mobile marketing

mobile marketing news search results

Developer news items we found relating to mobile marketing

35 results
Key-insights-into-app-performance-and-competition-from-Adjust

Key insights into app performance and competition from Adjust


Wednesday, December 5, 2018 by

Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry. Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...


Appodeal-rewards-Indie-developers-this-holiday-season

Appodeal rewards Indie developers this holiday season


Wednesday, November 28, 2018 by

Appodeal is launching a limited-time bonus program exclusive to Indie mobile app developers and small to midsize mobile app publishers. The #TimeToEarn program, which promises an up to $7,000 bonus on top of ad revenue, ends on December 31, 2018. “As a part of the Indie developer community, too often we see great mobile apps fade away due to the lack of income....


Mobile-marketing-benchmark-tool-by-Adjust-brings-light-to-marketers

Mobile marketing benchmark tool by Adjust brings light to marketers


Monday, November 26, 2018 by

Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...


Holiday-marketing-strategies-2018-from-Helpshift

Holiday marketing strategies 2018 from Helpshift


Tuesday, November 6, 2018 by

New proprietary internal data has been released from Helpshift, the company whose AI-powered customer service platform enables consumer brands to message back and forth with their customers to get their questions answered efficiently.   Helpshift’s inaugural Holiday Performance Index includes data from the company’s retail and e-commerce customers for...


Marketing-your-app-on-Snapchat-just-got-a-little-easier-with-Tenjin

Marketing your app on Snapchat just got a little easier with Tenjin


Tuesday, October 23, 2018 by

Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.   “With...


Star-Trek-Timelines-developer-Disruptor-Beam-teams-with-Tilting-Point

Star Trek Timelines developer Disruptor Beam teams with Tilting Point


Monday, September 24, 2018 by

Disruptor Beam and Tilting Point announced an expanded partnership between the two companies that will enable additional growth of Disruptor Beam's hit free-to-play game, Star Trek Timelines, as well as the co-development of another IP-based character-collection RPG (CCRPG). The deal has an initial value of at least $29 million and follows on the success of an ag...


iOS-12-notification-changes-should-make-you-rethink-your-messages

iOS 12 notification changes should make you rethink your messages


Friday, September 21, 2018 by

It feels as if our mobile screens are swimming in notification overload these days, and it’s no wonder why when leading mobile marketing companies plaster billboards in Silicon Valley with promises to engage mobile users. In a hyper-connected world where consumer attention is scarce, notifications are an incredibly powerful way to reach users wherever they are....


Mobile-publisher-Gismart-teams-up-with-Appodeal

Mobile publisher Gismart teams up with Appodeal


Friday, August 17, 2018 by

Gismart partners up with Appodeal to support mobile apps and games chosen for publishing with global monetization reach. Strategic cooperation between companies will allow indie developers to benefit from Appodeal’s ad monetization platform and Gismart’s publishing expertise by improving the application, bringing their mobile product to millions of players, ...


Best-mobile-gaming-apps-will-share-$300K-in-prizes-from-new-contest

Best mobile gaming apps will share $300K in prizes from new contest


Wednesday, July 18, 2018 by

AppLovin announced the launch of Lion Studios, a media division of AppLovin that works with mobile developers to publish and promote their apps. To celebrate the launch, AppLovin also announced a contest in which the company will award $300K in prizes for the four best mobile gaming apps submitted. Lion Studios furthers AppLovin’s mission by fueling growth of t...


Emojis-inside-app-push-alerts-significantly-influence-engagement-says-Leanplum

Emojis inside app push alerts significantly influence engagement says Leanplum


Tuesday, July 17, 2018 by

Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...


Mobile-advertising-leads-worldwide-growth

Mobile advertising leads worldwide growth


Friday, May 25, 2018 by

Key trends in mobile advertising is the focus of a new quarterly report out from PubMatic that highlights mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.There has been a significant shift in monetization opportunities for mobile app developers as in-app header bid...


2018-Mobile-Payments-Conference-in-Chicago-announces-speaker-list

2018 Mobile Payments Conference in Chicago announces speaker list


Thursday, May 10, 2018 by

Mobile Marketing & Technology has introduced its keynote lineup and other confirmed speakers for the 2018 Mobile Payments Conference (MPC), taking place August 22 - 24, 2018 at the Wyndham Grand Chicago Riverfront in Chicago, IL.  The impressive keynote speaker lineup for this year’s event includes Don Bush, vice president of marketing at Kount; ...


New-Blockchain-API-marketplace-for-devs

New Blockchain API marketplace for devs


Friday, March 16, 2018 by

AIKON has unveiled a new protocol, the Open Rights Exchange (ORE) Protocol, that will enable a global API marketplace on the blockchain, creating a new “economic OS” for developers. Founded by serial entrepreneur and encryption software pioneer Stefan Roever, former political campaign manager and technology entrepreneur Marc Blinder, and seasoned global banking and Fint...


New-location-based-ad-network-surfaces

New location-based ad network surfaces


Wednesday, March 7, 2018 by

Do you have an app that uses GPS or telematics features for tracking and has struggled with a way to monetize?Answer Marketplace has announced that they will be connecting insurance advertisers with millions of drivers through a network of publishers seeking to enhance their apps. Through their network, advertisers are able to understand drivers’ risk and make smart, pe...


Mobile-marketers-should-use-video-more-report-finds

Mobile marketers should use video more report finds


Tuesday, March 6, 2018 by

YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or c...


Predict-the-value-of-the-user-behind-each-new-app-install-with-RTP

Predict the value of the user behind each new app install with RTP


Thursday, February 22, 2018 by

Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model,...


Adikteev-mobile-marketing-platform-raises-$12M

Adikteev mobile marketing platform raises $12M


Tuesday, February 20, 2018 by

Adikteev has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts. “In just five years, Adikteev has reached an unprecedented level of strategic growth from seizing new opportunities in the marketplace,” said Xavier Mariani, CEO of Adikteev. “This new round of funding w...


New-mobile-app-marketing-tool-from-CrossInstall

New mobile app marketing tool from CrossInstall


Tuesday, February 20, 2018 by

CrossInstall has unveiled its Opportunity Forecast Tool (OFT). A solution that enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool surfaces promising rate adjustments, some at a very granular level,...


The-new-location-based-marketing-strategy

The new location based marketing strategy


Saturday, December 30, 2017 by

Location is everything. The growing hype around location-based marketing has marketers leveraging real-time data to target consumers on-the-go. The location intelligence we have on people drives a large amount of consumer insight that can be used to affect decision-making processes. It is used to target the mobile customer, particularly if you know they are near a brick...


Unity-game-developers-Christmas-event-returns-

Unity game developers Christmas event returns


Wednesday, December 20, 2017 by

After less than two weeks, the 2nd edition of the yearly community sponsored Christmas event for Unity game developers organized by Unity Asset Store publisher Devdog and analytics suite GameAnalytics, has already attracted over 5000 participants and created quite the social media buzz, with 4000+ shares on social media.At over 1200 Unity-related game development presen...


What-the-end-of-Net-Neutrality-does-to-app-developers

What the end of Net Neutrality does to app developers


Friday, December 15, 2017 by

With a 3 - 2 vote splitting neatly along political party lines, as expected, the Federal Communications Commission (FCC) yesterday struck down the controversial net neutrality regulations enacted just two years ago by the previous administration. It’s the happy outcome mobile operators and cable companies were hoping for, since it now frees them to completely control th...


AI-and-machine-learning-make-app-development-and-marketing-smarter

AI and machine learning make app development and marketing smarter


Wednesday, December 13, 2017 by

Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the ...


BlueCart-uncovers-purchasing-trends-in-the-food-industry

BlueCart uncovers purchasing trends in the food industry


Thursday, November 30, 2017 by

BlueCart is a mobile procurement app on the market in which restaurants and bars are directly connected with their exclusive network of suppliers. Using data from BlueCart’s user community of 37,000 businesses, the report focuses on US market trends providing businesses valuable insights as to where the food sector could be migrating in terms of demand. As a procurement...


Smart-mobile-marketing-during-the-holidays

Smart mobile marketing during the holidays


Tuesday, November 21, 2017 by

The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...


Apple-search-ads-is-taking-a-big-bite-of-the-market

Apple search ads is taking a big bite of the market


Thursday, October 26, 2017 by

AppsFlyer has announced the release of their annual AppsFlyer Performance Index H1 2017 - Edition V in their latest blog post. The index gives insights into the leading advertising networks in the mobile gaming and app industries.In the report, Apple Search Ads hit the #1 spot in the iOS ROI Index with a 30% higher ARPU and a 40% lower price than the other networks in t...


App-developers-find-Holiday-campaigns-challenging

App developers find Holiday campaigns challenging


Thursday, October 19, 2017 by

YouAppi has announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While 95 percent of businesses see the holiday season ...


The-three-keys-to-mobile-advertising-success

The three keys to mobile advertising success


Thursday, October 19, 2017 by

The current popular image surrounding advertising is one perhaps embodied best by the popular television show Mad Men: an industry with a certain romanticism, populated by men dressed in sharply-tailored suits who brood over snifters of amber-colored liquid until, all at once, a eureka moment hits and an advertising campaign is born. Apart from the obvious sexism that t...


DeviceID-reset-fraud-is-now-top-ad-fraud-method

DeviceID reset fraud is now top ad fraud method


Wednesday, September 27, 2017 by

AppsFlyer has introduced the general availability of a holistic, integrated solution - Protect360 - that helps immunize advertisers against the cost and loss of mobile install fraud. In beta testing with select clients, Protect360 revealed DeviceID Reset Fraud was more widespread than previously known, and will cost advertisers an estimated $1.1-$1.3 billion in 2017 whi...


Analysis-reveals-app-push-notifications-increase-spending-by-16-percent

Analysis reveals app push notifications increase spending by 16 percent


Tuesday, August 29, 2017 by

Leanplum, has announced a new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 5...


Russian-mobile-markets-showing-good-signs-for-growth

Russian mobile markets showing good signs for growth


Friday, August 18, 2017 by

With just $1.4 billion in revenues last year, the Russian gaming market looks rather modest when compared to the $24-billion Chinese market and the nearly $4-billion British market. However, a multitude of factors make the Russian market highly attractive to international investors and game publishers, says a report published by mobile marketing agency Zorka.Mobi and bu...


How-event-automation-is-helping-equip-marketers-to-convert

How event automation is helping equip marketers to convert


Friday, August 11, 2017 by

A new survey from Certain, a provider of enterprise event automation, reveals that despite technology advances, many marketers still struggle to capitalize on leads generated following in-person events. Events continue to be rated the number one most effective B2B marketing tactic because of their high returns. However, data from Certain’s survey (pulled from over 150 m...


Vungle-SDK-to-be-released-on-the-Amazon-Fire-tablet

Vungle SDK to be released on the Amazon Fire tablet


Tuesday, August 8, 2017 by

Vungle, a marketing platform for in-app video ads, has announced the upcoming release of a software developer kit (SDK) for Amazon's popular Fire tablets. Vungle, working together with Amazon Appstore, will bring its user acquisition and monetization platform to Fire tablets.According to analyst firm IDC, adoption of Amazon devices increased 1,200 percent year over year...


Fighting-mobile-ad-fraud-with-new-Active-Protect-program

Fighting mobile ad fraud with new Active Protect program


Wednesday, July 26, 2017 by

A mobile monetization and marketing company, ironSource, has announced the launch of the Active Protect program, a program for mobile advertisers which aims to prevent the most frequent types of fraud on non-SDK traffic - primarily attribution and device manipulation - by blocking fraudulent or manipulated traffic detected by the program in real-time and automatically r...


Zombie-apps-in-the-Google-Play-Store

Zombie apps in the Google Play Store


Friday, July 14, 2017 by

Anura, fraud protection software from eZanga that identifies bots and human fraud, has announced that more than 1,300 apps in the Google Play store contain code that activates Android phones in "sleep mode" for the purpose of engaging with mobile advertisements unbeknownst to their owners. After detecting click attempts made from a variety of Google Play Store apps...


Acquired.io-wants-to-help-small-app-publishers

Acquired.io wants to help small app publishers


Thursday, July 6, 2017 by

The founders of mobile marketing company AppScotch, acquired by AppAnnie, have launched their newest venture, Acquired.io. The company has created a centralized platform to manage user acquisition across dozens of channels like Snapchat, AdColony, Chartboost, and others. Acquired.io has raised $2 million in funding from investors, many in the mobile gaming space. N...