Perion Network Launches GrowMobile Cross Network, Self Serve Mobile Advertising Platform

Perion Network has announced the launch of the GrowMobile Self-Serve which offers a cross-network, self-serve mobile advertising platform. The service offers an enhanced, do-it-yourself version of the technology built by San Francisco-based GrowMobile which Perion acquired earlier this year. GrowMobile is part of Perion Lightspeed, the new mobile division of Perion.

GrowMobile Self-Serve provides app developers with the ability to self-manage all of their mobile media buying, measurement and optimization on one dashboard with one insertion order. By organizing and automating the app promotion process within one platform, GrowMobile Self-Serve providing a centralized system for buying media across multiple traffic sources. 

With the GrowMobile Self-Serve platform, individual contracts, billing and other administrative operations are streamlined and reduced to a single process, allowing media buyers to manage all of their campaigns more efficiently.

GrowMobile Self-Serve incorporates mobile ad networks, ad exchanges and DSP partners on the supply side, and partners with tracking providers on the attribution-tracking front for advertiser on-boarding. The new platform also provides detailed analytics, helping developers measure and optimize their campaigns, as well as an automated bidding system, a DIY retargeting feature and a traffic source index that amplifies targeting capabilities.