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Developer news items we found relating to performance based advertising
AOL says you need to diversify your ad strategy
Monday, May 22, 2017 by Patrick McCormack
For mobile developers with scale, performance-based advertising has been a massive revenue opportunity. Performance pricing now accounts for 65 percent of all ad revenue achieved in digital, including desktop and mobile. Advertisers and marketers understand the obvious benefits of cost per install (CPI) campaigns, for example, which comprises more than 25 percent of tod...
Digital Advertising Primer: Is There Room for CPI, CPM, and CPC in a World of Mobile Advertising
Friday, November 14, 2014 by Stuart Parkerson
Many app developers who have taken the plunge and launched an app in the app stores have found themselves in the somewhat unfamiliar position of no longer serving primarily as someone who churns out code – they are now full fledged business owners.And business owners have a lot of hats to wear and are faced with a myriad of concerns including legal issues, accounting, m...
Tapjoy and Experian Partner For Targeted Mobile App Marketing
Monday, July 21, 2014 by Richard Harris
Tapjoy and Experian have announced that Tapjoy’ mobile ad platform will be utilizing Experian Marketing Services’ cross-channel audience data set.Tapjoy will be using Experian’s ConsumerView database, developed and managed by Experian, which covers 98% of the U.S. population (299 million people and 116 million households). The database will give Tapjoy adverti...
ClickBank Launches Pytch SDK for its Mobile AD Network for iOS and Android
Wednesday, April 16, 2014 by Stuart Parkerson
Pytch, the mobile division within ClickBank, has announced the launch of its Pytch SDK featuring performance advertising for iOS and Android apps.Pytch serves both traditional banners and rich media ads leveraging interactive video placements and all mobile ads are contextually relevant based upon behavioral targeting.Some of the features include:Monetiza...