App Annie Announces Two New App Analytic Services
|Stuart Parkerson in Marketing & Promotion Thursday, May 8, 2014|
App Annie has released its new advertising analytics platform and dashboard out of beta. The platform provides connections to more than 20 mobile advertising platforms including iAd, AdMob, Tapjoy, MdotM, TapIt, Chartboost, AdColony, InMobi, RevMob, AppLovin, Everyplay GameAds, LifeStreet Media, AppLift, Appia, Taptica, Millennial Media, LeadBolt and NativeX.
The advertising analytics platform provides the ability to automatically combine data from all ad platforms. It tracks ad revenue alongside app sales revenue and in-app purchase revenue for a more holistic understanding of an app business.
The company also has introduced new ASO tools which provide access to metrics to help analyze organic search traffic. The new tools show which apps are ranking for the leading search terms, reveals competitors use of terms and more.
Read more: http://blog.appannie.com/app-annie-launches-advert...