1/29/2018 7:45:02 AM
Re-engage mobile app users with the latest YouAppi solution
Mobile Re-Engagement Platform,Mobile Advertising Agency,Mobile User Acquisition
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App Developer Magazine

Re-engage mobile app users with the latest YouAppi solution



Richard Harris Richard Harris in Marketing & Promotion Monday, January 29, 2018
28,074

Mobile marketing and user engagement platform, YouAppi Re-Engagement, gives the tools for their users to run more engaging marketing campaigns.

YouAppi has announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. The solution offers access to YouAppi’s Real-time Bidding (RTB), social and direct traffic, enabling multiple touch points between brand and user, accelerating growth and increase Return on Ad Spend (ROAS).

Re-Engagement works by collecting data in real time through seamless integration with mobile measurement partners, ensuring the most up-to-date audiences for continuous targeting. The solution then analyzes post-install event patterns from all users, regardless of what channel they were acquired, allowing YouAppi to focus re-engagement efforts on an app's current high value and Monthly Active Users (MAU).

Additionally, their experts provide strategies to the campaign using YouAppi data, helping to distinguish between active, inactive and lapsed users, and serving contextually relevant, dynamic ads designed to navigate users through the complete customer journey.

Finally, YouAppi’s Optimization Engine maximizes performance by utilizing machine learning algorithms to recommend the best days and hours, in-app partners, ad creative, deep links, placements and re-engagement messages for the highest conversion rates possible.


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