user engagement

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Developer news items we found relating to user engagement

35 results
Why-AR-advertising-is-hard

Why AR advertising is hard


Friday, June 21, 2019 by

To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximat...


iOS-12-notifications-did-not-change-user-behavior-report-says

iOS 12 notifications did not change user behavior report says


Monday, March 25, 2019 by

Urban Airship, a digital engagement platform, looked at the iOS 12 notification (push alerts) adoption rates in the first six months of its availability and came across some interesting findings. You might remember that a key pillar of the iOS 12 update was the introduction of quiet notifications and group notifications - well, it didn't matter says their findings. ...


New-low-code-platform-for-the-enterprise-emerges-from-Turbo-Systems

New low-code platform for the enterprise emerges from Turbo Systems


Friday, March 1, 2019 by

Turbo Systems just launched its universal, no-code engagement platform for the enterprise. Led by Hari Subramanian, Co-Founder and former CTO of ServiceMax, Turbo provides an easy way for businesses to instantly create rich applications to extend the capabilities of all existing systems of record, including ERP, CRM, and HRIS systems. “The systems of record mak...


Personalize-your-marketing-for-better-results-says-Adobe

Personalize your marketing for better results says Adobe


Monday, February 25, 2019 by

According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...


American-dating-app-registrations-drop-almost-500-percent

American dating app registrations drop almost 500 percent


Friday, February 15, 2019 by

Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...


5-app-development-tips-to-help-you-avoid-disaster

5 app development tips to help you avoid disaster


Wednesday, November 28, 2018 by

Mobile app development: it’s easy and straightforward in the lab, but once your app is deployed to the wild, all bets are off. You need to deliver seamless, fast experiences for users on low-powered devices, in any number of network environments. When it comes to building mobile apps, uncontrollable user behavior can lead you down the path to death by 1000 pape...


Get-your-hyperlocal-news-fix-with-the-Patch

Get your hyperlocal news fix with the Patch


Wednesday, November 21, 2018 by

Patch has launched a new app for iOS and Android. The Patch app allows users to subscribe to a personalized newsfeed from multiple cities and towns across the U.S. Following a soft launch earlier this year, the app already has over 233,000 downloads and averages a 4.5-star rating on both the Apple and Android app stores.   “Everyone has a different idea of ...


The-differences-between-web-apps-and-native-apps

The differences between web apps and native apps


Thursday, October 18, 2018 by

Even in 2018, years past the origional question, the debate rages on across the land, in office spaces and conference rooms every day - should we build a full-blown native mobile app, or is distributing over the web good enough? By now everyone knows the “mobile-first” mentality because statistics like 50% of web searches being done from a mobile dev...


Mobile-app-advertising-poised-for-growth-says-Fyber

Mobile app advertising poised for growth says Fyber


Tuesday, October 16, 2018 by

Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...


Smart-Transit-SDK-has-launched-from-HERE-Mobility

Smart Transit SDK has launched from HERE Mobility


Friday, September 7, 2018 by

HERE Mobility announced the launch of their Mobility Software Development Kit (SDK) using intelligent matching algorithms and big data to provide developers with smart mobility capabilities to enrich their apps and increase user engagement. The HERE Mobility SDK enables native integration with the HERE Mobility Marketplace, a global one-stop-shop for aggregating mobi...


Better-programmatic-ads-and-fraud-protection-come-from-YouAppi-upgrade

Better programmatic ads and fraud protection come from YouAppi upgrade


Wednesday, August 1, 2018 by

YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.  Moshe Vaknin, CEO of Youappi had this to say; &ldquo...


How-to-calculate-app-lifetime-value

How to calculate app lifetime value


Tuesday, July 24, 2018 by

It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...


Emojis-inside-app-push-alerts-significantly-influence-engagement-says-Leanplum

Emojis inside app push alerts significantly influence engagement says Leanplum


Tuesday, July 17, 2018 by

Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...


Parsing-the-customer-journey-just-got-easier

Parsing the customer journey just got easier


Friday, July 13, 2018 by

Neura announced Neura Moments, the synthesis of a user’s real-life situation in a specific context, place and time. Neura Moments are situation-aware, predict intent, and actionable. The Neura Engagement Intelligence layer is able to identify which features of an app are used at specific Moments. This enables developers to route specific interactions with consumer...


Engaging-mobile-app-users-with-Flurry-Push

Engaging mobile app users with Flurry Push


Monday, May 21, 2018 by

Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...


Alternative-Google-Play-app-stores-to-consider

Alternative Google Play app stores to consider


Tuesday, May 15, 2018 by

Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...


Why-developers-should-add-mobile-print-to-apps-

Why developers should add mobile print to apps


Friday, May 4, 2018 by

Printing has been a major part of history for thousands of years, dating back to ancient Mesopotamia, and despite the rise of digital technologies, it’s not going anywhere - in fact, the demand for printing continues to grow, for four major reasons:Despite digital advancements, printing is still the standard. Printed materials such as contracts, government forms and har...


Magento-Progressive-Web-Applications-(PWA)-Studio-marches-in

Magento Progressive Web Applications (PWA) Studio marches in


Wednesday, April 25, 2018 by

Magento Commerce has announced Magento Progressive Web Applications (PWA) Studio, a suite of tools for building online stores with app-like experiences. PWA Studio will allow Magento Commerce solution partners and UX developers to deliver fast and simple front-end experiences on mobile devices.Mobile commerce continues to grow and will contribute to half of overall reta...


More-rewarded-mobile-ads-=-higher-user-engagement

More rewarded mobile ads = higher user engagement


Thursday, April 19, 2018 by

Tapjoy published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as spend or retention, this report is the first the company has done to analyze the imp...


New-rich-media-capabilities-from-WhyteSpyder

New rich media capabilities from WhyteSpyder


Monday, April 2, 2018 by

Fayetteville-based ecommerce and technology firm WhyteSpyder announced the official launch of its new Rich Media offering that produces dynamic multimedia modules to increase conversions and engagement with online shoppers.Rich media is a hot topic in the ecommerce industry, and understandably so. According to MDG Advertising, 70% of consumers want to learn about produc...


Mobile-marketers-should-use-video-more-report-finds

Mobile marketers should use video more report finds


Tuesday, March 6, 2018 by

YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or c...


NoSQL-database-benchmark-released-by-ArangoDB

NoSQL database benchmark released by ArangoDB


Thursday, February 22, 2018 by

ArangoDB announced the latest findings of its open source NoSQL performance benchmark series. To enable vendors to respond to the results and contribute improvements, the company has published the necessary scripts required to repeat the benchmark. The goal of the benchmark is to measure the performance of each database system when there is no cache used. The benchmark ...


IBM-and-Salesforce-announce-strengthened-strategic-partnership

IBM and Salesforce announce strengthened strategic partnership


Monday, January 22, 2018 by

IBM and Salesforce has announced an expansion of their partnership, bringing together IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein to enable companies to connect with their customers and collaborate more effectively with deeper insights.With this expansion, Salesforce has named IBM a preferred cloud services provider and IBM h...


App-design-thinking-principles-

App design thinking principles


Friday, January 12, 2018 by

Design thinking is fast becoming a key pillar in enterprise digital transformations. And for good reason: the approach promotes a deep understanding of end users; a creative, test-and-learn approach to new ideas; and constant iteration toward optimal outcomes. To many, design thinking is inextricably linked with innovation. After all, IDEO CEO Tim Brown defines design t...


The-new-location-based-marketing-strategy

The new location based marketing strategy


Saturday, December 30, 2017 by

Location is everything. The growing hype around location-based marketing has marketers leveraging real-time data to target consumers on-the-go. The location intelligence we have on people drives a large amount of consumer insight that can be used to affect decision-making processes. It is used to target the mobile customer, particularly if you know they are near a brick...


AI-and-machine-learning-make-app-development-and-marketing-smarter

AI and machine learning make app development and marketing smarter


Wednesday, December 13, 2017 by

Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the ...


Get-mass-shooting-alerts-near-you-from-TerrorMate-app

Get mass shooting alerts near you from TerrorMate app


Thursday, December 7, 2017 by

TerrorMate, the world’s first terror alert app, is expanding its user alert capabilities to include mass shootings. The real-time intelligence system with well-established terror attack and terror threat alerting capabilities will now deliver structured, accurate mass shooting alerts and safety recommendations to its users within two minutes of an attack anywh...


Smart-mobile-marketing-during-the-holidays

Smart mobile marketing during the holidays


Tuesday, November 21, 2017 by

The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...


AR-mobile-ads-for-games-launched-by-ironSource

AR mobile ads for games launched by ironSource


Monday, November 20, 2017 by

ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...


PacketZoom-Increasing-the-network-performance-for-apps-in-Asia

PacketZoom Increasing the network performance for apps in Asia


Thursday, November 16, 2017 by

PacketZoom, the company re-defining mobile application performance through in-app mobile networking technology, announced today that several mobile applications in Asia have used its app acceleration technology to significantly increase app performance. Apps from Sephora, Inshorts and Netmeds reported speed increases of up to 2x and disconnection rate decreases of over ...


Unlocking-your-phone-to-kill-time-You

Unlocking your phone to kill time You're not alone


Monday, November 13, 2017 by

A study of 900 mobile phone users - conducted by Phoenix Marketing International and Mobile Posse - analyzed consumer phone usage, attitudes, why and when people unlock their devices to determine their interest in “Proactive Content Discovery.” Proactive Content Discovery can be described as the automatically opening of relevant content when a phone is unlocked, making...


Tapjoy-delivers-impressive-results-to-20th-Century-Fox

Tapjoy delivers impressive results to 20th Century Fox


Monday, October 23, 2017 by

Tapjoy has developed a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, an in-game rewarded advertising strategy. Interactive End Cards turn traditional video ads into interactive media ad experiences that allow marketers to further engage consumers with their brand story and turn audience interest into measurable action...


Freemium-app-model-remains-best-option-for-developers

Freemium app model remains best option for developers


Thursday, October 19, 2017 by

More than 60% of app developers recommend a “freemium” model for monetizing a mobile app, according to a new survey. With the “freemium” model, an app is downloaded for free with the option of in-app purchases and upgrades, appealing to users’ desire to test an app before buying it. The new survey findings come from Clutch, a research and reviews platform for business s...


Creating-apps-for-iPhone-X-with-newly-opened-doors

Creating apps for iPhone X with newly opened doors


Tuesday, October 17, 2017 by

Over the past ten years of new iPhones, Apple has introduced features - some with little fanfare and others as marquee parts of the new phones - which cause a seismic shift in user behavior. Shifts in user behavior create opportunities for app developers to create enduring brands and experiences.The Apps of TomorrowAn analysis of some of these features and the enduring ...


ARCam-augmented-reality-App-launched-by-Cheetah-Mobile

ARCam augmented reality App launched by Cheetah Mobile


Tuesday, October 3, 2017 by

Cheetah Mobile Inc. has announced their latest app, ARCam, which allows users to create a 3D moment by inserting augmented reality features into photos and videos. ARCam was built on Apple’s ARKit introduced with iOS 11 and is available now for download at ARCam App Store.“ARCam is a new, streamlined app that allows people to have more fun with their phone camera than e...