social media advertising

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Developer news items we found relating to social media advertising

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Swace-wants-to-save-social-media-engagement-

Swace wants to save social media engagement


Tuesday, August 7, 2018 by

Social media services platforms are seeing a massive boom in audience growth, but users still don’t like how these platforms use their data to make money. Brand engagement on social networks has steadily decreased, despite greater investments to gain user attention. A new solution is here to disrupt the status quo of social media brand engagement in a completely n...


Growing-your-business-with-an-app

Growing your business with an app


Tuesday, May 2, 2017 by

There are many different tools available for businesses to use to market and promote their products and services. Social media is one of those major platforms, but the passive nature of these websites and platforms doesn’t always make them the best way to reach customers. Creating a mobile app for your business allows you to directly engage with your consumer base, but ...


5-app-monetization-strategies-to-remember-in-2016

5 app monetization strategies to remember in 2016


Monday, October 31, 2016 by

Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...


MakeMeReach-Social-Media-Advertising-Platform-to-Become-Part-of-GrowMobile

MakeMeReach Social Media Advertising Platform to Become Part of GrowMobile


Friday, February 13, 2015 by

Perion, which owns the GrowMobile automated mobile marketing platform, has acquired Paris-based MakeMeReach and its social media advertising platform. MakeMeReach will be added to the capabilities of GrowMobile to include the social media space, to help developers scale user acquisition campaigns on a centralized platform.MakeMeReach's AdsOptim platform provides the opp...


The-Long-and-Winding-(Mobile-Media-Buying)-Road

The Long and Winding (Mobile Media Buying) Road


Thursday, November 13, 2014 by

App developers and mobile media buyers have long struggled with the maze that is mobile advertising – and for good reason. Vast amounts of ad space are sprawled out across hundreds of thousands of mobile apps, websites and games. There are several ways to buy media (RTB, ad networks, Google, etc.), numerous types of ads (video ads, rich media, native ads, display a...


Using-Social-Media-to-Promote-Your-Mobile-App

Using Social Media to Promote Your Mobile App


Thursday, January 9, 2014 by

Mobile apps today is what laptop computers were only a few years ago. More than half of Americans own a smartphone, and it’s widely projected that mobile traffic will succeed desktop traffic in 2014. As more users harness the power of mobile and appoint mobile apps for everyday entertainment, information, and utility, the overflow of apps is not only ubiquitous, ...