user engagement

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Developer news items we found relating to user engagement

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Magento Progressive Web Applications (PWA) Studio marches in

Magento Progressive Web Applications (PWA) Studio marches in


Wednesday, April 25, 2018 by

Magento Commerce has announced Magento Progressive Web Applications (PWA) Studio, a suite of tools for building online stores with app-like experiences. PWA Studio will allow Magento Commerce solution partners and UX developers to deliver fast and simple front-end experiences on mobile devices.Mobile commerce continues to grow and will contribute to half of overall reta...


More rewarded mobile ads = higher user engagement

More rewarded mobile ads = higher user engagement


Thursday, April 19, 2018 by

Tapjoy published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as spend or retention, this report is the first the company has done to analyze the imp...


New rich media capabilities from WhyteSpyder

New rich media capabilities from WhyteSpyder


Monday, April 02, 2018 by

Fayetteville-based ecommerce and technology firm WhyteSpyder announced the official launch of its new Rich Media offering that produces dynamic multimedia modules to increase conversions and engagement with online shoppers.Rich media is a hot topic in the ecommerce industry, and understandably so. According to MDG Advertising, 70% of consumers want to learn about produc...


Mobile marketers should use video more report finds

Mobile marketers should use video more report finds


Tuesday, March 06, 2018 by

YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or c...


NoSQL database benchmark released by ArangoDB

NoSQL database benchmark released by ArangoDB


Thursday, February 22, 2018 by

ArangoDB announced the latest findings of its open source NoSQL performance benchmark series. To enable vendors to respond to the results and contribute improvements, the company has published the necessary scripts required to repeat the benchmark. The goal of the benchmark is to measure the performance of each database system when there is no cache used. The benchmark ...


IBM and Salesforce announce strengthened strategic partnership

IBM and Salesforce announce strengthened strategic partnership


Monday, January 22, 2018 by

IBM and Salesforce has announced an expansion of their partnership, bringing together IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein to enable companies to connect with their customers and collaborate more effectively with deeper insights.With this expansion, Salesforce has named IBM a preferred cloud services provider and IBM h...


App design thinking principles

App design thinking principles


Friday, January 12, 2018 by

Design thinking is fast becoming a key pillar in enterprise digital transformations. And for good reason: the approach promotes a deep understanding of end users; a creative, test-and-learn approach to new ideas; and constant iteration toward optimal outcomes. To many, design thinking is inextricably linked with innovation. After all, IDEO CEO Tim Brown defines design t...


The new location based marketing strategy

The new location based marketing strategy


Saturday, December 30, 2017 by

Location is everything. The growing hype around location-based marketing has marketers leveraging real-time data to target consumers on-the-go. The location intelligence we have on people drives a large amount of consumer insight that can be used to affect decision-making processes. It is used to target the mobile customer, particularly if you know they are near a brick...


AI and machine learning make app development and marketing smarter

AI and machine learning make app development and marketing smarter


Wednesday, December 13, 2017 by

Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the ...


Get mass shooting alerts near you from TerrorMate app

Get mass shooting alerts near you from TerrorMate app


Thursday, December 07, 2017 by

TerrorMate, the world’s first terror alert app, is expanding its user alert capabilities to include mass shootings. The real-time intelligence system with well-established terror attack and terror threat alerting capabilities will now deliver structured, accurate mass shooting alerts and safety recommendations to its users within two minutes of an attack anywh...


Smart mobile marketing during the holidays

Smart mobile marketing during the holidays


Tuesday, November 21, 2017 by

The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...


AR mobile ads for games launched by ironSource

AR mobile ads for games launched by ironSource


Monday, November 20, 2017 by

ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...


PacketZoom Increasing the network performance for apps in Asia

PacketZoom Increasing the network performance for apps in Asia


Thursday, November 16, 2017 by

PacketZoom, the company re-defining mobile application performance through in-app mobile networking technology, announced today that several mobile applications in Asia have used its app acceleration technology to significantly increase app performance. Apps from Sephora, Inshorts and Netmeds reported speed increases of up to 2x and disconnection rate decreases of over ...


Unlocking your phone to kill time? You're not alone

Unlocking your phone to kill time? You're not alone


Monday, November 13, 2017 by

A study of 900 mobile phone users - conducted by Phoenix Marketing International and Mobile Posse - analyzed consumer phone usage, attitudes, why and when people unlock their devices to determine their interest in “Proactive Content Discovery.” Proactive Content Discovery can be described as the automatically opening of relevant content when a phone is unlocked, making...


Tapjoy delivers impressive results to 20th Century Fox

Tapjoy delivers impressive results to 20th Century Fox


Monday, October 23, 2017 by

Tapjoy has developed a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, an in-game rewarded advertising strategy. Interactive End Cards turn traditional video ads into interactive media ad experiences that allow marketers to further engage consumers with their brand story and turn audience interest into measurable action...


Freemium app model remains best option for developers

Freemium app model remains best option for developers


Thursday, October 19, 2017 by

More than 60% of app developers recommend a “freemium” model for monetizing a mobile app, according to a new survey. With the “freemium” model, an app is downloaded for free with the option of in-app purchases and upgrades, appealing to users’ desire to test an app before buying it. The new survey findings come from Clutch, a research and reviews platform for business s...


Creating apps for iPhone X with newly opened doors

Creating apps for iPhone X with newly opened doors


Tuesday, October 17, 2017 by

Over the past ten years of new iPhones, Apple has introduced features - some with little fanfare and others as marquee parts of the new phones - which cause a seismic shift in user behavior. Shifts in user behavior create opportunities for app developers to create enduring brands and experiences.The Apps of TomorrowAn analysis of some of these features and the enduring ...


ARCam augmented reality App launched by Cheetah Mobile

ARCam augmented reality App launched by Cheetah Mobile


Tuesday, October 03, 2017 by

Cheetah Mobile Inc. has announced their latest app, ARCam, which allows users to create a 3D moment by inserting augmented reality features into photos and videos. ARCam was built on Apple’s ARKit introduced with iOS 11 and is available now for download at ARCam App Store.“ARCam is a new, streamlined app that allows people to have more fun with their phone camera than e...


Bringing Node.js and Drupal together

Bringing Node.js and Drupal together


Monday, October 02, 2017 by

Acquia has unveiled a new application service for Acquia Cloud that makes it easy for digital IT teams to build and run JavaScript alongside Drupal. Acquia Cloud now supports the use of Node.js in addition to Drupal. “Decoupled applications using JavaScript front ends are on the rise. They’re making it possible to create experiences with responsive, elegant, applic...


Realm receives investment for their mobile platform

Realm receives investment for their mobile platform


Tuesday, September 26, 2017 by

Realm has announced a strategic investment from Ericsson Ventures, Khosla Ventures and Scale Venture Partners. In addition to the investment, Realm and Ericsson will work together to develop new types of cloud services to improve mobile applications and the network experience.The Realm Mobile Platform empowers organizations and developers to build mobile apps that offer...


ShopAdvisor introduces version 3.0 of its API

ShopAdvisor introduces version 3.0 of its API


Thursday, September 07, 2017 by

ShopAdvisor, Inc, has announced the general availability of Version 3.0 of the ShopAdvisor API. Version 3.0 is faster, more efficient, and more accurate at returning the information needed to power campaigns that provide each consumer with a personalized shopping experience on their smartphone. Brands use the API to power campaigns that engage the shopper intelligently ...


Providing in-app customer support help from Helpshift

Providing in-app customer support help from Helpshift


Thursday, September 07, 2017 by

In today's hyper-competitive market, a developer must be sure to remove all potential friction points, which can irritate customers, or risk app extinction. Even the best of apps have seen this negative trend over a long period of time due directly to subjects like, customer support, scalability, and poor retention efforts.We had a chat with Abinash Tripathy, co-founder...


Make better apps to get enterprise users engaged

Make better apps to get enterprise users engaged


Wednesday, August 30, 2017 by

Think about all the big (and little) moments that can make or break your business. Like when managers are prioritizing their spending for the coming year. Or when sales reps are pitching to your biggest client. These moments of engagement are the vital times when employees need instant access to insights that will help them make smarter decisions and perform at the top ...


Immersv VR and Mobile 360 marketing firm nabs $10.5M in Series A

Immersv VR and Mobile 360 marketing firm nabs $10.5M in Series A


Wednesday, August 23, 2017 by

Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. The Series A financing builds on a year of significant product and market momentum for Immersv, which combines interactive 360 advertising with a programmatic real time bidding platform. The company has recently signed programmatic ...


Application performance monitoring and cloud migration

Application performance monitoring and cloud migration


Wednesday, August 23, 2017 by

The IT organization is becoming more and more strategic in helping companies reach their business goals. Companies are using technology as a means to not just expose new opportunities and tap into new markets but find ways to relate to their customer base and drive loyalty. As most of us are well aware, the primary choice for businesses today is to move as much of their...


Lucktastic launches the Total Eclipse Showdown on their app

Lucktastic launches the Total Eclipse Showdown on their app


Friday, August 18, 2017 by

Lucktastic, a pure play, free app and entertainment destination that is reimagining winning experiences, rewards, and discovery has today announced an exciting new in-app event in honor of the upcoming solar eclipse. The "Total Eclipse Showdown" event starts Friday, August 18th and will run until the end of the eclipse. The ‘Showdown” culminates with a dramatic Facebook...


Apps with subscriptions should read this report about pricing

Apps with subscriptions should read this report about pricing


Thursday, August 17, 2017 by

Liftoff, a mobile app marketing and retargeting company, has released a report dedicated entirely to trends around subscription apps. The surprising data shows that setting subscription costs too low might actually lose otherwise-loyal app users. Additionally, the report looks into which price group converts users fastest, and highlights untapped potential in the male s...


A guide to monetizing apps using mobile native advertising

A guide to monetizing apps using mobile native advertising


Thursday, August 17, 2017 by

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...


The mobile printing six best practices for developers

The mobile printing six best practices for developers


Monday, August 14, 2017 by

When creating apps, a developer works hard to ensure optimal functionality and a great user experience - so it's critical that an app is truly the best it can be for its audience. These days, ensuring functionality and engagement means adding mobile print to an app. Mobile printing is an unmet need in many apps: According to an InfoTrends study, 95 percent of consumers ...


How event automation is helping equip marketers to convert

How event automation is helping equip marketers to convert


Friday, August 11, 2017 by

A new survey from Certain, a provider of enterprise event automation, reveals that despite technology advances, many marketers still struggle to capitalize on leads generated following in-person events. Events continue to be rated the number one most effective B2B marketing tactic because of their high returns. However, data from Certain’s survey (pulled from over 150 m...


PagerDuty expands into APAC regions along with new Australia IT report

PagerDuty expands into APAC regions along with new Australia IT report


Tuesday, August 01, 2017 by

PagerDuty, a provider of digital operations management, has announced the launch of its local team in Sydney, Australia. The global expansion will help the company further grow its presence in the Asia-Pacific region and address the increasing need for digital operations management software. The company also announced the appointment of David Wall, former head of APAC s...


Mobile rewarded ads help increase IAP spends shows study

Mobile rewarded ads help increase IAP spends shows study


Tuesday, August 01, 2017 by

Rewarded videos inside games and apps can be a double edge sword. Give "something" to a user for watching a video is a gamble because it's hard to decipher how users will react. It's an obvious thought to wonder if rewarded ads take revenue away from In-App Purchases (IAPs). But new data out today from Tapjoy shows that rewarded ads actually help increase IAP ...


Helpshift helping top grossing apps with their customer support

Helpshift helping top grossing apps with their customer support


Monday, July 31, 2017 by

Helpshift, the company providing customer support through enterprise-level, in-app customer experiences, has announced that its customer support platform is used by 34 of the top 100 grossing gaming apps, including five of the top 20, as ranked on Apptopia, a provider of mobile app intelligence.“Gaming apps that provide more sophisticated in-app support are more likely ...


How developers can break the IoT language barrier

How developers can break the IoT language barrier


Saturday, July 29, 2017 by

Relationships aren’t successful when only one person is talking. A true relationship is a real, two-way conversation with both people initiating informal interactions. However, to get to a level of informality, you need context. Now imagine this relationship with your technology. When your basement floods, the home owner is alerted about the flood by a connected device,...


This native SDK helps you boost your mobile audience

This native SDK helps you boost your mobile audience


Saturday, July 22, 2017 by

Spot.IM, a technology startup that builds global communities around the web, has announced the launch of its native Software Development Kit (SDK), enabling publishers of all sizes to significantly boost audience engagement, drive traffic, and earn meaningful revenue across mobile apps. By making Spot.IM's community solutions available to the public in a native SDK, iOS...


Why Texas Humor selected the Shopgate mobile commerce platform

Why Texas Humor selected the Shopgate mobile commerce platform


Thursday, July 20, 2017 by

Shopgate has announced Texas Humor, a clothing brand that emphasizes Texas pride, selected their mobile commerce platform solution to develop an enhanced mobile shopping application for its customer base. The mobile app allows Texas Humor to further connect with customers through advanced features including push notifications, abandoned cart reminders and exclusive mobi...


Box Elements for developers powers content experiences in their apps

Box Elements for developers powers content experiences in their apps


Friday, July 14, 2017 by

Box, Inc., a cloud content management company, has introduced Box Elements, a new set of tools for businesses of all sizes to bring their content experience into any application built with their Platform. The first set of tools, UI Elements, is generally available and includes four pre-built, customizable components of their user interface. The company also announced th...


Bottr.me aims to simplify the way we work with personal AI bots

Bottr.me aims to simplify the way we work with personal AI bots


Thursday, July 13, 2017 by

Bottr.me, a chat bot creation tool, has received backing from 500 Startups, Purvi Capital, Google MD Rajan Anandan and Abhishek Gupta from TLabs.  Launched in private beta earlier this year as a way to create one’s very own smart AI based virtual avatar, this startup wants to fundamentally change the way we create and consume information and services online. B...


Apperian announces new security capabilities

Apperian announces new security capabilities


Monday, July 03, 2017 by

Apperian, an Arxan company and provider of mobile application management (MAM) and security solutions, has announced several platform enhancements, which increase the security of enterprise mobile app data. These updates take advantage of native device capabilities, multiple industry protocols and additional password controls, to provide a solution for distributing secu...


10 years after the iPhone launch here is how people feel now

10 years after the iPhone launch here is how people feel now


Thursday, June 29, 2017 by

To coincide with the 10th anniversary of the launch of iPhone, Axway has published results from a survey that examines the role that smartphones play in enhancing consumer lives with improved services and experiences, and how consumers would like to see the smartphone evolve in future. The survey of 1,200 U.S. consumers found that consumers value data security and priva...


Multiplayer arena and game builder released by uGen World

Multiplayer arena and game builder released by uGen World


Wednesday, June 28, 2017 by

uGen World, an indie game studio, has announced the launch of a cross-platform virtual playground for gamers to build, share, and play called Q.U.I.R.K.. Q.U.I.R.K. (Quantum Universe Interaction and Replication Kit) is directed by user feedback and fueled by user-generated content so players can enjoy an ever-changing selection of fun and innovative games. Q.U.I.R.K. al...


Memery launches a new drone video app called Dragonfly

Memery launches a new drone video app called Dragonfly


Tuesday, June 27, 2017 by

Memery a provider of location based video apps, announces the launch of Dragonfly, a complete solution for drone video. While the company has also added Darren Liccardo, former DJI executive and drone technology expert, to its advisory board. Available now on the App Store the launch kicks off the Try Dragonfly in July promotional event. For the next month Dra...


The best month to acquire users is in September finds new report

The best month to acquire users is in September finds new report


Wednesday, June 21, 2017 by

Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...


The mobile ad fraud pandemic and what developers should know

The mobile ad fraud pandemic and what developers should know


Tuesday, June 13, 2017 by

Mobile ad fraud is a big concern in the mobile space. Unfortunately, we have seen this before in ad tech - players looking to make a quick buck by following revenue via monetizing it in an illegal way. Mobile ad fraud has created a dark ripple in the space, resulting in a lot of mistrust. The challenge is that fraud is widespread, and fraudsters are getting more and mor...


Why you should make your gameplay fast (or game over!)

Why you should make your gameplay fast (or game over!)


Monday, June 12, 2017 by

Countless mobile game publishers have tried to formulate the winning recipe for successful mobile games. Some of them seem universal and straightforward, while others are controversial or genre-specific. Not surprisingly, the indisputable ingredient that is both fundamental and critical to a mobile game’s success is simply performance. It affects every stage and each co...


PacketZoom speeds up Photofy app by nearly 2x

PacketZoom speeds up Photofy app by nearly 2x


Friday, June 09, 2017 by

Performance is a crucial contributor to a dependable mobile app user experience. While stunning visuals attract customers by making a great first impression, a long-lasting relationship depends on the quality of each encounter, which is heavily influenced by how an app performs. According to Compuware research, most consumers expect mobile apps to launch within two seco...


SEP has acquired CardBoard

SEP has acquired CardBoard


Tuesday, May 30, 2017 by

Carmel-based software product design and development company, Software Engineering Professionals (SEP), has acquired CardBoard, a collaborative design and story mapping tool. The product was previously owned by DevJam, a Minneapolis-based product development company that pragmatically uses agile/lean methods to their customers and clients advantage. The acquisition will...


Mavin says that social media is an untapped user engagement tool

Mavin says that social media is an untapped user engagement tool


Friday, May 26, 2017 by

In the race to engage and retain consumers, the app industry continues to lag behind social media, where trending topics and memes continue to win mind share for brands. Today, that changes with the launch of Mavin Motion, the only end-to-end platform enabling apps to capitalize on events and trends as they happen to better engage their audiences over the long-term. Alo...


How app developers are failing in user engagement

How app developers are failing in user engagement


Thursday, May 18, 2017 by

Editors note: Paul Brody is the Chief Product Officer at CleverTapIn the app world, do or die comes down to how well you engage your users, and if abysmal click-throughs and open rates are any indication, most apps aren't doing that very well. But it's not the fault of the product developers, nor is it an issue with the marketing department. It's how the two work, or to...


How to earn more revenue from your Android apps

How to earn more revenue from your Android apps


Wednesday, May 03, 2017 by

When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...


Insights on push alert frequency to improve new app user retention

Insights on push alert frequency to improve new app user retention


Monday, March 27, 2017 by

Mobile growth company Urban Airship detailed industry findings from its mobile app retention study, spanning new users’ first 90-days of app usage within retail, media, sports & recreation and utility/productivity. By analyzing the frequency of messaging users received and their corresponding retention rates, Urban Airship provides a deeper understanding that dispel...


Repealing and replacing excel for marketers with AppsFlyer's new Pivot

Repealing and replacing excel for marketers with AppsFlyer's new Pivot


Monday, March 27, 2017 by

Match Group (the world’s leading provider of dating products, with over 45 brands including Match, OkCupid, Tinder and more) found that they were wasting lots of marketing team time trying to align front-end and back-end data to make spend optimization decisions for their app marketing campaigns. They approached AppsFlyer to develop a tool to he...


Upwork taps PacketZoom to speed up content delivery

Upwork taps PacketZoom to speed up content delivery


Thursday, March 16, 2017 by

Upwork (formerly Elance-oDesk) a global freelancing platform recently selected PacketZoom to enhance their existing Web CDN and speed up its dynamic content and API calls. Upwork has more than 12 million registered freelancers internationally with many of them leveraging the mobile app to lookup for projects when on the go."Upwork mobile apps were built to allow our com...


Wait, the CIA can comprimise my iPhone or Android?

Wait, the CIA can comprimise my iPhone or Android?


Tuesday, March 14, 2017 by

In the largest leak of C.I.A. documents, Wikileaks disclosed the tools that C.I.A. uses to hack computers, phones and smart TVs around the world. The C.I.A.’s ability to compromise Apple and Android smartphones is especially troubling, since spies can access private information through these devices, including photos, emails, texts and videos. Further, a program ca...


KiwiTech announces a partnership with Blingby

KiwiTech announces a partnership with Blingby


Friday, March 10, 2017 by

Imagine watching a YouTube video and moving your cursor above a person’s jacket. From that simple action, a drop-down appears with information on the jacket, through which a user can click through to purchase. Or what if PM Justin Trudeau is giving a presentation in front of the 4 Seasons in Montreal, move your cursor to the hotel and information on room rentals, ...


Lucktastic helps Hooked On Phonics with user engagement

Lucktastic helps Hooked On Phonics with user engagement


Tuesday, March 07, 2017 by

Hooked on Phonics believes that reading is the gateway to all learning and they focus on nurturing that thirst for knowledge with products that are fun, effective, and easy to use. That’s why they’ve brought together a dedicated team of parents, leading educators, interactive designers, writers, and artists. Through collaboration, research, and testing, they continually...


Increase user engagement with emojis inside push alerts

Increase user engagement with emojis inside push alerts


Tuesday, February 28, 2017 by

Leanplum has announced a new Mobile Marketing Trends report that confirms the effectiveness of emoji push notifications in mobile communications. This growth is driven by consumer love for emojis and the emotions they evoke, and it is clear from the data - provided by Leanplum and App Annie - that emojis are more likely to influence conversions. The report provides a bl...


Strategies for mobile app re-engagement

Strategies for mobile app re-engagement


Wednesday, February 22, 2017 by

AppLift has released an all new infographic to help app developers understand how they can jump on the second wind of re-engagement of their former users. It also goes on to give information on techniques as to rope people back in and insights into keeping current customers in your app. Installs neither necessarily reflect the success of an app, nor do they guide user e...


OneRun platform now includes app re-engagement

OneRun platform now includes app re-engagement


Tuesday, February 21, 2017 by

YouAppi has announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi's initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps, which is greater than standard industry re-engagement rates. Most apps lose a majority of their users on the day they are installed. That's why YouAppi'...


Overcoming the app marketing sticking point

Overcoming the app marketing sticking point


Monday, February 06, 2017 by

Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install....


MobileBridge and Zapp RideShare team up to change the way people commute

MobileBridge and Zapp RideShare team up to change the way people commute


Friday, January 20, 2017 by

Innovative electric ride share company climbs aboard leading mobile engagement platform to power advanced customer engagement via mobile channel. Zapp’s company mission is to change the way people commute around cities, college campuses and tourist areas while reducing carbon emissions with economical, low speed, electric rental vehicles. Zapp RideShare currently rents ...


The NBC TODAY show app makeover from Objective-C to Swift

The NBC TODAY show app makeover from Objective-C to Swift


Tuesday, January 10, 2017 by

The TODAY show has created a sleek new mobile app to share a mix of the best moments from the good old days, to those fresh off-the-press stories.   They have covered everything from the fall of the Berlin Wall, to the inauguration of every president since Harry Truman. And now, the show TODAY show team wants to share all of those historical memories with its vie...


Being smart about competitor mobile ads could increase your eCPM

Being smart about competitor mobile ads could increase your eCPM


Monday, January 09, 2017 by

You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake  -  the odds a...


Pegasus Network Inc launches WeShare WiFi SDK

Pegasus Network Inc launches WeShare WiFi SDK


Wednesday, December 21, 2016 by

As advertising space becomes more and more saturated with content, a glaring problem emerges from the success. User's are becoming more and more inundated with streams of traditional advertising causing them to become increasingly desensitized to the messages being conveyed. This drop in interactivity can cause a drag on user acquisition costs and retention rates in the...


What's so tricky about Android security anyway?

What's so tricky about Android security anyway?


Monday, December 12, 2016 by

Android authentication can be a tricky business because it can help identify the user, but it can also open the door to hackers at the same time. It all comes down to the device administrator access which comes with a lot of benefits like. Device administrator access provides complete device management access rights that include creating and managing poli...


From installs to value: three trends in the age of app marketing

From installs to value: three trends in the age of app marketing


Thursday, October 20, 2016 by

Mobile apps are ubiquitous. We live in a world where there are over four million apps to choose from and where attention spans are shorter than ever before. As a result, it is becoming increasingly more important for marketers to understand the critical moments of engagement that are happening in the palms of users’ hands.Over the past decade, app developers banked on t...


7 Facts About Push Alerts That Will Help You Not Be Annoying

7 Facts About Push Alerts That Will Help You Not Be Annoying


Thursday, September 29, 2016 by

Push notifications are like stepping into the same space as your user, wherever they may be: at any moment you can reach out and tap them on the shoulder. But just as in real life, a notification risks interrupting or annoying users if not done right. Every misstep reduces open rates, and in turn, retention and engagement. Notifications, in short, are both a powerf...


DashBid Launches Multi-platform 360-Degree Video Ad Unit for VR

DashBid Launches Multi-platform 360-Degree Video Ad Unit for VR


Tuesday, September 27, 2016 by

DashBid has released  DashBid360, the first 360-degree video ad unit that runs on almost all platforms and screens.DashBid360 ads provide immersive, interactive video experiences. Users simply move their mobile device or mouse to view the advertising from every angle.Sales of virtual reality equipment are forecasted to top $1 billion this year and reach $21 billion...


In-App Print Capabilities: What it Means and Why It Matters

In-App Print Capabilities: What it Means and Why It Matters


Friday, September 23, 2016 by

The realm of mobile development has come a long way, and it’s only getting better – just ask Gordon Moore.Moore, one of the founders of Intel Corporation, came up with an eponymous rule of thumb in 1965 called Moore’s Law. App developers are all familiar with this simple rule – if not by name, then by understanding; its basic tenet has driven the computer industry for 5...


Top 100 Apps Continue to See High User Engagement According Report

Top 100 Apps Continue to See High User Engagement According Report


Sunday, August 28, 2016 by

Opera Mediaworks had released its latest quarterly mobile marketing report - Mobile First Insights (MFI) - which for the Q2 focused on the growth of brand performance including direct response tactics for Fortune 1000 brands. The findings in the report are derived from app usage statistics on the Opera Mediaworks platform.From a user standpoint, the report shows a nearl...


How Will Pokemon Go Change the Way Developers Build Apps

How Will Pokemon Go Change the Way Developers Build Apps


Tuesday, August 23, 2016 by

Guest Submission by TJ VanToll, developer advocate for Progress It seems like everyone is playing Pokémon Go, the Pokémon collecting application that took the world’s mobile devices by storm. While the gaming phenomenon is all the rage among individual users who have got to catch ‘em all, the app’s innovative combo of GPS and augmented reality (AR) technologie...


AppDynamics Releases New Microservices to Help You Deliver Better Apps

AppDynamics Releases New Microservices to Help You Deliver Better Apps


Monday, August 01, 2016 by

In its Summer 2016 release, AppDynamics has introduced its new Microservices iQ solution, which offers a new performance engine as part of the AppDynamics App iQ Platform. The new addition provides the ability to monitor, manage and optimize microservices architectures, providing the ability for Agile teams to continuously build, test and monitor microservices.Microserv...


Kony MobileFabric Release Offers New Microservices and Object Services Technology

Kony MobileFabric Release Offers New Microservices and Object Services Technology


Thursday, July 28, 2016 by

Kony has released the latest edition of its MobileFabric platform, the company’s mobile middleware solution designed to be used to rapidly build mobile backend applications. This release, MobileFabric 7.0, offers a new model-driven approach to mobile app development using microservices and includes object services that make it easier and cheaper to develop, maintain and...


Four Key Considerations to Get Past App Replacement

Four Key Considerations to Get Past App Replacement


Wednesday, July 20, 2016 by

Today, with over three million mobile apps available for consumers, app replacement - the deletion of an app due to alternative options - has become a major issue for developers looking to increase, let alone maintain, retention. In fact, according Yahoo’s research, nearly 50% of smartphone dominant users replace apps on a weekly basis. Furthermore, most apps are d...


How The Weather Company is Helping IBM Expand its Developer Footprint

How The Weather Company is Helping IBM Expand its Developer Footprint


Saturday, July 16, 2016 by

We recently chatted with Chris Huff, Vice President, Mobile & Consumer Application Development - The Weather Company, to talk how the company approaches application development and the role it has with helping IBM work with the development community.ADM: How are developers at The Weather Company aiding consumers’ ability to receive weather updates in real time?Huff:...