Why Mobile App Marketing Matters, And What You Can Do About It

Your app’s success is dependent on two really important things: analytics and marketing. Which means you need to be sure you are choosing the right tools to track user interactions, launch messaging campaigns, optimize acquisition spend, and dynamically optimize your marketing efforts based on detailed analytics. So, how do you choose the right platform to suit your needs?

Monetization models are changing quickly. With in-app time increasing each year and user expectations evolving, mobile app developers are now realizing the need for ongoing, proactive marketing. 

Why does marketing matter? For example, users who wait and interact with an app multiple times before making their first in-app purchase make 25% more in-app purchases over their lifetime, demonstrating that user engagement and targeted marketing campaigns can be the driver of mobile revenue. That is if you know how to market to your users.

Mobile app marketing is one of the best ways to ensure your app is engaging and profitable. But mobile marketing is only successful when measured correctly and those insights improve over time. Using analytics to support your efforts can dramatically your success in turning your app into a significant source of revenue, with the added benefit of providing a superior experience for your users. 

So how do you find a solution that combines marketing and analytics that best fits your specific situation? A good start is available through a new 20 page publication from Localytics, which is written for app developers and publishers who are researching, evaluating and implementing an app marketing platform.

Through the guide you’ll learn 15 must-ask questions you need to ask when evaluating which marketing tools and platforms to use. The publication also covers:

- The new definition of mobile app marketing

- Utilizing the new mobile marketing funnel

- Guidelines to use in evaluating any vendor platform

- Choosing a tool that works for your platform

- Checklist of your must-haves to use during the review process

You can download and read it now, or wait till you have more free time. However if you are serious about increasing the revenue potential of your app, you owe it to yourself to spend the time researching successful strategies.