App Marketing News


Mobile app marketing news for growing your app user audience, app installs, and user engagement.

Header bidding questions answered by AdColony

Marketing & Promotion

Header bidding questions answered by AdColony


  • Wednesday, August 18, 2021
  • By Richard Harris

Kelly McIvor, Principal Product Manager at AdColony answers questions about header bidding, explains the surge in in-app adoption in 2021 and how to choose a platform you trust, plus the challenges that come with a hybrid model....


App tracking transparency and your API calls

Marketing & Promotion

App tracking transparency and your API calls


  • Thursday, March 18, 2021
  • By Richard Harris

What all developers need to know about Apple's new app tracking transparency and how it will affect any API call you execute from within your apps. Brenton House, API & Mobile Strategist at Axway offers helpful tips to prepare your mobile apps now f...


App discovery increases coming in 2021

Marketing & Promotion

App discovery increases coming in 2021


  • Thursday, January 7, 2021
  • By Freeman Lightner

Executive Vice President of Digital Turbine Media, Matt Tubergen predicts that in 2021 app discovery will increase significantly, on-demand apps will remain in demand, consumers will start showing "appnostic" behavior, and app marketers will start in...


OTT media opportunities to grow in 2021

Marketing & Promotion

OTT media opportunities to grow in 2021


  • Thursday, January 7, 2021
  • By Richard Harris

Adjust app marketers, Paul H. Müller (CTO), Katie Madding (CPO), and Andy Chandler have weighed in on their predictions for 2021 on what mobile marketers need to know from OTT media opportunities to iOS 14....


Mobile app growth and revenue to remain strong in 2021

Marketing & Promotion

Mobile app growth and revenue to remain strong in 2021


  • Tuesday, January 5, 2021
  • By Richard Harris

Mar Brandt, Senior Vice President and Head of Sales at AppsFlyer, predicts in 2021 Mobile app growth and revenue will remain strong and in-app purchases may rise as the economy recovers from the pandemic....


Infragistics adds new features to its angular data grid

Marketing & Promotion

Infragistics adds new features to its angular data grid


  • Wednesday, September 9, 2020
  • By Brittany Hainzinger

Infragistics has announced Ignite UI for Angular v 10.1.0, which includes new features and enhancements to its Angular data grid, new theming capabilities and a set of new Material-inspired industry icons to improve productivity for developers creati...


Outbrain highlights shift in trust between social media and consumers

Marketing & Promotion

Outbrain highlights shift in trust between social media and consumers


  • Wednesday, September 2, 2020
  • By Brittany Hainzinger

Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments....


Postal.io redefines offline B2B marketing

Marketing & Promotion

Postal.io redefines offline B2B marketing


  • Tuesday, May 5, 2020
  • By Brittany Hainzinger

Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing programs – including personalized direct mail, gifts and donations – in the same way that they currently manage digital marketin...


Ad revenue reporting extension from Adjust

Marketing & Promotion

Ad revenue reporting extension from Adjust


  • Tuesday, January 21, 2020
  • By Brittany Hainzinger

AppLovin has become the latest partner to work with Adjust to provide Ad Revenue reporting to MAX. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising....


How to get user engagement in 2020

Marketing & Promotion

How to get user engagement in 2020


  • Thursday, January 2, 2020
  • By Scott Tomkins

App user engagement is often a hard beast to slay and the landscape in 2020 looks very different than the app landscape of just a couple years ago. As we enter into a new decade of mobile apps, here is some insight on how to get user engagement in 20...


The fastest growing app markets in 2019

Marketing & Promotion

The fastest growing app markets in 2019


  • Thursday, October 10, 2019
  • By Freeman Lightner

The fastest growing app markets have been revealed by Adjust in their Mobile Growth Map that aims to inform app marketers as 2019 closes in on 2020....


InApp advertising 2019 survey released

Marketing & Promotion

InApp advertising 2019 survey released


  • Thursday, October 3, 2019
  • By Richard Harris

Fyber has released the 2019 In-App Advertising survey revealing 77% of developers are considering real-time advertising....


Facebook remains the top media source for app installs

Marketing & Promotion

Facebook remains the top media source for app installs


  • Monday, September 30, 2019
  • By Richard Harris

Facebook has maintained top spot in the overall Index power rankings for driving both quality and higher adoption among advertisers in the Performance Index released by AppsFlyer....


Mobile gaming industry benchmarks offer fresh look on industry

Marketing & Promotion

Mobile gaming industry benchmarks offer fresh look on industry


  • Wednesday, September 18, 2019
  • By Christian Hargrave

Mobile game benchmarks report by GameAnalytics offers key insights into industry user retention, in-app purchases and more....


Unbiased realtime inapp bidding solution launches

Marketing & Promotion

Unbiased realtime inapp bidding solution launches


  • Monday, September 16, 2019
  • By Richard Harris

AppLovin announced the launch of MAX, an unbiased in-app bidding solution that offers advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory. Since its beta launch earlier this year, it’s proven to yield gr...


Mobile marketing 2019 landscape unmasked via Adjust Benchmarks

Marketing & Promotion

Mobile marketing 2019 landscape unmasked via Adjust Benchmarks


  • Tuesday, September 10, 2019
  • By Richard Harris

An early look at the first half of mobile marketing 2019 data from Adjust’s Global Benchmarks 2.0, designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KP...


InApp advertising prices are on the rise says new report

Marketing & Promotion

InApp advertising prices are on the rise says new report


  • Wednesday, September 4, 2019
  • By Freeman Lightner

Smaato's report on in-app advertising shows major growth - across the US, globally and some key topics of interest like data targeted impressions and private marketplaces. ...


Moshi Blum joins Adjust as General Manager Israel

Marketing & Promotion

Moshi Blum joins Adjust as General Manager Israel


  • Wednesday, August 28, 2019
  • By Brittany Hainzinger

Adjust has tapped mobile marketing expert Moshi Blum to accelerate our growth in Israel. He’s joining us from Viber, one of the world’s largest communication platforms, where he was head of UA and growth....


Spotify and Bango team up

Marketing & Promotion

Spotify and Bango team up


  • Thursday, August 15, 2019
  • By Richard Harris

Bango adds Spotify as a business partner to delight millions of new customers, Bango CEO Ray Anderson weighs in....


App ads.txt and developer responsibility

Marketing & Promotion

App ads.txt and developer responsibility


  • Tuesday, June 4, 2019
  • By Amit Halperin

App-ads.txt may be the solution to the messy ad supply chain problem, but who is going to adopt the technology to get the ball rolling? This article discusses how app developers can proceed as the industry begins to adopt app.ads.txt initiative....


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