Meta unveils holiday ecommerce playbook at Playa Vista Summit
Tuesday, October 28, 2025 by Brittany Hainzinger
Meta’s 2025 SMB Advertiser Summit in Playa Vista revealed a stark truth for ecommerce brands heading into Q4: creative diversification is no longer optional—it is survival. At the exclusive event, attended by Meta’s top agency partners and select DTC brands, the summit highlighted the importance of preparing campaigns strategically for the upcoming hol...
X Ads AppsFlyer SRN Launch
Wednesday, July 30, 2025 by Austin Harris
X Ads and AppsFlyer have announced the launch of an Advanced Self-Reporting Network (SRN) integration for iOS, marking a significant advancement in mobile advertising measurement. AppsFlyer becomes the first mobile measurement partner (MMP) to deliver this capability with X Ads, joining an expanding suite of privacy-preserving solutions alongside partners like TikTok, S...
AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
How to choose the right mobile ad network
Tuesday, July 19, 2022 by Richard Harris
In order for mobile app creations to become successful, developers need to carefully choose the right mobile ad network. It’s essential to select the most fitting mobile ad network based on relevant data-driven metrics, which will help app developers drive up their revenues and will also provide transparency and trustworthiness.
Working directly with an a...
Immersive AR and VR experiences from NextNav
Tuesday, March 1, 2022 by Brittany Hainzinger
NextNav announced they have partnered with echo3D. Through this partnership, NextNav’s vertical location service, Pinnacle, will provide echo3D developers with the crucial 3D location data needed to build immersive AR and VR content built on top of the physical world.
Over 16,000 developers rely on the echo3D platform for the tools and infra...
How to get app reviews the right way
Monday, August 23, 2021 by Justin Welter
You’re playing a game on your phone and just finished a tough level. Or maybe you’re not into mobile games, but you are repeatedly swiping left if you know what I mean. Then a pop-up appears. “Like using our App? Rate us!” It stops your experience in its track to wait for a decision. What is driving these rating prompts, and why?
As Apple has ...
Adjust joins TikTok for business marketing program
Thursday, February 4, 2021 by Brittany Hainzinger
Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video.
The partnership includes an integration for Adj...
How to unlock mobiles hidden data trove without touching privacy
Wednesday, October 28, 2020 by Todd Wooten
If it feels like the privacy conversation has swallowed advertising, you’re not alone. Gartner predicts global compliance spending will reach $8 billion by 2022—a figure that doesn’t include dramatic operational changes for advertisers, especially around data usage and media buying. But all the talk about personally identifiable information (PII) misse...
Adjust to launch Control Center as part of Automate Suite
Tuesday, February 18, 2020 by Austin Harris
Adjust announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today’s marketers.
Mobile has become the new undisputed king of digital, and eMarketer predicts marketers are poised to invest a record...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
Interactive voice AI technology lands from Instreamatic
Wednesday, September 18, 2019 by Richard Harris
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...
Kx technology to power antifraud platform from Machine Advertising
Monday, June 24, 2019 by Richard Harris
Kx announces that Machine Advertising has selected Kx technology to power its anti-fraud platform. Using Kx, Machine is able to analyze hundreds of billions of data points from multiple sources in real time, to detect and prevent fraudulent app installs, ultimately ensuring app marketers are given full transparency and assurance of the audience they are targeting and re...
Why AR advertising is hard
Friday, June 21, 2019 by Richard Harris
To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximat...
Mobile app ad pricing and performance report shows what converts best
Monday, June 3, 2019 by Richard Harris
Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...
Location based mobile advertising fraud is hard to police
Monday, March 18, 2019 by Richard Harris
Mobile ad targeting is a moving target - pun intended, and location data fraud and counterfeiting is a global problem in the advertising ecosystem. Many marketers are unaware of the massive implications that unverified data can have on mobile ad campaigns - it's difficult to geo-target ads that target drive-to-store when the geolocation is wrong or invalid.
Locat...
Apple Search Ads support from Appbi
Friday, November 9, 2018 by Richard Harris
Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal.
...
Marketing your app on Snapchat just got a little easier with Tenjin
Tuesday, October 23, 2018 by Richard Harris
Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.
“With...
Mobile app advertising poised for growth says Fyber
Tuesday, October 16, 2018 by Richard Harris
Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...
Mountain Dew taps Immersv for 360 video ads
Monday, November 27, 2017 by Richard Harris
Immersv has announced that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their ad campaign promoting the VR experience “The Professor Presents: #GotHandles.” The ad campaign delivered exceptional results for Mountain Dew, driving 63 percent video completion rat...
YouAppi launches lightweight SDK
Thursday, November 2, 2017 by Austin Harris
YouAppi has announced the launch of its lightweight SDK, designed to seamlessly deliver the company’s comprehensive 360 Degree Growth Marketing platform to leading mobile brands. This new SDK enables full control of ad delivery, including rewarded video, interstitial video and interstitial ads, through an intuitive, self-service platform. YouAppi’s 360 Degree Growth Mar...
Tapjoy delivers impressive results to 20th Century Fox
Monday, October 23, 2017 by Richard Harris
Tapjoy has developed a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, an in-game rewarded advertising strategy. Interactive End Cards turn traditional video ads into interactive media ad experiences that allow marketers to further engage consumers with their brand story and turn audience interest into measurable action...
DeviceID reset fraud is now top ad fraud method
Wednesday, September 27, 2017 by Richard Harris
AppsFlyer has introduced the general availability of a holistic, integrated solution - Protect360 - that helps immunize advertisers against the cost and loss of mobile install fraud. In beta testing with select clients, Protect360 revealed DeviceID Reset Fraud was more widespread than previously known, and will cost advertisers an estimated $1.1-$1.3 billion in 2017 whi...
Social media influencer marketing through the eyes of #HASHOFF
Wednesday, April 12, 2017 by Richard Harris
The advertising industry is constantly looking for more innovative methods to challenge the way that traditional advertising is done. As the market becomes more and more saturated, target audiences are becoming turned off to previously effective methods - such as tv commercials, web banners, and interstitial videos. One important avenue of marketing that has evolved fro...
Pinterest promoted app pins now suported by Bidalgo
Thursday, March 30, 2017 by Austin Harris
Bidalgo, a provider of ad automation software and services for app marketers, has announced the public availability of ad automation for Pinterest Promoted App Pins. Recognized as a Pinterest Marketing Partner last November, Bidalgo enables app marketers to scale their growth by using Artificial Intelligence algorithms to optimize ad campaigns using Promoted App Pins an...
Pyze is leveling the playing field so mobile and web app publishers can compete
Thursday, December 15, 2016 by Richard Harris
While mobile channels constituted over $1 billion in 2016 Black Friday retail sales and web channels over double this amount in revenue, one company looks to aide users in harnessing that market potential in a whole new way.Pyze is an intelligence and marketing platform that enables mobile and web app publishers the ability to organically grow users by automating and pe...
Cross channel game advertising and the holistic approach
Thursday, December 1, 2016 by Richard Harris
Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...
How revenue recycling can help you improve capital and fund growth
Tuesday, October 4, 2016 by Martin Macmillan
Almost all app developers face a common financial challenge: Keeping cash flowing during the time between launch of a new app and payout of revenue by the app stores and platform holders.This period of time is referred to in the app economy as the “funding gap.” It’s common in many different industries, especially among manufacturers that have to shell out capital to pa...
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