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Mobile app marketing news for growing your app user audience, app installs, and user engagement.

Mobile gaming industry benchmarks offer fresh look on industry

Marketing & Promotion

Mobile gaming industry benchmarks offer fresh look on industry


  • Wednesday, September 18, 2019
  • By Christian Hargrave

Mobile game benchmarks report by GameAnalytics offers key insights into industry user retention, in-app purchases and more....


Unbiased real-time in-app bidding solution launches

Marketing & Promotion

Unbiased real-time in-app bidding solution launches


  • Monday, September 16, 2019
  • By Richard Harris

AppLovin announced the launch of MAX, an unbiased in-app bidding solution that offers advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory. Since its beta launch earlier this year, it’s proven to yield gr...


Mobile marketing 2019 landscape unmasked via Adjust Benchmarks

Marketing & Promotion

Mobile marketing 2019 landscape unmasked via Adjust Benchmarks


  • Tuesday, September 10, 2019
  • By Richard Harris

An early look at the first half of mobile marketing 2019 data from Adjust’s Global Benchmarks 2.0, designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KP...


In-App advertising prices are on the rise says new report

Marketing & Promotion

In-App advertising prices are on the rise says new report


  • Wednesday, September 4, 2019
  • By Freeman Lightner

Smaato's report on in-app advertising shows major growth - across the US, globally and some key topics of interest like data targeted impressions and private marketplaces. ...


Moshi Blum joins Adjust as General Manager Israel

Marketing & Promotion

Moshi Blum joins Adjust as General Manager Israel


  • Wednesday, August 28, 2019
  • By Brittany Harris

Adjust has tapped mobile marketing expert Moshi Blum to accelerate our growth in Israel. He’s joining us from Viber, one of the world’s largest communication platforms, where he was head of UA and growth....


Spotify and Bango team up

Marketing & Promotion

Spotify and Bango team up


  • Thursday, August 15, 2019
  • By Richard Harris

Bango adds Spotify as a business partner to delight millions of new customers, Bango CEO Ray Anderson weighs in....


App ads.txt and developer responsibility

Marketing & Promotion

App ads.txt and developer responsibility


  • Tuesday, June 4, 2019
  • By Amit Halperin

App-ads.txt may be the solution to the messy ad supply chain problem, but who is going to adopt the technology to get the ball rolling? This article discusses how app developers can proceed as the industry begins to adopt app.ads.txt initiative....


Mobile app ad pricing and performance report shows what converts best

Marketing & Promotion

Mobile app ad pricing and performance report shows what converts best


  • Monday, June 3, 2019
  • By Richard Harris

Liftoff and Smaato published new in-app advertising research this morning finding in-app interstitials and video actually convert best. The new mobile app ad pricing and performance report also find while display might seem like a bargain, the big ti...


Mobile app profitability and user LTV

Marketing & Promotion

Mobile app profitability and user LTV


  • Tuesday, May 28, 2019
  • By Alon Golan

How programmatic ads help you calculate the LTV of your app users and increase mobile app profitability....


Scaling apps against competition easier with new accelerator program

Marketing & Promotion

Scaling apps against competition easier with new accelerator program


  • Tuesday, May 28, 2019
  • By Christian Hargrave

Bidalgo has introduced a program to help developers overcome the challenge of scaling their apps....


Google recommends Webpals Mobile to advertisers

Marketing & Promotion

Google recommends Webpals Mobile to advertisers


  • Tuesday, May 28, 2019
  • By Christian Hargrave

Google selected Webpals Group to become a part of their App Preferred Creative Partners Program....


Delivering personalized experiences without being creepy like Amazon

Marketing & Promotion

Delivering personalized experiences without being creepy like Amazon


  • Thursday, May 23, 2019
  • By Richard Harris

We spoke with Dan McCormick, co-founder of Constructor.io and the original developer at Shutterstock, about the competition delivering personalized experiences without being creepy like Amazon, and mobile development for e-commerce platforms in the f...


How and why to use feature flags

Marketing & Promotion

How and why to use feature flags


  • Friday, April 12, 2019
  • By Richard Harris

Adil Aijaz, CEO and co-founder of Split, talks with us about how developers should implement feature flags for their apps....


Bidalgo expands into London

Marketing & Promotion

Bidalgo expands into London


  • Thursday, March 28, 2019
  • By Richard Harris

Bidalgo a provider of ad automation solutions to help app marketers has announced they are expanding into the UK....


iOS 12 notifications did not change user behavior report says

Marketing & Promotion

iOS 12 notifications did not change user behavior report says


  • Monday, March 25, 2019
  • By Christian Hargrave

When iOS 12 launched, one of the key changes was the way users could shut down, or group their notifications that come in from their apps - which some marketers thought would change engagement. It turns out user's don't really care. Urban Airship rep...


The best places to market your app listed in new report from AppsFlyer

Marketing & Promotion

The best places to market your app listed in new report from AppsFlyer


  • Monday, March 25, 2019
  • By Richard Harris

Mobile marketing doesn't have a silver bullet approach and there are many outlets to choose from that must be carefully matched to the app. AppsFlyer has released the latest index which highlights the best places to market your app....


Hi-Tek Media and iSIGN Media partner to change digital marketing

Marketing & Promotion

Hi-Tek Media and iSIGN Media partner to change digital marketing


  • Thursday, March 21, 2019
  • By Christian Hargrave

Taking the United States by storm, Hi-Tek Media Announces Partnership with iSIGN Media as they launch the most sophisticated and advanced Digital Network of this era, The Omni Veil....


Location based mobile advertising fraud is hard to police

Marketing & Promotion

Location based mobile advertising fraud is hard to police


  • Monday, March 18, 2019
  • By Richard Harris

A discussion about why location-based mobile advertising is a tricky business and how the amount of location data fraud is probably affecting your media spends....


Personalize your marketing for better results says Adobe

Marketing & Promotion

Personalize your marketing for better results says Adobe


  • Monday, February 25, 2019
  • By Richard Harris

Adobe introduces new innovations in Adobe Target that help marketers deliver more impactful, personalized experiences to their customers, and help IT professionals collaborate more effectively with marketing teams on delivering those experiences....


Marketing experts say data analytics was a good bet

Marketing & Promotion

Marketing experts say data analytics was a good bet


  • Friday, February 15, 2019
  • By Christian Hargrave

A new marketing data analytics has dropped from YouAppi that says that marketing experts thought data analytics investments improved their marketing performance significantly....


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Interactive voice AI technology lands from Instreamatic
Interactive voice AI technology lands from Instreamatic Wednesday, September 18, 2019


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Create dapps on Hedera Hashgraph platform through Open Access (OA) Wednesday, September 18, 2019


National Coding Week Begins
National Coding Week Begins Tuesday, September 17, 2019


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AI innovation by Uncle Ben's to use Google Lens
AI innovation by Uncle Ben's to use Google Lens Monday, September 16, 2019


Unbiased real-time in-app bidding solution launches
Unbiased real-time in-app bidding solution launches Monday, September 16, 2019


JOIN 2019 conference details released
JOIN 2019 conference details released Friday, September 13, 2019


Ballerina cloud native programming language launches
Ballerina cloud native programming language launches Friday, September 13, 2019


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App Developer Magazine September-2019 for Apple and Android mobile app developers
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