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New mobile app marketing tool from CrossInstall

Tuesday, February 20, 2018 by Austin Harris

CrossInstall has unveiled its Opportunity Forecast Tool (OFT). A solution that enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool surfaces promising rate adjustments, some at a very granular level,...