2/22/2018 2:05:13 PM
Predict the value of the user behind each new app install with RTP
Mobile Marketing,Real Time Pricing,CPI Campaign
App Developer Magazine

Predict the value of the user behind each new app install with RTP

Richard Harris Richard Harris in Marketing & Promotion Thursday, February 22, 2018

Unlike the fixed-rate CPI/CPA model, RTP allows developers to measure user quality and pay accordingly.

Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.

RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model, RTP allows developers to measure user quality and pay accordingly. Its algorithm taps into dozens of historical and real-time data sets to accurately predict the value of the user behind each new install. This results in a calculated optimal price based on user quality, empowering sources who generate valuable users by receiving a higher payout, while discouraging the low performing sources.

“MWC gathers the leading mobile industry marketers, making it the ideal platform to showcase our new technology. We’re excited to share how RTP will re-balance the mobile app ecosystem and allow developers to efficiently allocate the UA budget distribution across their various media sources,” said Mariano Saenz, CEO of Winclap.

A recent case study, comparing RTP to CPI for a top m-commerce app, found that RTP helped the developer boost performance in their campaigns resulting in a 15% increment on ROI, 30% increase in savings and an additional 30% increase in In-App Events.

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