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Developer news items we found relating to mobile marketing

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AudioMob-runs-competition-for-aspiring-games-developers-and-students

AudioMob runs competition for aspiring games developers and students


Friday, September 18, 2020 by

AudioMob ,and pioneers of the audio advertising format in mobile games, announced one of the most exciting game jams of the year! It has been designed for Indie developers and students looking to break into the industry and the prizes are some of the best a game jam could offer.  AudioMob’s  ‘Resonate’ competition is aligned tightly w...


Infragistics-adds-new-features-to-its-angular-data-grid

Infragistics adds new features to its angular data grid


Wednesday, September 9, 2020 by

Infragistics has announced Ignite UI for Angular v 10.1.0, which includes new features and enhancements to its Angular data grid, new theming capabilities and a set of new Material-inspired industry icons to improve productivity for developers creating applications in the Angular framework. Ignite UI for Angular v 10.1.0 was released just one month after Google relea...


Outbrain-highlights-shift-in-trust-between-social-media-and-consumers

Outbrain highlights shift in trust between social media and consumers


Wednesday, September 2, 2020 by

Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments. Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers' lack of trust toward the largest digital powerhouses in the world...


Mobile-marketing-during-the-COVID-19-pandemic

Mobile marketing during the COVID-19 pandemic


Thursday, August 27, 2020 by

The past several years have seen shifts in retail as shoppers are doing more of their purchasing online and specifically, on their smartphones. COVID-19 is changing the way students are learning, whether that’s in-person or at home, and has subsequently changed back to school shopping. Back to school is the second-biggest shopping event for retailers in the United...


Adjust-to-launch-Control-Center-as-part-of-Automate-Suite

Adjust to launch Control Center as part of Automate Suite


Tuesday, February 18, 2020 by

Adjust announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today’s marketers. Mobile has become the new undisputed king of digital, and eMarketer predicts marketers are poised to invest a record...


Bill-Kiriakis-And-Silvia-Buermann-get-new-roles-with-Adjust

Bill Kiriakis And Silvia Buermann get new roles with Adjust


Tuesday, January 28, 2020 by

Adjust announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle, and Salesforce. An e...


Ad-revenue-reporting-extension-from-Adjust

Ad revenue reporting extension from Adjust


Tuesday, January 21, 2020 by

Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV). Ad Revenue, generated from ...


SIIA-CODiE-Awards-2020-nominations-are-now-open

SIIA CODiE Awards 2020 nominations are now open


Thursday, November 7, 2019 by

SIIA announced the nomination period for the 35th annual SIIA CODiE Awards. Applications, products and services and other related technologies for use by publishers, information service providers and consumers across the business technology industry are invited to apply between November 4 and January 17. New categories in 2020 Each year SIIA stakeholders, inc...


Ad-LTV-benchmarks-report-for-Q2-2019

Ad LTV benchmarks report for Q2 2019


Tuesday, September 17, 2019 by

SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.  This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...


IBM

IBM's z15 launches with Data Privacy Passports


Friday, September 13, 2019 by

Against a backdrop of global privacy breaches, with the cost of each security breach in the U.S. clocking in on avg $8.2 million, IBM launched "z15", the enterprise platform that delivers the ability to fully manage the privacy of customer data across hybrid and multi-cloud environments. As part of the launch, IBM is announcing Data Privacy Passports, ...


Mobile-marketing-2019-landscape-unmasked-via-Adjust-Benchmarks

Mobile marketing 2019 landscape unmasked via Adjust Benchmarks


Tuesday, September 10, 2019 by

Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available. The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...


Moshi-Blum-joins-Adjust-as-General-Manager-Israel

Moshi Blum joins Adjust as General Manager Israel


Wednesday, August 28, 2019 by

Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv. Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...


Airship-has-acquired-Apptimize

Airship has acquired Apptimize


Tuesday, August 27, 2019 by

Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables businesses to send messages at the time and place that customers will be most responsive —  whether on SMS, push notification, email, mo...


Kx-technology-to-power-antifraud-platform-from-Machine-Advertising

Kx technology to power antifraud platform from Machine Advertising


Monday, June 24, 2019 by

Kx announces that Machine Advertising has selected Kx technology to power its anti-fraud platform. Using Kx, Machine is able to analyze hundreds of billions of data points from multiple sources in real time, to detect and prevent fraudulent app installs, ultimately ensuring app marketers are given full transparency and assurance of the audience they are targeting and re...


App-ads.txt-and-developer-responsibility

App ads.txt and developer responsibility


Tuesday, June 4, 2019 by

As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...


Using-data-driven-design-for-mobile-games

Using data driven design for mobile games


Tuesday, April 2, 2019 by

Games Guild, a subset of MassDigi, provides marketing support to games that are being created by students and independent developers in the Worcester, MA area and beyond. Specifically, it provides support for MassDigi’s Live Studio. In this Live Studio, students obtain industry experience, acquire their names on a published title, as well as gain credits from Beck...


Bidalgo-expands-into-London

Bidalgo expands into London


Thursday, March 28, 2019 by

Bidalgo has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably. The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of strategic b...


The-best-places-to-market-your-app-listed-in-new-report-from-AppsFlyer

The best places to market your app listed in new report from AppsFlyer


Monday, March 25, 2019 by

AppsFlyer released its latest Performance Index as well as insights highlighting the rapid growth of key platforms and advertising sources beyond Facebook and Google. Among the networks to see the biggest changes was Snap, which rose to third place in the overall non-gaming ranking for Western Europe. Looking toward the rest of the app install market beyond Facebook ...


Peoplebased-attribution-gets-an-holistic-view-from-AppsFlyer

Peoplebased attribution gets an holistic view from AppsFlyer


Tuesday, February 19, 2019 by

AppsFlyer says it has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. They are using their giant insights data collection from 8.4 billion of the world’s connected devices to advance in people-based attribution. It will...


Marketing-experts-say-data-analytics-was-a-good-bet

Marketing experts say data analytics was a good bet


Friday, February 15, 2019 by

Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi has reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical data has become for the brands they represent. A full 98 percent of respondents sai...


App-localization-done-right

App localization done right


Thursday, December 27, 2018 by

Mobile devices are everywhere, and so are the apps that run on them. Vast numbers of smartphones mean vast numbers of users – and irrespective of the language they speak or where they live, these users demand a wide range of specialized applications. If you’re a mobile app developer, you may have already considered adapting your product to other markets. ...


Transforming-industries-with-photoenabled-apps

Transforming industries with photoenabled apps


Monday, December 24, 2018 by

They say a picture’s worth a thousand words, which is probably why there are thousands of mobile apps designed to help users capture, send and discover images of what’s important to them. Ever since the first smartphone slid off the assembly line, photos have been an essential feature of mobile marketing and social media. But while consumer-facing tools have...


Header-bidding-is-fake-news-according-to-app-advertising-expert

Header bidding is fake news according to app advertising expert


Wednesday, December 19, 2018 by

Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...


Mobile-ad-campaign-company-to-be-bought-by-Adjust

Mobile ad campaign company to be bought by Adjust


Wednesday, December 12, 2018 by

Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition. Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...


Key-insights-into-app-performance-and-competition-from-Adjust

Key insights into app performance and competition from Adjust


Wednesday, December 5, 2018 by

Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry. Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...


Appodeal-rewards-Indie-developers-this-holiday-season

Appodeal rewards Indie developers this holiday season


Wednesday, November 28, 2018 by

Appodeal is launching a limited-time bonus program exclusive to Indie mobile app developers and small to midsize mobile app publishers. The #TimeToEarn program, which promises an up to $7,000 bonus on top of ad revenue, ends on December 31, 2018. “As a part of the Indie developer community, too often we see great mobile apps fade away due to the lack of income....


Mobile-marketing-benchmark-tool-by-Adjust-brings-light-to-marketers

Mobile marketing benchmark tool by Adjust brings light to marketers


Monday, November 26, 2018 by

Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...


Holiday-marketing-strategies-2018-from-Helpshift

Holiday marketing strategies 2018 from Helpshift


Tuesday, November 6, 2018 by

New proprietary internal data has been released from Helpshift, the company whose AI-powered customer service platform enables consumer brands to message back and forth with their customers to get their questions answered efficiently.   Helpshift’s inaugural Holiday Performance Index includes data from the company’s retail and e-commerce customers for...


Marketing-your-app-on-Snapchat-just-got-a-little-easier-with-Tenjin

Marketing your app on Snapchat just got a little easier with Tenjin


Tuesday, October 23, 2018 by

Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.   “With...


Star-Trek-Timelines-developer-Disruptor-Beam-teams-with-Tilting-Point

Star Trek Timelines developer Disruptor Beam teams with Tilting Point


Monday, September 24, 2018 by

Disruptor Beam and Tilting Point announced an expanded partnership between the two companies that will enable additional growth of Disruptor Beam's hit free-to-play game, Star Trek Timelines, as well as the co-development of another IP-based character-collection RPG (CCRPG). The deal has an initial value of at least $29 million and follows on the success of an ag...


iOS-12-notification-changes-should-make-you-rethink-your-messages

iOS 12 notification changes should make you rethink your messages


Friday, September 21, 2018 by

It feels as if our mobile screens are swimming in notification overload these days, and it’s no wonder why when leading mobile marketing companies plaster billboards in Silicon Valley with promises to engage mobile users. In a hyper-connected world where consumer attention is scarce, notifications are an incredibly powerful way to reach users wherever they are....


Mobile-publisher-Gismart-teams-up-with-Appodeal

Mobile publisher Gismart teams up with Appodeal


Friday, August 17, 2018 by

Gismart partners up with Appodeal to support mobile apps and games chosen for publishing with global monetization reach. Strategic cooperation between companies will allow indie developers to benefit from Appodeal’s ad monetization platform and Gismart’s publishing expertise by improving the application, bringing their mobile product to millions of players, ...


Best-mobile-gaming-apps-will-share-$300K-in-prizes-from-new-contest

Best mobile gaming apps will share $300K in prizes from new contest


Wednesday, July 18, 2018 by

AppLovin announced the launch of Lion Studios, a media division of AppLovin that works with mobile developers to publish and promote their apps. To celebrate the launch, AppLovin also announced a contest in which the company will award $300K in prizes for the four best mobile gaming apps submitted. Lion Studios furthers AppLovin’s mission by fueling growth of t...


Emojis-inside-app-push-alerts-significantly-influence-engagement-says-Leanplum

Emojis inside app push alerts significantly influence engagement says Leanplum


Tuesday, July 17, 2018 by

Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...


Mobile-advertising-leads-worldwide-growth

Mobile advertising leads worldwide growth


Friday, May 25, 2018 by

Key trends in mobile advertising is the focus of a new quarterly report out from PubMatic that highlights mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.There has been a significant shift in monetization opportunities for mobile app developers as in-app header bid...