Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to in-app programmatic advertising

Marketing & Promotion

How to attract more premium brands to in-app programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


Anomaly detection by Instaclustr processes 19 billion events per day
Anomaly detection by Instaclustr processes 19 billion events per day Wednesday, June 19, 2019


ChirpGPS-SiteWide

MongoDB World 2019 Day 2
MongoDB World 2019 Day 2 Wednesday, June 19, 2019


Realm and serverless platform MongoDB Stitch combine
Realm and serverless platform MongoDB Stitch combine Tuesday, June 18, 2019


Buildbox game creation software bought by AppOnboard
Buildbox game creation software bought by AppOnboard Thursday, June 13, 2019


Watson Ads Builder announced from IBM
Watson Ads Builder announced from IBM Wednesday, June 12, 2019


Face recognition system integrated AR glasses
Face recognition system integrated AR glasses Wednesday, June 12, 2019


Making edge computing easier to deploy and access for developers
Making edge computing easier to deploy and access for developers Tuesday, June 11, 2019


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