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Developer news items we found relating to ironsource

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John-Choi-has-joined-as-Vice-President-of-User-Acquisition-(UA)

John Choi has joined as Vice President of User Acquisition (UA)


Friday, January 24, 2020 by

ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM.  Choi will b...


Ad-revenue-reporting-extension-from-Adjust

Ad revenue reporting extension from Adjust


Tuesday, January 21, 2020 by

Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV). Ad Revenue, generated from ...


Build-vs-buying-mobile-app-code

Build vs buying mobile app code


Saturday, December 28, 2019 by

In the business world, it’s sometimes easy to forget that the end customer is still a human being. Consumer technology has spoiled us, in a good way, and now users are demanding the same level of customer experience and problem-solving from business applications as they get from the technologies ubiquitous in their day-to-day personal lives. This leaves companies ...


Measuring-the-impact-of-development-campaigns

Measuring the impact of development campaigns


Tuesday, December 17, 2019 by

Keywee has announced the launch of Loyalty Score, a new feature that measures the true efficacy and impact of publisher audience development campaigns. Keywee developed Loyalty Score to measure users’ return visits and the number of pages viewed over a given time frame, scoring those visits relative to the performance of other publisher campaigns. Scoring paid ...


Ad-monetization-app-launches-from-ironSource

Ad monetization app launches from ironSource


Wednesday, December 4, 2019 by

Mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides rea...


New-app-marketing-tool-gets-smart-about-user-acquisition

New app marketing tool gets smart about user acquisition


Tuesday, December 18, 2018 by

Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...


Measuring-mobile-ad-revenue-on-the-user-level

Measuring mobile ad revenue on the user level


Thursday, October 4, 2018 by

ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user. By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...


Mobile-gaming-and-header-bidding

Mobile gaming and header bidding


Wednesday, July 11, 2018 by

When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks. This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...


Mobile-advertising-leads-worldwide-growth

Mobile advertising leads worldwide growth


Friday, May 25, 2018 by

Key trends in mobile advertising is the focus of a new quarterly report out from PubMatic that highlights mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.There has been a significant shift in monetization opportunities for mobile app developers as in-app header bid...


Google-I-O-2018-is-aimed-at-helping-developers-earn-and-grow-more

Google I-O 2018 is aimed at helping developers earn and grow more


Wednesday, May 9, 2018 by

At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.Sissie Hsiao, VP of Product, Mobile App Advertising at ...


ironSource-expands-their-inapp-programmatic-marketplace

ironSource expands their inapp programmatic marketplace


Friday, April 27, 2018 by

ironSource has announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, an analytics and measurement company.Reaching 1.5B unique consumers a month, ironSource’s in-app programmatic marketplace already includes premium in-a...


AR-app-from-The-Red-Cross-shows-the-devistation-of-war

AR app from The Red Cross shows the devistation of war


Thursday, March 8, 2018 by

The International Committee of the Red Cross (ICRC) has unveiled “Enter the room,” an augmented reality experience for iOS app users. In a narrative told through the eyes of a child, the free app provides a visceral, first-person experience of war at a family’s doorstep. Entering through a portal on the screen of their device, users see the brutal impact of years of fig...


Mobile-marketers-should-use-video-more-report-finds

Mobile marketers should use video more report finds


Tuesday, March 6, 2018 by

YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or c...


Developers-outlook-2018:-big-technologies,-big-changes

Developers outlook 2018: big technologies, big changes


Tuesday, March 6, 2018 by

In 2018 changes in the technology landscape are creating fantastic opportunities for innovation in design and engineering. For decades, computers featured a TV screen for output, a keyboard for text input, and a mouse to point and click. Just a few years ago, the iPhone transformed everything by putting the first well-designed computer with a touchscreen in our pockets....


Wild-River-enters-mobile-gaming-market

Wild River enters mobile gaming market


Tuesday, March 6, 2018 by

EuroVideo Medien GmbH and its new gaming label Wild River have announced three new games for smartphones and tablets in one fell swoop. With FIRE, Knitterbande and Ghost Tappers, the company is publishing three new titles from three different genres, intending to reach a wide audience with its new video game branch as detailed in the business strategy revealed in Januar...


Bitcoin-job-skills-are-hot-says-latest-report

Bitcoin job skills are hot says latest report


Monday, February 12, 2018 by

Upwork has released its newest quarterly index of the hottest skills in the U.S. freelance job market. The Upwork Skills Index ranks the site’s 20 fastest-growing skills in a quarterly series that sheds light on new and emerging skills as an indication of hot freelance job market trends. According to a recent study, 57.3 million Americans (36 percent of the U.S. workfor...


Overstock-executive-named-cochair-of-VRARA-Retail-Committee

Overstock executive named cochair of VRARA Retail Committee


Friday, January 12, 2018 by

Months after Overstock.com, announced the launch of its augmented reality (AR) feature within its iOS shopping app, the organization’s senior vice president of software engineering, Amit Goyal, was named as the chair to VR/AR Association (VRARA)’s global retail and e-commerce committee. Along with Goyal’s responsibility as chair, he will serve as president of the newly ...


AR-mobile-ads-for-games-launched-by-ironSource

AR mobile ads for games launched by ironSource


Monday, November 20, 2017 by

ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...


Fighting-mobile-ad-fraud-with-new-Active-Protect-program

Fighting mobile ad fraud with new Active Protect program


Wednesday, July 26, 2017 by

A mobile monetization and marketing company, ironSource, has announced the launch of the Active Protect program, a program for mobile advertisers which aims to prevent the most frequent types of fraud on non-SDK traffic - primarily attribution and device manipulation - by blocking fraudulent or manipulated traffic detected by the program in real-time and automatically r...


Monetizing-apps-without-alienating-users:-A-chat-with-Receptiv-

Monetizing apps without alienating users: A chat with Receptiv


Wednesday, May 3, 2017 by

We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...


Keeping-your-free-to-play-games-and-apps-profitable

Keeping your free to play games and apps profitable


Friday, April 21, 2017 by

Free-to-Play isn't a new concept, it's still a very popular business model for many software companies, game and enterprise alike. But although a F2P platform looks very attractive to prospective customers, the downside is the wager that is made on whether or not enough customers will make the leap to actually pay for the premium items on your platform. It's this consta...


ironSource-now-includes-AdMob-in-their-mediation-network

ironSource now includes AdMob in their mediation network


Tuesday, March 7, 2017 by

ironSource announced the expansion of their integration with AdMob as a network partner of their Supply Side Platform. Publishers using the ironSource Mediation SDK can now leverage AdMob as a premium demand source for rewarded video in addition to interstitials. This incrementally increases competition for their video inventory, and maximizes global fill rates and eCPM...


Mobile-reward-videos-showed-consistently-high-eCPM-in-2016

Mobile reward videos showed consistently high eCPM in 2016


Friday, February 17, 2017 by

ironSource has announced the launch of its Industry eCPM Index, an insights engine for tracking regional and global eCPM rates and optimizing mobile app ad campaign effectiveness over time. Ideal for mobile app developers, the ironSource Industry eCPM Index provides insight into app ecosystem advertising performance across region, time of year, geography, ad units, and ...


Why-Excel-Medical-is-the-next-gen-of-MDI-innovation

Why Excel Medical is the next gen of MDI innovation


Friday, December 30, 2016 by

Excel Medical (Excel), the company that brought the Next-Generation Medical Device Integration (MDI) solution into action, has announced that Massachusetts-based Southcoast Health has deployed Excel's BedComm platform to facilitate medical device data integration between the health system's 47 operating room anesthesia monitors and its new electronic health record (EHR)...


Centralized-or-Siloed-Considering-two-test-automation-approaches

Centralized or Siloed Considering two test automation approaches


Wednesday, October 26, 2016 by

Today, software testing is undergoing a major shift. More and more teams are moving from a manual process to a fully automated approach that requires a  more technical skill setNo two development environments are exactly alike and there is no cookie cutter approach to software delivery. But there are many standard approaches and methodologies to automated testing. ...


Panoply.io-partners-with-ironSource-for-better-data-integration-and-management

Panoply.io partners with ironSource for better data integration and management


Tuesday, October 25, 2016 by

Panoply.io has announced a partnership with global technology powerhouse ironSource. The partnership will allow customers using ironSource’s data infrastructure solution - Atom Data Flow Management, to connect their data integrations to a self-optimizing, AWS Redshift-based data warehouse, all with the click of one button from within their ironSource implementation. iro...


Codefresh-Just-Raised-7-Million-in-Funding-to-Make-It

Codefresh Just Raised 7 Million in Funding to Make It's Agile Software Better


Friday, September 30, 2016 by

Codefresh, the end-to-end Docker and other container life cycle management platform, has announced it has raised $7 million in funding. The investment was led by Carmel Ventures and included Hillsven Capital, Streamlined Ventures and UpWest Labs. This new round will allow Codefresh to extend its leadership in the container-based development market. Codefresh is at the f...


ironSource-Launches-Ad-Engagement-Intelligence-to-Help-Improve-Engagement

ironSource Launches Ad Engagement Intelligence to Help Improve Engagement


Friday, September 23, 2016 by

ironSource has released a major feature for its Mediation Platform, adding ‘User-level Analytics’, advanced ‘Frequency Capping,’ and ‘Delivery Pacing’ tools to their Ad Placement Technology. Developers will now have the ability to see in-depth user-level ad engagement, and make optimal placement and pacing customizations to impro...


Why-Lite-Apps-Were-Spurring-Growth-for-Android-App-Categories-in-2015

Why Lite Apps Were Spurring Growth for Android App Categories in 2015


Tuesday, February 2, 2016 by

To learn more about ironSource's Fastest Growing Apps research and insights gained from the ongoing reporting we visited with Omer Kaplan, CMO and co-founder of ironSource. The latest information from the Q4 Fastest Growing Apps report explores the app market trends that impacted the growth trajectory of the world's most popular app categories.ADM: Tell us about the Fas...


How-to-Turn-Your-Mobile-App-into-a-Scalable-Business

How to Turn Your Mobile App into a Scalable Business


Monday, August 25, 2014 by

It might be easier than ever to develop your own app, but turning that app into a viable business is only getting harder.Apple's App Store is adding close to 20,000 new apps every month, and Google Play is matching or even topping those numbers. This makes for a crowded market where app developers are struggling to cut through the noise to have their product discovered ...


ADM-Weekly-News-Roundup-For-December-7th,-2013

ADM Weekly News Roundup For December 7th, 2013


Saturday, December 7, 2013 by

From the Editors DeskThe December issue is here and we invite you to check it out! There are several editorials in this issue geared towards our end of the year thoughts, and need to know info to help you launch into 2014 wtih a bang! Speaking of, we are gearing up for our first event coming in February; Apps World North America in San Francisco and it is look...


ironSource-Adds-New-kudosKit-App-Monetization-Tool

ironSource Adds New kudosKit App Monetization Tool


Wednesday, December 4, 2013 by

ironSource has announced the launch of kudosKit, a new app monetization tool which provides app users the opportunity choose how they want to reward app developers. Developers can suggest to their users a number of different ways to show appreciation for the app, including Boost Social, Improve Ratings, Contribution to Earnings, Get Feedback and Cross Promote Apps...


New-App-Developer-Android-Affiliate-Program-from-ironSource

New App Developer Android Affiliate Program from ironSource


Thursday, October 31, 2013 by

ironSource has announced the general availability of its Android application developer affiliate program for its mobileCore distribution and monetization platform. The program provides Android developers with a tiered system of bonuses beginning with $50USD for the first ten thousand impressions, and reaching $1,000USD at ten million impressions. Bonuses are upda...


ironSource-Launches-mobileCore-Cross-Promotion-Tool-for-App-Developers

ironSource Launches mobileCore Cross Promotion Tool for App Developers


Tuesday, October 15, 2013 by

ironSource has announced its mobileCore cross-promotion tools for app developers is now available. The centerpiece of the mobileCore platform is its Offer Wall, which provides non intrusive in-app promotional opportunities. The Offer Wall is one of several ad formats that mobileCore offers for monetization opportunities including interstitial ads and slider ads. mobile...