Security practices of apps in the Google Play Store
Monday, September 26, 2022 by Brittany Hainzinger
Data removal company Incogni analyzed the top 1,000 paid and unpaid apps available on the Google Play Store to discover the apps’ privacy and security practices.
Key privacy findings:
1 in 2 apps (55.2%) share your data with third parties.
Free apps share, on average, seven times more data points than paid apps.
The worst categ...
iOS 14 IDFA opt in updates
Tuesday, November 24, 2020 by Brittany Hainzinger
Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...
iOS 12 subscription based app tips for success
Wednesday, August 29, 2018 by Eran Kinsbruner
Last year, Apple held a secret meeting with a select group of iOS app developers in New York to talk about changing the current app delivery model from one-time purchases to subscription-based. From Apple’s view, these one-time purchases typically are inexpensive ($1-2), yet grant end-users unlimited access to the app and support, which can prove to be costly from...
Alternative Google Play app stores to consider
Tuesday, May 15, 2018 by Alex Makarevich
Android is open source, and because of that -app developers can build and deploy an APK file anywhere! There are obvious advantages to deploying into the known Android app stores such as Google Play, and Amazon - mostly in the potential number of impressions and installs your app can receive, because Google play comes as the default app store on most Android devices. Pl...
Bugsee crash reporting platform gets all new integrations
Wednesday, September 27, 2017 by Richard Harris
Bugsee has announced new developer-friendly features including instant feedback, application health assessment, and new integrations with popular mobile development frameworks, bug trackers and collaboration tools. These enhancements underscore the company's mission to arm mobile app developers with the information needed to find and fix pesky bugs right at their finger...
The future of cybersecurity in machine learning
Sunday, July 30, 2017 by Richard Harris
McAfee, a cybersecurity company, has announced several new innovations that expand machine learning and automation capabilities to strengthen human-machine teams. Plus, McAfee announces support of OpenDXL.com, a new, independent collaboration portal that offers forums and free apps, giving OpenDXL users easy access to ideas and resources available for application integr...
Reward videos for mobile ads payoff the best says Tapjoy
Thursday, June 15, 2017 by Richard Harris
Consumers want their apps free and their ads rewarded. A new study by Tapjoy, a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...
Bugsee emerges from stealth to make finding bugs in mobile apps easier
Tuesday, January 24, 2017 by Richard Harris
New bug fixing tool allows app developers to spend more time improving functionality and user experience and less time logging, explaining and fixing buggy apps.Bugsee announced its corporate launch and the general availability of its bug reporting and crash analytics tool for mobile app developers. Bugsee is the only bug reporting solution that continuously captures vi...
Postman emerges from stealth and jumps into the development market
Friday, October 14, 2016 by Austin Harris
Postman just announced $7 million in Series A funding, along with key milestones, including more than 3 million installations, and a customer base that includes more than 30,000 companies.Developers are flocking to Postman because it replaces inefficiencies in working with APIs by allowing the user to build, test, document, monitor and share API requests.The funding is ...
BYOD nightmare: Pokemon Go
Wednesday, September 7, 2016 by Mike Cobb
Pokémon Go, the smartphone game that became an overnight worldwide sensation, may be more than the latest technology must-have. The cute augmented reality app could actually provide cybercriminals an entry point to your business and personal files.Company security directors were already wringing their hands over employees who mix their work and private information on th...
Orange is the New Black, Still Buffering Don't Blame Your Network Blame Your App
Thursday, July 21, 2016 by Jeff Kim
Apps are winning the mobile video streaming wars. A mere 18% of users stream on mobile web, with the majority watching their favorite videos on apps like Netflix, YouTube, and HBO GO. Yet despite the popularity, video loading remains frustratingly slow - between the constant buffering and lost connections, it’s becoming increasingly tempting to throw your phone out the ...
The Challenges Of Monetizing In App Mobile Ads
Monday, June 6, 2016 by Jeff Kim
It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...
The Business Case for Developing Connected Car Apps
Tuesday, July 14, 2015 by Narayan Sainaney
Smartphone, smart home, smart car: all buzzwords that indicate the Internet of Things is becoming a mainstream topic as people strive to simplify their lives and seamlessly connect to the information, places and people that matter to them most. The average American owns 1.35 sim-card enabled mobile devices. Yet, the car is lagging behind when it comes to being able...
Mobile Users Place Their Advertising Value at $10.80 Per Minute
Monday, July 13, 2015 by Richard Harris
Mobile users have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to $10.80US per consumer for advertisers. These numbers are from a new research study “What’s My Worth? 2015” which was conducted by Opinium Research and commissioned by Millennial Media, polling over 4,000 con...
App Marketing Cost Show Ten Percent Drop in Recent Findings
Thursday, July 2, 2015 by Stuart Parkerson
App marketing costs have seen a ten percent decrease according to the latest findings of the Fiksu May indexes. The firm also reports that app install volumes have decreased by 17% across the top 200 iOS free apps for the US.Top findings as reported by Fiksu include:Cost per Loyal User IndexThe Cost per Loyal User Index measures the cost of acquiring a loyal user for br...
Show Me the Money! A Look at the Profitable App Publishing Models
Wednesday, February 4, 2015 by Kaushal Amin
The app explosion on mobile has been impressive. Smartphones have been adopted faster than any other technology in living memory. The leading platform, Android, boasts around 1.4 million apps in the Play Store, and Apple's iOS, in second place, is not far behind with 1.1 million apps. The potential opportunity is huge, but numbers don't tell the whole story. Prospe...
Freemium versus paid app models
Tuesday, September 23, 2014 by Richard Harris
The freemium model was adopted by app developers due to the high competition in the marketplace. With Freemium, developers and owners can create and launch lots of different apps and inevitably one or two of them will gain traction and bring in a profit. Freemium is a good choice for mass-market apps (like games and music). The paid model works when the a...
New Regulations to Protect Kids Is Driving Change In the Mobile App Industry
Wednesday, July 23, 2014 by Stuart Parkerson
The European Commission is reporting that Google has agreed to change the way it designates free apps. This is following what the Commission has said have been a large number of complaints in EU countries concerning in-app purchases in online games and in particular, inadvertent purchases by children.According to a recent EU commission announcement, “Google has dec...
App Promotion Via Podcasts
Monday, July 21, 2014 by Artyom Dogtiev
It was the summer of 2005 when Apple introduced iTunes version 4.9 to support a new phenomena of that day - Podcasts. The novelty of Podcasts gave people an entirely new channel to listen to. It covered various topics in order to satisfy their hobby of recorded radio broadcasts without having to listen to them at a specific time.Suddenly, people could subscribe to a spe...
Apple vs. Facebook: What Signals Do Industry Giants Send to the App Market (And What do They Mean to iOS Developers)
Tuesday, July 8, 2014 by Natasha Yarotskaya
In recent weeks the iOS app market has been torn between conflicting signals that are coming from its two major players – Facebook and Apple. While there is clear evidence for these signals being interconnected, if they were to materialize they are likely to affect a good deal of iOS developers and tilt the wider app market dynamic. Here we are laying out these signals ...
Facebook and WhatsApp: Its All About Going Mobile
Tuesday, April 29, 2014 by Elad Natanson
Facebook’s $19 billion acquisition of WhatsApp means a lot of things to a lot of people, but to me personally, it showed the importance of going mobile.Though people have been calling every year ‘the year of mobile’ since WAP in the late 1990s, that this largest ever Internet acquisition happened to a mobile app speaks volumes of the state of mobile today.Highlighted by...
Capturing Maximum Revenue From Your Mobile App
Tuesday, April 15, 2014 by Pedro Ripper
As with so many things assumed to be known and reliable before the digital era, consumer pricing strategies have been forever altered. Not only does fixed pricing often fail; it’s the consumers themselves who casually inform the seller what they are going pay. The seller, sadly, must deal with the results.Of course, many people choose to pay nothing at all. That’s an un...
Spring Into Profit – The Four Money Making Models for Your Apps to Bloom
Wednesday, April 9, 2014 by Dale Carr
This Spring will no doubt inspire a new crop of budding mobile app developers possessing amazing ideas to improve our lives on the go. Developers, beware: the mobile app business is not for the faint-hearted. For one, it is a crowded marketplace, and competition to get apps discovered is fierce.
By now, the US market is reaching saturation and many mobile users alrea...
Report: How The Most Successful Apps Make Money Globally
Saturday, February 22, 2014 by Stuart Parkerson
Distimo has released its latest publication: How the Most Successful Apps Monetize Globally. The analysis includes a synthesis of the revenue share from in-app purchases (IAP) over time and average revenue per download (ARPD) breakdowns for top apps by country, business models, and device type.For part of this analysis, Distimo worked with Chartboost to compare ARP...
Mobile App Privacy Policy: Do You Have One
Saturday, February 22, 2014 by Andrew Bud
What’s wrong with collecting personal information? In short – nothing. Commerce has always been about a mutually beneficial exchange; providing products and services in return for cash or an equivalent value exchange. New business models such as free-2-play or ad-funded content have accelerated the growth of the data-fuelled app economy. However the data collected ...
The Importance of IAP and How Minigames Fit in to Help Developers Maximize App Monetization
Friday, February 14, 2014 by Ilya Nikolayev
It is an exciting time in the world of mobile with record device sales and high-profile developer successes, including Supercell’s 51% exit and King’s upcoming IPO. But, despite the glitter of the industry’s overall metrics, it is important to be aware of the underlying shifts that are occurring. As a developer, these tectonic changes will impact what you need to do to ...
The Price of FREE Apps for Kids: The App Developers Quandary
Tuesday, February 11, 2014 by Eldad Ben Tora
According to Flurry, a
service which continuously monitors mobile applications, the percentage of "free
apps” rose to 90% in 2013. This indicates that nine out
of ten app developers realized that they were either unable or unwilling to ask
for compensation for the product they laboriously developed up front.
When the clear standard cost for
apps is fre...
TVPlayer launches as a top free TV app
Monday, February 3, 2014 by Richard Harris
TVPlayer, the exciting new live television streaming app from Simplestream, has cemented its reputation as one of the top free apps of 2014 after notching up a landmark 250,000 downloads within just 28 days of launching.TVPlayer was a Top 40 downloaded app within 24 hours of appearing on the App Store and following on from the success of its BETA mobile app, TVPlayer to...
Adtiles Motion Ads Looks to Shake Up Native Mobile Ads
Wednesday, January 29, 2014 by Stuart Parkerson
Pretty soon, many of the most popular apps might just be elaborate ads, packaged to entertain, published to monetize.Adtiles is helping to blur the line between what is an integral part of an app and what is advertising with its Motion Ads product, a new solution that is being added to Adtile’s native iOS SDK, Design Desk and ad serving technology. Shake your ...
Should App Developers be Spooked by News NSA and GCHQ Targets for User Data And Now Angry Birds Fires Back
Tuesday, January 28, 2014 by Stuart Parkerson
The mobile world is abuzz by a recent article in The Guardian that the US National Security Agency and the UK GCHQ can target “leaky” apps that transmit private information. Of course, Angry Birds was used as an example, and that hits home to a lot of people. The Guardian does a nice job with the report; we suggest you check it out, no need for us to rehash it...
Facebook Is Testing a New Way to Help App Developers Monetize
Wednesday, January 22, 2014 by Stuart Parkerson
The world is not enough for Facebook. At least, not its current slice of the world’s ad revenue. In a post that just appeared on the Facebook developer blog, it appears that the social network giant is taking steps to analyze the potential for expanding its reach by delivering ads to third party apps.At least that’s what it sounds like to me. But I’ll let you decide for...
StartApp Provides 2014 Predictions on Mobile Industry Trends as They Relate to App Developers
Wednesday, January 8, 2014 by Stuart Parkerson
This is the time of year app development industry insiders put on their prognosticator hats and give their opinions on what app developers can expect for the upcoming year. Cassidy Smith, Social Networks Manager at StartApp, recently posted the company’s insight into 2014.Following is an excerpt of her predictions.In the year 2013, we saw several mobile markets mat...
Top App Money Makers for 2013 It’s All About Free Apps
Monday, December 23, 2013 by Stuart Parkerson
Sometimes to make money you have to give something away. Nowhere is this more true that in current mobile app economy, where free apps led the way in revenue generation for 2013.
Distimo has just released its “2013 Year in Review” which highlights the big winners in the iOS, Android and Amazon Marketplaces. A blog posting highlights the full report, which is avail...
Do Advertisers Hold the App Monetization Keys and Could the Spigot Dry Up Due to False Positive Ads
Wednesday, December 18, 2013 by Stuart Parkerson
Ok, I made up the term “false positive ads” that appears in the title of this article, you’ll understand what I mean in a moment.
While the big ad money in mobile might be a recent smart device phenomenon, the source of much of that money is coming from long standing, traditional sources: large advertisers selling cars, razor blades, and dish soap, staples of our li...
Monetizing Your App with Game Offers
Monday, December 2, 2013 by Thomas Sommer
Passion is
without doubt the main driver of a developer’s motivation to build great and
beautiful apps. This passion will keep you awake at night and fuel the
creativity and hard work necessary to the completion and perfection of a
beautiful product.However,
passion is not enough.
And
although you may not be in the game for this reason in the first ...
