10/19/2017 2:07:35 PM
App developers find Holiday campaigns challenging
Mobile Ad Campaign,Mobile App Marketing,Holiday Season Advertising
https://appdevelopermagazine.com/images/news_images/Report-Reveals-App-Developers-Find-Holiday-Campaigns-Challenging-App-Developer-Magazine_zwo2vpz6.jpg
App Developer Magazine

App developers find Holiday campaigns challenging



Richard Harris Richard Harris in Marketing & Promotion Thursday, October 19, 2017
31,969

Insights around consumers 2017 holiday shopping habits and preferred mobile holiday experience. Global digital marketers, advertisers and app developers on their 2017 mobile holiday campaign plans and the results were quite surprising.

YouAppi has announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While 95 percent of businesses see the holiday season as an important opportunity, the survey demonstrated an interesting chasm between mobile marketing activities and consumer preference, including when consumers find holiday promotions most effective and desired payment choice in a mobile environment.

According to business respondents, the holidays are an important source of revenue and mobile tops the list for engaging with consumers. Surprisingly however, businesses are getting started on their holiday outreach earlier than consumers want. Over half of consumers say they are only interested in holiday themes and offers after Thanksgiving, yet 68 percent of businesses start well before that timeline - some as early as August and September!

Marketers and advertisers also approach mobile purchasing differently than their customers, with 60 percent of businesses preferring in-app purchases for the holidays while only five percent of consumers do. And while 54 percent of consumers say they will watch rewarded video for added holiday perks, only 20 percent of marketers are choosing to include it in their holiday campaigns.

“Without question, the holidays present phenomenal opportunities for mobile brands,” said Jennifer Shambroom, chief marketing officer at YouAppi. “Yet without careful planning and targeted goals, companies can easily miss out on their best ROI of the year. Rewarded video is just one example of how mobile brands can better engage their customers this holiday season, and we’ve compiled additional top tips and tricks to help global brands make the most of their holiday mobile experience. Consumer preference is driving mobile engagement, and its critical brands react with the holiday experiences users want most.”


Introduction to graphic design

Explaining the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.

Consumer Behavior: Building Marketing Strategy

Usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. 

A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.
 

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.



Comments

There are no comments yet, be the first to leave your remarks.

Leave a Reply