app marketing

app marketing magazine search results

App Developer Magazine issues we found relating to app marketing


July13 Issue: App Marketing 101

Apps Act 2013, Assets for App Creation, App Marketing 101, How to Increase Your App Ranking, Old School Vs. New School Marketing, Advolution, Developer Interviews, News, and much more!

app marketing news search results

Developer news items we found relating to app marketing

35 results
ATT-user-opt-in-insights-from-AppsFlyer

ATT user opt in insights from AppsFlyer


Tuesday, April 30, 2024 by

Since the rollout of Apple's App Tracking Transparency (ATT) in April 2021, the landscape of user privacy and advertising in apps has significantly evolved. As of Q1 2024, there's a noticeable increase in user opt-in rates, with 51% of gaming app users and 46% of non-gaming app users consenting to tracking, reflecting rises of 10% and 3% respectively. Alongside ...


AI-app-store-optimization-services-from-SplitMetrics-and-App-Radar

AI app store optimization services from SplitMetrics and App Radar


Thursday, November 16, 2023 by

SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal. The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...


User-engagement-promotion-from-Honeygain-and-JumpTask

User engagement promotion from Honeygain and JumpTask


Tuesday, October 17, 2023 by

Honeygain and JumpTask announced their most recent collaboration, "JumpTask Achievements." Aimed at promoting user engagement and participation through inventive gamified experiences, this new release is an exciting extension of their ongoing partnership. "Our collaboration with JumpTask exemplifies our mission to make every interaction count. Jum...


TikTok-sister-app-remains-major-money-spinner-for-ByteDance

TikTok sister app remains major money spinner for ByteDance


Friday, September 29, 2023 by

While TikTok continues dominating the social media space as the fastest-growing app in the market's history, its sister app, Douyin, remains the major money spinner for Chinese tech giant ByteDance. According to data presented by OnlyAccounts.io, as the highest-grossing iPhone app globally, Douyin grossed $372 million in July or nearly 30% more than TikTok. Ti...


3D-social-app-Peer-is-available-now

3D social app Peer is available now


Wednesday, August 16, 2023 by

Peer Inc. has announced the launch of a new social app that the company describes as the ultimate global launchpad for next-generation digital experiences. The Peer app, now available for iOS, is built on a proprietary ecosystem that promises to offer new ways to create, interact and explore. "All the world’s a game and Peer makes everyone a player. Get re...


Influencer-marketing-solution-CreatorFuel-lands-from-AdParlor

Influencer marketing solution CreatorFuel lands from AdParlor


Tuesday, August 15, 2023 by

AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way. In today's digital landscape, influencer marketing has become an essential strategy f...


What-Threads-from-Meta-can-teach-developers-about-app-marketing

What Threads from Meta can teach developers about app marketing


Thursday, July 6, 2023 by

In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...


App-store-revenue-increases-for-non-game-apps

App store revenue increases for non game apps


Wednesday, August 31, 2022 by

Gaming apps account for the majority of revenue on the App Store currently. However, that is to change in the coming years. According to the numbers presented by Safebettingsites.com, the user-spending on non-game apps in the App Store is set to increase by 176%, by 2026. This increase in revenue would see non-game spending from users eclipse the spending on games in th...


SKAdNetwork-and-Private-Relay-quasi-VPN

SKAdNetwork and Private Relay quasi-VPN


Thursday, June 30, 2022 by

During Apple's Worldwide Developers Conference (WWDC) 2020 and 2021, Apple came out with major updates to privacy that impacted mobile marketers for years to come in the iOS space. It’s no surprise everyone was waiting with bated breath to see where Apple would take us with WWDC 2022 announcements around iOS 16. While there were certainly going to be some...


App-marketing-for-subscription-apps-report

App marketing for subscription apps report


Friday, June 17, 2022 by

AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy. As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...


App-ocalypse-due-to-ad-and-privacy-regulations

App-ocalypse due to ad and privacy regulations


Friday, May 20, 2022 by

The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations. ...


The-App-Marketers-New-Year-Resolution-for-2022

The App Marketers New Year Resolution for 2022


Friday, February 25, 2022 by

Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...


Mobile-app-growth-report-from-Adjust-has-been-released

Mobile app growth report from Adjust has been released


Monday, April 12, 2021 by

Adjust released its second global Mobile App Growth Report, in collaboration with Facebook*. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world’s fastest-growing vertical, led by Argentina, while Indi...


Adjust-joins-TikTok-for-business-marketing-program

Adjust joins TikTok for business marketing program


Thursday, February 4, 2021 by

Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video. The partnership includes an integration for Adj...


Fitness-app-installs-up-67%-since-COVID-19

Fitness app installs up 67% since COVID-19


Thursday, August 20, 2020 by

As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to help them stay healthy and maintain fitness routines from home. New data from app marketing platform Adjust shows that in addition to the New Year’s Resolution trend of increased installs in early January, COVID-19 lockdowns drew users to ...


AppsFlyer-released-its-first-retargeting-report

AppsFlyer released its first retargeting report


Friday, June 12, 2020 by

AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...


On-demand-haircare-app-Shortcut-launches-web-booking

On-demand haircare app Shortcut launches web booking


Monday, January 27, 2020 by

Shortcut announced the availability of its web booking services at www.getshortcut.co. Both existing and new users can now access a uniform experience when booking an on-demand haircut or style whether using the app or their web browser. “The launch of web booking capabilities completes Shortcut’s platform suite,” said Co-Founder and COO Will Newton...


Ad-revenue-reporting-extension-from-Adjust

Ad revenue reporting extension from Adjust


Tuesday, January 21, 2020 by

Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV). Ad Revenue, generated from ...


How-to-get-user-engagement-in-2020

How to get user engagement in 2020


Thursday, January 2, 2020 by

The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...


Ad-monetization-app-launches-from-ironSource

Ad monetization app launches from ironSource


Wednesday, December 4, 2019 by

Mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides rea...


Why-you-are-losing-app-customers

Why you are losing app customers


Wednesday, November 6, 2019 by

A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps). App marketers losing app customers due to measurement blindspots In a space domin...


Ad-LTV-benchmarks-report-for-Q2-2019

Ad LTV benchmarks report for Q2 2019


Tuesday, September 17, 2019 by

SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.  This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...


Mobile-app-profitability-and-user-LTV

Mobile app profitability and user LTV


Tuesday, May 28, 2019 by

According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy. Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...


The-best-places-to-market-your-app-listed-in-new-report-from-AppsFlyer

The best places to market your app listed in new report from AppsFlyer


Monday, March 25, 2019 by

AppsFlyer released its latest Performance Index as well as insights highlighting the rapid growth of key platforms and advertising sources beyond Facebook and Google. Among the networks to see the biggest changes was Snap, which rose to third place in the overall non-gaming ranking for Western Europe. Looking toward the rest of the app install market beyond Facebook ...


Personalize-your-marketing-for-better-results-says-Adobe

Personalize your marketing for better results says Adobe


Monday, February 25, 2019 by

According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...


Peoplebased-attribution-gets-an-holistic-view-from-AppsFlyer

Peoplebased attribution gets an holistic view from AppsFlyer


Tuesday, February 19, 2019 by

AppsFlyer says it has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. They are using their giant insights data collection from 8.4 billion of the world’s connected devices to advance in people-based attribution. It will...


The-benefits-of-single-page-applications-as-Adobe-sees-it

The benefits of single page applications as Adobe sees it


Thursday, January 10, 2019 by

Most people currently use a SPA every day without realizing it. Google Maps, Twitter, and Gmail are just a few examples of the abundance of SPAs in use today. While SPAs have been around for a while, technology advances have caused interest in them to soar over the past couple of years. Still, some misconceptions exist about the technology, many based on limitations in ...


Implementing-AI-technology-while-overcoming-legacy-systems

Implementing AI technology while overcoming legacy systems


Friday, January 4, 2019 by

Legacy software is not great. That may not be a fair position to take on all legacy software, but it’s a fairly safe starting point for most of it. Typical legacy software is difficult for users to work with, prone to issues and glitches, and worst of all, doesn’t play nicely with other systems. Again: legacy software is not great. There are a number o...


Mobile-app-ad-spending-predicted-to-hit-$64B-by-2020

Mobile app ad spending predicted to hit $64B by 2020


Thursday, December 20, 2018 by

The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company. The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...


Header-bidding-is-fake-news-according-to-app-advertising-expert

Header bidding is fake news according to app advertising expert


Wednesday, December 19, 2018 by

Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...


New-app-marketing-tool-gets-smart-about-user-acquisition

New app marketing tool gets smart about user acquisition


Tuesday, December 18, 2018 by

Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...


Instant-playable-ads-coming-to-Google-Play-

Instant playable ads coming to Google Play


Tuesday, December 18, 2018 by

CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...


Key-insights-into-app-performance-and-competition-from-Adjust

Key insights into app performance and competition from Adjust


Wednesday, December 5, 2018 by

Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry. Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...


Apple-Search-Ads-support-from-Appbi

Apple Search Ads support from Appbi


Friday, November 9, 2018 by

Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal. ...


Marketing-your-app-on-Snapchat-just-got-a-little-easier-with-Tenjin

Marketing your app on Snapchat just got a little easier with Tenjin


Tuesday, October 23, 2018 by

Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.   “With...