Crypto and mobile gaming intersect says adjoe report
Friday, November 17, 2023 by Richard Harris
Adtech solutions provider adjoe unveils insightful data on mobile gaming behaviors among crypto app users.
In this analysis, adjoe utilized first-party data and shared behavioral insights from over 20 million crypto wallet users worldwide, spanning January to July 2023. The study explored users’ time spent in crypto wallets, their interactions with mobile gamin...
In game audio ads platform Odeeo sees growth in active users
Wednesday, March 15, 2023 by Freeman Lightner
Odeeo, the global audio ads in games platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10B ad opportunities created.
Odeeo connects advertisers to the world's 2.9B mobile gamers. Its record growth is driven by its technical innovation and its timely exploitation of the burgeoning audio ...
Crossword game Test Express Word Adventure launches
Tuesday, August 23, 2022 by Freeman Lightner
GameHouse has announced Text Express: Word Adventure, a vast and challenging emergent crossword puzzle game with an exciting and visual adventure narrative and huge variety in gameplay; spanning 3,500 levels, 37 destinations, over 95 speaking characters, and thousands of unique crossword puzzles. This beautiful and unique puzzle game is packed with rich environments to ...
GDC 2022 Supercell talks
Wednesday, February 9, 2022 by Richard Harris
The Game Developers Conference (GDC) has announced that Supercell will return to GDC 2022 with two talks surrounding its popular title Clash of Clans. The studio will give an in-depth look into the creation and expansion of the Clash Universe, along with its move into social gaming with Everdale.
GDC 2022 Supercell talks about Expanding an IP: Case Study Cl...
Mobile games that generated over $1B in 2021
Monday, January 3, 2022 by Richard Harris
Mobile games are some of the biggest money churners in the video gaming market, and the latest report from SafeBettingSites confirms the same. According to the report, eight different mobile games have generated more than a Billion dollars from App Store and Google Play in 2021. The top two games in the list have even crossed the 2 Billion dollar mark in globa...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
Mobile gaming report from Tapjoy
Wednesday, December 15, 2021 by Brittany Hainzinger
New market research from MobileVoice by Tapjoy shows that despite not having access to the internet until their 20s or 30s, Generation X is just as active on mobile as the younger generations. Nearly 60% replace their smartphones every 2-3 years to stay up to date with the latest technology, and 66% actually spent more time on mobile devices in the last year. Mobil...
Mobile game developers are capturing female audiences
Tuesday, December 7, 2021 by Brittany Hainzinger
Browsing social networks can be addictive and can cause feelings of inadequacy and isolation, even depression, say mental health professionals. However, when it comes to mobile gaming, the situation is not so dire. On the contrary, used in moderation, it could help people boost positive well-being, according to various sources.
Traditionally considered a domain for m...
Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
Oxeye closes a $5.3 Million seed financing round
Thursday, November 4, 2021 by Brittany Hainzinger
Oxeye announced the closing of a $5.3 Million seed financing round led by MoreVC, a seed-stage venture capital fund in Israel. The latest round includes support from i3 Equity Partners, and other cybersecurity focused investors as the company prepares to protect the world’s most popular Web applications with next-generation cloud-native Application Security Testin...
Boost game developers revenue with Kindred for Business
Tuesday, October 26, 2021 by Brittany Hainzinger
Kindred for Business officially launched a 'third way' for mobile game developers to boost annual revenues from players by as much as 400% without sacrificing all-important UX.
To date, mobile gaming studios have had to rely on in-app purchases and advertising to monetize users, both of which can negatively impact the UX for players and ultimately drive ...
Protecting source code
Wednesday, October 6, 2021 by Nigel Thorpe
Earlier this year, EA (Electronic Arts), reported a cyberattack and the theft of some 780GB of source code for games such as FIFA 21 and the proprietary Frostbite game engine used for many other high-profile games such as Battlefield. The threat actors responsible for the EA data breach put the stolen data up for sale on an underground hacking forum for $28 million, pro...
Gaming industry continues to rise
Thursday, September 16, 2021 by Brittany Hainzinger
The global gaming industry continues thriving in 2021, with 2.6 billion users and over $156bn in revenue as of this year. One of the biggest driving forces behind this remarkable growth has been a surge in mobile gaming, the largest revenue stream of the entire market. However, the past two years have also seen impressive growth in the console gaming segment, with profi...
Female Esports initiative from Challengermode
Friday, September 10, 2021 by Brittany Hainzinger
Esports platform Challengermode has announced its partnership with the Super Girl Gamer Series to host tournaments across a range of Esports. This forms part of Challengermode’s initiative to support more female-led Esports initiatives to its grassroots Esports platform.
Challengermode and Super Girl Gamer series partner to support a female Esports initiative
...
How to earn crypto and NFTs for playing your favorite games
Wednesday, August 25, 2021 by Austin Harris
Gamers have always dreamed of earning real money by playing their favorite video games. That dream is increasingly becoming a reality with the rise of NFT play-to-earn gaming gaining significance within popular culture, even quickly conforming full-time jobs among many younger demographics who are incentivized with crypto rewards. According to Blockchain Game Report, th...
Asia mobile gamers outweigh Europe and America combined
Tuesday, August 24, 2021 by Freeman Lightner
As the fastest-growing segment of the gaming industry, mobile games continue breaking records and making billions in revenue each year. The most significant part of mobile gaming profits comes from Asian countries, home to nearly half of all mobile gamers globally.
There are nearly 1.3B Asia mobile gamers
According to data presented by MejoresApuestas.com, the num...
Mobile game players earning big money
Thursday, December 19, 2019 by Freeman Lightner
The highest-earning US mobile game player, Brian Dragatto, earned a whopping $290,000 from tournaments - five times what the average American gets in a year.
In second place is Randy Pfohl, earning $125,000 from mobile game tournaments.
The game of choice for the top American mobile game players is Turbo Racing League, with 6 out of the top 10 US players earning ...
The most popular gaming platform, and why cloud gaming sucks
Friday, March 22, 2019 by Richard Harris
Gamers spend an average of 7 hours, 7 mins each week playing (up 19% from last year), and cloud is the next frontier for video games it seems, with major tech players like Microsoft and Google teasing their cloud gaming launches at GDC 19. But getting gamers on board with these new services will require developers to create interactive games that don’t frustr...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
Looney Tunes is back in a fun mobile format
Monday, August 20, 2018 by Richard Harris
Looney Tunes: World of Mayhem development has been announced by Scopely. The new mobile multiplayer role-playing game, with Warner Bros. Interactive Entertainment, that brings an entire world of Looney Tunes characters together to do battle on your mobile screen with anvils, boulders and other ACME devices of destruction. Packed with player vs. player insanity, the mayh...
New AR shark game is probably funner than Shark Week was this year
Wednesday, August 1, 2018 by Austin Harris
A new AR-networked game focused on protecting the ruler of the seas from pollution has been released by Krikey and Conservation International to put a fin-tastic twist on Shark Week. The AR app launched a shark game to put the impact of ocean pollution right in the hands of mobile gamers and Shark Week fans.
The game takes place wherever you are, turning your surroun...
Mobile ad creative help from Tapjoy arrives
Wednesday, March 21, 2018 by Richard Harris
Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...
Reward videos for mobile ads payoff the best says Tapjoy
Thursday, June 15, 2017 by Richard Harris
Consumers want their apps free and their ads rewarded. A new study by Tapjoy, a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...
Why you should make your gameplay fast (or game over!)
Monday, June 12, 2017 by Shlomi Gian
Countless mobile game publishers have tried to formulate the winning recipe for successful mobile games. Some of them seem universal and straightforward, while others are controversial or genre-specific. Not surprisingly, the indisputable ingredient that is both fundamental and critical to a mobile game’s success is simply performance. It affects every stage and each co...
Ogury opens offices in LA and Chicago
Friday, February 17, 2017 by Austin Harris
Ogury entered the US market in December 2016 with the launch of its sixth global office in New York, NY. The mobile data specialist’s co-founder and CEO USA, Thomas Pasquet, relocated to the city to lead a recruitment drive of top talent to support the company’s rapid growth.Integrated within thousands of apps, Ogury’s proprietary data collection technology allows it to...
Mobile games market generated $40.6 billion in worldwide revenue in 2016
Thursday, February 2, 2017 by Richard Harris
First ever joint look at mobile, mobile VR and VR markets by SuperData Research and Unity Technologies shows the category equaling that of global box office sales during that time The mobile games market generated $40.6 billion in worldwide revenue in 2016 - a sum equivalent to all global box office sales during the same time period - and grew 18% over the year bef...
Mobile gamers mindsets, motivations, and behaviors revealed
Thursday, January 19, 2017 by Richard Harris
Playing mobile games makes people happier than using social networking apps says TapJoy in a new report.Tapjoy released the findings of in-depth research it conducted to understand the mindset, motivations and behaviors of today’s mobile gamers. Designed to shed light on this massive and desirable consumer audience for brand advertisers, the report is the first of its k...
Report finds American gamers more likely to buy inapp purchases than anyone
Thursday, January 12, 2017 by Richard Harris
New Liftoff report says that gamers in America are more likely to make in-app purchases than anywhere else, including EMEA and APAC users.The new report analyzed millions of post-install events within gaming apps to uncover some surprising data around mobile gamer engagement across gender, geography, seasons and sub-category of game.Here's a highlight of some ...
Finch Shift VR Kit to accelerate consumers' interest to virtual reality
Tuesday, December 27, 2016 by Austin Harris
In spite of billions of dollars invested in virtual reality startups, current market demand for VR gadgets is significantly below earlier predictions. The industry experts see the mobile VR segment as the key to the doors to virtual reality consumer adoption. Tractica researchers forecast global sales of smartphone-powered VR devices to reach 323 million units between 2...
SOOMLA Report Reveals Insight Into Mobile Gaming Monetization
Tuesday, March 1, 2016 by Gur Dotan
Approximately a month ago, App Developer Magazine published an article following a Flurry report on the growth of app usage. It showed some interesting stats, including a staggering fact that app usage grew 58% in the last year alone, while time spent on phablets grew 334% year-on-year, proving to be the dominant form factor.What was left out of that report was the Game...
Report: One Third of All Mobile Gamers Spend Money
Thursday, December 18, 2014 by Stuart Parkerson
Newzoo’s new 30-page complimentary trend report is about tablet and smartphone gaming. The report, “Spotting the Mobile Spenders: An Analysis of Paying Smartphone and Tablet Gamers,” highlights that the holiday months of December and January are game developers dream time. How can developers capitalize on the annual holiday trend? Newzoo suggests to cut through the...
Should Mobile Game Developers Worry That Ad Breaks Can Break Gameplay
Wednesday, July 23, 2014 by Richard Harris
Should developers worry about how much ad breaks during gameplay affect their mobile game usage? Maybe so, according to recent research by MediaSpike. According to the company’s recent study, ads at breaks in gameplay are generally disliked, with gamers preferring ads integrating brands into actual gameplay.The study showed that ads shown at breaks in gameplay...
Amazon Appstore Survey Provides Revealing Insights into the Behaviors that Men and Women Exhibit While Playing Mobile Games
Wednesday, April 30, 2014 by Stuart Parkerson
A recent Amazon Appstore survey was conducted by Harris Poll in late February among over 2,000 U.S. adults, among whom 880 play mobile games on their smartphone or tablet. The survey was conducted to assess the behaviors that men and women exhibit while playing mobile games, and to determine how certain trends in the industry are being shaped by both...
Imagination Technologies Ray Tracing Graphics Cores Provide New Opportunities for Unity Devs
Wednesday, March 19, 2014 by Stuart Parkerson
Imagination Technologies has launched a new family of graphics IP cores that enable more immersive games and apps with real-life dynamic lighting models that enable advanced lighting effects, dynamic soft shadows, and life-like reflections and transparencies.The real gee whiz part of this announcement is the power of ray tracing that creates photo-realistic images by ac...
Take Note App Developers: The Mobile Home Screen Holds the Key According to Study by Mobile Possee
Friday, December 13, 2013 by Stuart Parkerson
You want some serious statistics? How about the fact that users pick up their smartphones upwards of 100 times a day. A four-year smartphone user is 80 percent more likely to pick up their phone 30 times or more a day than a user with less than two years of smartphone ownership. And your daily users - the ones providing you with the greatest revenue potential - are two ...
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