mobile ad network

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App Developer Magazine issues we found relating to mobile ad network


Nov13 Issue: Facebook Vs Mobile Ad Networks

Get the most from your app with incredible how to's and articles in our November 2013 issue which includes articles on Performance Testing, App Loyalty, Platform Choice, Requirements Gathering, and tons of other great tips and articles, along with industry spotlights that will help you maximize profits this holiday season.

mobile ad network news search results

Developer news items we found relating to mobile ad network

35 results
App-monetization-and-choosing-the-right-partner

App monetization and choosing the right partner


Friday, September 22, 2017 by

The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...


How-mobile-video-load-time-affects-ad-delivery

How mobile video load time affects ad delivery


Monday, June 19, 2017 by

Ask any mobile app developer, and they’ll tell you that one of the greatest challenges in monetizing their apps through video ads isn’t finding the right demand or knowing when to run the videos; it’s figuring out how to present video ads without slowing down their apps. I’m sure every developer at some point has done a Google search for something like, “Which ad networ...


Amazon-Guarantees-App-Developers-$6-CPM-for-Interstitial-Ads

Amazon Guarantees App Developers $6 CPM for Interstitial Ads


Wednesday, July 29, 2015 by

Amazon is now offering a guaranteed $6 CPM for interstitial ads for new app developers who integrate the Amazon Mobile Ads API for the first time. The Amazon Mobile Ads API is an in-app display advertising solution to monetize mobile apps and games across platforms, including phones and tablets on Android, iOS, and Fire. With the Amazon Mobile Ad Network, developer...


App-Marketing:-What-Channels-Will-Be-Most-Effective-in-2015

App Marketing: What Channels Will Be Most Effective in 2015


Thursday, January 29, 2015 by

At the beginning of each year we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” As a guy who has been a part of an app marketing agency for the last 5 years, I constantly ap...


Ads-Go-Wearable-with-FitAd

Ads Go Wearable with FitAd's Advertising Platform


Wednesday, December 17, 2014 by

FitAd has unveiled a new mobile and wearable advertising platform.  The platform is now available for fitness and health publishers and brands. FitAd is a mobility ad network that offers advertising for health and fitness brands for tablets, smartphones and wearables. The company has target ad offerings which reach nearly 50 million monthly mobile site and app...


Todacell’s-Todaself-Self-Service-Ad-Solution-Release

Todacell’s Todaself Self Service Ad Solution Release


Monday, December 15, 2014 by

Todacell is a mobile ad network based in Israel that just unveiled its Todaself Self-Service Mobile Ad Solution. The solution will provide app developers and advertisers the necessary tools required in order to execute a mobile campaign within minutes. Developers can monitor and optimize via a self-service platforms within minutes.Simplicity to upload and manage a ...


Moving-Past-Facebook-for-Better-Mobile-Game-Ad-Targeting

Moving Past Facebook for Better Mobile Game Ad Targeting


Wednesday, October 8, 2014 by

The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model that has revolutionized monetization for gaming on mobile devices, opened up the industry to millions of players, and create...


Google-Announces-New-Mobile-Ad-Formats-and-Tools

Google Announces New Mobile Ad Formats and Tools


Tuesday, September 30, 2014 by

Google has announced that over the coming months it will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick to facilitate the ability to serve ads across screens.The new display ad formats are designed specifically for mobile environments and include the following:Mobile Lightbox engagement ads use exi...


The-Technicolor-App:-Why-App-Developers-Should-Consider-the-Effect-of-Color-in-Their-Apps

The Technicolor App: Why App Developers Should Consider the Effect of Color in Their Apps


Thursday, September 18, 2014 by

Todacell, a mobile ad network, has released information that could indicate, among other things, that the way colors are incorporated into an app can make a difference in app usage. The company’s mathematical and computational algorithms have revealed that bright, multi-colored ads perform better in lower GDP per capita countries while minimalist colors perfor...


Demystifying-the-Buying-and-Selling-of-Mobile-Ads

Demystifying the Buying and Selling of Mobile Ads


Saturday, September 6, 2014 by

Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business.  Here’s a simple overview of the benefits of each typ...


Facebook-Now-Offering-Bandwidth-Targeting-for-Mobile-Ads

Facebook Now Offering Bandwidth Targeting for Mobile Ads


Thursday, August 28, 2014 by

Building on its ability to target by device, Facebook is now offering bandwidth targeting to advertisers via the Facebook Ad Create tool, Power Editor and the API. The new mobile network targeting tool will allow the ability to target ads based on the speed of the network the ad is being served on.As ads become more ubiquitous in mobile apps, the potential to ...


Medialets-Launches-Servo-Total-Attribution-Attribution-and-Monetization-Platform

Medialets Launches Servo Total Attribution Attribution and Monetization Platform


Wednesday, August 20, 2014 by

Medialets’ Servo Total Attribution has received several updates to provide developers, publishers and advertisers a look into the value of every mobile impression in their campaigns, connecting view-throughs, click-throughs, and other media events directly to each slice of downstream conversion activity across any mobile app, mobile browser, and back again, on every mod...


Amazon-Mobile-Ads-API-Now-Offers-iOS-App-Support-for-Interstitial-and-Banner-Ads

Amazon Mobile Ads API Now Offers iOS App Support for Interstitial and Banner Ads


Thursday, July 24, 2014 by

The Amazon Mobile Ads API allows developers to display ads from the Amazon Mobile Ad Network in their apps, and now, both interstitial and banner ads can be displayed across iOS devices in addition to Android and Fire OS devices (including Fire phone).  With this release, Amazon is also expanding ad serving to Android and iOS users in the US, the UK, Germany, ...


SponsorPay-Mobile-Ad-Supply-Side-Platform-Rebrands-as-Fyber

SponsorPay Mobile Ad Supply Side Platform Rebrands as Fyber


Thursday, July 24, 2014 by

SponsorPay has officially rebranded to Fyber. The company offers a monetization platform that includes mediation, an ad marketplace and ad serving capabilities.According to a company statement:SponsorPay’s rebrand to Fyber goes beyond just a new company name. Over the last eighteen months, we have evolved from a rewarded advertising network into a top mobile supply...


Metaps-Launches-Rebranded-DirectAd-Network-Native-Mobile-App-Ad-Platform-

Metaps Launches Rebranded DirectAd Network Native Mobile App Ad Platform


Wednesday, July 16, 2014 by

Metaps is rebranding its zero commission CPC smartphone ad network, now named DirectAd, (formerly known as DirectTap). The company has implemented a new branded site redesign to introduce new updates to its native Android advertising platform.The DirectAd native ad format enables developers to customize the layout in their app to complement the user experience. Dev...


ClickBank-Launches-Pytch-SDK-for-its-Mobile-AD-Network-for-iOS-and-Android

ClickBank Launches Pytch SDK for its Mobile AD Network for iOS and Android


Wednesday, April 16, 2014 by

Pytch, the mobile division within ClickBank, has announced the launch of its Pytch SDK featuring performance advertising for iOS and Android apps.Pytch serves both traditional banners and rich media ads leveraging interactive video placements and all mobile ads are contextually relevant based upon behavioral targeting.Some of the features include:Monetiza...


Opera-Mediaworks-Reaches-One-Year-Anniversary-

Opera Mediaworks Reaches One Year Anniversary


Monday, March 3, 2014 by

Demonstrating how dynamic the mobile industry truly is, in one short year Opera Mediaworks has become one of the world’s larges mobile advertising platforms. A fully-owned subsidiary of Opera Software, Opera Mediaworks has reached a number of milestones has reached in the last year. Revenue Growth Opera Mediaworks revenues increased 134% from Q1 to Q4 2013...


Opera-Mediaworks-Announces-Benchmarks-in-Advance-of-World-Mobile-Congress

Opera Mediaworks Announces Benchmarks in Advance of World Mobile Congress


Thursday, February 20, 2014 by

It has been one year since Opera Software launched its Opera Mediaworks subsidiary and brand. Since its launch the platform has seen significant growth in advertiser services -- from premium, performance and app-installs -- to creative services and publisher services that includes ad serving, ad mediation and rich media.Opera Mediaworks ran a record number of ...


Offercast-Mobile-Launches-Next-Generation-Mobile-Ad-Network

Offercast Mobile Launches Next Generation Mobile Ad Network


Friday, February 7, 2014 by

First 100 to Sign Up Eligible for “Grand Slam” Promotion to Keep 100 percent of Earned RevenuesOffercast™ Mobile, a next-generation mobile ad network, today has launched its beta testing program for Android™ app developers. Offercast™ Mobile provides multiple solutions for monetization on the Android mobile operating system and ...


Amazon-Guarantees-App-Developers-$1.50-CPM-for-Banner-Ads-in-March-and-April

Amazon Guarantees App Developers $1.50 CPM for Banner Ads in March and April


Tuesday, February 4, 2014 by

The Amazon Mobile Ads service has announced that it is guaranteeing $1.50 cpm (up to 2 million impressions per app per month) on banner ads during March and April 2014 for serving mobile ads through the Amazon Mobile Ad Network.To qualify for this offer, developers will need to integrate the Amazon Mobile Ads API into their apps and send the first ad request b...


LeadBolt-Adds-Visual-Bubbles-to-Its-Mobile-Ad-Network

LeadBolt Adds Visual Bubbles to Its Mobile Ad Network


Friday, January 31, 2014 by

LeadBolt has introduced its new Floating Ad technology, which overlays a mobile app with highly interactive, branded “visual bubbles” containing branded messaging that float over the screen. Users are encouraged to pop the bubbles to reveal an ad message or URL, much like a game.Supported in HTML, Android, and iOS, developers can integrate these ad formats upon app...


Adtiles-Motion-Ads-Looks-to-Shake-Up-Native-Mobile-Ads-

Adtiles Motion Ads Looks to Shake Up Native Mobile Ads


Wednesday, January 29, 2014 by

Pretty soon, many of the most popular apps might just be elaborate ads, packaged to entertain, published to monetize.Adtiles is helping to blur the line between what is an integral part of an app and what is advertising with its Motion Ads product, a new solution that is being added to Adtile’s native iOS SDK, Design Desk and ad serving technology. Shake your ...


Tapstream-Offers-Deferred-Deep-Links-to-Enhance-App-User-Acquisition

Tapstream Offers Deferred Deep Links to Enhance App User Acquisition


Monday, January 27, 2014 by

Tapstream is working to help developers with what it calls a “big blind spot” when it comes to user acquisition - no ability to do intent-based advertising across the ecosystem. Every user acquired is treated the same way once they launch the app for the first time, regardless of the ad or the creative they tapped on.Solving the ProblemMobile deep links come close ...


Facebook-Is-Testing-a-New-Way-to-Help-App-Developers-Monetize

Facebook Is Testing a New Way to Help App Developers Monetize


Wednesday, January 22, 2014 by

The world is not enough for Facebook. At least, not its current slice of the world’s ad revenue. In a post that just appeared on the Facebook developer blog, it appears that the social network giant is taking steps to analyze the potential for expanding its reach by delivering ads to third party apps.At least that’s what it sounds like to me. But I’ll let you decide for...


Bunndle-Launches-Mobile-Ad-Network-for-iOS

Bunndle Launches Mobile Ad Network for iOS


Thursday, October 31, 2013 by

Company partners with LinkedIn, Blekko, Skout on new mobile network for apps PALO ALTO, Calif., Oct. 30, 2013 – Bunndle, the ad network for apps, today announced the expansion of its mobile app distribution network to include iOS. The three-year-old company has already been successful with its desktop app distribution service, which provides superior matching of app to ...


App-Marketing-Done-Right:-How-to-Market-Your-App-in-Today

App Marketing Done Right: How to Market Your App in Today's Crowded App Stores


Wednesday, October 23, 2013 by

Most advertising industry long-timers remember the infographic that was the first to comprehensively detail the landscape of interactive advertising in a somewhat organized fashion. I remember seeing it and thinking “It’s getting a bit crowded in here.” Over the last decade, the era of the ad network has come – and almost gone. Around the turn of this century, prospect...


InMobi-Launches-Advanced-Ad-Formats-that-Drive-Higher-Monetization-and-User-Engagement-for-Mobile-Developers

InMobi Launches Advanced Ad Formats that Drive Higher Monetization and User Engagement for Mobile Developers


Tuesday, October 22, 2013 by

Singapore, October 22, 2013 – InMobi, the world’s largest independent mobile ad network, today announced two new mobile ad formats, App Galleries and Custom Ads.These new ad formats enable developers to deliver personalized and relevant ads resulting in improved user experience and better monetization. The new, pre-built, template-based approach to creating highly engag...


Amazon-“App-Store-Developer-Select-Program”-Recruits-HD-Optimized-Apps

Amazon “App Store Developer Select Program” Recruits HD Optimized Apps


Wednesday, October 16, 2013 by

Want 500,000 free mobile ad impressions? Amazon is offering just that as it continues its push to recruit app developers with its recently announced Appstore Developer Select program. Developers who submit qualifying apps receive enhanced services including 500,000 free mobile ad impressions across the Amazon Mobile Ad Network, participation in the Amazon Coins Reward...


App-Developers,-Publishers-and-Marketers-Will-Have-to-Evolve-with-Voice-Ads

App Developers, Publishers and Marketers Will Have to Evolve with Voice Ads


Thursday, August 22, 2013 by

Would you like to be a Pepper too? Now mobile users can actually answer that question with Nuance’s “Voice Ads” product, another evolution of the mobile ad delivery process. Voice Ads allow mobile users to talk back to ads, creating a new level of interaction  between advertisers and consumers. The Nuance Voice Ads SDK provides the backend power needed to created ...


Amazon-Launches-It

Amazon Launches It's Own Mobile Ads API


Sunday, July 28, 2013 by

Amazon announced the general availability of the Amazon Mobile Ads API which they say gives developers the ability to earn high eCPM by monetizing their app with mobile ads from the Amazon Mobile Ad Network.Amazon says it's eCPM has increased 30% since the beta launch in March, and early adopters such as Games2Win are reporting that the Amazon Mobile Ads API h...


MoPub-Releases-Dashboard-From-Beta-

MoPub Releases Dashboard From Beta


Thursday, July 25, 2013 by

MoPub Dashboard is now available after a month of beta testing with management saying that they created the new dashboard to provide developers a simple, yet deeper and more strategic insight into their ad business. The dashboard combines key metrics, such as revenue, CPMs, and clicks, from all of a developer's ad sources. One view access is available for ad networks, ...


Google-Kills-AdWhirl

Google Kills AdWhirl


Monday, July 1, 2013 by

Google will shut down its AdWhirl mobile advertising mediation platform at the end of September, according to a notice on the AdWhirl homepage. Google also confirmed the move in a letter sent to developer partners.The AdWhirl platform enables mobile applications to switch between competing ad networks on the fly, simplifying inventory management and fulfillment. Google ...


Cast-your-vote!-What-is-your-favorite-mobile-ad-network

Cast your vote! What is your favorite mobile ad network


Tuesday, February 26, 2013 by

Cast your vote (completely anonymous) for your favorite mobile ad network. There are so many to pick from we can't list them all but in our latest developer survey you can pick from the most widely known.Results are shown after your vote is cast....


App-Developers-are-the-Good-Guys

App Developers are the Good Guys


Thursday, January 17, 2013 by

Privacy is a growing concern for many companies and lawmakers and there is no shortage of mobile privacy reports and stories on the web. Unfortunately the stories are a playground for the mainstream media to grab and skew for shock value, and I would like to clarify a few things that try and scare everyone into thinking all mobile app developers are using shady pra...


Admob-adds-a-confirmation-prompt-in-ads

Admob adds a confirmation prompt in ads


Friday, December 14, 2012 by

The nature of banner advertisements on a mobile device lends itself to accidental taps which takes the user away to the advertisers landing page and out of your app. Google's mobile ad network Admob has added an extra step to help thwart that by putting confirmation prompt when a tap to an ad occurs.While this might sound bad for a developer wanting to get paid on click...