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Developer news items we found relating to mobile ad campaign
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
AI enabled mobile capture SDK from ABBYY lands
Monday, May 6, 2019 by Richard Harris
ABBYY has introduced ABBYY Mobile Capture, a software development kit (SDK) to enable end-to-end point-and-capture mobile experience where the user data is instantly captured via the camera to be used within an app or extracted and sent to back-end processes for self-service scenarios. The AI-enabled SDK frees the mobile user from manual data entry, which improves custo...
Mobile ad campaign company to be bought by Adjust
Wednesday, December 12, 2018 by Richard Harris
Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition.
Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...
App developers find Holiday campaigns challenging
Thursday, October 19, 2017 by Richard Harris
YouAppi has announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While 95 percent of businesses see the holiday season ...
What's Holding Back the Mobile Advertising Revolution
Monday, July 27, 2015 by Itay Riemer
While it may seem as though mobile rules our world today, it was only ten years ago that our phones were rudimentary devices. A decade is not such a long time. Today smartphones and tablets have replaced PCs as the primary way most people get online, yet content creators and advertisers alike are still working out how to make mobile work best for them. They face i...
Taptica Releases New Data Analytics Tool for Mobile Ad Campaign Targeting
Friday, February 6, 2015 by Richard Harris
Taptica, a mobile user acquisition and targeting technology provider, has launched a new mobile data analytics tool to deliver insights into mobile user behavior and demographics for mobile ad campaign targeting.Taptica’s new customizable analytics tool provides a transparent view of anonymized user behavior data, including impressions, clicks, conversions, purchases an...
Study Shows CTR is Inaccurate to Measure Mobile App Advertising
Monday, October 20, 2014 by Richard Harris
xAd recently released part one of its 2014 mobile ad measurement study, Defining Benchmarks for Mobile Success, which analyzed 80 mobile ad campaign for 12 major brands to determine the most accurate benchmarks for measuring campaign success.One of the most interesting results to come out of the study is that Click-Through-Rate (CTR), is an inaccurate way to measure the...
Opera Mediaworks Publishes Report on the Biggest Mobile Trends from 2013
Thursday, December 19, 2013 by Richard Harris
Opera Mediaworks has issued its annual year-in-review report which points to the top six trends in mobile advertising as witnessed on its mobile ad platform which reaches 400 million consumers a month through 60 billion ad impressions.
Highlights of the report include:
Decline of the traditional banner adThough traditional banner ads still comprise more than half...