New to App Marketing Here is What You Need to Know
|Stuart Parkerson in Marketing & Promotion Monday, July 7, 2014|
So what would happen if you or I were dropped in the wilderness? We’d be eaten by a bear within 24 hours because we haven’t acquired the skills and knowledge to survive. So by now your thinking, “what is his point?” My point is that if you are an app developer and have an app that you want to promote and market, how will you and your app survive in the jungle that the current app stores represent?
Of course the solution is to do everything you can to learn the current app marketing trends. With the right marketing approach, you can turn insights on app user behavior, demographics, and more into targeted mobile app marketing campaigns to boost usage, convert users, and increase mobile revenue.
Localytics has created a 29-page eBook, written for people new to app marketing, which shows how to run app marketing campaigns that increase engagement, ROI and lifetime value.
It covers the new world of app marketing, details app marketing strategies (including best practices and potential campaigns to try), and provides an overview of the resources you need to ensure success.
Do you know what a Net Promoter Score (NPS) is? You will if you read this book (hint – it’s a tool to help developers gauge customer loyalty). What in-app events are most likely to trigger personalized responses? It and much more is covered as well.
The publication includes:
- The new definition of “App Marketing”
- App store optimization and launch
- Moving past “If You Build It, They Will Come”
- How to harness your analytics to inform better campaigns
- App Marketing 101: Acquisition, Interaction and Personalization
- The key to acquisition, interaction and personalization
- 8 real-world examples of effective push and in-app messaging
- Which metrics to measure and how to improve over time
The publication free and is available to download here.
Read more: http://info.localytics.com/4g-ebook-a-beginners-g...
Explaining the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.
Usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.
Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.
Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.
How to create a profitable, sustainable business developing and marketing mobile apps.