Emojis inside app push alerts significantly influence engagement says Leanplum
|Richard Harris in Marketing & Promotion Tuesday, July 17, 2018|
Emojis that are placed inside mobile app push alerts are proving to increase user retention and engagement according to a new study out from Leanplum.
“We used Leanplum to test the effectiveness of emojis in push notification campaigns,” said Joanna Hill, Head of Digital at Miss Selfridge. “In one of our tests, we saw an 81 percent lift in open rates and a 363 percent lift in revenue from the message with emojis.”
Unlocking Mobile Engagement & Growth With Emojis:
- Emoji usage continues to rise. The average number of emojis used per message and the percentage of messages including at least one emoji both doubled in the past year.
- Emails with emojis are opened 66 percent more than emails without emojis.
- Push notifications with emojis are opened an astounding 254 percent more than push notifications without emojis. That’s 3x higher compared to last year’s report.
- Apps that use emojis experience 26 percent fewer uninstalls. In addition to in-the-moment engagement, emojis contribute to long-lasting user retention.
"Emojis are the sweethearts of mobile marketing. Since 2017, both the average number of emojis used per message and the percentage of messages including at least one emoji have doubled. And, more surprisingly, we discovered that emojis contribute to lasting retention, not just in-the-moment engagement. As marketers become savvier about the irresistible draw of emojis, we predict that the popularity and impact of these playful characters will keep skyrocketing." said Joyce Solano, SVP of Global Marketing at Leanplum.
Leanplum's mobile engagement platform captures more than 24 billion mobile data points daily and delivers over 50 million messages every hour, providing the real-time insights and capabilities to help marketers deliver in-the-moment engagement and build meaningful customer relationships. This gives Leanplum a vast source of data intelligence on push notifications and their effectiveness on mobile marketing campaigns.
Read more: https://www.leanplum.com/blog/powering-engagement-...
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