Mobile Developers Need to Ramp Up Marketing Efforts in Advance of iPhone 6 Launch

If the past is any indication, the new iPhone launch is going provide a huge opportunity for developers as people line up to buy the new phones. One prediction is that, at minimum, there will be a 65% increase in iPhone sales for Q4. 

We’ve published several articles providing advice on how to take advantage of this new group of potential users, including “The Eight Things You Need To Do To Get Your App Ready for the iPhone 6 Launch.” 

Developers need to think seriously about how to position your marketing efforts to best leverage this opportunity. One of the ways to do so is to review your user acquisition program from top to bottom. A good starting point in doing so is provided by Localytics, who has created a 29-page eBook which shows how to run app marketing campaigns that increase engagement, ROI and lifetime value.

It covers the new world of app marketing, details app marketing strategies (including best practices and potential campaigns to try), and provides an overview of the resources you need to ensure success.

- The new definition of “App Marketing”

- App store optimization and launch

- Moving past “If You Build It, They Will Come”

- How to harness your analytics to inform better campaigns

- App Marketing 101: Acquisition, Interaction and Personalization

- The key to acquisition, interaction and personalization 

- 8 real-world examples of effective push and in-app messaging

- Which metrics to measure and how to improve over time

The publication free and is available to download on Localytics website.