1. OtherLevels Study Finds Internet Retailers Are Slow to Adopt Mobile Messaging Channels
4/28/2014 11:51:27 AM
OtherLevels Study Finds Internet Retailers Are Slow to Adopt Mobile Messaging Channels
mobile messaging, push notifications, in-app alerts, rich inbox
https://appdevelopermagazine.com/images/news_images/mobile-retail_1yq4xr18.jpg
App Developer Magazine
OtherLevels Study Finds Internet Retailers Are Slow to Adopt Mobile Messaging Channels

OtherLevels Study Finds Internet Retailers Are Slow to Adopt Mobile Messaging Channels



Richard Harris Richard Harris in Marketing & Promotion Monday, April 28, 2014
1,945

OtherLevels has published the Mobile Retail Study, a review of the top 500 internet retailers and how they use native mobile messaging channels like push, local notifications, in-app alerts and the rich inbox. 

The data yielded some interesting findings that point to consistent growth of mobile apps among retailers (12% between 2012 and 2013). However the study shows that, while a little over 75% of the top 100 internet retailers have an app, they are not actually using it as part of their overall outbound messaging strategy.

Some statistics found in the survey:

- There was a 7% rise in published mobile apps among the top 100 internet retailers from 2012 to 2013.

- Although 77 of the top 100 retailers have published a downloadable app, only two-thirds of those retailers request that consumers opt-in for push when they launch the app.

- Mobile opt-in requests among the top 100 internet retailers have grown 27% over the course of 1 year.

- Of the top 100 retailers with a mobile app, 66% are actually sending push notifications, while the rest do not send pushes.

- Active push messaging has grown 48% between 2012 and 2013.

- Less than 20% of the top 100 retailers leverage a social sign on for their apps.

- Only 30% of the top 100 retailers request access to a device’s GPS location.

- Only 4 of the top 100 brands leverage a rich inbox (an email like inbox within the app) in their mobile apps.



Read more: http://www.otherlevels.com/retailers-the-rich-inbo...