cost per install

cost per install news search results

Developer news items we found relating to cost per install

35 results
Using-data-driven-design-for-mobile-games

Using data driven design for mobile games


Tuesday, April 2, 2019 by

Games Guild, a subset of MassDigi, provides marketing support to games that are being created by students and independent developers in the Worcester, MA area and beyond. Specifically, it provides support for MassDigi’s Live Studio. In this Live Studio, students obtain industry experience, acquire their names on a published title, as well as gain credits from Beck...


American-dating-app-registrations-drop-almost-500-percent

American dating app registrations drop almost 500 percent


Friday, February 15, 2019 by

Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...


5-rules-of-monetizing-like-a-mobile-game-developer

5 rules of monetizing like a mobile game developer


Wednesday, January 9, 2019 by

Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021. The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...


New-app-marketing-tool-gets-smart-about-user-acquisition

New app marketing tool gets smart about user acquisition


Tuesday, December 18, 2018 by

Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...


Key-insights-into-app-performance-and-competition-from-Adjust

Key insights into app performance and competition from Adjust


Wednesday, December 5, 2018 by

Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry. Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...


Mobile-marketing-benchmark-tool-by-Adjust-brings-light-to-marketers

Mobile marketing benchmark tool by Adjust brings light to marketers


Monday, November 26, 2018 by

Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...


Mobile-game-spending-is-dominated-by-women-says-Liftoff

Mobile game spending is dominated by women says Liftoff


Wednesday, August 22, 2018 by

Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...


Facebook-starts-testing-for-playable-ads

Facebook starts testing for playable ads


Monday, April 23, 2018 by

Facebook has recently announce that they have begun testing playable ads to let users get a better feel for the app they are about to download. Video ads are constantly growing and will continue to grow with 79% of consumers preferring to watch a video to learn about a product than read text on a page. On mobile, the momentum with video is predicted to by some to increa...


New-mobile-app-marketing-tool-from-CrossInstall

New mobile app marketing tool from CrossInstall


Tuesday, February 20, 2018 by

CrossInstall has unveiled its Opportunity Forecast Tool (OFT). A solution that enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool surfaces promising rate adjustments, some at a very granular level,...


AppBrain-introduces-mobile-CPI-boost-rules-for-Android-promotion

AppBrain introduces mobile CPI boost rules for Android promotion


Tuesday, December 5, 2017 by

Ad network AppBrain has launched a new feature where promoters of Android CPI (Cost per install) campaigns can target specific users to increase the effectiveness of their promotion budget.With CPI boost rules, advertisers can target users that convert well in the advertised app and thus increase the effectiveness of their campaign budget. To our knowledge, AppBrain is ...


Making-in-app-purchase-whales-is-more-expensive-than-you-think

Making in-app purchase whales is more expensive than you think


Friday, December 1, 2017 by

Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...


About-Universal-App-campaigns-and-getting-installs

About Universal App campaigns and getting installs


Tuesday, November 7, 2017 by

Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...


Russian-mobile-markets-showing-good-signs-for-growth

Russian mobile markets showing good signs for growth


Friday, August 18, 2017 by

With just $1.4 billion in revenues last year, the Russian gaming market looks rather modest when compared to the $24-billion Chinese market and the nearly $4-billion British market. However, a multitude of factors make the Russian market highly attractive to international investors and game publishers, says a report published by mobile marketing agency Zorka.Mobi and bu...


Mobile-video-challenges-most-app-marketers-new-report-says

Mobile video challenges most app marketers new report says


Wednesday, June 28, 2017 by

If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...


Almost-all-users-abandon-apps-with-bugs-and-glitches

Almost all users abandon apps with bugs and glitches


Wednesday, May 31, 2017 by

88% of app users abandon apps due to finding bugs and glitches. This, according to a recent survey conducted by QualiTest Group, the world's second largest pure play QA and independent software testing company. The survey also revealed that: - Nearly 8 in every 10 users notice glitches and bugs in the apps that they use.- Over 50% of users indicated that they would aban...


AOL-says-you-need-to-diversify-your-ad-strategy

AOL says you need to diversify your ad strategy


Monday, May 22, 2017 by

For mobile developers with scale, performance-based advertising has been a massive revenue opportunity. Performance pricing now accounts for 65 percent of all ad revenue achieved in digital, including desktop and mobile. Advertisers and marketers understand the obvious benefits of cost per install (CPI) campaigns, for example, which comprises more than 25 percent of tod...


New-tool-for-app-developers-forecasts-how-much-revenue-you-can-earn

New tool for app developers forecasts how much revenue you can earn


Monday, January 16, 2017 by

New tool from Pollen VC, forecasts how much a mobile app can make over it's lifetime.While app developers and marketers understand that Lifetime Value (LTV) - the total revenue generated by a user from the time they download the app until they abandon it - is the most important commercial metric , they often struggle because there is also no uniform way to cal...


How-revenue-recycling-can-help-you-improve-capital-and-fund-growth

How revenue recycling can help you improve capital and fund growth


Tuesday, October 4, 2016 by

Almost all app developers face a common financial challenge: Keeping cash flowing during the time between launch of a new app and payout of revenue by the app stores and platform holders.This period of time is referred to in the app economy as the “funding gap.” It’s common in many different industries, especially among manufacturers that have to shell out capital to pa...


App-Marketers-Will-Lose-up-to-$100-Million-in-2016-Because-of-Fraud

App Marketers Will Lose up to $100 Million in 2016 Because of Fraud


Friday, September 23, 2016 by

AppsFlyer has released new data forecasting that app marketers will lose up to $100 million in 2016 due to mobile app install and engagement advertising fraud - as well as revealing the countries that have the highest rates of this type of ad fraud. The study’s findings are based on the company’s new anti-fraud technology, called DeviceRank, which also just la...


$200,000-in-Advertising-Will-Give-You-a-Top-25-iOS-App

$200,000 in Advertising Will Give You a Top 25 iOS App


Friday, December 4, 2015 by

Do you have a spare $200,000? Then you have the cash to conduct an advertising campaign to get an app into the top 25 in the U.S. for the Apple App Store. While that probably is unattainable for most app publishers, the good news is that if you want to be tops in Canada, its only going to cost you $15,000.These and other projected advertising costs are derived from data...


Three-Ways-Video-Ads-Can-Boost-Your-App-Monetization-Strategy

Three Ways Video Ads Can Boost Your App Monetization Strategy


Friday, November 6, 2015 by

There’s no doubt that mobile app usage is growing quickly - Flurry from Yahoo recently reported that overall, app usage grew 76 percent in 2014. While this growth has created an incredible opportunity for mobile developers to turn their apps into successful businesses, developers often struggle to find the right balance between monetization and user experience, fearing ...


How-WildTangent-is-Shaking-Up-the-Android-CPI-Market

How WildTangent is Shaking Up the Android CPI Market


Monday, September 14, 2015 by

We recently visited with WildTangent’s Sean Vanderdasson to discuss how the company’s platform helps developers achieve Android app installs.The WildTangent network is facilitated by distribution partnerships with many of the world’s top devices manufacturers (OEMs) and mobile operators. The WildTangent network provides the ability for users to choose in one click which...


App-Marketing-Costs-for-July-Show-Smarter-App-Targeting-Methods

App Marketing Costs for July Show Smarter App Targeting Methods


Wednesday, September 2, 2015 by

According to its latest monthly app marketing report, Fisku saw the cost per install (CPI) rise and the cost to acquire a loyal user (CPLU) fall. The company predicts this pattern indicates smarter targeting as publishers are spending more to get their messages in front of the right audiences at the right time and earning long-term loyalty in return.In the July report t...


Twitter-Launches-Three-New-Beta-Ad-Options

Twitter Launches Three New Beta Ad Options


Monday, July 13, 2015 by

Twitter has announced three new beta products that will debut over the coming months. The announcement comes on the heels of the one year anniversary of Twitter’s mobile app promotion options including the acquisition of Tapcommerce and the introduction of Fabric, the company’s suite of tools for mobile developers.These new beta advertising products include:- Video App ...


App-Marketing-Cost-Show-Ten-Percent-Drop-in-Recent-Findings

App Marketing Cost Show Ten Percent Drop in Recent Findings


Thursday, July 2, 2015 by

App marketing costs have seen a ten percent decrease according to the latest findings of the Fiksu May indexes. The firm also reports that app install volumes have decreased by 17% across the top 200 iOS free apps for the US.Top findings as reported by Fiksu include:Cost per Loyal User IndexThe Cost per Loyal User Index measures the cost of acquiring a loyal user for br...


User-Acquisition:-The-Hidden-Driver-Behind-the-Unbundling-Trend

User Acquisition: The Hidden Driver Behind the Unbundling Trend


Tuesday, June 2, 2015 by

There’s no doubt that unbundling or launching specialized apps has been a sound strategic move for incumbent apps (think Twitter’s Vine and Periscope and Instagram’s Hyperlapse and Layout, not to mention Facebook’s Messenger), as has specializing from the get-go - the extreme examples being Yo, or IFTTT’s Do. This is for good reason. Streamlined, single-function ap...


Mobile-Action-Releases-Updates-to-its-App-Store-Optimization-Platform

Mobile Action Releases Updates to its App Store Optimization Platform


Sunday, May 31, 2015 by

Mobile Action has releases updates to its platform which provides, predictive tools and insights to optimize App Store performance.   Mobile Action’s big data engine provides app developers with a visibility score that factors in over 8 billion data points, including category, location, season, market, competitors, organic/paid growth, and more. Based on this ...


Digital-Advertising-Primer:-Is-There-Room-for-CPI,-CPM,-and-CPC-in-a-World-of-Mobile-Advertising

Digital Advertising Primer: Is There Room for CPI, CPM, and CPC in a World of Mobile Advertising


Friday, November 14, 2014 by

Many app developers who have taken the plunge and launched an app in the app stores have found themselves in the somewhat unfamiliar position of no longer serving primarily as someone who churns out code – they are now full fledged business owners.And business owners have a lot of hats to wear and are faced with a myriad of concerns including legal issues, accounting, m...


Appnext-Introduces-Self-Serve-Mobile-App-Advertising-Platform-Offering-a-Cost-Per-Install-(CPI)-Bidding-Basis

Appnext Introduces Self Serve Mobile App Advertising Platform Offering a Cost Per Install (CPI) Bidding Basis


Friday, November 7, 2014 by

The Appnext is introducing a self-serve advertising platform to offer developers and publishers a marketplace that operates on a Cost-Per-Install (CPI) bidding basis, allowing app advertisers to place direct CPI bids on specific publisher sources. The Appnext mobile self-serve platform enables the ability for developers and marketers to know precisely where their a...


Bad-News-For-Developers:-App-Marketing-Costs-Hit-Record-High

Bad News For Developers: App Marketing Costs Hit Record High


Tuesday, November 4, 2014 by

If we know one thing, Apple’s impact on mobile is way is way bigger than its actual smartphone market share footprint. As we reported earlier in the news item “Mobile Industry Takes the Month of August Off as Users and Marketers Show Less Activity,” app users and the mobile industry as a whole were somewhat lethargic in August as indexes for app activity and a...


Mobile-Industry-Takes-the-Month-of-August-Off-as-Users-and-Marketers-Show-Less-Activity

Mobile Industry Takes the Month of August Off as Users and Marketers Show Less Activity


Tuesday, September 30, 2014 by

In its August app index, Fisku is reporting that app users and the mobile industry as a whole were somewhat lethargic as indexes for app activity and app marketing costs were down.This can bee seen with the Cost Per Loyal User (CPLU) Index, measuring the cost of acquiring a loyal user for brands who actively market their apps, which came in at $1.86, representing a 6 pe...


On-Average-It-Costs-About-$1.25-Per-App-Install-To-Acquire-Users-(CPI)

On Average It Costs About $1.25 Per App Install To Acquire Users (CPI)


Tuesday, July 1, 2014 by

Consumers need for apps shows little sign of abating, mirroring publishers desire to reach and convert new app users. This increase in marketing costs are demonstrated in Fisku’s App Store Competitive Index for May, which measures the aggregate daily download volume among the top 200 ranked apps. The report shows that download volume grew by 24 percent to 6.6 ...


Guide:-Using-Facebook-To-Get-App-Installs

Guide: Using Facebook To Get App Installs


Friday, April 4, 2014 by

Writing a marketing plan is a crucial step in app development. There are several types of advertising/influence making that go into a good marketing mix - media buying, a strong press release, traffic generation, media coverage and social media exposure. Facebook has become the platform that allows a single solution, combining social media marketing and tr...


App-Marketing-Trends-That-Will-Be-Big-in-2014

App Marketing Trends That Will Be Big in 2014


Monday, March 3, 2014 by

It’s a brand new year and the perfect time to take a look at the marketing techniques which will be making waves in the mobile communications world in 2014. So let’s take a look at several trends that those in the know believe will impact the mobile apps market this year. Some of these trends are based on trends from 2013 which have continued into the New Y...


Report:-How-The-Most-Successful-Apps-Make-Money-Globally

Report: How The Most Successful Apps Make Money Globally


Saturday, February 22, 2014 by

Distimo has released its latest publication: How the Most Successful Apps Monetize Globally. The analysis includes a synthesis of the revenue share from in-app purchases (IAP) over time and average revenue per download (ARPD) breakdowns for top apps by country, business models, and device type.For part of this analysis, Distimo worked with Chartboost to compare ARP...