11/18/2014 8:16:49 AM
Perion Network Launches GrowMobile Cross Network, Self Serve Mobile Advertising Platform
Mobile Advertising Platform,Mobile Media Buying,Mobile Ad Networks,Ad Exchanges,DSP Partners,Attribution-Tracking
App Developer Magazine

Perion Network Launches GrowMobile Cross Network, Self Serve Mobile Advertising Platform

Stuart Parkerson Stuart Parkerson in Monetize Tuesday, November 18, 2014

Perion Network has announced the launch of the GrowMobile Self-Serve which offers a cross-network, self-serve mobile advertising platform. The service offers an enhanced, do-it-yourself version of the technology built by San Francisco-based GrowMobile which Perion acquired earlier this year. GrowMobile is part of Perion Lightspeed, the new mobile division of Perion.

GrowMobile Self-Serve provides app developers with the ability to self-manage all of their mobile media buying, measurement and optimization on one dashboard with one insertion order. By organizing and automating the app promotion process within one platform, GrowMobile Self-Serve providing a centralized system for buying media across multiple traffic sources. 

With the GrowMobile Self-Serve platform, individual contracts, billing and other administrative operations are streamlined and reduced to a single process, allowing media buyers to manage all of their campaigns more efficiently.

GrowMobile Self-Serve incorporates mobile ad networks, ad exchanges and DSP partners on the supply side, and partners with tracking providers on the attribution-tracking front for advertiser on-boarding. The new platform also provides detailed analytics, helping developers measure and optimize their campaigns, as well as an automated bidding system, a DIY retargeting feature and a traffic source index that amplifies targeting capabilities.

Read more: http://www.growmobile.com/index.html

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