mobile user acquisition

mobile user acquisition news search results

Developer news items we found relating to mobile user acquisition

17 results
Mobile-ad-campaign-company-to-be-bought-by-Adjust

Mobile ad campaign company to be bought by Adjust


Wednesday, December 12, 2018 by

Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition. Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...


The-subscription-based-app-model-is-working-and-here

The subscription based app model is working and here's proof


Monday, November 5, 2018 by

Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...


Predict-the-value-of-the-user-behind-each-new-app-install-with-RTP

Predict the value of the user behind each new app install with RTP


Thursday, February 22, 2018 by

Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model,...


Re-engage-mobile-app-users-with-the-latest-YouAppi-solution

Re-engage mobile app users with the latest YouAppi solution


Monday, January 29, 2018 by

YouAppi has announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. The solution offers access to YouAppi’s Real-time Bidding (RTB), social and...


Smart-mobile-marketing-during-the-holidays

Smart mobile marketing during the holidays


Tuesday, November 21, 2017 by

The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...


Acquired.io-wants-to-help-small-app-publishers

Acquired.io wants to help small app publishers


Thursday, July 6, 2017 by

The founders of mobile marketing company AppScotch, acquired by AppAnnie, have launched their newest venture, Acquired.io. The company has created a centralized platform to manage user acquisition across dozens of channels like Snapchat, AdColony, Chartboost, and others. Acquired.io has raised $2 million in funding from investors, many in the mobile gaming space. N...


Mobile-video-challenges-most-app-marketers-new-report-says

Mobile video challenges most app marketers new report says


Wednesday, June 28, 2017 by

If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...


The-best-month-to-acquire-users-is-in-September-finds-new-report

The best month to acquire users is in September finds new report


Wednesday, June 21, 2017 by

Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...


AppOnboard-raises-$4M-in-a-seed-round

AppOnboard raises $4M in a seed round


Wednesday, May 10, 2017 by

The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ...


Creative-interactions-can-drive-engaged-mobile-app-users

Creative interactions can drive engaged mobile app users


Monday, January 16, 2017 by

Editors note: Submitted by Spencer Scott, CEO of mobile rewards platform MeedAcquisition vs. engagement: it’s the mobile app publisher’s dilemma. Being found in the upper ranks of an app store guarantees more new users, but keeping those users engaged over long periods of time can be difficult. In fact, analysts have found than more than 80 percent of all downloaded app...


Native-mobile-ads-outperform-all-other-mobile-ad-units-says-new-report

Native mobile ads outperform all other mobile ad units says new report


Saturday, December 10, 2016 by

YouAppi has released research findings based on hundreds of mobile user acquisition campaigns in 2016, proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units.Despite the challenges of customizing native ads to match the look and feel of the app or mobile web content in which they appear.Native advertis...


Taptica-Releases-New-Data-Analytics-Tool-for-Mobile-Ad-Campaign-Targeting

Taptica Releases New Data Analytics Tool for Mobile Ad Campaign Targeting


Friday, February 6, 2015 by

Taptica, a mobile user acquisition and targeting technology provider, has launched a new mobile data analytics tool to deliver insights into mobile user behavior and demographics for mobile ad campaign targeting.Taptica’s new customizable analytics tool provides a transparent view of anonymized user behavior data, including impressions, clicks, conversions, purchases an...


App-Marketing:-What-Channels-Will-Be-Most-Effective-in-2015

App Marketing: What Channels Will Be Most Effective in 2015


Thursday, January 29, 2015 by

At the beginning of each year we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” As a guy who has been a part of an app marketing agency for the last 5 years, I constantly ap...


User-Acquisition-Cost-are-Escalating-and-Mobile-Developers-are-Getting-Squeezed-Out:-What-to-do-to-Fight-Back

User Acquisition Cost are Escalating and Mobile Developers are Getting Squeezed Out: What to do to Fight Back


Thursday, August 14, 2014 by

As a mobile app developer it’s a good news/bad news situation. The good news is that advertising dollars are going to be flowing into mobile in ever increasing numbers and if you’re showing ads in your apps, you are probably going to see increased revenue.The bad news is, if you want to increase your user base then you are going to have to pay higher prices. You ne...


Interview-with-Alexander-Vashchenko,-President-of-Production-at-Game-Insight-

Interview with Alexander Vashchenko, President of Production at Game Insight


Tuesday, April 29, 2014 by

Alexander Vashchenko is President of Production at Game Insight which has offices in Moscow and San Francisco and consists of 15 development studios spread out across Eastern Europe. While working in the game industry, Alexander has launched a number of financially successful products, such Legend: Legacy of the Dragons and Juggernaut, which garnered mill...


Get-Downloads-For-Your-Apps-Through-Television-Using-ActivateTV

Get Downloads For Your Apps Through Television Using ActivateTV


Saturday, February 1, 2014 by

Motility Ads Launches ActivateTV, Connecting Marketers and Consumers Through the Screens that Matter MostDirect download technology drives user acquisition with global reach, efficiency and attributionMotility Ads, the all-in-one solution for creating a complete and engaging mobile ad experience, today announced ActivateTV, a new turnkey advertising solution that harnes...


Localytics-Upgrades-Marketing-and-Analytics-Platform-for-Mobile-and-Web-App-Developers

Localytics Upgrades Marketing and Analytics Platform for Mobile and Web App Developers


Monday, August 12, 2013 by

Localytics has announced updates to its marketing and analytics platform for mobile and web apps. The company has made the introduction to help app developers better understand and enhance the app marketing lifecycle, including acquisition, customer interaction, testing, personalization and monetization. The company’s new “Localytics Interact – Push Messaging” allows ...