Using common short codes for mobile app marketing
Friday, February 16, 2018 by Richard Harris
App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...
Mobile marketing trends report from MobileBridge: First edition
Wednesday, February 1, 2017 by Richard Harris
Following the biggest year ever for consumer activity via the mobile channel, an underwhelming number of exec level marketers understand the necessity of keeping pace with the rapidly evolving consumer preferences for mobile engagement, according to MobileBridge’s first edition of its Mobile Marketing Trends Report. “The fluidity and omnipresent change in the way c...
What OtherLevels Says Can Boost Engagement and Retention of Your Software
Thursday, September 22, 2016 by Richard Harris
Marketers across virtually every industry in 2016 understand that multichannel messaging is important. But not all solutions are created equal... and neither are the needs of various sectors.The more closely a brand or platform interacts with its end user, the more targeted, intelligent, and data-driven the functionalities of its marketing solutions should be....
How the 5miles Mobile Marketplace App Leverages Location Aware Technology
Saturday, March 5, 2016 by Richard Harris
We visited with Mark Brinkerhoff with 5miles to discuss the company’s hyper-local mobile marketplace app and how the team leverages location aware technology to facilitate user engagement for the app.ADM: Tell us about 5miles. What growth opportunity did you see that spurred the technology?Brinkerhoff: 5miles is the fun and easy way to buy and sell items and services wi...
Appmobi Provides Enterprise Security to Hybrid HTML5 and Cordova Mobile Apps
Tuesday, November 10, 2015 by Richard Harris
Appmobi has released the new Appmobi Secure Mobile Platform providing enterprise-grade security to hybrid HTML5 and Cordova mobile apps. The Appmobi Secure Mobile Platform integrates and works with a developer’s existing development tools, providing the services required to build secure hybrid apps in an easy-to-install package that can be hosted on an enterprise’s priv...
Kochava Adapter Framework Offers Developers an Omniview Glance at Marketing
Thursday, July 16, 2015 by Richard Harris
The Kochava mobile attribution analytics and optimization platform will now offer a new class of integration through the Kochava Adapter Framework, integrating push and in-app messaging insight from Localytics and other providers. Kochava has also introduced a new Audience Attribution service that provides the ability to view and correctly attribute installs to ads serv...
Localytics Launches New Mobile First Email Marketing Solution
Monday, June 29, 2015 by Stuart Parkerson
Localytics continues to enhance its app marketing offers as it rolls out new platforms, marketing channels, and automation tools. Their latest introduction is a new email marketing platform, offering a personalized and mobile-first approach to email.Email is an important channel for user nurturing because it enables you to engage users with longer, more visually compell...
App User Retention Sees Uptick in US but Decline in China
Saturday, June 13, 2015 by Stuart Parkerson
The most recent version of Localytics annual app user retention study provides a snapshot into loyalty and abandonment globally. The study focuses on two metrics: 1) User Retention - The percentage of users who return to an app eleven or more times and 2) User Abandonment - The percentage of users who abandon an app after one session.The study shows a decline in user re...
Magnet Systems Launches Apache Open Source Solution for Messaging in iOS and Android Apps
Thursday, May 28, 2015 by Richard Harris
Magnet Systems has introduced Magnet Message, an Apache open source solution that allows developers to build messaging into any iOS, Android or hybrid mobile application. Magnet Message provides a robust set of functionalities right out of the box, including push messaging, in-app chat, rich message payloads, message delivery confirmation, and publish-subscribe cap...
Localytics Introduces New Predictive App Marketing Platform
Wednesday, March 25, 2015 by Stuart Parkerson
Localytics is continuing to expand its app marketing and analytics platform with the introduction of new predictive app marketing tools. The company has also announced additional investor funding to underwrite its ability to grow and expand its platform. Localytics continues to scale, now supporting 32,000 apps across 2.3 billion devices for customers including HBO...
The Recipe for the Perfect Push Message
Saturday, February 21, 2015 by Stuart Parkerson
I’ve got a buddy who is convinced that he wants to open up a New Orlean’s style Creole restaurant (he’s never owned a restaurant). He does cook well (at home) and he is certain that he has perfected his various recipes for culinary success. I tried to point out that 60% of restaurants fail in the first year, but he is undeterred. I wish him luck but am not optimistic.&n...
Communicate to Your Mobile Users Relevantly: Use Personalization App Marketing Methods and See Your Bottom Line Grow
Friday, January 30, 2015 by Stuart Parkerson
We all know that it is hard to get new users to try out an app. Most people have around 25 apps on their phones (depending on the information source, it is a little higher or lower, but that is a safe number to work with). It cost money, time, and more to convince someone to add your specific app to their group of apps on their device, and having done that, you need to ...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
Parse Launches Mobile App Crash Reporting and Local Datastore for iOS
Monday, December 29, 2014 by Richard Harris
Parse has recently introduced two new products: Crash Reporting for iOS and Android, and Local Datastore for iOS.Parse Crash Reporting provides the ability to register, track, and resolve crashes in apps. The Parse team notes that there are a number of third-party crash reporting tools available but say their crash reporting platform is a way to reduce the complex...
App Developers Who Personalize Their Mobile Apps See User Engagement Soar
Monday, December 8, 2014 by Stuart Parkerson
People use mobile apps. It’s hard to keep that in mind sometimes when developing an app, because we can lose track of users as we concentrate on the specific purpose of the app. The reality is that the primary reason for any app to exist is for it to be used. And, individually, it will be used more often if that person accessing the app feels that it fits them and their...
Appboy Launches Intelligent Delivery Platform for Push Messaging Engagement on a Per User Level
Tuesday, November 18, 2014 by Stuart Parkerson
Appboy has introduced a new Intelligent Delivery offering which uses customized algorithms to allow app publishers to send messages at the exact moment when each user is most receptive to communication.The Intelligent Delivery algorithm analyzes previous interactions for each user to deliver push notifications, email and in-app messages at the peak of potential engageme...
The Secrets of Developers Using Messaging to Market Their App
Monday, November 10, 2014 by Richard Harris
Why are some app publishers more successful than others? We all have access to the same tools, we contend with the same competition – we all exist in the same ecosystem. For that matter, why is any business more successful than others in its industry? True, some businesses are better funded than others and that can definitely provide an advantage. But what sets mos...
Parse Now Offers Push Experiments to Allow App Developers the Ability to AB Test Push Notification Marketing Campaigns
Friday, November 7, 2014 by Stuart Parkerson
Parse is launching Push Experiments, a new feature to help developers evaluate push messaging ideas to create the most effective notifications for an app. With Parse Push Experiments, developers can conduct A/B tests for push campaigns, then use the app’s realtime Parse Analytics data to help decide on the best variant to send.For each push campaign sent through the Par...
How to Successfully Deliver In App and Push Messaging Content
Thursday, September 25, 2014 by Stuart Parkerson
Are you a writing savant? Probably not, most developers are great coders - literary scholars - not so much. So while there are any number of technical tools to successfully offer in-app and push messaging content, how do you continuously deliver relative content that will motivate and influence your audience?And really, how much time do you even spend thinking about cra...
Urban Airship’s Push Messaging Platform Rolls Out New Functionality for Mobile User Engagement
Saturday, August 30, 2014 by Richard Harris
Urban Airship has announced enhancements to its push messaging platform including cross-platform support for widgets and button-enabled interactive notifications in iOS 8 and rich notifications in Android 4.3 and Amazon Fire OS.The new enhancements were added to help drive deeper engagement outside of apps, on device lock screens and in the Notification Center, by offer...
The Next Generation of Push Messaging: The Evolution of Interactive Notifications
Friday, August 22, 2014 by Richard Harris
If you’re like most app publishers, you know user retention is tougher than ever. And you are likely using push notifications to help drive app engagement. And if you’re not, you probably should be - provided you use push notifications to engage, not annoy, your users.As with virtually everything in today’s turbocharged mobile environment – programming tools, app market...
Are You a Rookie, Expert, or Simply the Most Interesting App Marketing Expert in the World
Wednesday, July 30, 2014 by Stuart Parkerson
The most interesting app marketing expert in the world? Nope, that would not be me, but for a second I had you thinking of a suave, debonair developer about town, effortlessly flowing push notifications from their fingertips, all while surrounded by a bevy of beautiful people in the most exotic places you can imagine. What made me think of that? A recent phot...
Amazon Fire Phone and Kindle Fire Now Supports Urban Airship’s Mobile Push and In App Messaging
Thursday, July 10, 2014 by Richard Harris
One measure of the success of an app market is its ability to get third party providers to make available support products and services for developers who create apps for that platform. That’s one of the problems BlackBerry encountered as the vast majority of mobile industry companies took a wait and see approach, resulting in limited access to the app developers tools ...
New to App Marketing Here is What You Need to Know
Monday, July 7, 2014 by Stuart Parkerson
We’re all familiar with the recent rash of reality shows where someone is dropped into the wilderness with nothing but the clothes on their back (and a camera crew of course) and that person has to survive through their wits, skills and survival knowledge. They have a good chance of making it because – duh, the camera crew is there - but the point of the show is to watc...
Artisan Adds Push Notifications with Embedded Support for Message Testing, Optimization, and Personalization
Tuesday, June 17, 2014 by Stuart Parkerson
Artisan has announced the addition of push notifications with embedded support for message testing, optimization, and personalization as part of its Mobile Experience Management (MEM) platform. Artisan's push notification capabilities use the analytics captured in its MEM platform so developers can deliver different messages to different mobile app user s...
How Much Push Notification Revenue Potential Does Your App Have
Friday, June 13, 2014 by Stuart Parkerson
In May Mobile Posse launched its new AppEnvoy platform which enables app publishers to engage their consumers on the home and lock screen without fees - instead earning payments based on ads included with their push messages.The company is now are offering a AppEnvoy Rewards Calculator to learn how much you can earn with relevant advertising messages dynamically inserte...
Urban Airship to Offer Upcoming Support for iOS 8 Interactive Notifications and Widgets
Thursday, June 5, 2014 by Richard Harris
As the reality of the newly announced iOS 8 permeates through the mobile app landscape, companies within the industry are starting to discuss their thoughts and plans as they relate to the new operating system.Urban Airship provided its thoughts and plans in relation to the new iOS. Concerning interactive notifications and widgets, the company recently stated in a blog ...
Kony Releases New Mobile Backend as a Service (MBaaS) for Enterprise App Developement
Wednesday, May 21, 2014 by Stuart Parkerson
Kony has released a new Mobile Backend-as-a-Service (MBaaS), featuring pre-built multi-channel packaged mobile apps and enhancements to the Kony Multi-Channel Experience Cloud.The Kony MBaaS provides an open set of integrated, enterprise-grade cloud services that help companies mobilize business processes including customer relationship management, human resou...
Mobile Posse Launches Home Screen Push Messaging Solution That Pays App Publishers Through Revenue Share Model
Wednesday, May 21, 2014 by Stuart Parkerson
Mobile Posse has announced the launch of two new home and lock screen push messaging solutions - AppEnvoy Rewards and AppEnvoy Custom. The new products were launched at APPNATION's 4th annual Cross- Platform Summit in NYC. AppEnvoy Rewards enables app publishers to engage their consumers on the home and lock screen without fees - instead they earn payment...
OtherLevels Study Finds Internet Retailers Are Slow to Adopt Mobile Messaging Channels
Monday, April 28, 2014 by Richard Harris
OtherLevels has published the Mobile Retail Study, a review of the top 500 internet retailers and how they use native mobile messaging channels like push, local notifications, in-app alerts and the rich inbox. The data yielded some interesting findings that point to consistent growth of mobile apps among retailers (12% between 2012 and 2013). However the ...
Urban Airship Introducing Actions: Push Alerts That Allows Engaging Interactions With Users
Saturday, March 29, 2014 by Richard Harris
UA will begin shipping version 4.0 of their mobile SDK for iOS and Android early next week. The new release brings several enhancements to the push messaging workflow – together they will be called the Actions Framework. Actions will allow developers to send customized notifications that cause interesting things to happen when the notification is received or activated –...
Better for App Marketing Push Messaging vs. In App Messaging
Monday, March 10, 2014 by Stuart Parkerson
Push vs In-App Marketing. It’s not an age old question, because we are in an emerging mobile app marketing business model, so you’ll get a different answer from each person you ask.Bryn Adler with Localytics provides her answer to this question in a recent column on the Localytics website. In the column she gives pros and cons for each marketing tool, wrapping...
Urban Airship Shares Results Of Its Most Expansive Good Push Index (GPI) Study
Tuesday, December 10, 2013 by Richard Harris
Third Good Push Index study offers first-available vertical opt-in rates, as well as engagement and retention data comparing industriesThe Good Push Index (GPI) study evaluates the engagement and retention lift that push notifications deliver to mobile apps. Six-month analysis from more than 2400 apps and 500 million push messages found that users opted in to ...
Localytics Upgrades Marketing and Analytics Platform for Mobile and Web App Developers
Monday, August 12, 2013 by Stuart Parkerson
Localytics has announced updates to its marketing and analytics platform for mobile and web apps. The company has made the introduction to help app developers better understand and enhance the app marketing lifecycle, including acquisition, customer interaction, testing, personalization and monetization.
The company’s new “Localytics Interact – Push Messaging” allows ...
Moblico Releases Most Complete Mobile Services Platform that Drives Collaboration Between Developers and Marketers
Tuesday, April 2, 2013 by Richard Harris
KANSAS CITY, Mo., Apr 02, 2013 (BUSINESS WIRE) -- Moblico, a leading provider of mobile solutions, today announced the general availability of its award-winning, proven mobile platform that provides developer tools with a marketer mindset. Moblico's platform empowers developers and marketers to directly collaborate to create mobile solutions that deliver rich content, d...
