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Emojis inside app push alerts significantly influence engagement says Leanplum
Tuesday, July 17, 2018 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...