MakeMeReach Social Media Advertising Platform to Become Part of GrowMobile

Perion, which owns the GrowMobile automated mobile marketing platform, has acquired Paris-based MakeMeReach and its social media advertising platform. MakeMeReach will be added to the capabilities of GrowMobile to include the social media space, to help developers scale user acquisition campaigns on a centralized platform.

MakeMeReach's AdsOptim platform provides the opportunity for app developers to scale their mobile advertising campaigns on social media, with a specific focus on optimizing mobile ad campaigns. MakeMeReach is a Facebook Preferred Marketing Partner (PMD) and Twitter Marketing Platform Partner (MPP).

AdsOptim is available as a self-serve and fully-managed platform, providing the opportunity for developers to create and optimize ad campaigns on their own or work with the MakeMeReach team to manage campaigns. The platform focuses on mobile social media advertising to boost campaign performance offering features including ad rotation, campaign duplication, and targeting templates as well as automated rules-generating and campaign generation.

In addition to adding social media functionalities to the GrowMobile platform, the acquisition of MakeMeReach will create a new European office for GrowMobile to facilitate its European sales and operations. GrowMobile's San Francisco office will continue to handle U.S. sales and operations.