Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to in-app programmatic advertising

Marketing & Promotion

How to attract more premium brands to in-app programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


Interactive voice AI technology lands from Instreamatic
Interactive voice AI technology lands from Instreamatic Wednesday, September 18, 2019


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Create dapps on Hedera Hashgraph platform through Open Access (OA)
Create dapps on Hedera Hashgraph platform through Open Access (OA) Wednesday, September 18, 2019


National Coding Week Begins
National Coding Week Begins Tuesday, September 17, 2019


AI innovation by Uncle Ben's to use Google Lens
AI innovation by Uncle Ben's to use Google Lens Monday, September 16, 2019


Unbiased real-time in-app bidding solution launches
Unbiased real-time in-app bidding solution launches Monday, September 16, 2019


JOIN 2019 conference details released
JOIN 2019 conference details released Friday, September 13, 2019


Ballerina cloud native programming language launches
Ballerina cloud native programming language launches Friday, September 13, 2019


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App Developer Magazine September-2019 for Apple and Android mobile app developers
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