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Developer news items we found relating to mobile gamers

19 results
The-most-popular-gaming-platform,-and-why-cloud-gaming-sucks

The most popular gaming platform, and why cloud gaming sucks


Friday, March 22, 2019 by

Gamers spend an average of 7 hours, 7 mins each week playing (up 19% from last year), and cloud is the next frontier for video games it seems, with major tech players like Microsoft and Google teasing their cloud gaming launches at GDC 19. But getting gamers on board with these new services will require developers to create interactive games that don’t frustr...


5-rules-of-monetizing-like-a-mobile-game-developer

5 rules of monetizing like a mobile game developer


Wednesday, January 9, 2019 by

Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021. The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...


Looney-Tunes-is-back-in-a-fun-mobile-format

Looney Tunes is back in a fun mobile format


Monday, August 20, 2018 by

Looney Tunes: World of Mayhem development has been announced by Scopely. The new mobile multiplayer role-playing game, with Warner Bros. Interactive Entertainment, that brings an entire world of Looney Tunes characters together to do battle on your mobile screen with anvils, boulders and other ACME devices of destruction. Packed with player vs. player insanity, the mayh...


New-AR-shark-game-is--probably-funner-than-Shark-Week-was-this-year

New AR shark game is probably funner than Shark Week was this year


Wednesday, August 1, 2018 by

A new AR-networked game focused on protecting the ruler of the seas from pollution has been released by Krikey and Conservation International to put a fin-tastic twist on Shark Week. The AR app launched a shark game to put the impact of ocean pollution right in the hands of mobile gamers and Shark Week fans. The game takes place wherever you are, turning your surroun...


Mobile-ad-creative-help-from-Tapjoy-arrives

Mobile ad creative help from Tapjoy arrives


Wednesday, March 21, 2018 by

Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...


Reward-videos-for-mobile-ads-payoff-the-best-says-Tapjoy

Reward videos for mobile ads payoff the best says Tapjoy


Thursday, June 15, 2017 by

Consumers want their apps free and their ads rewarded. A new study by Tapjoy,  a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...


Why-you-should-make-your-gameplay-fast-(or-game-over!)

Why you should make your gameplay fast (or game over!)


Monday, June 12, 2017 by

Countless mobile game publishers have tried to formulate the winning recipe for successful mobile games. Some of them seem universal and straightforward, while others are controversial or genre-specific. Not surprisingly, the indisputable ingredient that is both fundamental and critical to a mobile game’s success is simply performance. It affects every stage and each co...


Ogury-opens-offices-in-LA-and-Chicago

Ogury opens offices in LA and Chicago


Friday, February 17, 2017 by

Ogury entered the US market in December 2016 with the launch of its sixth global office in New York, NY. The mobile data specialist’s co-founder and CEO USA, Thomas Pasquet, relocated to the city to lead a recruitment drive of top talent to support the company’s rapid growth.Integrated within thousands of apps, Ogury’s proprietary data collection technology allows it to...


Mobile-games-market-generated-$40.6-billion-in-worldwide-revenue-in-2016-

Mobile games market generated $40.6 billion in worldwide revenue in 2016


Thursday, February 2, 2017 by

First ever joint look at mobile, mobile VR and VR markets by SuperData Research and Unity Technologies shows the category equaling that of global box office sales during that time The mobile games market generated $40.6 billion in worldwide revenue in 2016 - a sum equivalent to all global box office sales during the same time period - and grew 18% over the year bef...


Mobile-gamers-mindsets,-motivations,-and-behaviors-revealed

Mobile gamers mindsets, motivations, and behaviors revealed


Thursday, January 19, 2017 by

Playing mobile games makes people happier than using social networking apps says TapJoy in a new report.Tapjoy released the findings of in-depth research it conducted to understand the mindset, motivations and behaviors of today’s mobile gamers. Designed to shed light on this massive and desirable consumer audience for brand advertisers, the report is the first of its k...


Report-finds-American-gamers-more-likely-to-buy-inapp-purchases-than-anyone

Report finds American gamers more likely to buy inapp purchases than anyone


Thursday, January 12, 2017 by

New Liftoff report says that gamers in America are more likely to make in-app purchases than anywhere else, including EMEA and APAC users.The new report analyzed millions of post-install events within gaming apps to uncover some surprising data around mobile gamer engagement across gender, geography, seasons and sub-category of game.Here's a highlight of some ...


Finch-Shift-VR-Kit-to-accelerate-consumers

Finch Shift VR Kit to accelerate consumers' interest to virtual reality


Tuesday, December 27, 2016 by

In spite of billions of dollars invested in virtual reality startups, current market demand for VR gadgets is significantly below earlier predictions. The industry experts see the mobile VR segment as the key to the doors to virtual reality consumer adoption. Tractica researchers forecast global sales of smartphone-powered VR devices to reach 323 million units between 2...


SOOMLA-Report-Reveals-Insight-Into-Mobile-Gaming-Monetization

SOOMLA Report Reveals Insight Into Mobile Gaming Monetization


Tuesday, March 1, 2016 by

Approximately a month ago, App Developer Magazine published an article following a Flurry report on the growth of app usage. It showed some interesting stats, including a staggering fact that app usage grew 58% in the last year alone, while time spent on phablets grew 334% year-on-year, proving to be the dominant form factor.What was left out of that report was the Game...


Report:-One-Third-of-All-Mobile-Gamers-Spend-Money

Report: One Third of All Mobile Gamers Spend Money


Thursday, December 18, 2014 by

Newzoo’s new 30-page complimentary trend report is about tablet and smartphone gaming. The report, “Spotting the Mobile Spenders: An Analysis of Paying Smartphone and Tablet Gamers,” highlights that the holiday months of December and January are game developers dream time. How can developers capitalize on the annual holiday trend? Newzoo suggests to cut through the...


Should-Mobile-Game-Developers-Worry-That-Ad-Breaks-Can-Break-Gameplay-

Should Mobile Game Developers Worry That Ad Breaks Can Break Gameplay


Wednesday, July 23, 2014 by

Should developers worry about how much ad breaks during gameplay affect their mobile game usage? Maybe so, according to recent research by MediaSpike. According to the company’s recent study, ads at breaks in gameplay are generally disliked, with gamers preferring ads integrating brands into actual gameplay.The study showed that ads shown at breaks in gameplay...


Amazon-Appstore-Survey-Provides-Revealing-Insights-into-the-Behaviors-that-Men-and-Women-Exhibit-While-Playing-Mobile-Games

Amazon Appstore Survey Provides Revealing Insights into the Behaviors that Men and Women Exhibit While Playing Mobile Games


Wednesday, April 30, 2014 by

A recent Amazon Appstore survey was conducted by Harris Poll in late February among over 2,000 U.S. adults, among whom 880 play mobile games on their smartphone or tablet. The survey was conducted to assess the behaviors that men and women exhibit while playing mobile games, and to determine how certain trends in the industry are being shaped by both...


Imagination-Technologies-Ray-Tracing-Graphics-Cores-Provide-New-Opportunities-for-Unity-Devs

Imagination Technologies Ray Tracing Graphics Cores Provide New Opportunities for Unity Devs


Wednesday, March 19, 2014 by

Imagination Technologies has launched a new family of graphics IP cores that enable more immersive games and apps with real-life dynamic lighting models that enable advanced lighting effects, dynamic soft shadows, and life-like reflections and transparencies.The real gee whiz part of this announcement is the power of ray tracing that creates photo-realistic images by ac...


Take-Note-App-Developers:-The-Mobile-Home-Screen-Holds-the-Key-According-to-Study-by-Mobile-Possee

Take Note App Developers: The Mobile Home Screen Holds the Key According to Study by Mobile Possee


Friday, December 13, 2013 by

You want some serious statistics? How about the fact that users pick up their smartphones upwards of 100 times a day. A four-year smartphone user is 80 percent more likely to pick up their phone 30 times or more a day than a user with less than two years of smartphone ownership. And your daily users - the ones providing you with the greatest revenue potential - are two ...


HitFox-Group

HitFox Group's AppLift Acquires One Million Users Per Month For Top Game Publisher


Wednesday, March 27, 2013 by

San Francisco (GDC) & Berlin– March 27, 2013 – HitFox Group continues its fast growth in the $25 billion mobile and online game distribution market. Only half a year after its start, AppLift, one of HitFox’s portfolio companies, delivers more than 1M quality users in one month for its largest partner and rapidly executes on mainstream and niche market campaigns all ...