Mobile app growth report from Adjust has been released
Monday, April 12, 2021 by Brittany Hainzinger
Adjust released its second global Mobile App Growth Report, in collaboration with Facebook*. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world’s fastest-growing vertical, led by Argentina, while Indi...
The best places to market your app listed in new report from AppsFlyer
Monday, March 25, 2019 by Richard Harris
AppsFlyer released its latest Performance Index as well as insights highlighting the rapid growth of key platforms and advertising sources beyond Facebook and Google.
Among the networks to see the biggest changes was Snap, which rose to third place in the overall non-gaming ranking for Western Europe. Looking toward the rest of the app install market beyond Facebook ...
Mobile app ad spending predicted to hit $64B by 2020
Thursday, December 20, 2018 by Richard Harris
The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company.
The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...
Instant playable ads coming to Google Play
Tuesday, December 18, 2018 by Richard Harris
CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...
Apple Search Ads support from Appbi
Friday, November 9, 2018 by Richard Harris
Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal.
...
Emojis inside app push alerts significantly influence engagement says Leanplum
Tuesday, July 17, 2018 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...
Edge computing has a need for speed
Wednesday, May 30, 2018 by Christian Hargrave
Edge computing is projected to grow at a cumulative annual growth rate of 46% over the next four years to over $6 billion by 2022.1 With this growth has come a readjustment in planning strategy on the part of CIOs and other IT managers. “For nearly a decade now, large, computer-intensive enterprises have been looking at IT investment in terms of moving virtually all app...
Mobile marketers should use video more report finds
Tuesday, March 6, 2018 by Richard Harris
YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or c...
Chartboost Creative Studio launches
Friday, February 23, 2018 by Richard Harris
Chartboost announced the official launch of its Creative Studio, a new dedicated in-house creative team. Creative Studio collaborates directly with clients to develop mobile branded video and interactive content, driven by detailed engagement data observed in every iteration. Using unique and specific target audience research and segmentation, the studio builds the righ...
New mobile app marketing tool from CrossInstall
Tuesday, February 20, 2018 by Christian Hargrave
CrossInstall has unveiled its Opportunity Forecast Tool (OFT). A solution that enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool surfaces promising rate adjustments, some at a very granular level,...
Using common short codes for mobile app marketing
Friday, February 16, 2018 by Richard Harris
App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...
Making inapp purchase whales is more expensive than you think
Friday, December 1, 2017 by Xavier Cramer
Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...
App developers find Holiday campaigns challenging
Thursday, October 19, 2017 by Richard Harris
YouAppi has announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While 95 percent of businesses see the holiday season ...
Apps with subscriptions should read this report about pricing
Thursday, August 17, 2017 by Richard Harris
Liftoff, a mobile app marketing and retargeting company, has released a report dedicated entirely to trends around subscription apps. The surprising data shows that setting subscription costs too low might actually lose otherwise-loyal app users. Additionally, the report looks into which price group converts users fastest, and highlights untapped potential in the male s...
The best month to acquire users is in September finds new report
Wednesday, June 21, 2017 by Christian Hargrave
Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...
Social media influencer marketing through the eyes of #HASHOFF
Wednesday, April 12, 2017 by Richard Harris
The advertising industry is constantly looking for more innovative methods to challenge the way that traditional advertising is done. As the market becomes more and more saturated, target audiences are becoming turned off to previously effective methods - such as tv commercials, web banners, and interstitial videos. One important avenue of marketing that has evolved fro...
Repealing and replacing excel for marketers with AppsFlyer's new Pivot
Monday, March 27, 2017 by Richard Harris
Match Group (the world’s leading provider of dating products, with over 45 brands including Match, OkCupid, Tinder and more) found that they were wasting lots of marketing team time trying to align front-end and back-end data to make spend optimization decisions for their app marketing campaigns. They approached AppsFlyer to develop a tool to he...
Learn How to Transfer Web Marketing Tactics to Grow Your Mobile App Users
Tuesday, March 10, 2015 by Stuart Parkerson
Many mobile app developers don’t realize that much of the wealth and depth of marketing tactics that have been created for the web transfer well to mobile app marketing.Take for example these different analytics terms for the web and the equivalents for mobile:- Web visitors = app users- Web pageviews = app sessions- Web pages = app screens- Time on website = app sessio...
The best app marketing channels that actually help
Thursday, January 29, 2015 by Richard Harris
At the beginning of each year, we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
As a guy who has been a part of an app marketing agency for the last 5 years...
Video ads and your mobile app marketing strategy
Thursday, January 15, 2015 by Richard Harris
Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...
Crystal Ball Predictions for Mobile App Marketing in 2015
Wednesday, December 10, 2014 by Stuart Parkerson
It’s that time of year when we reach out to mobile industry experts to find out what their predictions will be for 2015. The folks at Localytics are one step ahead of us on the app marketing front, as they have already created an in-depth report, “State of the App: 2014 Review & 2015 Predictions” which includes their predictions on what will impact app marketin...
Bad News For Developers: App Marketing Costs Hit Record High
Tuesday, November 4, 2014 by Stuart Parkerson
If we know one thing, Apple’s impact on mobile is way is way bigger than its actual smartphone market share footprint. As we reported earlier in the news item “Mobile Industry Takes the Month of August Off as Users and Marketers Show Less Activity,” app users and the mobile industry as a whole were somewhat lethargic in August as indexes for app activity and a...
ComboApp Offers Mobile App Marketing Promotions for September
Sunday, August 31, 2014 by Richard Harris
ComboApp’s mobile app marketing store, ComboStore, is hosting a promotion in the month of September, offering up to 50% off of its services. The ComboStore allows publishers to create a customized marketing campaign that is centered around a defined budget. ComboStore’s “one stop checkout” offers the option for growing user communities on Twitter, Faceboo...
Tablets generating more web traffic than ever before
Sunday, August 31, 2014 by Richard Harris
With the launch of the first iPad back in April 2010, the mobile market welcomed one of its major traffic drivers, a tablet computer. At that time it had only been 3 years since the first device capable of generating mobile traffic was introduced, the iPhone. The iPhone was launched in the summer of 2007 when the mobile device traffic was not even close to the...
Back to School: A Case in Point for Niche Mobile App Marketing
Tuesday, August 26, 2014 by Stuart Parkerson
Have an astronomy app? That’s a great niche, and when a comet starts barreling towards earth, your sales will soar. Of course it will be hard to spend all of that money in the aftermath of the impact, but hey, life’s not perfect.Seriously, an astronomy app really is a great niche. It uses the capacities of smart devices well (GPS, imaging), it has a global group of indi...
ComboApp’s ComboStore to Highlight Mobile App Marketing Success Stories
Tuesday, July 29, 2014 by Richard Harris
ComboApp has announced the launch of the ComboStore blog, a series of detailed reviews of new and innovative mobile apps. The goal of the blog is to summarize and show off various apps and openly discuss how well they were met by the market, shedding light into the pros and cons of their marketing strategy.The app review blog has been designed to help app owners, p...
Why Mobile App Marketing Matters, And What You Can Do About It
Monday, July 21, 2014 by Stuart Parkerson
Your app’s success is dependent on two really important things: analytics and marketing. Which means you need to be sure you are choosing the right tools to track user interactions, launch messaging campaigns, optimize acquisition spend, and dynamically optimize your marketing efforts based on detailed analytics. So, how do you choose the right platform to suit your nee...
Tapjoy and Experian Partner For Targeted Mobile App Marketing
Monday, July 21, 2014 by Richard Harris
Tapjoy and Experian have announced that Tapjoy’ mobile ad platform will be utilizing Experian Marketing Services’ cross-channel audience data set.Tapjoy will be using Experian’s ConsumerView database, developed and managed by Experian, which covers 98% of the U.S. population (299 million people and 116 million households). The database will give Tapjoy adverti...
ComboApp Launches ComboStore Mobile App Marketing Platform
Wednesday, July 16, 2014 by Richard Harris
ComboApp, a mobile full-cycle marketing and communications agency that provides services to mobile app owners, has just announced the launch of ComboStore, a “one stop checkout” mobile app marketing site designed to assist app owners and mobile developers leverage their marketing budgets.The ComboStore features a number of tools to promote app products across multi...
New to App Marketing Here is What You Need to Know
Monday, July 7, 2014 by Stuart Parkerson
We’re all familiar with the recent rash of reality shows where someone is dropped into the wilderness with nothing but the clothes on their back (and a camera crew of course) and that person has to survive through their wits, skills and survival knowledge. They have a good chance of making it because – duh, the camera crew is there - but the point of the show is to watc...
Twitter Taps Mobile Retargeting Firm TapCommerce as Its Latest Acquisition
Friday, July 4, 2014 by Stuart Parkerson
On the heels of its announcement that has taken its new mobile app promotion platform out of beta, Twitter has announced that it has purchased TapCommerce, which provides mobile retargeting and re-engagement advertising. The deal is reportedly worth around $100 million. This continues Twitter’s move to expand its mobile app marketing relevance, following its p...
Facebook and WhatsApp: Its All About Going Mobile
Tuesday, April 29, 2014 by Elad Natanson
Facebook’s $19 billion acquisition of WhatsApp means a lot of things to a lot of people, but to me personally, it showed the importance of going mobile.Though people have been calling every year ‘the year of mobile’ since WAP in the late 1990s, that this largest ever Internet acquisition happened to a mobile app speaks volumes of the state of mobile today.Highlighted by...
Capturing Maximum Revenue From Your Mobile App
Tuesday, April 15, 2014 by Pedro Ripper
As with so many things assumed to be known and reliable before the digital era, consumer pricing strategies have been forever altered. Not only does fixed pricing often fail; it’s the consumers themselves who casually inform the seller what they are going pay. The seller, sadly, must deal with the results.Of course, many people choose to pay nothing at all. That’s an un...
How To Use Twitter For Mobile App Marketing
Monday, March 10, 2014 by Artyom Dogtiev
By March, 2013, with 200 million users tweeting 58 million
tweets on average daily, Twitter is certainly its’ own universe. As “the”
social media website that encompasses countless topics and interests, certainly
Twitter can be considered a viable market for lots of products and services.
Daily you can find people happily tweeting about the iPhone 5S they ...
Better for App Marketing Push Messaging vs. In App Messaging
Monday, March 10, 2014 by Stuart Parkerson
Push vs In-App Marketing. It’s not an age old question, because we are in an emerging mobile app marketing business model, so you’ll get a different answer from each person you ask.Bryn Adler with Localytics provides her answer to this question in a recent column on the Localytics website. In the column she gives pros and cons for each marketing tool, wrapping...
