Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to inapp programmatic advertising

Marketing & Promotion

How to attract more premium brands to inapp programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


Bitcoin should have a great year says PlasmaPay
Bitcoin should have a great year says PlasmaPay Thursday, January 14, 2021


Motorola predicts what working from home could look like
Motorola predicts what working from home could look like Thursday, January 14, 2021


SaaS predictions from BigPanda
SaaS predictions from BigPanda Wednesday, January 13, 2021


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AI first strategies will increase ROI in 2021
AI first strategies will increase ROI in 2021 Wednesday, January 13, 2021


Zombie Companies in 2021
Zombie Companies in 2021 Wednesday, January 13, 2021


Enterprise blockchain adoption will increase in 2021
Enterprise blockchain adoption will increase in 2021 Wednesday, January 13, 2021


New prediction says Blockchain will power web3
New prediction says Blockchain will power web3 Tuesday, January 12, 2021


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