1. Mobile ad campaign company to be bought by Adjust
12/12/2018 3:26:46 PM
Mobile ad campaign company to be bought by Adjust
User Acquisition,Mobile Advertising,Ad Campaign
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App Developer Magazine

Mobile ad campaign company to be bought by Adjust



Richard Harris Richard Harris in Marketing & Promotion Wednesday, December 12, 2018
11,348

Mobile ad campaign management company, Acquired.io, is in a definitive agreement to be bought by Adjust, which will expand our engineering department to more than 100 professionals.

Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition.

Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel campaign management to significantly reduce repetitive workflows and enables user acquisition teams to focus on what matters - campaign optimization to drive ROI.

Since 2015, the number of user acquisition channels has grown from 700 to more than 1,500. User acquisition managers have to handle dozens of mobile ad channels simultaneously. Each channel comes with an individual set of manual and repetitive operations, which Acquired.io’s aggregation platform automates.

“Today, mobile marketers must use multiple dashboards in order to obtain a holistic understanding of their marketing efforts. They face the challenge of merging all the data in order to understand and act on it. It’s not only costly, complicated and repetitive but also time-consuming,” added Henschel. “We will add Acquired.io’s technology and highly skilled development teams to our platform, expanding our engineering department to more than 100 professionals.”

Adjust finances the acquisition of Acquired.io through cash on its balance sheet and also plans further investments to fully integrate Acquired.io’s technology into Adjust’s mobile measurement platform. The integrated product will become available in the second half of 2019.

“Our decision to merge with Adjust was driven by many factors, including demand from clients and our intended choice to partner with someone we can build the most competitive and comprehensive product suite together,” commented Andrey Kazakov, Co-founder and CEO at Acquired.io. “We believe that Adjust has the most complete and accurate solution in the mobile measurement industry globally, and we are proud to become part of this fast-growing company.”

The acquisition follows on the heels of Adjust’s market expansion to India this summer and domestic China last year. It also fortifies Adjust’s global footprint, extending its vision to unify advertisers’ marketing activities and offer the best-in-class solutions to its global client base. Currently, Adjust has 15 offices worldwide. Since 2013, the company has more than doubled its revenues every two years and grown to 300 employees while maintaining profitability.


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