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Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa


Recent posts from Maggie


How to attract more premium brands to inapp programmatic advertising

Marketing & Promotion

How to attract more premium brands to inapp programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


Tight labor markets will remain in 2023
Tight labor markets will remain in 2023 Tuesday, January 31, 2023


IoB to improve product and service personalization
IoB to improve product and service personalization Tuesday, January 31, 2023




Major cloud provider to start pricing war in 2023
Major cloud provider to start pricing war in 2023 Thursday, January 26, 2023


Data driven enterprises and operations will move forward in 2023
Data driven enterprises and operations will move forward in 2023 Thursday, January 26, 2023


Digital twins will aid developers in 2023
Digital twins will aid developers in 2023 Tuesday, January 24, 2023


The beginning of a new age of innovation and creation
The beginning of a new age of innovation and creation Monday, January 23, 2023


Communication trends and predictions for 2023 from SendBird
Communication trends and predictions for 2023 from SendBird Wednesday, January 18, 2023


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