says Adobe


  • Monday, February 25, 2019
  • By Richard Harris

Adobe introduces new innovations in Adobe Target that help marketers deliver more impactful, personalized experiences to their customers, and help IT professionals collaborate more effectively with marketing teams on delivering those experiences....


Marketing experts say data analytics was a good bet

Marketing & Promotion

Marketing experts say data analytics was a good bet


  • Friday, February 15, 2019
  • By Christian Hargrave

A new marketing data analytics has dropped from YouAppi that says that marketing experts thought data analytics investments improved their marketing performance significantly....


In app mobile ad spending is taking a quarter of media budgets

Marketing & Promotion

In app mobile ad spending is taking a quarter of media budgets


  • Tuesday, February 5, 2019
  • By Richard Harris

A new in-app mobile advertising study from PubMatic and Forrester reveals media buyers are spending at least a quarter of their total advertising budget on mobile apps because of the targeting abilities, but that's not all....


Hothead games wants to make your mobile game a hit too

Marketing & Promotion

Hothead games wants to make your mobile game a hit too


  • Thursday, January 24, 2019
  • By Richard Harris

The publisher of hit mobile gaming titles such as Hero Hunters, and Kill Shot is currently partnering with other 3rd-party game developers to help them get the same traction in the app stores by using Hothead games new publishing division....


Who still clicks on ads anyway

Marketing & Promotion

Who still clicks on ads anyway


  • Monday, January 21, 2019
  • By Christian Hargrave

People click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search marketing strategies, Clutch reports in....


Mobile app ad spending predicted to hit $64B by 2020

Marketing & Promotion

Mobile app ad spending predicted to hit $64B by 2020


  • Thursday, December 20, 2018
  • By Richard Harris

The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer....


Header bidding is fake news according to app advertising expert

Marketing & Promotion

Header bidding is fake news according to app advertising expert


  • Wednesday, December 19, 2018
  • By Richard Harris

Freddy Friedman from Smaato offers up some explanation on why the companies in the mobile industry are saying they have an in-app header bidding solution, when in fact, they may just be fronting nothing more than mediated auctions....


New app marketing tool gets smart about user acquisition

Marketing & Promotion

New app marketing tool gets smart about user acquisition


  • Tuesday, December 18, 2018
  • By Richard Harris

Knowing how much a user is going to be worth after acquisition is always a challenge. But a new tool from ironSource called “ROAS optimizer” (return on their advertising spend), leverages in-app purchase data and user-level ad revenue data to unveil ...


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App Developer Magazine June-2019 for Apple and Android mobile app developers
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