Advertisers are ditching the open market report from PubMatic says
Thursday, August 22, 2019 by Brittany Harris
PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...
Playable gaming ads lands from Luna Labs
Friday, August 2, 2019 by Richard Harris
Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.
“Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...
Don't sleep on App-Ads txt implementation
Thursday, July 11, 2019 by Matt Barash
It took just 18 months for 77% of the top 5,000 global websites that sell programmatic ads to adopt the Authorized Digital Sellers method (ads.txt) – a file that lists which companies are permissioned to sell their digital inventory.
So when the IAB came out with the 1.0 version of app-ads.txt in mid-March, the question became, how long will adoption take? Afte...
Mobile app ad pricing and performance report shows what converts best
Monday, June 3, 2019 by Richard Harris
Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy.
Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
Mobile advertising trends to watch in 2019
Tuesday, May 28, 2019 by Christian Hargrave
PubMatic released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
In the US, digital ad spends recently passed $100 billion due to dominant increases in mobile advertising and vi...
Mobile app testing market to be valued at $13.3B by 2026 report says
Monday, May 13, 2019 by Richard Harris
The mobile application testing solution market is anticipated to witness significant revenue growth during the forecast period, owing to rising demand across commercial and corporate sectors. Requirements for regression testing, the need to tackle issues caused due to device diversity, and increasing mobile applications such as m-commerce are the major drivers for the r...
Location based mobile advertising fraud is hard to police
Monday, March 18, 2019 by Richard Harris
Mobile ad targeting is a moving target - pun intended, and location data fraud and counterfeiting is a global problem in the advertising ecosystem. Many marketers are unaware of the massive implications that unverified data can have on mobile ad campaigns - it's difficult to geo-target ads that target drive-to-store when the geolocation is wrong or invalid.
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
Old school banner ads outperforming video
Monday, February 4, 2019 by Richard Harris
Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...
Who still clicks on ads anyway
Monday, January 21, 2019 by Christian Hargrave
New data from Clutch says that seventy-seven percent (77%) of people recognize paid search ads easily compared to what organic search results look like - and it's causing a shift in the way advertisers approach consumers.
People use search engines to find answers to questions and often click paid search ads that respond to their search queries.
Mobile ad campaign company to be bought by Adjust
Wednesday, December 12, 2018 by Richard Harris
Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition.
Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...
WordPress MarfeelPress plugin gives power to the publisher
Thursday, November 29, 2018 by Christian Hargrave
Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...
Mobile app advertising trends in 2018
Thursday, November 15, 2018 by Richard Harris
PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy and projected future mobi...
Mobile app advertising poised for growth says Fyber
Tuesday, October 16, 2018 by Richard Harris
Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...
Measuring mobile ad revenue on the user level
Thursday, October 4, 2018 by Christian Hargrave
ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user.
By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...
Mobile game advertising partnership between Google and Unity announced
Friday, August 3, 2018 by Richard Harris
Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
Mobile advertising leads worldwide growth
Friday, May 25, 2018 by Richard Harris
Key trends in mobile advertising is the focus of a new quarterly report out from PubMatic that highlights mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.There has been a significant shift in monetization opportunities for mobile app developers as in-app header bid...
Adikteev mobile marketing platform raises $12M
Tuesday, February 20, 2018 by Christian Hargrave
Adikteev has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts. “In just five years, Adikteev has reached an unprecedented level of strategic growth from seizing new opportunities in the marketplace,” said Xavier Mariani, CEO of Adikteev. “This new round of funding w...
Using common short codes for mobile app marketing
Friday, February 16, 2018 by Richard Harris
App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...
Headway joins elite mobile ad fraud coalition CAAF
Thursday, February 15, 2018 by Richard Harris
Headway has announced its acceptance as a member of the Adjust Coalition Against Ad Fraud (CAAF). Headway’s dedication to stemming the tide of mobile ad fraud has earned them this position within the orginization.Coalition membership is exclusive to companies who have passed a rigorous vetting process and agree to follow a set of guidelines, including performance and la...
Re-engage mobile app users with the latest YouAppi solution
Monday, January 29, 2018 by Richard Harris
YouAppi has announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. The solution offers access to YouAppi’s Real-time Bidding (RTB), social and...
Making in-app purchase whales is more expensive than you think
Friday, December 1, 2017 by Xavier Cramer
Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...
Apple search ads is taking a big bite of the market
Thursday, October 26, 2017 by Christian Hargrave
AppsFlyer has announced the release of their annual AppsFlyer Performance Index H1 2017 - Edition V in their latest blog post. The index gives insights into the leading advertising networks in the mobile gaming and app industries.In the report, Apple Search Ads hit the #1 spot in the iOS ROI Index with a 30% higher ARPU and a 40% lower price than the other networks in t...
Tapjoy delivers impressive results to 20th Century Fox
Monday, October 23, 2017 by Richard Harris
Tapjoy has developed a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, an in-game rewarded advertising strategy. Interactive End Cards turn traditional video ads into interactive media ad experiences that allow marketers to further engage consumers with their brand story and turn audience interest into measurable action...
The three keys to mobile advertising success
Thursday, October 19, 2017 by Johnny Li
The current popular image surrounding advertising is one perhaps embodied best by the popular television show Mad Men: an industry with a certain romanticism, populated by men dressed in sharply-tailored suits who brood over snifters of amber-colored liquid until, all at once, a eureka moment hits and an advertising campaign is born. Apart from the obvious sexism that t...
Mobile games in-app advertising chat with Jun Group
Friday, October 13, 2017 by Richard Harris
People are spending an increasing amount of their mobile time in-app. In fact, comScore reports that in 2017, people will spend 87% of their mobile time using applications. A natural corollary to this statistic is the kind of apps that are most popular. Apple reports that the number one app category in the iTunes Store is gaming.A recent study conducted by video technol...
About the explosive growth of mobile video advertising
Tuesday, September 19, 2017 by Richard Harris
Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...
A guide to monetizing apps using mobile native advertising
Thursday, August 17, 2017 by Ashwin Shekhar
The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...
Vungle SDK to be released on the Amazon Fire tablet
Tuesday, August 8, 2017 by Richard Harris
Vungle, a marketing platform for in-app video ads, has announced the upcoming release of a software developer kit (SDK) for Amazon's popular Fire tablets. Vungle, working together with Amazon Appstore, will bring its user acquisition and monetization platform to Fire tablets.According to analyst firm IDC, adoption of Amazon devices increased 1,200 percent year over year...
Fighting mobile ad fraud with new Active Protect program
Wednesday, July 26, 2017 by Richard Harris
A mobile monetization and marketing company, ironSource, has announced the launch of the Active Protect program, a program for mobile advertisers which aims to prevent the most frequent types of fraud on non-SDK traffic - primarily attribution and device manipulation - by blocking fraudulent or manipulated traffic detected by the program in real-time and automatically r...
Tapjoy hits a milestone of 600 million mobile consumers
Monday, July 24, 2017 by Richard Harris
Tapjoy, a Maximum Impact Platform for mobile advertisers and app developers, has announced that its ad platform grew to reach about 600 million mobile consumers at the close of Q2. This reach is primarily driven by massive growth in the company’s rewarded video product, which posted an 80% year-over-year increase in the total number of daily unique viewers, a 107% incre...
Mobile video challenges most app marketers new report says
Wednesday, June 28, 2017 by Richard Harris
If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...
Reward videos for mobile ads payoff the best says Tapjoy
Thursday, June 15, 2017 by Richard Harris
Consumers want their apps free and their ads rewarded. A new study by Tapjoy, a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...