push notification marketing

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Developer news items we found relating to push notification marketing

2 results

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Emojis inside app push alerts significantly influence engagement says Leanplum

Tuesday, July 17, 2018 by Richard Harris

Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...

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Parse Now Offers Push Experiments to Allow App Developers the Ability to AB Test Push Notification Marketing Campaigns

Friday, November 7, 2014 by Stuart Parkerson

Parse is launching Push Experiments, a new feature to help developers evaluate push messaging ideas to create the most effective notifications for an app. With Parse Push Experiments, developers can conduct A/B tests for push campaigns, then use the app’s realtime Parse Analytics data to help decide on the best variant to send.For each push campaign sent through the Par...

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