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Mobile app marketing news for growing your app user audience, app installs, and user engagement.

Location based mobile advertising fraud is hard to police

Marketing & Promotion

Location based mobile advertising fraud is hard to police


  • Monday, March 18, 2019
  • By Richard Harris

A discussion about why location-based mobile advertising is a tricky business and how the amount of location data fraud is probably affecting your media spends....


Personalize your marketing for better results says Adobe

Marketing & Promotion

Personalize your marketing for better results says Adobe


  • Monday, February 25, 2019
  • By Richard Harris

Adobe introduces new innovations in Adobe Target that help marketers deliver more impactful, personalized experiences to their customers, and help IT professionals collaborate more effectively with marketing teams on delivering those experiences....


Marketing experts say data analytics was a good bet

Marketing & Promotion

Marketing experts say data analytics was a good bet


  • Friday, February 15, 2019
  • By Christian Hargrave

A new marketing data analytics has dropped from YouAppi that says that marketing experts thought data analytics investments improved their marketing performance significantly....


In app mobile ad spending is taking a quarter of media budgets

Marketing & Promotion

In app mobile ad spending is taking a quarter of media budgets


  • Tuesday, February 5, 2019
  • By Richard Harris

A new in-app mobile advertising study from PubMatic and Forrester reveals media buyers are spending at least a quarter of their total advertising budget on mobile apps because of the targeting abilities, but that's not all....


Hothead games wants to make your mobile game a hit too

Marketing & Promotion

Hothead games wants to make your mobile game a hit too


  • Thursday, January 24, 2019
  • By Richard Harris

The publisher of hit mobile gaming titles such as Hero Hunters, and Kill Shot is currently partnering with other 3rd-party game developers to help them get the same traction in the app stores by using Hothead games new publishing division....


Who still clicks on ads anyway

Marketing & Promotion

Who still clicks on ads anyway


  • Monday, January 21, 2019
  • By Christian Hargrave

People click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search marketing strategies, Clutch reports in....


Mobile app ad spending predicted to hit $64B by 2020

Marketing & Promotion

Mobile app ad spending predicted to hit $64B by 2020


  • Thursday, December 20, 2018
  • By Richard Harris

The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer....


Header bidding is fake news according to app advertising expert

Marketing & Promotion

Header bidding is fake news according to app advertising expert


  • Wednesday, December 19, 2018
  • By Richard Harris

Freddy Friedman from Smaato offers up some explanation on why the companies in the mobile industry are saying they have an in-app header bidding solution, when in fact, they may just be fronting nothing more than mediated auctions....


New app marketing tool gets smart about user acquisition

Marketing & Promotion

New app marketing tool gets smart about user acquisition


  • Tuesday, December 18, 2018
  • By Richard Harris

Knowing how much a user is going to be worth after acquisition is always a challenge. But a new tool from ironSource called “ROAS optimizer” (return on their advertising spend), leverages in-app purchase data and user-level ad revenue data to unveil ...


Instant playable ads coming to Google Play

Marketing & Promotion

Instant playable ads coming to Google Play


  • Tuesday, December 18, 2018
  • By Richard Harris

With the help of CrossInstall, Android developers have the opportunity to produce a custom, bite-sized version of their game to let users dive right into the action before downloading the full version of the game....


Best gifts for programmers, developers, and nerds 2018

Marketing & Promotion

Best gifts for programmers, developers, and nerds 2018


  • Friday, December 14, 2018
  • By Richard Harris

The best gift ideas for programmers, app developers, designers, and nerds in your circles that are hard to buy for. These suggestions are written by a group of app developers that know what we want!...


Mobile ad campaign company to be bought by Adjust

Marketing & Promotion

Mobile ad campaign company to be bought by Adjust


  • Wednesday, December 12, 2018
  • By Richard Harris

Mobile ad campaign management company, Acquired.io, is in a definitive agreement to be bought by Adjust, which will expand our engineering department to more than 100 professionals....


Key insights into app performance and competition from Adjust

Marketing & Promotion

Key insights into app performance and competition from Adjust


  • Wednesday, December 5, 2018
  • By Richard Harris

Find out how your mobile marketing measures up by using the new Global Benchmarks 2.0 tool from Adjust. Gain insight into how much it typically costs to acquire a user, average CTRs, cost per clicks, and more....


Mobile marketing benchmark tool by Adjust brings light to marketers

Marketing & Promotion

Mobile marketing benchmark tool by Adjust brings light to marketers


  • Monday, November 26, 2018
  • By Christian Hargrave

Mobile app marketing tool releases for free from Adjust to help marketers to find crucial insights in their advertising analytics....


The power of predictive marketing

Marketing & Promotion

The power of predictive marketing


  • Monday, November 19, 2018
  • By Almitra Karnik

How marketers can employ predictive digital marketing and predictive marketing tactics using AI and machine learning to produce improved outcomes for consumers and mobile app users....


Mobile app advertising trends in 2018

Marketing & Promotion

Mobile app advertising trends in 2018


  • Thursday, November 15, 2018
  • By Richard Harris

Key points around growth in mobile app advertising, highlighting trends in mobile video, private marketplaces (PMPs) and the expansion of cross-channel monetization....


Apple Search Ads support from Appbi

Marketing & Promotion

Apple Search Ads support from Appbi


  • Friday, November 9, 2018
  • By Richard Harris

Apple Search Ads can be tricky to understand, and implement. Even with Apple's new basic version - just throwing money at marketing your app and hoping for the best doesn't work. Here are some practical examples of how to use Apple's search ads in th...


Holiday marketing strategies 2018 from Helpshift

Marketing & Promotion

Holiday marketing strategies 2018 from Helpshift


  • Tuesday, November 6, 2018
  • By Richard Harris

Holiday marketing strategies can be challenging, but a new study from Helpshift provides insight into retail and e-commerce support inquiry patterns during the holiday sales surge and shows just how critical automations and self-service options are f...


DesignCon 2019 is coming

Marketing & Promotion

DesignCon 2019 is coming


  • Monday, October 29, 2018
  • By Christian Hargrave

DesignCon 2019, the nation’s biggest event for systems design engineers just announced its conference lineup which will feature presentations from industry leading organizations such as Amazon, Google, Oracle and more....


Marketing your app on Snapchat just got a little easier with Tenjin

Marketing & Promotion

Marketing your app on Snapchat just got a little easier with Tenjin


  • Tuesday, October 23, 2018
  • By Richard Harris

App marketers can now apply Tenjin's user-level attribution and analytics services to Snap Ads, Lenses and Story Ads campaigns on Snapchat. ...


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Featured Stories


Detecting PII and sensitive data in motion becomes a reality
Detecting PII and sensitive data in motion becomes a reality Tuesday, March 19, 2019


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Scarygirl Mission Maybee comes to Zero Latency's Free-Roam VR
Scarygirl Mission Maybee comes to Zero Latency's Free-Roam VR Monday, March 18, 2019


Ahead of GDC 2019, Google drops new app advertising solutions
Ahead of GDC 2019, Google drops new app advertising solutions Monday, March 18, 2019


CommunityBridge gives better visibility into open source code
CommunityBridge gives better visibility into open source code Monday, March 18, 2019


Enterprise grade low code platform arrives from Kony
Enterprise grade low code platform arrives from Kony Thursday, March 14, 2019


AI driven codeless testing solution drops from Perfecto
AI driven codeless testing solution drops from Perfecto Thursday, March 14, 2019


F5 Acquires NGINX
F5 Acquires NGINX Thursday, March 14, 2019


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App Developer Magazine March-2019 for Apple and Android mobile app developers
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