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Developer news items we found relating to ad campaigns

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Interactive-voice-AI-technology-lands-from-Instreamatic-

Interactive voice AI technology lands from Instreamatic


Wednesday, September 18, 2019 by

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...


Kx-technology-to-power-antifraud-platform-from-Machine-Advertising

Kx technology to power antifraud platform from Machine Advertising


Monday, June 24, 2019 by

Kx announces that Machine Advertising has selected Kx technology to power its anti-fraud platform. Using Kx, Machine is able to analyze hundreds of billions of data points from multiple sources in real time, to detect and prevent fraudulent app installs, ultimately ensuring app marketers are given full transparency and assurance of the audience they are targeting and re...


Mobile-app-ad-pricing-and-performance-report-shows-what-converts-best

Mobile app ad pricing and performance report shows what converts best


Monday, June 3, 2019 by

Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...


Location-based-mobile-advertising-fraud-is-hard-to-police

Location based mobile advertising fraud is hard to police


Monday, March 18, 2019 by

Mobile ad targeting is a moving target - pun intended, and location data fraud and counterfeiting is a global problem in the advertising ecosystem. Many marketers are unaware of the massive implications that unverified data can have on mobile ad campaigns - it's difficult to geo-target ads that target drive-to-store when the geolocation is wrong or invalid. Locat...


Apple-Search-Ads-support-from-Appbi

Apple Search Ads support from Appbi


Friday, November 9, 2018 by

Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal. ...


Mobile-app-advertising-poised-for-growth-says-Fyber

Mobile app advertising poised for growth says Fyber


Tuesday, October 16, 2018 by

Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...


Mountain-Dew-taps-Immersv-for-360-video-ads

Mountain Dew taps Immersv for 360 video ads


Monday, November 27, 2017 by

Immersv has announced that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their ad campaign promoting the VR experience “The Professor Presents: #GotHandles.”   The ad campaign delivered exceptional results for Mountain Dew, driving 63 percent video completion rat...


YouAppi-launches-lightweight-SDK

YouAppi launches lightweight SDK


Thursday, November 2, 2017 by

YouAppi has announced the launch of its lightweight SDK, designed to seamlessly deliver the company’s comprehensive 360 Degree Growth Marketing platform to leading mobile brands. This new SDK enables full control of ad delivery, including rewarded video, interstitial video and interstitial ads, through an intuitive, self-service platform. YouAppi’s 360 Degree Growth Mar...


Tapjoy-delivers-impressive-results-to-20th-Century-Fox

Tapjoy delivers impressive results to 20th Century Fox


Monday, October 23, 2017 by

Tapjoy has developed a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, an in-game rewarded advertising strategy. Interactive End Cards turn traditional video ads into interactive media ad experiences that allow marketers to further engage consumers with their brand story and turn audience interest into measurable action...


DeviceID-reset-fraud-is-now-top-ad-fraud-method

DeviceID reset fraud is now top ad fraud method


Wednesday, September 27, 2017 by

AppsFlyer has introduced the general availability of a holistic, integrated solution - Protect360 - that helps immunize advertisers against the cost and loss of mobile install fraud. In beta testing with select clients, Protect360 revealed DeviceID Reset Fraud was more widespread than previously known, and will cost advertisers an estimated $1.1-$1.3 billion in 2017 whi...


Pinterest-promoted-app-pins-now-suported-by-Bidalgo

Pinterest promoted app pins now suported by Bidalgo


Thursday, March 30, 2017 by

Bidalgo, a provider of ad automation software and services for app marketers, has announced the public availability of ad automation for Pinterest Promoted App Pins. Recognized as a Pinterest Marketing Partner last November, Bidalgo enables app marketers to scale their growth by using Artificial Intelligence algorithms to optimize ad campaigns using Promoted App Pins an...


Cross-channel-game-advertising-and-the-holistic-approach

Cross channel game advertising and the holistic approach


Thursday, December 1, 2016 by

Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...


Appodeal-TVOS-SDK-Now-Available-for-Developers

Appodeal TVOS SDK Now Available for Developers


Friday, July 1, 2016 by

Appodeal has announced that its programmatic ad mediation platform now supports ads in Apple TV apps. The new Appodeal SDK allows app developers to embed ads in Apple TV apps, optimize ad campaigns and conduct cross-promotional campaigns for iOS and tvOS apps. According to a recent Appodeal announcement, The tvOS app market is actively growing and the projected ad ...


CEO-of-Manage-Mike-Ng-Discusses-the-Evolution-of-Mobile-Advertising

CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising


Tuesday, May 31, 2016 by

We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...


Opera-Mediaworks-Releases-Mobile-First-Insights-Advertising-Report

Opera Mediaworks Releases Mobile First Insights Advertising Report


Thursday, May 19, 2016 by

Opera Mediaworks has released a new Mobile First Insights quarterly report that offers trends, advertising best practices, and what's new in mobile advertising technology and creativityThe new report is organized into three sections: Data, Technology and Creativity. Opera Mediaworks reviewed data from hundreds of global ad campaigns and billions of impressions serv...


Flurry

Flurry's Insights on the "7 year itch" and What it Means to Developers


Wednesday, April 20, 2016 by

Chris Klotzbach, Director Flurry from Yahoo, reached out to us to talk about the affect of “seven year itch” on the mobile industry, focusing on how Flurry has seen mobile growth plateau over the last 7 years.ADM: At your Mobile Developer Conference in February, Flurry shared that mobile growth is plateauing. Can you elaborate on that more?Klotzbach: In 2015, overall ap...


Smaato-Updates-RTB-Ad-Platform-With-New-App-Monetization-Tools

Smaato Updates RTB Ad Platform With New App Monetization Tools


Thursday, September 17, 2015 by

Smaato is providing developers with new app monetization tools as the company has extended the functionality of its SPX real-time advertising publisher platform to include a native advertising builder and private marketplace functionality.Smaato offers a real-time advertising platform for mobile publishers and app developers. Smaato’s new “point-and-click” native mobile...


Targeting-Your-Way-to-Successful-App-User-Acquisition

Targeting Your Way to Successful App User Acquisition


Tuesday, August 25, 2015 by

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first drive users to download their apps. But when developers don’t have multi-million dollar advertising budgets, a few bas...


WildTangent-to-Launch-Unique-Mobile-App-Reservation-and-Delivery-Service

WildTangent to Launch Unique Mobile App Reservation and Delivery Service


Wednesday, August 5, 2015 by

WildTangent has announced a new way for app publishers to let consumers reserve an upcoming app and deliver it them once it launches. WildTangent is adding the new app reservation service to it global app distribution and monetization platform to help mobile publishers create a new engagement touchpoint with consumers. The service will allow consumers to reserve an...


deltaDNA-Releases-New-SmartAds-Mobile-Game-Ad-Monetization-Platform

deltaDNA Releases New SmartAds Mobile Game Ad Monetization Platform


Tuesday, July 28, 2015 by

deltaDNA has released the new SmartAds gaming ad management product which combines player targeting with dynamic ad mediation. The new platform combines in-app purchases (IAP), analytics and ad-serving with data derived from player experiences. It provides the ability to customize a player’s monetization experience by segmenting them into either ad responsive or IA...


Kochava-Adapter-Framework-Offers-Developers-an-Omniview-Glance-at-Marketing

Kochava Adapter Framework Offers Developers an Omniview Glance at Marketing


Thursday, July 16, 2015 by

The Kochava mobile attribution analytics and optimization platform will now offer a new class of integration through the Kochava Adapter Framework, integrating push and in-app messaging insight from Localytics and other providers. Kochava has also introduced a new Audience Attribution service that provides the ability to view and correctly attribute installs to ads serv...


Google-Play-Updates-Offer-New-Opportunities-for-Developers-to-Acquire-Users

Google Play Updates Offer New Opportunities for Developers to Acquire Users


Tuesday, June 9, 2015 by

At Google I/O new tools to help developers monetize through Google Play were announced including those to help grow an app business, improve decision making based on smarter insights, and better engage user bases with more relevant content.Among the announcements were:App Install Ads: With the new app install ads developers will be able to quickly set up ad campaigns fr...


Mobile-Monetization:-Three-Key-Considerations

Mobile Monetization: Three Key Considerations


Wednesday, May 27, 2015 by

Mobile is no longer an accessory, but an essential part of everyday life. Smartphone adoption rates are expected to triple over the next five years, meaning more than six billion people will own a smartphone by 2020. Global mobile internet spend has already overtaken other media platforms this year, so savvy businesses aren’t just ensuring they have a mobile app or webs...


Ooyala-Provides-Audience-Targeting-With-Release-of-Video-Publishing-Analytics-Platform

Ooyala Provides Audience Targeting With Release of Video Publishing Analytics Platform


Tuesday, April 14, 2015 by

Ooyala has released Ooyala IQ, the latest version of its video analytics platform that provides the ability to analyze video performance and audience behavior, including multi-dimensional filtering by device, operating system, browser, country, state, DMA (for U.S.), and player or traffic source. The Ooyala IQ analytics engine maximizes video monetization across all scr...


The-Top-Five-Things-You-Should-Know-About-Paid-Search-Marketing

The Top Five Things You Should Know About Paid Search Marketing


Thursday, April 2, 2015 by

Richard Hartley,  PPC Director at Jellyfish Online Marketing, provides some quick hits on approaching paid search marketing.1. What's happening with PPC technology right now?- Google DoubleClick’s unrivalled development power could see other software tools lose custom. We witnessed a similar occurrence with competitive tag management solutions when Google Tag Manag...


Google-Releases-AdWords-App-to-Manage-Ad-Campaigns

Google Releases AdWords App to Manage Ad Campaigns


Friday, March 13, 2015 by

Google is introducing the AdWords app to allow AdWords users to view and manage ad performance. When opening the app, an overview of clicks, costs, and conversions is provided. For more insights, users can view metrics by ad group, day of week and device.It is offered as a companion to a user’s desktop account and provides the following functionality:- View campaign sta...


MakeMeReach-Social-Media-Advertising-Platform-to-Become-Part-of-GrowMobile

MakeMeReach Social Media Advertising Platform to Become Part of GrowMobile


Friday, February 13, 2015 by

Perion, which owns the GrowMobile automated mobile marketing platform, has acquired Paris-based MakeMeReach and its social media advertising platform. MakeMeReach will be added to the capabilities of GrowMobile to include the social media space, to help developers scale user acquisition campaigns on a centralized platform.MakeMeReach's AdsOptim platform provides the opp...


The-best-app-marketing-channels-that-actually-help

The best app marketing channels that actually help


Thursday, January 29, 2015 by

At the beginning of each year, we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”  As a guy who has been a part of an app marketing agency for the last 5 years...


Video-ads-and-your-mobile-app-marketing-strategy

Video ads and your mobile app marketing strategy


Thursday, January 15, 2015 by

Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...


App-ad-campaigns-for-the-Christmas-season

App ad campaigns for the Christmas season


Saturday, October 25, 2014 by

Have you begun to think about your promotional content for this upcoming holiday season? The time is now to start preparing for this holiday season, and here are some of the key points you need to look at:  1. Promo content 2. Channels to reach out to your audience 3. Your activities schedule Let’s take a more in-depth look at each of these p...


So-Many-Mobile-Ad-Formats,-What’s-an-App-Developer-to-Do

So Many Mobile Ad Formats, What’s an App Developer to Do


Tuesday, October 21, 2014 by

Mobile advertising is continuing to explode and more and more big brand names are moving their ad budgets out of traditional media and into mobile. Its great news for developers and their apps in the marketplaces, however the folks on Madison Avenue are not going to let their creative juices fade away just because they are working on a small screen. They get the bi...


Educational-content-apps-for-children

Educational content apps for children


Wednesday, October 1, 2014 by

Remember when apps were just a grown-up thing? Well, those days are long gone and kids are now using mobile apps. At first, it was just for gaming, now many companies are introducing educational apps for children. Apple has taken notice of this trend and back in iOS 7, Apple introduced the ‘Kids’ category in their app store. Before this category was i...


NativeX-Releases-Lightning-Play-Video-Mobile-Ad-Monetization-Format

NativeX Releases Lightning Play Video Mobile Ad Monetization Format


Tuesday, September 16, 2014 by

NativeX has announced the launch of Lightning Play Video, a video ad format that combines mobile video ad technology with NativeX’s selection of native advertising formats which includes discovery walls, interstitials, and other rich media formats, both reward and non-reward. Lightning Play uses proprietary technology to instantly play video ads without interr...


Demystifying-the-Buying-and-Selling-of-Mobile-Ads

Demystifying the Buying and Selling of Mobile Ads


Saturday, September 6, 2014 by

Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business.  Here’s a simple overview of the benefits of each typ...


Tablets-generating-more-web-traffic-than-ever-before

Tablets generating more web traffic than ever before


Sunday, August 31, 2014 by

With the launch of the first iPad back in April 2010, the mobile market welcomed one of its major traffic drivers, a tablet computer. At that time it had only been 3 years since the first device capable of generating mobile traffic was introduced, the iPhone. The iPhone was launched in the summer of 2007 when the mobile device traffic was not even close to the...