Digital Advertising Primer: Is There Room for CPI, CPM, and CPC in a World of Mobile Advertising

Friday, November 14, 2014

Many app developers who have taken the plunge and launched an app in the app stores have found themselves in the somewhat unfamiliar position of no longer serving primarily as someone who churns out code – they are now full fledged business owners.

And business owners have a lot of hats to wear and are faced with a myriad of concerns including legal issues, accounting, marketing and more. There probably is no business type more tightly bound to marketing as the app publishing business. In a freemium world, user acquisition and ad serving are two of the primary ways to create revenue and grow your business.

So, from a banner advertising standpoint, you need to understand the differences between CPI, CPM, CPC and other terms used when buying and selling banner advertising. As a primer, Phunware’s Emily Reynolds has just published an overview about advertising your app inside of other apps as well as on mobile websites and the different shape these performance-based options can take.

She explains the difference between CPI, CPM, and CPC campaigns and how to use these performance based advertising ads to grow your business. The overview can be found on her blog post on the Phunware website.