12/12/2018 3:26:46 PM
Mobile ad campaign company to be bought by Adjust
User Acquisition,Mobile Advertising,Ad Campaign
https://appdevelopermagazine.com/images/news_images/Adjust-Announces-Acquisition-of-Acquired-io-App-Developer-Magazine_owayaglw.jpg
App Developer Magazine

Mobile ad campaign company to be bought by Adjust



Richard Harris Richard Harris in Marketing & Promotion Wednesday, December 12, 2018
10,698

Mobile ad campaign management company, Acquired.io, is in a definitive agreement to be bought by Adjust, which will expand our engineering department to more than 100 professionals.

Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition.

Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel campaign management to significantly reduce repetitive workflows and enables user acquisition teams to focus on what matters - campaign optimization to drive ROI.

Since 2015, the number of user acquisition channels has grown from 700 to more than 1,500. User acquisition managers have to handle dozens of mobile ad channels simultaneously. Each channel comes with an individual set of manual and repetitive operations, which Acquired.io’s aggregation platform automates.

“Today, mobile marketers must use multiple dashboards in order to obtain a holistic understanding of their marketing efforts. They face the challenge of merging all the data in order to understand and act on it. It’s not only costly, complicated and repetitive but also time-consuming,” added Henschel. “We will add Acquired.io’s technology and highly skilled development teams to our platform, expanding our engineering department to more than 100 professionals.”

Adjust finances the acquisition of Acquired.io through cash on its balance sheet and also plans further investments to fully integrate Acquired.io’s technology into Adjust’s mobile measurement platform. The integrated product will become available in the second half of 2019.

“Our decision to merge with Adjust was driven by many factors, including demand from clients and our intended choice to partner with someone we can build the most competitive and comprehensive product suite together,” commented Andrey Kazakov, Co-founder and CEO at Acquired.io. “We believe that Adjust has the most complete and accurate solution in the mobile measurement industry globally, and we are proud to become part of this fast-growing company.”

The acquisition follows on the heels of Adjust’s market expansion to India this summer and domestic China last year. It also fortifies Adjust’s global footprint, extending its vision to unify advertisers’ marketing activities and offer the best-in-class solutions to its global client base. Currently, Adjust has 15 offices worldwide. Since 2013, the company has more than doubled its revenues every two years and grown to 300 employees while maintaining profitability.



475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.