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12/4/2019 7:58:05 AM
Ad monetization app launches from ironSource
ironSource,Mobile App,Ad Monetization
App Developer Magazine
Ad monetization app launches from ironSource


Ad monetization app launches from ironSource

Wednesday, December 4, 2019

Freeman Lightner Freeman Lightner

ironSource launches a new mobile app that provides developers with effortless access to track an app’s growth on their mobile devices, in real-time. The app offers real-time ad monetization, user acquisition visibility, and actionability on-the-go.

Mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides real-time data updates on the full growth loop of a game - from ad monetization to user acquisition - allowing anyone in the company to stay on top of their apps’ performance 24/7.

Today, a game’s success rides on dynamic metrics that must be constantly tracked, analyzed and adapted. However, developers who aren’t sitting at their desks are forced to access this data through a mobile browser, in a suboptimal and often frustrating experience. ironSource offers a mobile app that provides an instant and digestible view of business performance, both for monetization and user acquisition, empowering their partners to react quickly to changes in the data.

“Game growth doesn’t stop just because you’re not in the office. In the dynamic world of mobile gaming, staying on top of your numbers is critical, and our goal was to create a portable extension of the ironSource platform which would make it effortless for our partners to compare revenue and performance across their app portfolio and campaigns. Our product development continues to be driven by our clients’ needs, and this is only the first step in a much larger project of providing game developers with the in-depth viewability and management capabilities to run  both the monetization and user acquisition sides of their business, whenever and wherever they need them.” said Nimrod Zuta, vice president of product developer solutions at ironSource.

ironSource’s app provides high-level data to managers who need constant visibility into their games’ revenue and performance. For both monetization and user acquisition managers, the reports can be viewed as an overview, or broken down by individual game and campaign, respectively, with each report filtered by various time segments.

On the monetization side, each time segment can then be filtered by revenue, DAU, sessions, and ARPDAU. At the individual game level, the reports can further be broken down according to the ad unit - rewarded video, interstitial, banner and offer wall. Each ad unit in each game displays revenue, DAU, sessions, and ARPDAU as well as app fill rate, app requests, and impressions.

On the user acquisition side, each time segment can be filtered by spend, the number of installs and IPM (installs per thousand impressions). The reports can be broken down further to view the number of impressions, clicks and completion rate per campaign.

The app also makes it easier to share information on performance and wins internally. Every results page in the app can be automatically and conveniently shared through any given device’s regular sharing method, allowing others in the company to stay on top of a game and campaign’s performance at all times.

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