2/20/2018 11:03:25 AM
New mobile app marketing tool from CrossInstall
Mobile Marketing,Real-Time Marketing Analytics,CPI Reduction Tool
App Developer Magazine

New mobile app marketing tool from CrossInstall

Christian Hargrave Christian Hargrave in Marketing & Promotion Tuesday, February 20, 2018

Real-time mobile app marketing analytics and insight platform wants to help marketers minimize their CPI.

CrossInstall has unveiled its Opportunity Forecast Tool (OFT). A solution that enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool surfaces promising rate adjustments, some at a very granular level, that are computed directly from the advertiser's data.

Using real-time data, the Opportunity Forecast Tool predicts the volume impact of incremental increases and decreases to CPI. The tool provides recommendations and opportunities where increasing the bid by a small amount on a given feature is predicted to result in substantially more conversions.

Traditionally, Demand Side Platforms (DSPs) don’t offer this extensive level of control to advertisers. With CrossInstall’s new Opportunity Forecast Tool, advertisers have the opportunity to drive the success of their campaigns with increased granularity and transparency. Advertisers can get real-time forecast updates on whatever schedule they please - every few days or weekly are recommended.

CrossInstall’s CEO, Jeff Marshall, was inspired by client feedback to design and program the new mobile marketing tool. 

“We want our advertisers to be able to scale their campaigns in a surgical, high-impact way while making just small price changes,” he said. “We are passionate about enabling advertisers to make data-driven monetary decisions. What we do, as a DSP, is a complex process, and we want to eliminate black boxes and help advertisers feel confident they are driving the most conversions. With the Opportunity Forecast Tool, we want to lead the way into a future of transparency in traffic buying and forecasting accuracy. This tool will revolutionize advertisers’ abilities to balance scale and quality.” Marshall also hopes to upgrade the tool to be completely self-service so advertisers can accept the rate suggestions and implement them on the spot.

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.