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Developer news items we found relating to ad campaign

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AI-enabled-mobile-capture-SDK-from-ABBYY-lands

AI enabled mobile capture SDK from ABBYY lands


Monday, May 6, 2019 by

ABBYY has introduced ABBYY Mobile Capture, a software development kit (SDK) to enable end-to-end point-and-capture mobile experience where the user data is instantly captured via the camera to be used within an app or extracted and sent to back-end processes for self-service scenarios. The AI-enabled SDK frees the mobile user from manual data entry, which improves custo...


Mobile-ad-campaign-company-to-be-bought-by-Adjust

Mobile ad campaign company to be bought by Adjust


Wednesday, December 12, 2018 by

Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition. Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...


Acumos-AI-Challenge-sponsors-to-give-out-$100k-in-prizes

Acumos AI Challenge sponsors to give out $100k in prizes


Thursday, July 26, 2018 by

AT&T and Tech Mahindra have announced that they will be sponsoring the Acumos AI Challenge, an open source developer competition that seeks innovative artificial intelligence (AI) solutions. Working with The Linux Foundation, the companies encourage students, developers and data scientists to submit their ground-breaking AI solutions for the chance to win prize m...


Mountain-Dew-taps-Immersv-for-360-video-ads

Mountain Dew taps Immersv for 360 video ads


Monday, November 27, 2017 by

Immersv has announced that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their ad campaign promoting the VR experience “The Professor Presents: #GotHandles.”   The ad campaign delivered exceptional results for Mountain Dew, driving 63 percent video completion rat...


App-developers-find-Holiday-campaigns-challenging

App developers find Holiday campaigns challenging


Thursday, October 19, 2017 by

YouAppi has announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While 95 percent of businesses see the holiday season ...


Mobile-games-in-app-advertising-chat-with-Jun-Group

Mobile games in-app advertising chat with Jun Group


Friday, October 13, 2017 by

People are spending an increasing amount of their mobile time in-app. In fact, comScore reports that in 2017, people will spend 87% of their mobile time using applications. A natural corollary to this statistic is the kind of apps that are most popular. Apple reports that the number one app category in the iTunes Store is gaming.A recent study conducted by video technol...


Mobile-reward-videos-showed-consistently-high-eCPM-in-2016

Mobile reward videos showed consistently high eCPM in 2016


Friday, February 17, 2017 by

ironSource has announced the launch of its Industry eCPM Index, an insights engine for tracking regional and global eCPM rates and optimizing mobile app ad campaign effectiveness over time. Ideal for mobile app developers, the ironSource Industry eCPM Index provides insight into app ecosystem advertising performance across region, time of year, geography, ad units, and ...


Yahoo-explains-what-communitainment-is-and-how-it

Yahoo explains what communitainment is and how it's mobile's killer app


Tuesday, December 6, 2016 by

Last August, in Flurry’s app usage report, we declared that “Content is King: Again.” That report showed U.S. users’ time spent consuming media in apps had grown from 46 mins/day in 2014 to 96 mins/day in 2015, a whopping 108% year-over-year increase. Curious to clock this year’s usage, we ran the numbers again and found that time spent con...


Marketing-Study-Shows-How-Much-a-TV-Ad-Can-Boost-Your-App-Installs

Marketing Study Shows How Much a TV Ad Can Boost Your App Installs


Tuesday, December 29, 2015 by

A recently released app marketing study by Fetch, a mobile marketing consulting company, indicates that TV ads can indeed boost app installs. It’s kind of a “that makes sense” announcement, because if you throw enough money on TV ads with Kate Upton encouraging people to play your game, you are going to see some type of benefit.However, Fetch’s “TV Uplift Dual Screen Op...


5-Ways-To-Promote-Your-App-Without-Spending-a-Ton-of-Money

5 Ways To Promote Your App Without Spending a Ton of Money


Saturday, November 14, 2015 by

The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...


WildTangent-to-Launch-Unique-Mobile-App-Reservation-and-Delivery-Service

WildTangent to Launch Unique Mobile App Reservation and Delivery Service


Wednesday, August 5, 2015 by

WildTangent has announced a new way for app publishers to let consumers reserve an upcoming app and deliver it them once it launches. WildTangent is adding the new app reservation service to it global app distribution and monetization platform to help mobile publishers create a new engagement touchpoint with consumers. The service will allow consumers to reserve an...


What

What's Holding Back the Mobile Advertising Revolution


Monday, July 27, 2015 by

While it may seem as though mobile rules our world today, it was only ten years ago that our phones were rudimentary devices. A decade is not such a long time.  Today smartphones and tablets have replaced PCs as the primary way most people get online, yet content creators and advertisers alike are still working out how to make mobile work best for them. They face i...


Mozilla-Taps-Tappx-for-Firefox-OS-Collaborative-Cross-Promotion-Advertising

Mozilla Taps Tappx for Firefox OS Collaborative Cross Promotion Advertising


Thursday, May 14, 2015 by

Mozilla has announced that Tappx, an open cross-promotion community for app developers, will offer its no-cost advertising service to Firefox OS developers. Tappx is based on a collaborative sharing economy, where members host advertising on each other’s apps. Tappx runs on credits (called Tappix) that are earned whenever a developer advertises another member’s app...


Taptica-Releases-New-Data-Analytics-Tool-for-Mobile-Ad-Campaign-Targeting

Taptica Releases New Data Analytics Tool for Mobile Ad Campaign Targeting


Friday, February 6, 2015 by

Taptica, a mobile user acquisition and targeting technology provider, has launched a new mobile data analytics tool to deliver insights into mobile user behavior and demographics for mobile ad campaign targeting.Taptica’s new customizable analytics tool provides a transparent view of anonymized user behavior data, including impressions, clicks, conversions, purchases an...


AppLift-New-Mobile-Game-Marketing-Platform-Leverages-Big-Data-for-User-Lifetime-Value

AppLift New Mobile Game Marketing Platform Leverages Big Data for User Lifetime Value


Wednesday, February 4, 2015 by

AppLift, a mobile game marketing platform, has launched DataLift – a new offering that provides what the company is calling “a big data-fueled mobile media buying platform maximizing user lifetime value (LTV).” The platform utilizes technology that optimizes campaign goals, including post-install LTV events, and enables user acquisition for mobile app advertisers.The Da...


App-Marketing:-What-Channels-Will-Be-Most-Effective-in-2015

App Marketing: What Channels Will Be Most Effective in 2015


Thursday, January 29, 2015 by

At the beginning of each year we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” As a guy who has been a part of an app marketing agency for the last 5 years, I constantly ap...


The-Best-Platform-for-Distributing-Your-Mobile-Video-Ads-Is...

The Best Platform for Distributing Your Mobile Video Ads Is...


Thursday, January 15, 2015 by

Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a better ...


How-To-Market-Your-App-For-Christmas-Through-The-New-Year

How To Market Your App For Christmas Through The New Year


Saturday, October 25, 2014 by

Have you begun to think about your promotional content for this upcoming holiday season? I know what you're thinking, “It’s still October, why bother?” Well friends, it’s already the end of October! The time is NOW to start preparing for this holiday season, and here are some of the key points you need to look at: 1. Promo content2. Channels to reach out your audie...


Study-Shows-CTR-is-Inaccurate-to-Measure-Mobile-App-Advertising

Study Shows CTR is Inaccurate to Measure Mobile App Advertising


Monday, October 20, 2014 by

xAd recently released part one of its 2014 mobile ad measurement study, Defining Benchmarks for Mobile Success, which analyzed 80 mobile ad campaign for 12 major brands to determine the most accurate benchmarks for measuring campaign success.One of the most interesting results to come out of the study is that Click-Through-Rate (CTR), is an inaccurate way to measure the...


Marketing-Your-Apps-To-Kids-Here

Marketing Your Apps To Kids Here's What Parents Think Is Important


Wednesday, October 1, 2014 by

Remember when apps were just a grown-up thing? Well, those days are long gone and kids are now using mobile apps. At first it was just for gaming, now many companies are introducing educational apps for children. Apple has taken notice of this trend and back in iOS 7 Apple introduced the ‘Kids’ category in their app store. Before this category was introduced, users...


Sprint-to-Expand-Mobile-App-Enterprise-Solution-Footprint

Sprint to Expand Mobile App Enterprise Solution Footprint


Thursday, August 14, 2014 by

Sprint is a launching a new ad campaign to promote its revamped suite of enterprise mobile solutions. The company announced the campaign this week, saying “Sprint helps businesses adapt more quickly to this changing environment, and take full advantage of their potential, with a new business brand and multi-million dollar marketing campaign which focuses on how technolo...


AirPush-Offers-Share-of-Voice-Mobile-App-Ad-Campaign-Optimizer-Tool

AirPush Offers Share of Voice Mobile App Ad Campaign Optimizer Tool


Monday, August 4, 2014 by

Airpush’s Share of Voice (SOV) is its newest update to its Optimizer tool which, for the first time, provides the ability for advertisers to monitor the percentage of wins a campaign is earning in order to precisely track how much of all available inventory they’re receiving. SOV makes it easier to make intelligent bidding optimizations, enabling the ability to fine-tun...


Leadbolt-Launches-Direct-Deal-App-Marketplace-For-Mobile-Advertising

Leadbolt Launches Direct Deal App Marketplace For Mobile Advertising


Tuesday, July 22, 2014 by

Leadbolt has launched Leadbolt Connect, a mobile advertising exchange platform where app developers can connect to ad campaign offerings, view associated details and activate desired campaigns with the best fit.  Both advertisers and developers can connect and run private deals in a fully-managed environment. For developers, Leadbolt Connect is a direct deal m...


Tremor-Video-Launches-All-Screen-Video-Advertising-Solution

Tremor Video Launches All Screen Video Advertising Solution


Tuesday, April 22, 2014 by

Tremor Video, a provider of technology-driven video advertising solutions, has launched a screen agnostic (all-screen) optimization offering for online video advertising.  Using Tremor Video’s VideoHub technology, users can place a single video ad campaign that will be programmatically delivered where it works most effectively, ensuring the ad is delivere...


The-Right-Way-to-Invest-in-the-Mobile-Market

The Right Way to Invest in the Mobile Market


Friday, April 18, 2014 by

Be it a tablet, smartphone or that new-fangled wearable tech, mobile is where it’s at. This statement is supported by the fact that in 2013 worldwide shipping of PCs and laptops declined by a record 6.9% (Gartner, 2014). As such, it’s not surprising that there is a huge move by investors towards the mobile market.But, before you run out and buy stock in a nascent mobile...


Guide:-Using-Facebook-To-Get-App-Installs

Guide: Using Facebook To Get App Installs


Friday, April 4, 2014 by

Writing a marketing plan is a crucial step in app development. There are several types of advertising/influence making that go into a good marketing mix - media buying, a strong press release, traffic generation, media coverage and social media exposure. Facebook has become the platform that allows a single solution, combining social media marketing and tr...


How-To-Use-Twitter-For-Mobile-App-Marketing

How To Use Twitter For Mobile App Marketing


Monday, March 10, 2014 by

By March, 2013, with 200 million users tweeting 58 million tweets on average daily, Twitter is certainly its’ own universe. As “the” social media website that encompasses countless topics and interests, certainly Twitter can be considered a viable market for lots of products and services. Daily you can find people happily tweeting about the iPhone 5S they ...


Opera-Mediaworks-Publishes-Report-on-the-Biggest-Mobile-Trends-from-2013

Opera Mediaworks Publishes Report on the Biggest Mobile Trends from 2013


Thursday, December 19, 2013 by

Opera Mediaworks has issued its annual year-in-review report which points to the top six trends in mobile advertising as witnessed on its mobile ad platform which reaches 400 million consumers a month through 60 billion ad impressions. Highlights of the report include: Decline of the traditional banner adThough traditional banner ads still comprise more than half...


Apple-Extends-Reach-of-iAd-Workbench-for-iOS-App-Developers

Apple Extends Reach of iAd Workbench for iOS App Developers


Monday, November 18, 2013 by

iAd Workbench, which allows developers to create and manage ad campaigns for iOS apps, is now available in Australia, Canada, France, Germany, Italy, Japan, Mexico, New Zealand, Spain, the United Kingdom, and the United States. And the program now allows developers to target ads by country and to localize banner text. With iAd Workbench developers can target who th...


Facebook-Announces-Video-Ads-and-CPA-Model-for-Buying-Mobile-App-Ads

Facebook Announces Video Ads and CPA Model for Buying Mobile App Ads


Friday, October 25, 2013 by

It seems that Facebook just won’t slow down in expanding/enhancing its advertising opportunities for app developers. This week the company announced new opportunities for video ads and CPA buying for mobile app ads. The new services are targeting developers need to increase app installs and maximize resources targeted to user acquisition campaigns. According to the Fa...


New-Ad-Network-Says-No-Competing-Games-Shown-in-App-Ads

New Ad Network Says No Competing Games Shown in App Ads


Tuesday, August 20, 2013 by

GAN Game Ad Net is touting that its new mobile video ad campaign SDK will not show competing games in a game developer’s app. In its’ announcement, the company says that it sources premium ads directly from agency ad networks but will exclude video ads from game competitors. The service has been launched for mobile game providers in Germany, Austria and Switzerland and...