Apps that use icons gain users
Wednesday, September 11, 2024 by Austin Harris
New research from SplitMetrics has found that apps that optimize icons can land up to 25% more users. The findings are part of a new report, ASO Benchmarks & Mobile Trends Report 2024, which analysed close to 200 apps and over 3500 A/B tests across Google Play and the Apple App Store.
Apps that use icons gain users
The study found that the average mobile ...
RadQuest web3 gamified onboarding platform lands from Radix
Thursday, August 8, 2024 by Brittany Hainzinger
Radix launches RadQuest, a fully mobile-ready Web3 gamified onboarding platform designed to enable anyone to easily and confidently use Web3 and DeFi on Radix. RadQuest is the latest milestone in Radix’s Breakout2024, a year of initiatives designed to build momentum in the ecosystem.
Built-in collaboration with leading digital product studio ustwo, developers o...
Engage SDK and collections launched for Android developers
Tuesday, July 30, 2024 by Richard Harris
Android has unveiled a new on-device surface called Collections, designed to showcase personalized content and enhance user engagement beyond the Play Store. This feature, first teased at this year's Google I/O, is powered by the Engage SDK and aims to extend app discovery by offering a seamless user experience.
Engage SDK and collections for Android developers e...
Token Trek user engagement platform launched by The Radix Ecosystem
Thursday, June 6, 2024 by Brittany Hainzinger
The Radix Ecosystem has launched a quest-focused user onboarding initiative called Token Trek, aimed at increasing community engagement and on-chain transactions. Built by Dmany, a social infrastructure startup empowering web3 enthusiasts to earn crypto rewards, Token Trek provides users with opportunities to explore the Radix ecosystem whilst being rewarded for doing s...
Neopets saw rapid growth for 2023
Tuesday, March 19, 2024 by Richard Harris
The almost 25-year-old legendary virtual pet game Neopets is delighted to present a strong 2023 business performance, following its transition into an independent entity known as World of Neopia, Inc. in July 2023. Since that transition, Neopets has experienced a remarkable turnaround, boasting an unprecedented 100% increase in monthly active users (MAU) and a new ...
TikTok ban: A developers guide
Monday, March 18, 2024 by Freeman Lightner
In the event of a comprehensive prohibition of TikTok across the United States, the ramifications for the digital ecosystem would be substantial, necessitating immediate and strategic responses from both the developer community and the platform's extensive user base. This scenario would require a multifaceted approach to compliance, with developers in particular fac...
Crypto and mobile gaming intersect says adjoe report
Friday, November 17, 2023 by Richard Harris
Adtech solutions provider adjoe unveils insightful data on mobile gaming behaviors among crypto app users.
In this analysis, adjoe utilized first-party data and shared behavioral insights from over 20 million crypto wallet users worldwide, spanning January to July 2023. The study explored users’ time spent in crypto wallets, their interactions with mobile gamin...
User engagement promotion from Honeygain and JumpTask
Tuesday, October 17, 2023 by Freeman Lightner
Honeygain and JumpTask announced their most recent collaboration, "JumpTask Achievements." Aimed at promoting user engagement and participation through inventive gamified experiences, this new release is an exciting extension of their ongoing partnership.
"Our collaboration with JumpTask exemplifies our mission to make every interaction count. Jum...
What Threads from Meta can teach developers about app marketing
Thursday, July 6, 2023 by Freeman Lightner
In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...
How to expand your fintech app overseas
Wednesday, September 28, 2022 by Richard Harris
HUAWEI is committed to supporting developers as they expand their apps overseas.
With HMS Core device and cloud capabilities, they provide an all-in-one service offering for retail banking, digital wallets, and wealth management app development, making sure developers have all the tools necessary to grow globally.
In this blog, we’ll explore some of the...
Walkie talkie app creator Picslo Corp lands $3.25M in funding
Tuesday, November 23, 2021 by Freeman Lightner
Picslo Corp. has announced a funding round of $3.25 million led by Heroic Ventures and followed by additional investments from TI Platform Ventures, LDV Partners, Partech, Diaspora Ventures, Breega, and Kima Ventures. Leader of one of the world’s fastest-growing audio communities, Picslo is the developer of Walkie-talkie, a popular audio-based social media app aim...
How to attract more brand spending in your apps
Friday, April 30, 2021 by Joe Lige
As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...
Faster customized chat experiences announced from Sendbird
Thursday, April 22, 2021 by Brittany Hainzinger
Sendbird unveiled its latest tools for developers to bring industry-leading chat capabilities into their applications. Sendbird’s new Flutter SDK makes it easy for developers to build chat in Flutter applications. Because Flutter apps can extend across multiple platforms with a single code base, time to market to launch Sendbird Chat can be dramatically decreased....
Adjust joins TikTok for business marketing program
Thursday, February 4, 2021 by Brittany Hainzinger
Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video.
The partnership includes an integration for Adj...
UX predictions for 2021 from CleverTap
Tuesday, January 5, 2021 by Freeman Lightner
Mobile app end-users are dealing with competing messages all day long. In 2021, smart mobile developers will hyper-focus on improving the end-user engagement experience by way of timely, relevant, and attention-grabbing recommendations. To pull this off, they will prioritize building these data-driven functionalities into the backend of their apps so UX never falls to t...
Temenos expands Quantum MXDP
Thursday, March 5, 2020 by Brittany Hainzinger
Temenos expanded its Temenos Quantum multi-experience development platform (MXDP), giving businesses greater control of their digital transformation and allowing them to offer smarter, AI-powered digital experiences. Temenos Quantum’s integration with Explainable AI (XAI) powers intelligent, hyper-personalized digital experiences, resulting in higher levels o...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
Adjust to launch Control Center as part of Automate Suite
Tuesday, February 18, 2020 by Freeman Lightner
Adjust announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today’s marketers.
Mobile has become the new undisputed king of digital, and eMarketer predicts marketers are poised to invest a record...
Escobar Fold 2 smartphone now in production
Monday, February 3, 2020 by Brittany Hainzinger
Pablo Escobar's biological brother, Roberto De Jesus Escobar Gaviria, has started production of a mainstream completely foldable smartphone which features a unique flexible screen allowing a user to easily fold their regular phone into a tablet size smartphone.
The Escobar Fold 2 smartphone was designed in the USA and is being assembled in Hong Kong. Some of the ...
Best Practices for Kubernetes deployments from Portshift
Monday, January 27, 2020 by Richard Harris
Portshift presents five security best practices for DevOps and development professionals managing Kubernetes deployments. Integrating these security measures into the CI/CD pipeline will assist organizations in the detection and remediation of security issues earlier in the development process, allowing faster and shorter cycles while assuring safe and secure deployment...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Why AR advertising is hard
Friday, June 21, 2019 by Richard Harris
To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximat...
iOS 12 notifications did not change user behavior report says
Monday, March 25, 2019 by Christian Hargrave
Urban Airship, a digital engagement platform, looked at the iOS 12 notification (push alerts) adoption rates in the first six months of its availability and came across some interesting findings. You might remember that a key pillar of the iOS 12 update was the introduction of quiet notifications and group notifications - well, it didn't matter says their findings.
...
New lowcode platform for the enterprise emerges from Turbo Systems
Friday, March 1, 2019 by Brittany Hainzinger
Turbo Systems just launched its universal, no-code engagement platform for the enterprise. Led by Hari Subramanian, Co-Founder and former CTO of ServiceMax, Turbo provides an easy way for businesses to instantly create rich applications to extend the capabilities of all existing systems of record, including ERP, CRM, and HRIS systems.
“The systems of record mak...
Personalize your marketing for better results says Adobe
Monday, February 25, 2019 by Richard Harris
According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...
American dating app registrations drop almost 500 percent
Friday, February 15, 2019 by Richard Harris
Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...
WordPress MarfeelPress plugin gives power to the publisher
Thursday, November 29, 2018 by Christian Hargrave
Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...
5 app development tips to help you avoid disaster
Wednesday, November 28, 2018 by Joe Hanson
Mobile app development: it’s easy and straightforward in the lab, but once your app is deployed to the wild, all bets are off. You need to deliver seamless, fast experiences for users on low-powered devices, in any number of network environments.
When it comes to building mobile apps, uncontrollable user behavior can lead you down the path to death by 1000 pape...
Get your hyperlocal news fix with the Patch
Wednesday, November 21, 2018 by Richard Harris
Patch has launched a new app for iOS and Android. The Patch app allows users to subscribe to a personalized newsfeed from multiple cities and towns across the U.S. Following a soft launch earlier this year, the app already has over 233,000 downloads and averages a 4.5-star rating on both the Apple and Android app stores.
“Everyone has a different idea of ...
The differences between web apps and native apps
Thursday, October 18, 2018 by Richard Harris
Even in 2018, years past the origional question, the debate rages on across the land, in office spaces and conference rooms every day - should we build a full-blown native mobile app, or is distributing over the web good enough?
By now everyone knows the “mobile-first” mentality because statistics like 50% of web searches being done from a mobile dev...
Mobile app advertising poised for growth says Fyber
Tuesday, October 16, 2018 by Richard Harris
Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...
Smart Transit SDK has launched from HERE Mobility
Friday, September 7, 2018 by Richard Harris
HERE Mobility announced the launch of their Mobility Software Development Kit (SDK) using intelligent matching algorithms and big data to provide developers with smart mobility capabilities to enrich their apps and increase user engagement.
The HERE Mobility SDK enables native integration with the HERE Mobility Marketplace, a global one-stop-shop for aggregating mobi...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
