Apps with highest install rates (CPI) revealed in latest report
Wednesday, August 7, 2024 by Richard Harris
SplitMetrics, an app growth solutions company, has released its latest report, ASO Benchmarks & Mobile Trends Report 2024, offering a comprehensive analysis of App Store Optimization (ASO) benchmarks and mobile trends for 2024. The report delves into three key app categories: finance, shopping, and utilities.
Apps with highest install rates (CPI) revealed from
S...
Quantum SaaS TQ42 launches from Terra Quantum
Friday, December 15, 2023 by Richard Harris
Terra Quantum launched TQ42, a Quantum Software as a Service platform making powerful quantum solutions easily accessible to enterprises across sectors.
TQ42 delivers access to Terra Quantum's advanced quantum algorithms and robust hybrid quantum cloud infrastructure, offering a streamlined, secure gateway for a range of users. Ideal for developers skilled in Pyt...
AI app development assistant lands from NodeSource
Thursday, November 30, 2023 by Richard Harris
NodeSource, the Node.js observability, application management, monitoring, and security platform, announced the launch of the N|Solid Copilot, an AI assistant integrated into the Console of N|Solid Pro. Leveraging the N|Solid Pro platform to capture the most detailed telemetry for applications and paired with the company’s Node.js experts and OpenAI, the...
Top 50 AI tools according to Writerbudddy report
Monday, November 27, 2023 by Richard Harris
AI has been an omnipresent theme over the past year, pushing boundaries and redefining several industries in a short space of time. An astounding number of over 24 billion visits were generated from September 2022 to August 2023 by just the top 50 AI tools, with an average monthly growth of 236.3 million visits. Out of this massive number, ChatGPT alone accounted for 14...
AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
Gamesforum North America October 2023
Thursday, October 19, 2023 by Brittany Hainzinger
The highly anticipated Gamesforum North America 2023 is set to take center stage at the Bell Harbour International Conference Center in the vibrant city of Seattle, where industry leaders, and innovators in the realms of UA, Ad Monetisation, ASO, and Product will come together for one of the most important events on the games industry calendar. With a mission to foster ...
The App Marketers New Year Resolution for 2022
Friday, February 25, 2022 by Andrey Kazakov
Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...
Airnow acquires Madrid based Lab Cave
Monday, January 17, 2022 by Brittany Hainzinger
UK mobile app management company, Airnow, has acquired mobile growth services provider, Lab Cave, which specializes in portfolio management, App Store optimization, and launches for the global mobile gaming industry.
This deal is the latest in a line of high-profile acquisitions by the expanding British firm, which acquired MightySignal in July 2021, along with Prior...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
Apple developer guidelines for iOS 14.5 just got real
Monday, April 26, 2021 by Liz Waldeck-Pinckert
The day the mobile app industry has been waiting for has finally arrived. Apple begins enforcing its new privacy features this week with the release of iOS 14.5 – seven full months after the company first announced the changes. Starting this week, consent is mandatory for any and all user tracking.
We’ve gone back and forth on what opt-in rates migh...
Serve images in next-gen formats as the browser war rages on
Wednesday, December 2, 2020 by Richard Harris
The browser wars are far from over, with an invisible battle going on underneath the hood every time we access a website - the victims are innovation and customer satisfaction.
That biggest battle is the fight over the next-gen file formats and codecs for images and videos, the key elements that make up any modern online experience, and most web traffic today. Despit...
Sendbird opens self-service portal for Sendbird calls APIs
Tuesday, September 29, 2020 by Brittany Hainzinger
Sendbird has opened a self-service portal for Sendbird Calls APIs. The new option makes it fast and easy for organizations to bring the power of voice and video to their apps. The company has also added several new features to the APIs, including call event webhooks and on-device recording. Additionally, Sendbird’s voice and video technology has been integrated in...
App Store Optimization for 2021
Wednesday, September 23, 2020 by Dave Bell
So much has changed in 2020, from the way we work to new advancements in mobile technology. App Store Optimization (ASO) has also changed, as the app ecosystem grows and developers continue to compete for downloads. As we’re more than halfway through 2020, it’s important to look to the future and see how ASO will continue to change heading into 2021.
New ...
Smart mobile marketing during the holidays
Tuesday, November 21, 2017 by Itamar Benedy
The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...
Corona goes free today including enterprise version
Thursday, June 22, 2017 by Richard Harris
Corona Labs, the creators of a cross-platform app development platform, has announced that the Corona framework will become completely free for app developers starting today. Until now, the Corona development platform existed in two versions: a free core product named Corona SDK and an additional paid option named Corona Enterprise. The Enterprise version allowed...
5 app monetization strategies to remember in 2016
Monday, October 31, 2016 by Dickey Singh
Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...
App Annie Launches New App Monetization and Marketing Intelligence Offering
Wednesday, August 3, 2016 by Richard Harris
App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.Marketing Intelligence is App Annie’s lates...
Mobile Marketing Consultant mCordis is Launching new Native App Marketing Course
Thursday, July 28, 2016 by Stuart Parkerson
mCordis has announced a new portal for online mobile marketing training courses. The first course available will be “An Introduction to Native Apps,” sponsored by app development company stable|kernel. The Native Apps course starts August 1 and will be available free of charge. Registration is available here.The short course provides an overview of native mobi...
ASO and Fear of the Unknown
Thursday, April 7, 2016 by David Lovell
App stores are densely saturated and constantly growing. With over 1,000 new apps added every day to Apple’s App Store alone, getting their apps discovered is a leading issue faced by mobile app developers today. One of the most important methods of maximizing marketing efforts for an app is App Store Optimization (ASO). ASO is the process of optimizing an app's pl...
5 Ways To Promote Your App Without Spending a Ton of Money
Saturday, November 14, 2015 by Katie Meurin
The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...
Not Getting App Store Downloads Here's Why
Saturday, October 31, 2015 by Sean Killian
As the development of your mobile app progresses, you should start considering all the elements of your app marketing plan. The first place to start is your app store optimization (ASO) plan for the App Store. Why? Research shows that 60-70% of AppStore downloads come directly from search and discovery within the App Store. I will focus on Apple products here, but ...
A Guide to Become a Successful Appreneur
Tuesday, October 6, 2015 by Ann Lewis
Mobile app development is a lucrative field. The tremendous success of numerous apps on the market adds to its appeal and this has led to a situation, where app entrepreneurs or appreneurs earn truckloads of money from creating and marketing their apps. This write-up traces the steps of successful appreneurs, which will help you follow suit. Know Your Target Audien...
TUNE Updates App Marketing Tools with Acquisition of Appfuel
Thursday, July 16, 2015 by Richard Harris
TUNE’s new TUNE Marketing Console (TMC) provides the ability to the measure paid, earned, and owned mobile marketing campaigns in one dashboard. The functionality of the console is enhanced with the recent TUNE acquisition of Appfuel.This new console was made possible by integrating two products acquired by Tune - MobileDevHQ (which was acquired last year) and Appfuel (...
App Store Optimization Developer Cheat Sheet
Monday, June 22, 2015 by Stuart Parkerson
App Store Optimization (ASO) shouldn’t be rocket science. It’s about app discovery and one of the most important steps in the process is to get your app store listing right. You want to do everything possible to help potential users find your app and when they do, you need to make sure that what they see moves them in a way that gives you the best chance for them t...
Resources to Help You Make Mid Year App Marketing Adjustments
Thursday, June 11, 2015 by Stuart Parkerson
Can you believe it, we’re almost at the halfway point of 2015! And for me, that means taking a quick peak at business operations to see if there are any tweaks/adjustments we need to make in response to the overall business environment we operate in.One of the things that I noticed from an editorial standpoint is that since the beginning of the year, we’ve tended to gra...
Mobile Action Releases Updates to its App Store Optimization Platform
Sunday, May 31, 2015 by Stuart Parkerson
Mobile Action has releases updates to its platform which provides, predictive tools and insights to optimize App Store performance. Mobile Action’s big data engine provides app developers with a visibility score that factors in over 8 billion data points, including category, location, season, market, competitors, organic/paid growth, and more. Based on this ...
New Free App Store Optimization (ASO) Rating Tool
Tuesday, April 21, 2015 by Richard Harris
Localytics has created a new free tool that you can use to grade your App Store Optimization (ASO) called the App Listing Rater. Enter the name of your app, click the button and you can access your app's overall rating broken down into eight key categories including name, reviews, reach, and more. There are no limit to the number of apps you can test.In addition to anal...
ComboStore Launches February Marketing Promotion for App Publishers
Friday, February 13, 2015 by Stuart Parkerson
Those in the retail business know that Valentines is the first real opportunity of the year to kick off consumer shopping. It seems that everyone is in on the action and ComboApp’s ComboStore is showing its love for app developers with its spin on a Valentines Day promotion.ComboStore is an online app marketing super-store created to help developers with mobile app prom...
The best app marketing channels that actually help
Thursday, January 29, 2015 by Richard Harris
At the beginning of each year, we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
As a guy who has been a part of an app marketing agency for the last 5 years...
Six Things App Developers Need To Know about ASO
Monday, November 3, 2014 by James Heron
The good news is that the mobile app market is skyrocketing - which is great for app marketers and consumers alike. The not-so-great news is that seemingly everyone wants in on the action. It’s become an uphill battle for businesses to get their apps noticed. However, with the right strategies, it is a battle you can win.With so many apps out there, to succeed in the mo...
Mobile Developers Need to Ramp Up Marketing Efforts in Advance of iPhone 6 Launch
Thursday, September 11, 2014 by Stuart Parkerson
If the past is any indication, the new iPhone launch is going provide a huge opportunity for developers as people line up to buy the new phones. One prediction is that, at minimum, there will be a 65% increase in iPhone sales for Q4. We’ve published several articles providing advice on how to take advantage of this new group of potential users, including “The Eight...
Home Hunting, App Edition: How to Effectively Launch Your Localized App
Friday, September 5, 2014 by Dawni Jacobs
In the previous installment of this series, your "baby" (localized app) was shepherded onto the path to success by passing through the right quality assurance process. It now looks good to the folks in its new locale, it speaks the right language, and it functions like a native (in fact, it is a native) app. All it needs now is to find a new home - ideally many, ma...
ComboApp Offers Mobile App Marketing Promotions for September
Sunday, August 31, 2014 by Richard Harris
ComboApp’s mobile app marketing store, ComboStore, is hosting a promotion in the month of September, offering up to 50% off of its services. The ComboStore allows publishers to create a customized marketing campaign that is centered around a defined budget. ComboStore’s “one stop checkout” offers the option for growing user communities on Twitter, Faceboo...
Make Your App a Hit: a Three Part Checklist for Mobile Developers
Friday, August 29, 2014 by Li-at Karpel Gurwicz
For small and medium-sized businesses (SMBs) that want to make mobile a key part of their business strategy, it is crucial to create an app that is downloaded and used by the right audience.A winning app strategy and effective app store optimization (ASO) set the groundwork for success, but in order to really tap an app’s potential, focus on these specific keys to app p...
ComboApp Launches ComboStore Mobile App Marketing Platform
Wednesday, July 16, 2014 by Richard Harris
ComboApp, a mobile full-cycle marketing and communications agency that provides services to mobile app owners, has just announced the launch of ComboStore, a “one stop checkout” mobile app marketing site designed to assist app owners and mobile developers leverage their marketing budgets.The ComboStore features a number of tools to promote app products across multi...
