Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to inapp programmatic advertising

Marketing & Promotion

How to attract more premium brands to inapp programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


Gaming website launches from Swifty
Gaming website launches from Swifty Wednesday, September 7, 2022




Developer led visibility practices advance at SmartBear
Developer led visibility practices advance at SmartBear Thursday, September 1, 2022


App Stability Index of top mobile apps
App Stability Index of top mobile apps Wednesday, August 31, 2022


Ukrainian female launches self empowerment app
Ukrainian female launches self empowerment app Tuesday, August 30, 2022


Your digital commerce strategy
Your digital commerce strategy Monday, August 29, 2022


$3M in funding secured by W3 Storage Lab
$3M in funding secured by W3 Storage Lab Thursday, August 25, 2022


Traceable AI and ArmorCode integration
Traceable AI and ArmorCode integration Wednesday, August 24, 2022


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