App marketing for Indie Developers 101
Wednesday, April 2, 2025 by Richard Harris
As an indie app developer, standing out in a crowded digital marketplace can feel akin to navigating a vast, uncharted ocean. We often find ourselves grappling with the dual challenges of creating innovative apps while simultaneously trying to master the art of marketing them. Yet, despite the odds, there are strategies and tools that can help us carve out a niche and t...
SmartBear announces CEO transition
Friday, January 24, 2025 by Austin Harris
SmartBear has appointed Dan Faulkner, the company’s Chief Product Officer, as Chief Executive Officer. Frank Roe, who has led SmartBear to significant growth over the last five years, will transition from CEO to a strategic advisor role. Dan’s wealth of experience across product leadership, operational management, and global strategy, make him uniquely quali...
Past years mobile trends lookback released by AppsFlyer
Thursday, January 23, 2025 by Brittany Hainzinger
AppsFlyer has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.
...
App marketing for older apps
Wednesday, January 8, 2025 by Richard Harris
App Store Optimization (ASO) is a critical component of app marketing, particularly for older apps that need to regain or maintain market visibility. ASO is more than just keyword optimization; its a holistic approach. It involves multiple levers, including keyword, creative, and engagement optimizations. A comprehensive ASO strategy can significantly enhance an app'...
Best Practices education hub launched by Instagram
Friday, October 18, 2024 by Richard Harris
Instagram has announced the launch of Best Practices, a new section within the Instagram professional dashboard designed to provide creators with essential information to optimize their content, reach wider audiences, and achieve their goals. This educational hub will offer guidance across various topics, including creation, engagement, reach, monetization, and guidelin...
Google AdSense updates revealed for new US state privacy laws
Friday, October 18, 2024 by Freeman Lightner
Google AdSense has released an important update addressing upcoming privacy laws in five US states. With new privacy regulations taking effect in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire in early 2025, AdSense users and publishers will see key changes designed to ensure compliance and transparency.
Google AdSense updates announced for the new US state ...
AI social media management assistant Hookle
Tuesday, September 24, 2024 by Brittany Hainzinger
Hookle, the AI-powered social media assistant, has introduced a comprehensive AI-driven social media app designed to simplify and democratize marketing for micro businesses. The app manages a micro business's entire social media process, utilizing AI at every step - from easy account setup and content creation to posting and performance analysis - all in one place, ...
Online learning software market is expanding rapidly
Wednesday, August 21, 2024 by Brittany Hainzinger
The Global Online Learning Software and Platform Market was valued at USD 6801 Million in 2023 and is anticipated to reach USD 19090 Million by 2030, witnessing a CAGR of 15.7% during the forecast period 2024-2030.
Factors driving the growth of the online learning software and platform market:
The market for online learning platforms and software is expanding...
Swimming World app releases on iOS and Android
Thursday, August 1, 2024 by Brittany Hainzinger
Swimming World recently announced the launch of its new mobile app now available on iPhone and Android. This exciting mobile app release follows Swimming World’s recent digital overhaul, which introduced enhanced features for subscribers including personalization and audio narration of feature stories. With the introduction of the app, Swimming World is offer...
App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.
The State of ...
ATT user opt in insights from AppsFlyer
Tuesday, April 30, 2024 by Richard Harris
Since the rollout of Apple's App Tracking Transparency (ATT) in April 2021, the landscape of user privacy and advertising in apps has significantly evolved. As of Q1 2024, there's a noticeable increase in user opt-in rates, with 51% of gaming app users and 46% of non-gaming app users consenting to tracking, reflecting rises of 10% and 3% respectively. Alongside ...
AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
User engagement promotion from Honeygain and JumpTask
Tuesday, October 17, 2023 by Freeman Lightner
Honeygain and JumpTask announced their most recent collaboration, "JumpTask Achievements." Aimed at promoting user engagement and participation through inventive gamified experiences, this new release is an exciting extension of their ongoing partnership.
"Our collaboration with JumpTask exemplifies our mission to make every interaction count. Jum...
TikTok sister app remains major money spinner for ByteDance
Friday, September 29, 2023 by Brittany Hainzinger
While TikTok continues dominating the social media space as the fastest-growing app in the market's history, its sister app, Douyin, remains the major money spinner for Chinese tech giant ByteDance.
According to data presented by OnlyAccounts.io, as the highest-grossing iPhone app globally, Douyin grossed $372 million in July or nearly 30% more than TikTok.
Ti...
3D social app Peer is available now
Wednesday, August 16, 2023 by Brittany Hainzinger
Peer Inc. has announced the launch of a new social app that the company describes as the ultimate global launchpad for next-generation digital experiences. The Peer app, now available for iOS, is built on a proprietary ecosystem that promises to offer new ways to create, interact and explore.
"All the world’s a game and Peer makes everyone a player. Get re...
Influencer marketing solution CreatorFuel lands from AdParlor
Tuesday, August 15, 2023 by Brittany Hainzinger
AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way.
In today's digital landscape, influencer marketing has become an essential strategy f...
What Threads from Meta can teach developers about app marketing
Thursday, July 6, 2023 by Freeman Lightner
In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...
App store revenue increases for non game apps
Wednesday, August 31, 2022 by Freeman Lightner
Gaming apps account for the majority of revenue on the App Store currently. However, that is to change in the coming years. According to the numbers presented by Safebettingsites.com, the user-spending on non-game apps in the App Store is set to increase by 176%, by 2026. This increase in revenue would see non-game spending from users eclipse the spending on games in th...
SKAdNetwork and Private Relay quasi-VPN
Thursday, June 30, 2022 by Nathan Darst
During Apple's Worldwide Developers Conference (WWDC) 2020 and 2021, Apple came out with major updates to privacy that impacted mobile marketers for years to come in the iOS space. It’s no surprise everyone was waiting with bated breath to see where Apple would take us with WWDC 2022 announcements around iOS 16. While there were certainly going to be some...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
App-ocalypse due to ad and privacy regulations
Friday, May 20, 2022 by Richard Harris
The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations.
...
The App Marketers New Year Resolution for 2022
Friday, February 25, 2022 by Andrey Kazakov
Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...
Mobile app growth report from Adjust has been released
Monday, April 12, 2021 by Brittany Hainzinger
Adjust released its second global Mobile App Growth Report, in collaboration with Facebook*. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world’s fastest-growing vertical, led by Argentina, while Indi...
Adjust joins TikTok for business marketing program
Thursday, February 4, 2021 by Brittany Hainzinger
Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video.
The partnership includes an integration for Adj...
Fitness app installs up 67% since COVID-19
Thursday, August 20, 2020 by Brittany Hainzinger
As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to help them stay healthy and maintain fitness routines from home. New data from app marketing platform Adjust shows that in addition to the New Year’s Resolution trend of increased installs in early January, COVID-19 lockdowns drew users to ...
AppsFlyer released its first retargeting report
Friday, June 12, 2020 by Brittany Hainzinger
AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...
On-demand haircare app Shortcut launches web booking
Monday, January 27, 2020 by Richard Harris
Shortcut announced the availability of its web booking services at www.getshortcut.co. Both existing and new users can now access a uniform experience when booking an on-demand haircut or style whether using the app or their web browser.
“The launch of web booking capabilities completes Shortcut’s platform suite,” said Co-Founder and COO Will Newton...
Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
Ad monetization app launches from ironSource
Wednesday, December 4, 2019 by Freeman Lightner
Mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides rea...
Why you are losing app customers
Wednesday, November 6, 2019 by Freeman Lightner
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps).
App marketers losing app customers due to measurement blindspots
In a space domin...
Ad LTV benchmarks report for Q2 2019
Tuesday, September 17, 2019 by Richard Harris
SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.
This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy.
Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
The best places to market your app listed in new report from AppsFlyer
Monday, March 25, 2019 by Richard Harris
AppsFlyer released its latest Performance Index as well as insights highlighting the rapid growth of key platforms and advertising sources beyond Facebook and Google.
Among the networks to see the biggest changes was Snap, which rose to third place in the overall non-gaming ranking for Western Europe. Looking toward the rest of the app install market beyond Facebook ...
Personalize your marketing for better results says Adobe
Monday, February 25, 2019 by Richard Harris
According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...
