1. ClickBank Launches Pytch SDK for its Mobile AD Network for iOS and Android
4/16/2014 4:58:06 PM
ClickBank Launches Pytch SDK for its Mobile AD Network for iOS and Android
app monetization, mobile advertising, mobile ad network, rich media ads, in-app advertising
App Developer Magazine

ClickBank Launches Pytch SDK for its Mobile AD Network for iOS and Android

Wednesday, April 16, 2014

Stuart Parkerson Stuart Parkerson

Pytch, the mobile division within ClickBank, has announced the launch of its Pytch SDK featuring performance advertising for iOS and Android apps.

Pytch serves both traditional banners and rich media ads leveraging interactive video placements and all mobile ads are contextually relevant based upon behavioral targeting.

Some of the features include:

Monetization Services - Beyond high-performing advertising solutions, developers are also compensated on a competitive rate that is always paid on time for running ads from Pytch’s mobile ad network.

Contextual and Behavioral Targeting Engine - Through a unique targeting engine, rich media ads are served in-app based on relevant context and/or the analytics of millions of online purchases of digital goods across a wide range of categories and devices.

Mobile Ad Network - Pytch features ad-serving technologies that tap into a large network of performance-based ad demand across a wide range of verticals including health and wellness, personal finance, and relationships. Pytch supports standard IAB formats for mobile ads as well as custom video performance-based ads that Pytch calls “Mobile Sales Pytches” (or MSP for short).  These custom ad units borrow the performance-based advertising lessons ClickBank brings from the Web and optimizes them for the mobile environment.

Read more: http://www.clickbank.com/clickbank-launches-pytch-...

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